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Burslem Townscape Heritage Initiative 2 Interim Evaluation and Progress to Date 2007 - 2012

Burslem Townscape Initiative 1. 2. Burslem Townscape Initiative Contents

Foreword 4

Introduction 5

Conservation & Heritage Need 6

Management of the Scheme 6

Promotion of the Scheme & Publicity 6

Spend Profile and Outputs achieved 7

Success or Failure – Results of the Scheme 9

Challenges and Lessons Learnt 12

THI and its role in the regeneration of Burslem 13

Townscape Heritage Initiative Round 3 13 (Burslem Building Improvement Scheme THI 3)

Conclusion 14

Progress to date document 15

Burslem Townscape Initiative 3. Foreword

“An enterprise solution,” “improved image,” “part of the reason we moved to Burslem,” “the work has secured a future for my business.” Just a few of the words and responses from Burslem business owners used to describe the impact of the Burslem Townscape Heritage Initiative since it’s inception in April 2007.

I am proud that the Burslem Regeneration Company has secured this £4m funding package distributed over 5 years. It has kick- started a building, business and economic revival to bring unused floor spaces back into commercial and residential use. This in turn is encouraging people to return to the town.

Demand for the scheme has been high from the outset with significant and continuing interest despite the challenging economic climate. To date 36 individual projects have been supported and successfully completed. Further projects are anticipated.

By working together we have shown how improvements are encouraging people to value all that Burslem represents, re-connecting individuals and safeguarding the distinctive characteristics of Burslem Town Centre properties and preserving the street-scene for current and future generations to use, engage with and enjoy.

I would like to congratulate and thank Stoke-on-Trent City Council, the Heritage Lottery Fund, Advantage , the many private investors and the project team for their collaborative approach, for establishing the green-shoots of growth and for their resolve to deliver change and renewed optimism for Burslem.

Joan Walley MP for Stoke-on-Trent North

4. Burslem Townscape Initiative Introduction

Background & Context

Stoke-on-Trent City Council’s millennium publication Heritage at Risk! laid the foundations for the future management and conservation of the historic environment of the City. The Regeneration Strategy which followed also identified the use of the built heritage as a priority and a focus for regeneration. Due to its unique history and architectural character the designated Conservation Area within the City’s ‘Mother- Town,’ of Burslem was nominated for Townscape Investment by the City Council and a programme of heritage-led regeneration projects was to be implemented.

A Burslem Regeneration Company was set up in 2003 with a view to providing a vehicle for delivering that heritage-led regeneration. A Burslem Masterplan and Urban Design Action Plan ensued in 2004. These set out the vision, strategic framework and guiding principles for future development of the town.

A first-phase Burslem Townscape Heritage Initiative (THI) Scheme had been established in 1999 with a funding package of £3m from the Heritage Lottery Fund (HLF), Advantage West Midlands (AWM), Stoke- on-Trent City Council and the private sector; it ran from 2000 – 2005. The majority of the funds were committed (with a slight underspend due to concentration on the identified targets, and little movement away from these towards other properties that may have been eligible) but social and economic decline continued, and many historic buildings remained either vacant or under-used. As such a successive bid was made to the HLF and AWM in 2004-06. It aimed to build on Phase 1 achievements by continuing to restore the integrity of the historically important street scene within Burslem’s conservation area and to act as an economic enabler for the town. Successful, it attracted a further total investment of £4m and ended in November 2012.

At the time of the Phase 2 THI submission deprivation statistics showed that wages in Burslem were 20% below the national average, that house prices were less than half the national average and that educational attainment and car ownership were significantly lower. With the decline of its traditional manufacturing industry, job losses now ran into thousands and it followed that a large proportion of the remaining population would need to look elsewhere for work. Investment in retail and leisure were low as a result of the pull of other commercial centres in the City and the environmental quality of the town declined. This, in turn led to low demand, low retail rentals, low investment, poor maintenance and a high incidence of unused upper-floor space in commercial buildings.

Interim Evaluation

This interim evaluation will look at the second round of THI funding to the town to examine whether the scheme has achieved its objectives, the social and economic need, conservation and heritage need, how the scheme has been managed, its achievements, issues encountered and any lessons learnt throughout the delivery of the scheme.

Burslem Townscape Initiative 5. Conservation and Heritage Need

The unique and historic architectural quality of Burslem was recognised by its designation as a conservation area in 1974. This was extended in 1986 and again in 2005. The oldest of the pottery manufacturing areas in Stoke-on-Trent, Burslem’s compact core and designated conservation area survives as a centre that reflects the status the town achieved through the development of ceramic manufacture. This reached its peak in the late 19th and early 20th centuries.

Stoke-on-Trent City Council produced appraisals and management proposals for its conservation areas in 2005. Due to its established and ongoing first – phase the THI programme in Burslem was already at the forefront.

Management of the Scheme

Sitting within the City Renewal department of Stoke-on-Trent City Council and based in Burslem, funded by the THI Scheme, the Project Officer reports to the Conservation & Design Manager, has access to a full range of technical skills and conservation expertise and works in collaboration with AWM, the HLF, Stoke-on-Trent City Council and in liaison with English Heritage, local businesses and the community. On a day-to-day basis management of the scheme is provided by the City Council with support from Financial and Legal Services.

The Scheme is managed at a strategic level via the Burslem Regeneration Company Board (BRC) and through a THI Approval Panel who meet on a monthly basis. The group endorses funding decisions on an individual case basis put forward by the Project Officer.

A particular management challenge of the Phase 1 & 2 Schemes has been to manage the flow of projects each year to ensure project spend targets are achieved whilst limiting financial and development risks to building owners. This has been achieved by producing a 12 month forecast which estimates when each project will start on site to ensure targets are met. This proved difficult in the final financial year due to the lack of projects moving forward in the first half of the year following uncertainty of funding from AWM.

Promotion of the Scheme and Publicity

From the outset the THI Scheme has been promoted to owners and occupiers of relevant commercial buildings through leaflets, exhibitions, local press, the Council website and by word of mouth. Over time the Scheme has gained momentum and demand continues to be high despite the current economic climate.

Every opportunity to publicise and promote the benefits and successes of the scheme have been grasped with regular features in Burslem’s dedicated Newsletter, The Angel, via The Sentinel, Stoke-on- Trent City Council’s Our City magazine, The Advertiser, Radio Stoke, Midlands Today and Central News, in consultation workshops, tours of the town and through presentations.

6. Burslem Townscape Initiative Spend Profile and Outputs achieved

Burslem THI Round 2 has seen the historic renovation of 40 properties within the town centre, all requiring different levels of renovation but all resulting in the same aim - ‘to ensure the historic fabric of the building is restored to enable the property to be retained for future use’.

Overall the scheme has brought £3.8m investment into the town plus addtional support from Environmental Fund, Eon and Coalfields Regeneration Trust.

