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Bez Názvu-1.Indd Current Trends and Challenges of Modern Management and Human Resource Development Současné trendy a výzvy moderního řízení a rozvoje lidských zdrojů Editors | Jana Marie Šafránková Martin Šikýř Prague 2014 Current Trends and Challenges of Modern Management and Human Resource Development Současné trendy a výzvy moderního řízení a rozvoje lidských zdrojů Editors | Jana Marie Šafránková Martin Šikýř October 16, 2014 Publication from the International scientific conference Current Trends and Challenges of Modern Management and Human Resource Development, on at Masaryk Institute of Advanced Studies, Czech Technical University in Prague. Internal publication, peer reviewed conference journal. This publication has not undergone language revision. © Šafránková, J. M., Šikýř, M., 2014 ISBN 978-80-01-05660-8 Table of Contents Current Trends and Challenges of Human Resources Management 13 Contexts of application of trends in personnel management – posibilities of optimisation of human potential in working organisations | 13 Michaela Tureckiová The transformation of the further education connected with the generation Y rising | 17 Markéta Šnýdrová Changes in the educational structure of the Czech population and their regional disparities | 22 Jana Kouřilová The specifics of assessing the innovation effectiveness | 26 Vladimir D. Sekerin – Anna E. Gorokhova – Martin Šikýř The use of employee satisfaction surveys within HR Controlling | 29 Otakar Němec – Alois Surynek Workplace stress and its impact on job performance | 33 Adriana Grenčíková – Jana Španková – Sergej Vojtovič Human Resources Management and Management in Practice 39 Intercultural communicative competence in management and business | 39 Monika Hrebackova Using balanced scorecard in performance appraisal | 46 Ľudmila Kolesárová Some methods of examination of regional disparities in Slovakia | 51 Daniela Hricišáková – Dana Jašková Part-time work in the Czech Republic | 55 Klára Šimonová Selected labour law aspects in practice of the human resources officer | 60 Jana Vaněčková University Education and Research in Fields of HRM and Management 65 Practical-oriented teaching of marketing – cooperation with companies in practise | 65 Barbora Joudalová Security social services trenčín region village and in the village | 68 Elza Kočíková Promoting entrepreneurship in municipalities | 74 Jiří Macháček Health promotion in the caring professions: view of professionals in long-term care | 78 Blanka Jirkovska Survey on satisfaction in life and the level of stress of the students in the fifth semester of university studies | 84 Lenka Emrová University education and global consciousness – studies on youth generation | 88 Pavel Andres – Alena Vališová – Jitka Jurková CTU graduates on the labour market | 94 Jana Marie Šafránková 8 | 9 Introduction Current Trends and Challenges of Modern Management and Human Resource Development Aim of the conference: Jana Kouřilová compares the Czech Republic with developed countries in the field of changes in the Increasing globalisation, tightening competition, educational structure of the Czech population in the last developing new technologies and the changing twenty years and disparities of population educational requirements of clients are some of the aspects which structure at the regional level NUTS3. Situation is change the deeply rooted theories and shift the best characterized by a low proportion of university graduates. practices in human resource management of many Over the last 20 years situation has changed also in organizations. The main aim of the conference is to connection with a significant development of universities bring together experts from the field of human resource after 1998. But there are significant disparities among management to discuss new trends in theories and Czech regions although now higher education institutions practice, share different socioeconomic approaches in are located in all regions. order to come up with new topics and opportunities for basic and applied research. The conference will be Vladimir D. Sekerin, Anna E. Gorokhova and Martin a great opportunity to share experience, make new Šikýř explain the importance of innovations in the contacts and foster cooperation between people with development of modern national economies and discusse positive thinking and common interests. goals, principles and features of the assessment of the Part I. Current Trends and Challenges innovation effectiveness. They substantiate the dependence of Human Resources Management of the innovation effectiveness from the stage of the innovation life cycle, because the differences in target criteria of innovations determine the need for the various Michaela Tureckiová in its introductory part deals with indicators of the innovation effectiveness. They show the definition of personnel management in the context of the multidimensional effect of innovative activities and its development as a field of theory and practice, presents studies the fundamental approaches to the construction brief characteristics of the development of the discipline of quantitative indicators of the innovation effectiveness. under stthe conditions of the development of society in the 21 century. She shows the importance of optimizing Otakar Němec and Alois Surynek describe HR controlling of human potential in processes of social change, whilst which represent an important supporting activity of ensuring the effective functioning of working organizations, human resource management as well as of organizational career development or maintaining the employability of management. They consider the controlling as a system individuals. for production, processing, storage and transmission of information necessary for effective performance Markéta Šnýdrová describes the change in the demographic management activities. HR controlling is based on the composition of population, especially the Generation Y information describing the working potential of the entry into the labour market, but also population ageing, organization’s staff, and their labour activities. must necessarily bring changes in the approach to further education in all its basic components as well. This entry is Adriana Grenčíková, Jana Španková and Sergej Vojtovič primarily focused on the possibilities of effective changes describe problems of workplace stress as a natural part in further education of adults taking into account the of life, if moderate and lasting not too long. In addition Generation Y requirements in the field of work-life balance, to major life events, many stressful events are related to potential use, perpetual development of competencies, the workplace. Nowadays, workplace stress has become creativity and innovative thinking, etc. a major issue faced by employees. Part II. Human Resources Management and Management in Practice experience of life and they are not always aware of the fact how it is regulated by the law. Part III. University Education and Research in Fields of HRM and Management Monika Hrebackova describes the impact of intercultural context on communication competencies in a foreign (English) language, as perceptions of other cultures are currently viewed as an integral part of effective intercultural Barbora Joudalová describes experiences with teaching communication and a tool developing competitive Strategic Marketing at Masaryk Institute of Advanced advantage, especially in the corporate sector. It outlines Studies (MIAS) who is oriented practically. This is enabled Czech cultural values as seen by others and demonstrates thanks to cooperation with small companies – start-ups business examples of typical symptoms of cultural clashing joined in the InovaJet, the business incubator of Czech in effort to recognize potential faux pas ensuing from Technical University (CTU). Practically oriented teaching little cultural or social awareness. It briefly points out enables to teach in more attractive way, to involve some strategies and scenarios implementing intercultural students, to apply experience from abroad and to link elements applicable to intercultural management. up students from university to companies. This way of teaching is highly appreciated both by students and by Ľudmila Kolesárová deals with performance management companies. and its role in company success. The importance is placed on performance appraisal as one of the key processes of Elza Kočíková focuses on the role of regional development performance management. Performance appraisal has include the provision of social services for citizens. developed a lot during few decades and there are still Globalisation has not brought positive changes only new methods applying that have been invented, but not because population groups is very difficult to respond specifically for performance appraisal. Balanced Scorecard and adapt to new conditions arising. In the world there is one of the methods that are considered to provide is an ever increasing negative social phenomena such as detailed analysis of performance, it can be adapted very unemployment, poverty and crime. Many foreign citizens quickly, thanks to visualization, it is easy to read and without a helping hand are unable to find appropriate a progress of performance can be evaluated continuously, solutions to adverse situations in which many times find if the right information system is present. themselves unexpectedly from day to day. Daniela Hricišáková and Dana Jašková focus on Jiří Macháček discusses the promotion of entrepreneurship identification,
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