DESTINATION NSW Agency Information Guide

The Destination NSW agency information guide details who we are, what we do and how members of the public, community organisations, the media and government agencies can interact with us.

Destination NSW provides this agency information guide and other information on our website as “open access information”.

Destination NSW Agency Information Guide September 2013 Table of Contents

1. About us ...... 3 2. Our services ...... 4 3. Publications ...... 6 4. How to access our information ...... 7 5. Our contact details...... 7

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Destination NSW Agency Information Guide September 2013 1. About us

The NSW Government has established Destination NSW, a new statutory authority, to drive the NSW Government’s goal to double tourism expenditure in NSW by 2020.Destination NSW commenced operations on 1 July 2011 and was established pursuant to the Destination NSW Act 2011 in June 2011. Destination NSW is charged with achieving economic and social benefits for the people of NSW through the development of tourism and the securing of major events and business events. Although Destination NSW is funded by the Government it has been established with the intent to act commercially. Destination NSW brings together Events New South Wales Pty Limited, Tourism NSW and Homebush Motor Racing Authority.

Corporate Information

Corporate Name: Destination NSW Business Name: Destination NSW Registered Office: 161 Kite Street, Orange, NSW, 2800 ABN: 52 890 768 976

Principal Location: Level 2, 88 Cumberland Street, The Rocks, NSW, 2000

International Locations: New Zealand Level 3, 125 The Strand, Parnell, Auckland 1010 NEW ZEALAND North America 6100 Center Drive, Suite 1150 Los Angeles, CA 90045 UNITED STATES OF AMERICA Level 6, Centre Strand London WC2B 4LG UNITED KINGDOM Japan 12F Marunouchi Trust Tower North 1-8-1 Marunouchi, Chiyoda-ku, Tokyo 100-0005 JAPAN North Asia – China and Hong Kong Unit 2208, Level 22, CITIC Square, 1168 Nanjing Road West Shanghai 200040 P. R. CHINA

Rm 2203 22/F, Central Plaza, 18 Harbour Road, Wanchai HONG KONG South Asia – Singapore #08-01A United Square 101 Thomson Rd, Singapore 307591 SINGAPORE

India Office # 85, 3 North Avenue (Building 3), Maker Maxity, Bandra Kurla Complex, Bandra (East), Mumbai – 400051,

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Destination NSW Agency Information Guide September 2013 2. Our services

Destination NSW partners with all levels of Government as well as business, the community and the tourism and events industry.

Destination NSW has principal and general functions which are defined in the Destination NSW Act 2011. The principal and general functions are as follows:

• Principal function - achieve economic and social benefits for the people of New South Wales through the development of tourism and the securing of major events • General functions: o to market and promote New South Wales as a tourist destination and as a destination for the hosting of major events o to promote travel to and within New South Wales o o to identify, attract and procure major events for New South Wales o to promote major events o to develop tourism ventures o to implement strategic plans, as approved by the Minister from time to time, relating to the development of tourism and the procurement of major events, o to prepare, at least 3 months before the beginning of each financial year of Destination NSW, a corporate and business plan for the financial year for approval by the Minister o to prepare, on such occasions as the Destination NSW Board requires, an operational plan for approval by the Destination NSW Board o to construct, establish, maintain and operate tourist facilities o to establish, maintain and conduct enterprises relating to tourism o to provide travel and information services relating to tourism o to market travel and related services o to carry out (or arrange for the carrying out) of research in relation to tourism and major events o other functions as are conferred or imposed.

Destination NSW is made of three core areas of activity – Events, Tourism and the Homebush Motor Racing Authority. The objectives and roles of each core area of activity are as follows:

Destination NSW – Events Objectives and Roles:

• Identify, attract and nurture events which provide significant economic, marketing and/or community benefits to Sydney and NSW • Promote and develop a NSW Events Calendar of cultural, sporting, lifestyle, entertainment, regional and business events which bring year-round benefits • Leverage off these events to maximise the overall economic, marketing and community benefits • Endorse a strong regional focus to ensure economic, marketing and community benefits are shared throughout NSW • Encourage investment, infrastructure development and other activities so Sydney and NSW can continue to be a leading host of major global events • Work co-operatively with the Government and the private sector to achieve the above

Destination NSW – Events has developed an event checklist that reflects our strategic objectives and forms the basis of Destination NSW – Events consideration for potential

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Destination NSW Agency Information Guide September 2013 support of events. The event checklist is available on our website: http://www.destinationnsw.com.au/dnsw_events/support-for-events Destination NSW – Tourism Objectives and Roles:

Destination NSW – Tourism promotes and supports the development of sustainable tourist destinations and experiences. This is done by:

• Marketing NSW destinations and holiday experiences to domestic and international markets • Working with and providing advice to industry, other Government agencies and key stakeholders about the development of sustainable destinations • Developing private and public sector partnerships to grow and manage tourism • Working closely with industry and precincts on the promotion and development of Sydney as a tourism destination domestically and internationally. • Working closely with regional products and destinations throughout NSW on tourism promotion and development activities, including partnership marketing campaigns and working with Regional Tourism Organisations on annual funding programs • Developing and managing the global consumer leisure marketing strategy for Sydney and NSW. This includes advertising, destination PR, digital marketing, brand marketing and content services.