Stoke-on-Trent City Council - £57,000 (Revenue) Heritage Lottery Fund - £955,433 (Capital and Revenue) Advantage West Midlands - £1,376,000 Private Sector - £1,498,333 Total - £3.8m

£ AWM, HLF and Private Spend 2007 - 2012

1200000

1000000

800000

600000

400000

200000

0

2007/08 2008/09 2009/10 2010/11 2011/12

Private HLF Grant AWM Grant

There has also been match funding consisting of; Coalfields Regeneration Trust - 2007/08£122,000, Staffordshire 2008/09 Environmental 2009/10 2010/11Fund - £30,000 2011/12 EON - £16,700AW andM Methodist Mission -55146 £10,000 185365 323027 419395 393067 HLF 56070 121500 212869 119897 445097.63 Private Sector 42170 229700 539659 406284 280520.63

Burslem Townscape Initiative 7 . Outputs and Outcomes

The following table summarizes the outputs committed to at the outset of the scheme and what has been achieved to date against these targets:

Outputs achieved 2009/2012

Total Contracted Output 2007/8 2008/09 2009/10 2010/11 2011/12 Forecast Forecast

Jobs Created 10 0 2 5 2.5 4 13.5

Jobs 15 0 2 10 3 1 16 Safeguarded Business created at 12 2 0 0 0 1 1 2 months Businesses created at 24 3 0 0 0 0 3 3 months Businesses attracted to 2 0 0 0 0 2 2 the region Businesses 15 0 10 2 8 0 20 Assisted Private sector 1,526,000 42,170 229,700 539,659 406,284 280,520 1,498,333 leverage (£) HLF Funding 890,660 56,070 121,500 212,869 119,897 445,097 955,433 (£) AWM Funding 1,308,985 55,146 185,365 323,027 419,395 393,067 1,376,000 (£)

Over 1,465 sqm. of floor space has been brought back into use.

The Advantage West Midlands Funding concluded on 31st March 2012 and spend targets have been achieved.

An extension was granted from the Heritage Lottery Fund to November 2012. All work is now complete. Overall, the scheme had a slight underspend of £14,566.37 on the contracted £970,000 from the Heritage Lottery Fund due to an element of work not being undertaken on one property.

Indirect Outputs - we recognise that at the start of the Townscape Heritage 2 project there were 135 businesses operational in the Burslem Conservation Area and in September 2012 this had grown to 183 - indirectly this scheme has regenerated buildings where these businesses now operate from. However, these businesses are not direct beneficiaries of the grant.

8. Burslem Townscape Initiative Success or Failure – Results of the Scheme

The Burslem Townscape Heritage Initiative scheme has resulted in a significant impact on the historic and economic environment of Burslem Town Centre. It has been seen as the kickstart to the Town’s regeneration and by bringing derelict buildings back into use a degree of vibrancy has started to return to the town.

The improvement in appearance has attracted investment, new jobs and restored historic floor space and the historically renovated properties are having a positive impact on the street scene and the economy.

In the majority of schemes the THI grant funding has been matched £1 for £1 by the private sector business owners which is a remarkable achievement in the current economic climate demonstrating that the local businesses feel passionate about the area and wish to see it improve.

To date the Burslem Townscape Heritage Initiative Scheme 2 has renovated 40 properties in the town centre of which 10 were derelict and are now in use, housing new business starts up in the area.

Within the Stage 2 Application for funding for the Burslem THI 2 Scheme a number of Target and Secondary Priority Projects were included in the action plan. Detailed below is information on which of these have been successful in receiving grant funding and which have not at this stage.

Target Projects

Overhouse Works – Work not undertaken but will be target of THI 3 Printing Works – Work not undertaken but will be target of THI 3 Liberal Club – Phase 1 complete 41-51 Market Place – 51 Market Place complete. 41 Market Place complete. The Leopard – Currently gaining tenders to be brought forward through THI 3. Listed building consent granted Former Co-op – Work not undertaken but is being brought forward through THI 3 13/15 Queen Street – Work not undertaken but will be target of THI 3 Former Central Hotel – Target of THI 3 Furlong Passage – Work undertaken by Private Sector

Second Priority Projects

38 Market Place – Complete 27-29 Market Place – Possible THI 3 target 1 Waterloo Road – Externals completed, internal refurbishment undertaken be the owner 12-16 Nile Street – Work complete 12-14a Nile Street 1 St Johns Square – Complete 38/40 Queen Street – 38 Queen St complete, 40 Queen St is target of THI 3 United Reform Church – Complete Star Building Society - Complete

The combination of both round 1 and 2 Townscape Heritage Schemes in Burslem has together resulted in the reduction of empty units in the town centre to 21%; and has therefore seen an increase in businesses in the town from 135 in 2006 to 183 in 2012.

Recognition has been given to the success of the scheme with a nomination from Urban Vision North Staffordshire for the historic renovation of 28 Market Place.

Similarly buildings such as 12-14a Nile Street (THI 2) and 7-11 Queen Street (THI 1) have made a dramatic effect in both addressing the need of the historic environment and bringing economic sustainable uses to Conservation Area.

Burslem Townscape Initiative 9. United Reform Church Swan Bank Methodist Mission 1-6 Swan Bank

5 Market Place

Overhouse Chambers

2-4 Market Place

CAB Insurance Brokers

Nazim Spice Restaurant 36 Market Place

38, Market Place Queens Chambers 10. Burslem Townscape Initiative 1-6 Swan Bank 12 - 14 Nile Street 4, Nile Street (Hassel Shoe Repairs) 2 Nile Street (Take a Break Sandwich Shop)

1a & 1b Queen Street

Kismet Restaurant

The Swan

Burslem School of Art

33-35 Queen Street

Angel Wine Bar 4 Brickhouse Street Bulls Head Burslem Townscape Initiative 11. Challenges and Lessons Learnt

We can clearly demonstrate that overall the Burslem Townscape Heritage Initiative Scheme 2 has been successful to date. It has created jobs, created renovated space for new businesses to start up and grow and has made a significant improvement and impact to Burslems townscape, achievements which without Townscape Heritage Initiative grant support would not have taken place.

However a number of issues and challenges have been encountered whilst the delivery of the scheme has been undertaken.

As the scheme progressed it became apparent that property owners did not have the financial capacity to manage the full value of works undertaken and then claim this amount back from the common fund. A resolution was met which required invoices to be sent to both the client and the responsible Project Officer, which were then broken down by the project officer (with support of Stoke-on-Trent City Councils finance officer) into grant and clients amount. Following this the client would pay the contractor their element direct and evidence of this payment would be provided to allow the outstanding grant element to be paid to the contractor. This enabled the client to cash flow the scheme. The grant contract between Stoke-on-Trent City Council and the applicant was amended by Stoke-on-Trent City Councils legal team to take into account this change.

