Visitor Satisfaction at UNESCO World Heritage Sites: the Case of the Oasis of Bahla and Land of Frankincense in the Sultanate of Oman
JFTH, Vol. 16, Issue 1 (2019) ISSN: 2314-7024 2682-2180 E-ISSN: Visitor Satisfaction at UNESCO World Heritage Sites: The Case of the Oasis of Bahla and Land of Frankincense in the Sultanate of Oman Heba Aziz1,2 1Department of Tourism Studies, Faculty of Tourism and Hotels, Alexandria University, Egypt. 2Department of Logistics, Tourism, & Service Management, German University of Technology (GUtech), Halban, Oman Philipp Herzig Faculty of Economics, University of Ljubljana, Slovenia Abstract This study aims at contributing to the body of Heritage Sites, behavioral intentions, Sultanate research on visitor satisfaction at UNESCO of Oman. World Heritage Sites with a case study of the Oasis of Bahla and Land of Frankincense, two 1. Introduction Cultural World Heritage Sitesin the Sultanate of Oman. To analyse the level of satisfaction Being one of the fastest growing segments of of visitors to the Oasis of Bahla and the Land the industry, heritage tourism has become an of Frankincense, a questionnaire was important aspect of many countrys‟ tourism developed which consisted of five main strategy (Huh, Uysal, & McCleary, 2006; sections in accordance with the research model Altunel & Erkut, 2015). It has been recognized and in total, 250 visitors took part in the as a credible source of economic growth and a survey. The results showed that the tourists‟ tool to erode boundaries between culture, overall satisfaction for both sites was above tourism and everyday life (Richards, 1996). average and that visitors would recommend The United Nations Educational, Scientific them to other people. The research and Cultural Organization (UNESCO) has recommended that UNESCO needs to made it their core goal to protect and preserve acknowledge the importance of on-site heritage sites of outstanding universal value all interpretation and tourism infrastructure for around the world.
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