DIGITAL MARKETING HUB v2.0 Guaranteed/Upfront Media Campaigns AP Networks/Exchange/DSP/ATD 1st and 3rd Party DMP Social Network Metrics MAM/MRM/MMO Social Sharing Metrics SEM Site/Apps Content Mgmt/SEO Loyalty/Deals Programs June 2012 Daniel Salmon Advertising and Marketing Services (212) 885-4029
[email protected] Please refer to pages 118±119 for Disclosures Statements, including Analyst's Certi®cation. For important disclosures on the stocks discussed in this report, please go to http://researchglobal.bmocapitalmarkets.com/Public/Company_Disclosure_Public.aspx. Electric Utilities BMO Capital Markets A member of BMO Financial Group 2 January 4, 2012 Digital Marketing Hub v2.0 BMO Capital Markets Table of Contents Coverage List .............................................................................................................................5 Introduction and Op-Ed ..............................................................................................................7 Marketing Industry Forecasts ...................................................................................................21 Drivers and Catalysts ...............................................................................................................32 Constraints and Risks ..............................................................................................................46 Business Model Descriptions ...................................................................................................49 Public Company Profiles ..........................................................................................................67