A challenge, during both round 1 and 2 THI Schemes, has been to manage the flow of projects each year to ensure that funding targets are achieved and to limit the financial exposure/development risk to the local owners.

One of the major barriers to releasing capital support in the form of loans and mortgages was the reluctance of the banking sector to offer capital support to local beneficiaries. In the early days of THI 2 we recognised that as a result of the economic conditions the banking sector was extremely reluctant to support any investment into Burslem. This was unlocked through support from the Royal Bank of Scotland.

Throughout the delivery of the scheme a number of sensitivities have arisen due to the position of the Regional Development Agency Advantage West Midlands (AWM). There was no clarity regarding the availability of funding from AWM before entering financial years 2010-11 and 11-12. This resulted in a delay in projects moving forward this financial year and as a result property owners who had originally built up trust in the THI became hesitant to commit and risk developing a scheme due to associated costs such as architects, resulting in a lack of spend in the beginning of both 2010/11 and 2011/12. This issue was resolved but unfortunately meant that the schemes that were in in the development stage only had a short period in which to deliver the work and also poor weather conditions hindered the work being undertaken.

In 2011, due to the changes in the Regional Development Agency (AWM) notification was received that all AWM spend needed to be claimed by 31 March 2012. This resulted in 100% of the common fund being claimed monthly from AWM and nothing being claimed from HLF (as agreed by both funding providers). Work undertaken after this date has been claimed fully from the Heritage Lottery Fund.

12. Burslem Townscape Initiative THI and its role in the regeneration of Burslem

The success of the current Townscape Heritage Initiative Scheme 1 and 2 schemes has established local pride and has restored 10 semi-derelict buildings back into economic use whilst reinstating heritage features. This has also generated significant interest from other local building owners who due to the conservation deficit at 65% and affordability challenges have to date been unable to address the heritage and structural conditions of their buildings. Burslem Conservation Area currently has 21% vacant properties and 14 semi-derelict buildings still to address as target properties.

Overall the scheme has proven a great success and has been catalytic to the regeneration of the historic town centre, improving the buildings and preserving the heritage for years to come. The scheme has had a positive impact on the Town centre, enhancing its historic environment, attracting private sector investment, new businesses, creating new employment opportunities, and boosting both the daytime and evening economies and making the Town a better place in which to live, work, play and invest.

The combination of both round 1 and 2 Townscape Heritage Schemes in Burslem has together resulted in the reduction of empty units in the town centre to 21%; and has therefore seen an increase in businesses in the town from 135 in 2006 to 183 in 2012.

Townscape Heritage Initiative Round 3

Burslem Townscape Heritage Initiative 1 and 2 has been successful in securing a number of frontage improvements over recent years. This heritage led approach to regeneration is starting to enhance the image of the town centre and encourage more businesses. However there are still many historic buildings in quite poor condition and there is a need to maintain this programme in the Town.

Burslem Town Centre Conservation Area has been nominated twice for Townscape Investment by Stoke-on-Trent City Council on the strength of its unique historic and architectural character.

Within the original application, the restoration cost of each of the individual schemes was underestimated and individual applicants applied for larger sums than anticipated. As a result, a large percentage of the buildings within the Town eligible for grant aid remain unsupported, hence there are still a significant number of buildings still vacant and under-used.

However, overall the demand for the scheme has been high with continued significant interest coming forward in these difficult economic times from local businesses and building owners and as a result it is felt that a Round 3 application, under the guise of the Burslem Building Improvement Scheme THI 3 would benefit the town to allow these remaining buildings to be addressed and concentrating the majority of the funding on buildings which fall into Burslem’s Historic Quadrant area would continue to attract new business into the renovated properties and the Brownfield land on the periphery of the town centre to address the current economic decline in the town.

Burslem Townscape Initiative 13. Conclusion

The Burslem Townscape Heritage Initiative Scheme 2 has to date been successful in its achievements and without the support that both round 1 and 2 have given to the town, the area would be in a far worse condition. It has helped towards the creation of numerous new businesses, enabling vacant properties to be used and has created employment opportunities for local people and local contractors. Private and public investment has been attracted into the area with new houses being built on the outskirts of the conservation area to attract footfall into the town.

The work of the THI has clearly been effective, renovated buildings are occupied and refurbished properties are still in a good condition and being well maintained by their owners. Pride in the town is gradually returning and a degree of vibrancy can now be detected.

However, whilst a number of buildings are now in use, and the evening economy in Burslem has improved significantly, there are still many problems which the town centre faces including:

• A weak retail base - the daytime economy in Burslem Town Centre is still poor, with a number of businesses struggling to survive in the current economic climate, • lack of adequate car parking and visitor facilities, • high car park charges compared with the retail attraction to the town, • derelict landmark buildings and spaces, • vacant and poorly aesthetic brownfield land sites

It is envisaged that the Burslem Building Improvement Scheme THI 3 will help to address a number of problems, providing the required support to the economy of Burslem and its heritage.

14. Burslem Townscape Initiative Burslem Townscape Heritage Initiative Progress to date document

Burslem Townscape Initiative 15. Contents

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16. Burslem Townscape Initiative 32 33 34

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Burslem Townscape Initiative 1 7 . Contents

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18. Burslem Townscape Initiative The Burslem Townscape Heritage Initiative 2007 -2011

The Burslem Townscape Heritage Initiative aims to restore the integrity of the historically important street scene within Burslem’s conservation area and to act as an economic enabler for the town.

Stoke-on-Trent City Council, Advantage West Midlands, Heritage Lottery Fund have combined resources to form a £4 million initiative over a 5 year period (2007-2011).

The funding for the project is split £1.4m Advantage West Midlands, £1.1m Heritage Lottery Fund and a Stoke-on-Trent City Council and Private Sector contribution of around £1.5m.

The demand for the scheme is high with significant interest coming forward in these difficult economic times from local business and building owners.

Successful Applicants

The Burslem Townscape Heritage Grant fund has to date successfully supported the following initiatives:

• 38 Market Place • 10 St John Square • Insurance • 36 Market Place (33 Queen Street) • 28 Market Place (Former Liberal Club) • Hairatage (35 Queen Street)) • Orangery • Hassel Shoe Repairs • 5 Market Place (Phase 1 and 2) (4 Nile Street) • Bulls Head (14 St Johns Square) • 8 Moorland Road • 12-14 Nile Street • Kismet (Phase 1 and 2) • 2 Nile Street (Take a Break Sandwich Shop) (1b - 3 Queen Street) • Swan Hotel • 32 Market Place • 4 Brickhouse Street • 2 – 4 Market Place (Phase 1 and 2) • 17 Market Place • Overhouse Chambers • 38 Queen Street (Victoria’s Phase 1 and 2) • 1 Waterloo Road • 1a – 1b Queen Street (Phase 1 and 2) • 4 - 8 Wiilliam Clowes Street • 8 Westport Road • 41 Market Place • United Reform Church (Phase 1 and 2) • The Crown Public House • Angel Wine Bar (1 St Johns Square and • 1 Market Place (sign) 51 Market Place) • 10 Swan Square (sign) • 1-6 Swan Bank • 44 market Place (sign) • Swan Bank Methodist Mission • Burslem School of Art (masonry) • 4 Swan Bank

Burslem Townscape Initiative 19. 10 Swan Square

Grant support has been awarded to support the design and installation of a new sign on the property. The building was previously empty for a number of years. A new Fish and Chips business now operates from the property on the ground floor. Grant support has been given to install a new sign on both elevations of the building.