Homebush Motor Racing Authority Objectives and Roles:

The Homebush Motor Racing Authority was established under the Homebush Motor Racing (Sydney 400) Act 2008 as a Government agency and is the consent authority for the conduct of and the carrying out of works associated with the staging of the Sydney 500.

The Homebush Motor Racing Authority:

• Exercises functions in relation to the preparation, management and conduct of the Sydney 500 (including the associated works) as well as advising the Minister on related matters • Provides a streamlined consultation and approvals process to ensure that all environmental and safety matters are addressed and that the needs and concerns of all stakeholders are resolved and managed • Is assisted in the exercise of its functions by an Advisory Board and an Event Implementation Committee • Has powers to give directions to Government agencies involved in the provision of government services relevant to the Sydney 500 events to ensure a co-ordinated approach to the provision of those services

In terms of other international motor sport events, the Homebush Motor Racing Authority administers the Motor Sports (World Rally Championship) Act 2009 for the conduct of the Australian leg of the World Rally Championship (WRC) and undertakes the necessary approvals.

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Destination NSW Agency Information Guide September 2013 2. Publications News and http://www.destinationns Documents: Destination NSW media Media w.com.au/news-and- releases, ‘Insights’ newsletters, speeches and media presentations, media kits, image library and media visits. Homebush Motor Racing Authority – Media http://www.destinationns Releases, Reports and Stakeholder Bulletins w.com.au/dnsw_events/h mra About Us Documents: Our strategy, structure, Minister, http://www.destinationns Board, recent success, websites and annual w.com.au/about-us reports. This also includes the Visitor Economy Taskforce Report, Visitor Economy Industry Action Plan, Aboriginal Tourism Action Plan and China Tourism Strategy. Industry Documents: Economic value, networks, http://www.destinationns Information contacts and associations, industry events, w.com.au/our-industry feedback, careers and awards.

Tourism Documents: Research and reports, http://www.destinationns marketing, facts and figures (NSW w.com.au/tourism/market State/Sydney/Regional tourism statistics, ing-overview/marketing- local government area visitor profiles, sydney international market information), industry opportunities, business development resources and image library. Events Documents: Marketing events, product http://www.destinationns updates, NSW Event Calendar, Business w.com.au/dnsw_events Events Sydney and Support for Events Homebush Documents: environmental assessments, http://www.destinationns Motor Racing noise assessments, newsletters and media w.com.au/events/hmra Authority releases. Research Cumulative results from Events NSW http://archive.eventsnsw. Community Tracker (monthly online survey of com.au/Media- NSW residents) Centre/Research.aspx

Tourism research http://www.destinationns w.com.au/tourism/resear ch-and-reports Policy Website Privacy Policy http://www.destinationns documents w.com.au/privacy-policy

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Destination NSW Agency Information Guide September 2013 Parliamentary For up to date documents or discussions on Destination NSW, we documents request you to consult the NSW Parliament Hansard which is available at http://www.parliament.nsw.gov.au/prod/web/common.nsf/V3HHBHome or the NSW Parliament website - http://www.parliament.nsw.gov.au.

Relevant Laws Destination NSW Act 2011 - http://www.austlii.edu.au/au/legis/nsw/consol_act/dna2011193/ Homebush Motor Racing (Sydney 400) Act 2008 - http://www.austlii.edu.au/au/legis/nsw/consol_act/hmr400a2008312/

Archived Information Past information on Events New South Wales Pty Ltd can be found at http://archive.eventsnsw.com.au Past information on Tourism NSW can be found at http://corporate.tourism.nsw.gov.au/ Past information on the Homebush Motor Racing Authority can be found at http://hmra.nsw.gov.au/Pages/default.aspx

3. How to access our information Destination NSW provides this agency information guide, the publications above and other information on our website as “open access information”. We also proactively release additional information, which may be of interest to you. This information can be downloaded free of charge from our website or where information is in hard copy format you can request a copy by telephoning 02 9931 1111 free of charge.

If you require additional information you may request it informally. As a last resort you may need to make a formal access application to request access to specific information in which costs are applicable. To make an informal request for information, or to lodge an access application, contact our Right to Information Officer on 02 9931 1111 or in writing to Level 2, 88 Cumberland Street, The Rocks, NSW, 2000.

4. Our contact details

Destination NSW Level 2, 88 Cumberland Street The Rocks, NSW, 2000 Email: [email protected] Websites: www.destinationnsw.com.au, www.sydney.com, www.visitnsw.com Telephone: (02) 9931 1111 between 8.30am to 5.00pm, Monday to Friday (excluding public holidays)

If you wish to provide comments on our policies and the exercise of our functions, please do not hesitate to send such comments to the above address.

For more information please visit contact the Office of the Information Commissioner on:

Free call: 1800 INFOCOM (1800 463 626) Email: [email protected] Website: www.oic.nsw.gov.au.

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