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ISSUE 64 Celebrating our past by What about ME? Q&A with Jim Hackett looking to the future Exploring workplace Balancing individual work in a sea Steelcase president and CEO research, insights 100 Dreams. 100 Minds. 100 Years. of collaboration atttributes the company’s success and trends to great ideas 360.steelcase.com Future Focused A new lens for leading organizations ABOUT THIS ISSUE At significant milestones it’s important to look forward. As Steelcase celebrates its 100th anniversary we asked thought leaders both inside and outside the company to share their insights and perspectives on how organizations should be thinking about the future. These thoughts provide a new lens for leading organizations around the world. 360.steelcase.com | Issue 64 | 3 CONTENTS 30 Celebrating the Past by Looking Forward Most companies observe their anniversaries by looking back. With “100 Dreams. 100 Minds. 100 Years.” Steelcase invites the world to imagine the century ahead. 54 10 ARZU Studio Hope Future Focused The Masters Collection Members of the research & strategy team at Steelcase share their insights and perspectives on how organizations should be thinking about the future. 22 Q&A 88 Creating 94 What about ME? 116 Away from 124 Getting Real 138 Sustainability Sustainable Value the office Spotlight Steelcase President Innovation requires How one of the and CEO Jim A broad, systems- collaboration, but Sometimes any hottest tech As Clinics to Hackett attributes based approach that focused, individual place can be a companies managed Containers the company’s puts people first is work is still important workplace. New the transition from transforms shipping success to great what’s required in and needs the right research shows start-up office to a containers into ideas and the ability the 21st century. workplace support. employers and professional work clinics, it’s improving to look ahead. workers adapting environment. healthcare in some to mobility in of the most needy differing ways. parts of the world. DEParTMENTS 6 Perspectives 112 Insights Applied 136 Trends 360 148 A New Learning Curve 152 Design Apps 154 Atoms & Bits JOIN the conVERsation 360 on the ipad Connect with Steelcase Steelcase 360 for iPad is on the via social media and iTunes App Store: itunes.apple.com Exploring workplace let us know what you’re Download Steelcase 360 and enjoy research, insights thinking. Or email us it on your iPad today. and trends at 360magazine@ 360.steelcase.com steelcase.com Item # 12-0000330 360 Magazine is published by Steelcase Inc. All rights reserved. Copyright 2012. Material in this publication may not be reproduced 1920 in any form unless you really want to help people love how they work – just ask us first, okay? 360.steelcase.com | Issue 64 | 5 PE ES R SPE IV T C C T IV SPE R PERSPECTivES ES PE Meet some of the people who contributed information and ideas to this issue. John Hockenberry Stanley Tigerman and Margaret McCurry Journalists typically view the world through the lens of here and “It’s time to give back, time to focus on the ethical and moral obligations now, but four-time Emmy Award winner and three-time Peabody of architecture,” Stanley Tigerman was once quoted as saying. And that’s Award winner John Hockenberry had no misgivings about turning exactly what he and partner, and wife, Margaret McCurry have done over his gaze to the future when he enthusiastically accepted Steelcase’s and over again throughout their long and legendary careers. This time invitation to help architect and curate its future focused anniversary it’s in support of ARZU — which helps Afghan women and their families project, “100 Dreams. 100 Minds. 100 Years.” Read his account of break the cycle of poverty — with a collection of rugs (pg. 8) designed by the project beginning on pg. 29. some of the world’s most celebrated architects. Having reported from all over the world and in every medium during his years at NPR, ABC and NBC, Hockenberry is no stranger to conflicts, wars and discord. In “100 Dreams. 100 Minds. 100 Years.” he discovered – and he invites us to discover – the magic of hope and optimism that condenses from people’s ideas about what the future can be. Allan Smith and James Ludwig Angela Nahikian Susan Cain Plural Design Group James Ludwig, Steelcase’s vice president of global design, and Allan Smith, vice president of marketing Director of Global Environmental “Solitude is a crucial ingredient As guest artists to this issue of 360 Magazine, Plural, a Chicago-based and advanced applications, share the view that good design is ultimately about creating good experiences Sustainability for nearly six years, to creativity,” says Susan Cain, creative studio, designed two feature stories: Future Focused and and outcomes, and that starts with research. “Our