Funders Advantage West Midlands, Heritage Lottery Fund and Mr S Hancock

44 Market Place

Grant support has been provided to assist the design and installation of a new sign on the property. The business within was established in 1955 and is possibly one of the longest remaining business in the town centre.

Funders Advantage West Midlands, Heritage Lottery Fund and Mr & Mrs H Latham

Burslem School of Art

A small grant amount was awarded to Burslem School of Art to allow restoration of the Masonry and Stonework on the front elevation of the Building.

Funders Advantage West Midlands, Heritage Lottery Fund and The Burslem School of Art Trust

20. Burslem Townscape Initiative 1 Market Place

Grant support has been given to support the design and installation of a new sign on the property. The building has previously received grant support towards the external historic renovation of the building including the replacement of the sash windows.

Funders Advantage West Midlands, Heritage Lottery Fund, Joanne Taylor & Nicola Waller

Burslem Townscape Initiative 21. Ye Olde Crown Public House

Ye Olde Crown public house stands on Westport Road in Burslem, formerly known as Road until 1878, and previously to that called Hill Street. It is believed to have been constructed before 1812, with the landlord stating in 1982 that he holds the land deeds dating back to 1669. The work included external historic restoration works to include repairs to the roof, windows, shop front, and reinstatement of historic signage on the roof as per historic photos.

Business Assisted

Funders Advantage West Midlands, Heritage Lottery Fund, Sunset Taverns Ltd.

22. Burslem Townscape Initiative 41 Market Place (RAJA’s Takeaway)

41 Market place is mid 19th Century property located on Market Place on the main vehicular route through Burslem Town Centre. Work included external roof repairs, rebuilding of side (east) gable wall, conservation repairs, new windows, re-roofing, and new rainwater goods and replacement of signage with a traditional hand painted sign.

Business Assisted

Funders

Advantage West Midlands, Heritage Lottery Fund, Mr H Naeem

Burslem Townscape Initiative 23. 4-8 William Clowes Street

The property is a late 18th Century property located off St Johns Square, south west of the town centre. The work will include external and internal renovation works to create 3 retail units on the ground floor of the properties. The work included new shop fronts, repairs/replacement of windows, re-pointing, rendering and internal works including replastering.

The owner is actively marketing the units to attract new business into the area.

Jobs Created/Safeguarded Floorspace brought back into use

Funders Advantage West Midlands, Heritage Lottery Fund Gilman Fox Ltd

24. Burslem Townscape Initiative 1 Waterloo Road

The historic external restoration of this building has included work to repair and restore the historic fabric of the building ensuring the building is made water tight and preserved for future use. The property owner will undertake internal works to the building with the intention of creating an office and separate retail space to attract new business to the area.

Floorspace brought back into use Preserve buildings historic fabric for future use

Funders Advantage West Midlands, Heritage Lottery Fund Mr Gareth Fallows

Burslem Townscape Initiative 25. 38 Queen Street (Chemist)

The building is part of a Listed building built in 1868 in a Tudor Gothic style. The facade is on a curve, built of brick with stone dressings over 3 storeys, 6 bays, built on a curve returning into St John’s Square.

The work undertaken on the building included historic external renovation to the Listed property to restore the historic façade, repair the windows on the upper floors and introduce a new shop front to open up the shop frontage for the business within. The owner intends on bringing forward work internally to the upper floors in the future to convert them into residential accommodation.

Support a local business

Funders Advantage West Midlands, Heritage Lottery Fund Mr W M Al-Mashta & ZT Khalaf

26. Burslem Townscape Initiative 17 Market Place – Post Office

The historic restoration of this property has included the replacement of windows on the second floor to create a more aesthetical look of the building, and to create access to the upper floors bringing these currently floors back into use as a Gymophobic gym. The Burslem Post Office will still operate from the ground floor of the building. The gym is due to open in 2013/14.

Attract a new business to the area Bring upper floor space back into use Job Creation

Funders Advantage West Midlands, Heritage Lottery Fund Mr Steve Williams

Burslem Townscape Initiative 2 7 . 4 Brickhouse Street

The restoration of currently vacant property has created a retail unit on the ground floor, useable outbuildings, and living accommodation on the upper floor. The work has included internal (to the ground floor and outbuildings) and external historic repairs including replacement of shop front – profile to match existing (hardwood), replacement of sash windows on the upper floor to match existing (hardwood), roof repairs, re-pointing, internal works to shop unit and repairs to outbuildings to make them a useable space.

Attract a new business to the area Floorspace brought back into use Job Creation

Funders Advantage West Midlands, Heritage Lottery Fund Mr D Bains

28. Burslem Townscape Initiative The Swan

The Swan is situated within the recently refurbished Swan Square Public Realm. The property has remained vacant for a number of years and as a result was in a poor condition.

Funding support has historically restored the former Swan Public House to bring the previously vacant building back into use as a bistro/public house on the ground floor and bed and breakfast on the upper floors.

Works has included external roof repairs, re- pointing, window repairs, internal re-wiring, replastering. replacement of rainwater goods, external decoration.

On completion the applicant plans to use the building as a training facility to train people in catering and bar work.

Floorspace brought back into use Jobs Creation

Funders Advantage West Midlands, Heritage Lottery Fund Mr Gareth Fallows

Burslem Townscape Initiative 29. 12-14a Nile Street

The historic restoration of three derelict properties within the town centre has created 3 retail units on the ground floor of the property and 3 Live work units on the upper floor of the property.

Works have included a new roof, new rainwater goods (cast iron), repairs to shop fronts, re-render, re-pointing, replacement of windows with hardwood, internal repairs, plastering and internal and external decoration.

The scheme will meet the demand for further live work space within the town centre, and improve the appearance of the properties in Nile Street, creating more footfall and allow more businesses to operate from the area. The property is situated near to 4 Nile Street which was successfully restored through the Burslem THI Scheme and also 2 Nile Street (Take a Break).

Historic restoration of property

Funders Advantage West Midlands, Heritage Lottery Fund, Stoke-on-Trent City Council, Nessa Butler

30. Burslem Townscape Initiative Burslem Townscape Initiative 31. 2 Nile Street

Take a Break sandwich shop is located on Nile Street next to a property previously renovated through the scheme. The busy sandwich shop brings a good proportion of the custom to the area.

Historic improvements have been undertaken to the exterior of the property that includes the replacement of upper floor windows, replacement of shop frontage, roof repairs, re-pointing and rendering that will improve the appearance of the buildings, the business within and the area as a whole.

The upper floor space will be partially brought back into use through the historic window replacement and the owner is planning on renovating the upper floor space internally in the future for office accommodation.

Funders Advantage West Midlands, Heritage Lottery Fund, Stoke-on-Trent City Council, Mr Jolian Morris

32. Burslem Townscape Initiative 4 Nile Street (Phase 1 & 2) Nile Street is the former location of the factory and as such holds significant history to the Burslem area.

The buildings were formally part of a line of two-storey cottages adjacent to a high tenement (now a trophy shop).

Nearby is the entrance to a long-gone community known as the pitiful slum along Holdcroft Street that lead to a district called Hole House. This was dubbed ‘Hellhole’ in Shaw’s book ‘When I was a Child’. Burslem’s first gasworks was built here and it was the location where the Plague struck worst in 1766

The restoration has included extensive work to reinstate the upper floor space in the building. The second phase of the work has also included restoring the façade of the building by replacing all the windows, reinstating cast iron guttering and repairing the render to reflect a good appearance on the property and the business within.

This property also improved an important gateway into the Town Centre and it is hoped that it will compliment the future regeneration of the seven acre former Royal Doulton site. The project has also helped to kick start other projects in Nile Street and Waterloo Road.

The property is occupied by a shoe repair service who have been able to use additional floor space as a result of the work.

Funders Advantage West Midlands, Heritage Lottery Fund, Stoke-on-Trent City Council, Mrs Angela Hassel

Burslem Townscape Initiative 33. Bulls Head

The Bulls Head public house located on St Johns Square, Burslem is believed to have been constructed before 1832. The property is owned by whose brewery is also located in Burslem.

The works included external works, the repair of the sash windows on the upper floor on the property, replacment of 3 windows to the rear of the property, repoint and replace coping stones, replacment of the flat roof with a traditional asphalt roof, guttering with cast iron and decoration of all windows.

Historic restoration of property

Funders

Advantage West Midlands, Heritage Lottery Fund, Stoke-on-Trent City Council, Titanic Brewery

34. Burslem Townscape Initiative Burslem Townscape Initiative 35. 5 Market Place

5 Market Place is located on a prominent position in the town centre. The building has been vacant for some time and has recently been purchased by Gorgeous Homes a specialist letting agent, whose proprietor has recently won the National Landlord Association Woman in Property Awards 2010 (West Midlands).

The works have included external and internal works to bring the previously vacant property back into use. Works will include the replacement of the windows on the upper floor to traditional sash windows on the front elevation, re render, plaster work internally on the upper floors, replacement of guttering with traditional cast iron, repairs to the roof, repairs to the shop front, new signage and decoration.

Business Relocated into area Floorspace brought back into use

Funders Advantage West Midlands, Heritage Lottery Fund, Stoke-on-Trent City Council, Mrs Samantha Collett

36. Burslem Townscape Initiative Burslem Townscape Initiative 3 7 . Burslem School of Art - Orangery

This grade II listed Edwardian property was originally built opposite the grade II* listed Institute to expand the creative uses of the Institute. The property is now used to house creative businesses after a £1.2 million renovation of the property in 1999. Since they opened they have staged over 300 exhibitions by local, national and international artists & designers. All the Schools units have been fully occupied from spring 2005 and the school of art is thriving once again!

The work that has been carried out on the property is in the orangery on the first floor for which there was no money available on the first phase. The works have brought floor space back into use and has created a new café to service the events and businesses within the School of Art. This in turn will bring new jobs a new business into the area.

Funders Advantage West Midlands Heritage Lottery Fund, Stoke-on-Trent City Council, Burslem School of Art Trust

38. Burslem Townscape Initiative Burslem Townscape Initiative 39. 28 Market Place – Former Liberal Club

This property has a fascinating frontage along with a long history that dates back to 1892, when it was established as a Liberal Club with an impressive terracotta frontage that faces onto Market Place.

Grant aid has seen this important property historically restored. The frontage of the building and the business within will have a positive impact on the impression of Burslem. The internal fabric of the property will also be secured which will help towards the restoration of the upper floors at a later date.

The refurbishment of this property was commended in the North Staffordshire Architecture and Urban Design Awards 2010.

Ground floor - occupied by CAB Insurance Brokers.

Upper floor space currently vacant.

Funders Advantage West Midlands Heritage Lottery Fund Stoke-on-Trent City Council Mr David Allcock

40. Burslem Townscape Initiative Burslem Townscape Initiative 41. 36 Market Place

This grade II listed property dates back to the late 1800’s and was re-fronted in the early 1900’s. The property has a Venetian window feature on the frontage which is an important part of its historic appearance.

36 Market place required urgent renovation in order to keep the KFC business within Burslem Town Centre. The grant has secured the ground floor space for business use and has lead to new jobs being created. The historic frontage of the property has been restored which will improve the appearance and will also help towards developing the upper floors at a later stage. The upper floor area has the potential to accommodate around 4 new businesses which will bring new jobs into the Town Centre and footfall into the area.

Funders Advantage West Midlands, Heritage Lottery Fund, Stoke-on-Trent City Council, Mr Akram Khan

42. Burslem Townscape Initiative Burslem Townscape Initiative 43. Swan Bank Methodist Mission

Methodism was introduced in Burslem in the 1700’s by John Wesley. The buildings date back to around the 1800’s and due to the front building being demolished after the war a modern property is now situated at the front but the large older properties are still in use at the rear.

This is a project that benefits the community and at the same time creates a new business.

The upper hall of the property has been brought back into use for community events and for meetings; the vaulted ceiling has been reinstated and windows replaced. A previously mothballed café has been renovated on the ground floor and brought back into use as a community coffee shop open to the general public.

Match funding for these works have been gained from the Coalfields Regeneration Trust for the coffee lounge, Staffordshire Environmental Fund for the restoration of the upper hall, an EON energy efficiency grant for the windows and a heat recovery system for the upper hall and match funding from the head Methodist Church for the external painting of the church.

Funders Advantage West Midlands Heritage Lottery Fund, Stoke-on-Trent City Council, Swan Bank Methodist Mission, Coalfields Regeneration Trust, EON,Staffordshire Environmental Fund.

44. Burslem Townscape Initiative This page and opposite - images of the Upper hall Overleaf - images of the Coffee Lounge

Burslem Townscape Initiative 45. Swan Bank Methodist Mission

46. Burslem Townscape Initiative Burslem Townscape Initiative 4 7 . 1 - 6 Swan Bank

This row of properties is situated in a prominent position on one of the main gateways into the Town Centre and houses three businesses. The scheme has historically restored the frontages of the properties and repaired the roof resulting in the overall appearance of the businesses being greatly improved.