value is provided by observing patterns and crystallizing Nahikian is a leading thinker author of Quiet -The Power Creating Sustainable Value for the 21st Century, and the cover layout. them into insights — finding some unmet need and exploiting it to help the potential of an organization,” on the topic of sustainability of Introverts in a World That Founded in 2008 by Jeremiah Chiu and Renata Graw, Plural focuses Ludwig says. An architect and designer, Ludwig lived and worked in Berlin before joining Steelcase in 1999. across industries. “The future Can’t Stop Talking. The former on pursuing meaningful projects by exploring new approaches within Smith’s academic training is in both business and art history, and his nearly 20-year career with Steelcase will be about designing for a corporate lawyer spent seven the design process, and experimenting in a wide range of media. includes a recent three-year assignment in France. Gain their insights and perspectives on how individual holistic system in which business years researching and writing work happens best in an interconnected and collaborative world, beginning on pg. 88. embraces its role as a positive the book and it became an change agent, and realizes instant best seller. Her 2012 the full benefit of sustainable TED talk set a record with over business design,” she says. “The a million views its first week challenge will be in the scope online. As she carefully — and of the opportunity; it’s all- quietly — explains how to harness encompassing. The good news? the strengths of introverts, she It’s scalable.” reminds us that in our rush to build work environments that inspire collaboration, we must not forget the importance of spaces for focused, individual work. 6 | Issue 64 | 360.steelcase.com 360.steelcase.com | Issue 64 | 7 ® “ ARZU is an innovative model of social entrepreneurship that helps women weavers in Afghanistan lift their families out of poverty by providing them steady income and access to education and healthcare. Employment opportunities support sustainable economic development, instill personal worth and build gender equality.” – CONNIE K. DUCKWORTH, ARZU Founder and Chief Executive Officer ATHE MASRZTERS COllECTIONU FRANK GEHRY This winter, ARZU STUDIO HOPE, will launch its Masters Collection MICHAEL GRAVES of custom rugs. Designed and gifted by a group of the world’s most ZAHA HADID influential architects, each unique piece embodies the philosophy MARGARET MCCURRY of product with a purpose. ROBERT A.M. STERN STANLEY TIGERMAN Layered Puzzle by Frank Gehry size: 6'x12' 10 | Issue 64 | 360.steelcase.com 360.steelcase.com | Issue 64 | 11 ABRAHAMIC TRIBAL PATTERNING I Stanley Tigerman & Margaret McCurry The Masters Collection was “At some point you need to spearheaded by iconic Chicago give back to society and for architect Stanley Tigerman and us ARZU was a natural fit,” his partner, and wife, Margaret explains Tigerman. McCurry who reached out to This limited-edition, numbered some of their very well-known collection, which includes original friends to create what would designs by Frank Gehry, Michael ultimately become an entire Graves, Zaha Hadid, Robert A.M. collection of rugs for ARZU Stern, Tigerman and McCurry, STUDIO HOPE. is now available for pre-order through ARZU STUDIO HOPE (312.321.8663). ABRAHAMIC TRIBAL PATTERNING II ABRAHAMIC TRIBAL PATTERNING I and II by STANLEY TIGERMAN ABRAHAMIC TRIBAL PATTERNING I size: 10'x14' ABRAHAMIC TRIBAL PATTERNING II size: 5'x7' 12 | Issue 64 | 360.steelcase.com 360.steelcase.com | Issue 64 | 13 SIMEON I MG1 SIMEON II MG2 SIMEON I & II by MARGARET McCURRY MG1 and MG2 by Michael Graves SIMEON I size: 10'x14' MG1 size: 8'x6' SIMEON II size: 5'x7' MG2 size: 8'x6' 14 | Issue 64 | 360.steelcase.com 360.steelcase.com | Issue 64 | 15 Shown in pink and black Shown in black and white ZH by ZAHA HADID VOLUTE by ROBERT A.M. STERN size: 3'x14' Available sizes: 5'x7'6", 8'x10', 9'x12' 16 | Issue 64 | 360.steelcase.com 360.steelcase.com | Issue 64 | 17 Ó Top: Stanley Tigermans’ design is Ô Bottom: ARZU rugs are made with 100% Ó On the loom. graphed in preparation for weaving. sheep’s wool. Dyed wool is wrung out, hung to dry outside and rolled into balls to be distributed to weavers at their homes. 18 | Issue 64 | 360.steelcase.com 360.steelcase.com | Issue 64 | 19 Ó ARZU’s social contract requires that women weavers attend literacy classes and all children under the age of 15 attend school. Õ Top: Children, the future for Afghanistan, attend ARZU’s preschool. × Bottom: ARZU weavers work on Margaret McCurry’s Simeon I. Ò Tigerman in his Chicago studio. 20 | Issue 64 | 360.steelcase.com 360.steelcase.com | Issue 64 | 21 Q&A wiTH JIM HacKETT Steelcase celebrates its 100th anniversary this year, and president and CEO Jim Hackett has been with the company for almost a third of that time, 31 years.