The history of the building dates back to John Eley a tea merchant who was the original owner of the properties. Eley amassed a fortune in his time and purchased a number of properties in Swan Bank - if you stand by the Methodist Mission and look across the road above 6 Swan Square you will see the name ‘Eley Place’ carved in stone along the parapet.

Properties are occupied by a restaurant, retailer and one is currently renovated, vacant and awaiting a new tenant.

Funders Advantage West Midlands, Heritage Lottery Fund, Stoke-on-Trent City Council, Mr Jefferey Scholes

48. Burslem Townscape Initiative Burslem Townscape Initiative 49. 32 Market Place

This building was formally a public house by the name of Lloyd’s Tavern and before that the Millstone. The building has been vacant for some time now and is being transformed into Indian restaurant located on Market Place.

The restoration of this building has created a new business and brought new jobs, historical floor space back into use and improved the historical frontage.

New business started from the property - Nazmin Spice Indian Restaurant.

Funders West Midlands, Heritage Lottery Fund, Stoke-on-Trent City Council, Mrs Husna Begum

50. Burslem Townscape Initiative Burslem Townscape Initiative 51. 1 St Johns Square & 51 Market Place

The building has a fascinating history and is believed to originate from the 1700’s due to the construction method of cast iron columns and wooden beams. It is believed that the building has lost its top storey due to fire within the building at some point. The evidence for this is supported by the fact that a staircase leads to a vacant roof space and that there is still some evidence of fire damage on the upper storey timbers. The discovery of the original shop entrance’s and some original tiles, adds to the buildings character and long history.

The restoration of the building has involved the property being stripped back to its original form revealing the need for considerable structural works.

Since the renovation works have been complete the building has changed ownership and now houses Attwoods Solicitors.

Funders Advantage West Midlands, Heritage Lottery Fund, Stoke-on-Trent City Council, Mr Wayne Doyle

52. Burslem Townscape Initiative Burslem Townscape Initiative 53. 38 Market Place

This grade II listed property dates back to the 1700’s. The original shop frontage survives with a central doorway including mock Doric columns that were fitted to mirror the Town Hall architecture in 1856.

This building was previously occupied by Leicester’s chemist.

The project provided support for the restoration of the façade by reinstating the cast iron guttering and restoration of the windows. The completion of the works has ensured that the condition of the property is improved and has also brought the upper floors back into use as a usable business space.

Ground floor is now occupied by a new retailer- Okay Flowers. First floor is currently vacant.

Funders Advantage West Midlands, Heritage Lottery Fund, Stoke-on- Trent City Council, Mr R.L. Cliff

54. Burslem Townscape Initiative Burslem Townscape Initiative 55. 33 Queen Street & 35 Queen Street

This building is shown on the Wards map of 1750 as number 17 and was once the location of an Inn known as the Talbot. During the construction works it was obvious that both buildings were once one and this is supported by the discovery of bricked up windows underneath the render. This historical fact of the building could go some way towards explaining the inconsistency of the numbering within the street.

The building now houses two businesses one of which is an Insurance Brokers that is well established in the area and the second business is a popular hairdresser salon.

The buildings were both showing the effects of ageing compared to the recently renovated livework units in the area also located on Queen Street. The scheme has restored the roof, shop frontage, signage and façade of the buildings.

No. 33 is occupied by Potteries Insurance Brokers No. 35 is occupied by Hairatage Hairdressers

Funders Advantage West Midlands, Heritage Lottery Fund, Stoke-on-Trent City Council, Hairatage & Potteries Insurance Brokers

56. Burslem Townscape Initiative Burslem Townscape Initiative 5 7 . United Reform Church (Phase 1 & 2)

The United Reform Church is a prestigious building hidden within the Town Centre of Burslem. It was built in 1905 as the Woodall Memorial Congregation Church and it later became The United Reform Church. The building was designed by A.R. Wood Architect and promotes Victorian grand features both internally and externally.

The restoration works included restoration of a fire damaged wing to be used as a community centre, reinstating the iron railings that were taken down to assist with the war effort and to modernise the property but at the same time retaining the heritage value.

Funders Advantage West Midlands, Heritage Lottery Fund, Stoke-on-Trent City Council, United Reform Church

58. Burslem Townscape Initiative Burslem Townscape Initiative 59. 2 – 4 Market Place (Phase 1 and 2)

This building is opposite the nationally acknowledged grade II* listed Old Town Hall building and the grade II listed Queens Theatre. The building was formally owned by the estate heiress to the Burslem/Wedgwood fortune. The building occupies a prominent position in the Town Centre setting a good impression of the ongoing regeneration in the area.

Burslem Townscape Heritage Initiative has provided funding for the external restoration including historic window replacement and roof works and the internal and external restoration of the garage building to the rear of the property to create additional exhibition and office space.

Ground floor - Barewall Art Gallery and shop First Floor - Jellyfish (commercial business) Second Floor - accommodation

Funders

Advantage West Midlands, Heritage Lottery Fund, Stoke-on-Trent City Council, Mrs Amanda Bromley

60. Burslem Townscape Initiative Burslem Townscape Initiative 61. 8 Moorland Road

This building was rebuilt on a line of old cottages in the late 1800’s in 3 storey mock Georgian gentleman’s houses style. Next door was in use as Burslem’s Conservative Club until the late 1980’s and at one point one of the buildings housed an American Consulate that had ground floor offices until 1900.

The building required essential roof works to match the theme already adopted by the other properties. This helped the appearance of the Town Centre and also the appearance of the business that operates within the building.

The property is occupied by a tattoo shop.

Funders Advantage West Midlands, Heritage Lottery Fund, Stoke-on-Trent City Council, Mr B Brereton

62. Burslem Townscape Initiative 4 Swan Bank

Replacement of four windows to the upper floor of the property. Funders Advantage West Midlands, Heritage Lottery Fund, Stoke-on-Trent City Council, Mr Jefferey Scholes

10 St Johns Square Replacement of signage to the property ensuring that it complies with conservation standards.

Burslem Townscape Initiative 63. 8 Westport Road

Queen’s Chambers, at 8 Westport Road, was built in the 1860s, just a few years after the opening of the Old Town Hall, and was the prominent home and business premises of Henry Steele, an estate agent and auctioneer. Steele was a close colleague of Burslem solicitor John Ward, who’s 1843 History of the Borough of Stoke- on-Trent was a definitive work on the story of the Potteries. As a prominent Burslem townsperson, it is likely Steele knew the young , who was probably a visitor to Queen’s Chambers, before he left the Mother Town for London in 1888. Henry Steele was an active freemason, and was master of Burslem’s Sutherland Lodge in 1899. The lodge met at various around the town, before moving into the spectacular Freemason’s Hall – now a nightclub – on Waterloo Road.

The building now has a successful press company running from within and the works were to restore the appearance, so to create a good impression within the town and to the clients.

Funders

Advantage West Midlands, Heritage Lottery Fund, Stoke-on-Trent City Council, Mr David Smith

64. Burslem Townscape Initiative Overhouse Chambers

This Georgian town house was built for the Town’s medical officer and coroner, in Wedgwood Place Burslem. A frontage was added around 1918 by James Hayward when it was occupied by the Star Building Society. The owner of the building was James Hayward, a potter, who for many years a prominent member of the executive of the Pottery Workers’ Society and a director of the Star Mutual Building Society. Frederick Hayward, who was the son of James Hayward, became heavily involved in the Co- operative society both in Stoke-on-Trent and nationally, he later became Lord Mayor of Stoke-on-Trent and was also knighted. The property has cellars that still contain two mortuary slabs where post mortems took place

The business accessed Townscape Heritage Initiative Funding to provide building improvements that included new signage, guttering and windows.

New business start up - Boilerserve.com ltd.

Funders Advantage West Midlands, Heritage Lottery Fund, Stoke-on-Trent City Council, Mrs Victoria A Parfitt

Burslem Townscape Initiative 65. The Kismet, Queen Street The Kismet restaurant was established in 1962 and was the first Indian Restaurant in Stoke-on-Trent. The works carried out on this building enabled the restaurant to expand into an empty building next door and to historically restore the façade of both buildings in Queen Street. The building was also mentioned in Arnold Bennett’s fictional autobiography where it was mentioned details of the site at the top of Woodisun Bank (Bournes’s Bank) where it was an early farm that links Burslem with its agricultural past.

5 Queen Street was at one time a negative building in the Town Centre to what is now a credit to the area. The regeneration of the building has contributed to the expansion of the business with the creation of a new job and secured other jobs. The completion of the project gave the area a boost and acted as a catalyst to future THI applications.

The property is occupied by Kismet Restaurant who have expanded into a previously vacant part of the building as a result of the works.

Funders Advantage West Midlands, Heritage Lottery Fund, Stoke-on-Trent City Council, Mr Khobir Ahmed

66. Burslem Townscape Initiative Burslem Townscape Initiative 6 7 . 1a – 1b Queen Street

A grade II listed building in the Burslem Town Centre. It was listed on the account that the building featured in an Arnold Bennett novel and was known as “Clayhanger Steam Printing Works” and the building is a prominent early 19th century building within the Town. The building was formally owned by John Eley, a tea merchant, who amassed a fortune in his time and bought up a number of properties in Swan Bank and at the top of 6 Swan Bank the name Eley Place can be seen.

The works that were carried out on the property entailed essential roof works to prevent water penetration and also replacement of the historic windows in accordance to the conservation area standards.

Ground floor - Elegant Affairs Upper floor - Kelly Molyneux & Co Accountants

Funders Advantage West Midlands, Heritage Lottery Fund, Stoke-on-Trent City Council, Mr Jeffery Scholes

68. Burslem Townscape Initiative Conclusion The Burslem THI scheme has had a significant impact on the restoration of buildings within Burslem Town Centre. The improvement in appearance has attracted investment, new jobs and restored historic floor space. In a time of economic down turn the demand for the Burslem THI Scheme is out pacing available resources.

Overall, the scheme has seen over £3.5m of investment in the town from the Heritage Lottery Fund, Advantage West Midlands, the private sector, Staffordshire Environmental Fund, Coalfields Regeneration Trust, Stoke-on-Trent City Council and E.on. Historically renovating over 40 properties and helping to create a town centre where people want to live, work and visit.

Burslem Townscape Initiative 69. Contracted Description of Works Notes Project

Repair of fire damaged wing, internal alterations to provide disabled toilet URC Phase 1 Complete and more useable space for use as a community centre.

2-4 Market Place Re-roofing, Re-pointing, Repair to chimney, Historic Replacement of Complete (Phase 1) rainwater goods Windows Electrics

1-3 Queen Street Roof works to front and rear elevation Complete (Roof Works)

Replacement of historic windows with vertical sash windows. Renewal Overhouse Chambers of all rainwater good with historic cast iron. Cleaning of stonework and Complete Phase 1 and 2 brickwork. Roof repairs. Re-pointing.

2-4 Swan Square Replacement of 4 windows Like for Like Complete

Internal/external renovations Improvements to façade Repair to fabric Kismet Restaurant Complete and structure Extension of restaurant and signage.

Minor improvements of façade, historic guttering, historic window repair, 38 Market Place Complete lead flashings,

Repairs to fascias and barge boards, prepare and treat masonry prior to 8 Westport Road painting and paint all timber work. Repairs to roof. Replacement of fire Complete door.

Repairs to roof valley, replace rotting timber, re-plaster upper floors, and repair ground floor plaster work. Renew guttering and down pipe with 4 Nile St cast iron. Paint and render to front and side elevation. Strip and recover Complete Phase 1 and 2 front Canopy roofs and renew lead work. New hardwood sliding sash windows.

8 Moorland Road Conservation roof repairs to a historic building Complete

10 St Johns Square Replacement of signage to conservation approved standard Complete

Re-roofing Re-pointing Repair and reinstatement to chimneys 33/35 Queen Street Replacement of rainwater goods to traditional cast iron Historic Complete replacement of windows and shop front

External works including repairing the roof and facing. Structural 1 St Johns Square / 51 underpinning in the cellar. Reinstating of ground floor first floor second Complete Market Place floor and attic. Replacement of rainwater goods to cast iron.

External and internal works including restoration of facing of building, 32 Market Place, window replacement, reinstatement of historic floor space, replacement Complete Burslem of rainwater goods.

Conservation roof repairs, replacement of rainwater good to cast iron. URC Phase 2 Complete Reinstatement of historic railings.

Renovation of mothballed coffee lounge on ground floor to turn into Swan Bank Methodist a community café. Refurbishment of upper hall and reinstate vaulted Complete Mission ceiling. Replace external windows on 1970’s part of building.

70. Burslem Townscape Initiative Contracted Description of Works Notes Project

External works to T and A Wholesale, We care and Bashda Restaurant. 1-6 Swan Bank Works to include re-roofing, re-pointing the building, repair of the Complete Properties chimneys, repair of cast iron guttering, and the historic replacement of windows.

External and internal works to the property to include the replacement / 36 Market Place repair of windows to all floors, replacement shop front and restoration of Complete the historic frontage

Historic restoration of frontage. Replacement / repair of windows, 28 Market Place new shop front and signage, roof repairs and internal works including Complete (CAB Insurance) plastering

Burslem School of Art Replacement of framework of orangery and masonry repairs. Internal Complete Orangery works including plasterwork.

Works included the replacement of the windows on the upper floor to traditional sash windows on the front elevation, re render, plaster work 5 Market Place internally on the upper floors, replacement of guttering with traditional Complete (Gorgeous Homes) cast iron, repairs to the roof, repairs to the shop front, new signage and decoration.

External works including the repair of the sash windows on the upper floor on the property, replace 3 windows to the rear of the property, Bulls head repoint and replace coping stones, replace flat roof with traditional Complete asphalt roof, replace guttering with cast iron and decoration of all windows.

External works that include re-roofing works, re-pointing the building, 2 Nile Street repair of the chimneys, the guttering being repaired as it is historic cast Complete (Take A Break) iron, and historic replacement of windows. The replacement of the shop frontage and signage improvement.

Creation of 3 retail units on the ground floor of the property and 3- 4 Live work units on the upper floor of the property. Works included a new roof, new rainwater goods (cast iron), repairs to shop fronts, re-render, 12-14 a Nile Street Complete re-pointing, replacement of windows with hardwood, internal repairs, plastering and internal and external decoration.

Historic improvements to the garage at the rear of the property to bring 2-4 Market Place the historic floor space back into use, creating messy workspace on the Complete (Phase 2) ground floor and clean office space on the upper floor to be used by the business operating on the ground floor.

Works included external roof repairs, re- pointing, window repairs, Swan Hotel internal re-wiring, replastering. Replacement of rainwater goods, external Complete decoration.

The work included internal (to the ground floor and outbuildings) and external historic repairs including replacement of shop front replacement 4 Brickhouse Street of sash windows on the upper floor to match existing (hardwood), Complete roof repairs, re-pointing, internal works to shop unit and repairs to outbuildings to make them a useable space.

Burslem Townscape Initiative 7 1 . Contracted Description of Works Notes Project

Replacement of windows on the second floor to create a more 17 Market Place aesthetical look of the building, and to create access to the upper floors Complete bringing these currently floors back into use as a Gymophobic gym

The work undertaken on the building included historic external renovation to the Listed property to restore the historic façade, repair the windows 38 Queen Street Complete on the upper floors and introduce a new shop front to open up the shop frontage for the business within.

External repairs to the historic fabric of the building ensuring the building 1 Waterloo Road is made water tight and preserved for future use. Re-roofing, replacement Complete of sash windows, re-pointing, repairs to traditional shop front.

External and internal renovation works to create 3 retail units on the 4 - 8 William Clowes St ground floor of the properties. New shop fronts, repairs/replacement of Complete windows, re-pointing, rendering and internal works including replastering.

External roof repairs, rebuilding of side (east) gable wall, conservation 41 Market Place repairs, new windows, re-roofing, and new rainwater goods and Complete replacement of signage with a traditional hand painted sign.

External historic restoration works, repairs to the roof, windows, shop Ye Olde Crown front, and reinstatement of historic signage on the roof as per historic Complete Public House photos.

1 Market Place Replacement of Sign Complete

10 Swan Square (Sign) Replacement of Sign Complete

44 Market Place (Sign) Replacement of Sign Complete

Burslem School of Art Masonry and stone repairs on front elevation. Complete

72. Burslem Townscape Initiative Employee Data for projects supported by the Burslem THI Scheme – Full Time and Part Time

No. of Employer Employees

38 Market Place (Emmelle Boutique) New Business

33 Queen Street (Potteries Insurance Group) 18 - 20 FT

35 Queen Street (Hairatage) 1 FT and 2 PT

Hassel Shoe Repair, 4 Nile Street 1 FT

8 Moorland Road (New Image) 1 FT

7FT 1b-3 Queen Street (Kismet) 3PT

32 Market Place (Nazmin Spice) New Business

2-4 Market Place Barewall Gallery promotes 5 Local Artist 3FT Jellyfish has freelancers and help from other companies 12 freelancers

Overhouse Chambers (Boilerserve.com ltd) 2 FT

1a-1b Queen Street Kelly Molyneux & Co - 4 FT

8 Westport Road (Smith Davis press) 14 People

1FT, 1PT United Reform Church 12 Volunteers 1-6 Swan Bank T&A 2 FT Bashda Restaurant 6 PT 5 FT, 4 PT, Swan Bank Methodist Mission 8 Volunteers 40+ who run daytime events

36 Market Place 8 FT and 5 PT

28 Market Place (CAB insurance Brokers) 3 FT

Burslem School of Art (Orangery) New Business Richmond Care Group

5 Market Place (Gorgeous Homes) 3 FT

2 FT 14 St Johns Square (Bulls Head) 7 PT

12-14A Nile Street New Business

Burslem Townscape Initiative 7 3 . Outputs achieved 2009/10: Outputs to be achieved 2011/12:

• Business Assisted – 10 • 5 properties historically renovated. • Businesses historically renovated – 10 • 5 jobs created / safeguarded • Jobs created - 5 • 1 business created at 12 months • Jobs safeguarded - 11 • 3 business created at 24 months • 1 business attracted to the region Outputs achieved 2010/11: • Public realm

• 8 properties historically renovated. • 7 business assisted Over 1,465 sqm. of vacant floorspace brought back into use. • 2.5 jobs created • 3 jobs safeguarded • 1 business created at 12 months

74. Burslem Townscape Initiative Completed Properties Total Grant

1-3 Queen Street (Windows) £28,835.20 1-3 Queen Street (Roof) £4,560.00 Overhouse Chambers Phase 1 £18,976.82 Overhouse Chambers Phase 2 £10,638.30 4 Nile Street Phase 1 £7,066.69 8 Westport Road £6,089.40 8 Moorland Road £2,760.00 10 St Johns Sq £696.37 2-4 Market Place £38,849.01 Kismet Restaurant £43,989.21 Kismet Restaurant Signage £2,628.90 URC Phase 1 and 2 £193,038 38 Market Place £4,514.24 4 Nile Street Phase 2 £12,162.01 4 Swan Bank £4,464.00 1 St Johns Square £208,244.93 33 Queen Street £50,995.89 35 Queen Street £39,912.97 1-6 Swan Bank £90,000 36 Market Place £158,675 CAB Insurance Brokers £133,153.45 Burslem School of Art Orangery £43,079.79 32, Market Place £74,155.44 The Bulls Head £21,862.87 5 Market Place £29,856.33 2 Nile Street £22,310.48 12-14a Nile Street £302,956.78 2-4 Market Place (Phase 2) £14,552.40 Swan Hotel £159, 800.17 4 Brickhouse Street £35,792.15 17 Market Place £44,416.90 38 Queen Street £45,999.27 1 Waterloo Road £116,887.79 4-8 William Clowes Street £148,950.85 41 Market Place £113,229.03 Ye Olde Crown £30,706.24 1 Market Place £2,841.38 10 Swan Square £1,937.52 44 Market Place £630.00 Burslem School of Art £918.00

Burslem Townscape Initiative 7 5 . 76. Burslem Townscape Initiative