East Prospectus for growth

February 2015 Contents

Foreword 3

Contact Planning and Regeneration Economy Directorate Introduction 4 Click: E-mail: [email protected]

Call: Context 6 Telephone: (0121) 464 9857

Visit: Office: Our commitment 11 1 Lancaster Circus Employment and skills Birmingham B4 7DJ Improved connectivity Delivering growth

Post: PO Box 28 Birmingham B1 1TU Development opportunities 18 Employment You can ask for a copy of this document in large Local Centres print, another format or another language. We aim to supply what you need within ten working days. Call (0121) 464 9857 Making it happen 38 If you have hearing difficulties please call us via Typetalk 18001 0121 464 9857 or e-mail us at the address above.

Plans contained within this document are based upon Ordnance Survey material with the permission of Ordnance Survey on behalf of the Controller of Her Majesty’s Stationery Office.

© Crown Copyright. Unauthorised reproduction infringes Crown Copyright and may lead to prosecution or civil proceedings. Birmingham City Council. Licence number 100021326, 2015.

contents / east birmingham prospectus for growth 2 Foreword 3

These are exciting times in Birmingham; the arrival of High Speed rail and associated growth in the City Centre and at UK Central will bring physical change and economic growth which will benefit the whole City.

For East Birmingham - located between these two key drivers - we now have a unique opportunity to capitalise on this growth, and to maximise local opportunities, to ensure that local people are able to reap the benefits.

In particular we must seek to support local people into sustainable jobs by giving them the skills they need to compete in the labour market. We must deliver development which will provide new jobs, improve connectivity to enable people to access jobs, and also provide the conditions for business growth. THE PROSPECTUS Through this Prospectus we identify the opportunity for more than 350,000sq.m (3.7 million sq.ft) of new employment floorspace and

FORMS A STARTING 9,000 new jobs within East Birmingham, and for maximising the

“ benefits of growth here and elsewhere in the City for the residents of East Birmingham.

POINT FOR RENEWING The Prospectus forms a starting point for renewing our commitment “ to East Birmingham by focusing on three key areas of activity - Employment and Skills, Improved Connectivity and Delivering OUR COMMITMENT TO Growth - which we will develop in partnership with Government.

EAST BIRMINGHAM

Sir Albert Bore Leader, Birmingham City Council.

Councillor Tahir Ali Cabinet Member for Development, Transport and the Economy Birmingham City Council.

east birmingham prospectus for growth / foreword foreword / east birmingham prospectus for growth 4 Introduction 5

East Birmingham includes , , , , , and - an area with a population of more than 280,000 people.

This Prospectus identifies the East Birmingham sits between other opportunities in the City, can issues which are limiting the the City Centre, where the be maximised for local people. potential for economic growth Birmingham Curzon HS2 station in East Birmingham, as well as will be the catalyst for significant Maximising the benefits of A453

highlighting the opportunities investment and growth at Eastside, the opportunities within East Wylde Green for the area. It then sets out and UK Central, which includes Birmingham, too, is important. M6 (Toll) M42 our commitment to working in the airport, NEC and Resorts In particular these include A38 partnership with Government and World development, and the HS2 opportunities for job creation. This local organisations to maximise interchange station, and which will Prospectus therefore identifies sites Chester Road To Derby/ these opportunities and improve also be a focus for growth. It is vital where new development can best Nottingham A452

the prospects for the area. that the benefits of these, and of be realised. Erdington Pype Hayes A5127 Park A4040

Our commitment will focus on To three key areas of activity: Leicester Gravelley A38 Hill The Fort • Employment and skills. M6 A47

• Improving connectivity. M6 • Delivering growth. A38(M)

Despite numerous interventions A47 A4040 over the past decade, East

Birmingham continues to have an

Adderley employment rate that is too low, Park City Snow Hill high levels of worklessness and low Centre levels of skills whilst other parts of Heartlands New Street Moor Street Hospital Birmingham have demonstrated Birmingham City Football Club A4040 improvement. Addressing this Marston Five Bordesley Ways Green is one of the biggest challenges Sheldon Country Park A45 for the area, and one which is to National Small Exhibition be addressed through the newly Heath Centre UK created Employment and Skills Birmingham Central International Partnership for East Birmingham. A41 A4040 A45 A34 KEYTyseley v The Partnership will launch its Plan Birmingham in April 2015. Airport CityTo BoundaryAcocks To Stratford Green London Motorway However, measures to address To Warwick these issues, and to improve Main Road Network skills and employability, must n Rail Network NORTH be matched with available and NOT TO SCALE accessible jobs. Improvements to Possible Reintroduction KEY of Passenger Service connectivity which will allow better access to jobs, and growth which City Boundary Proposed HS2 Line

will create new jobs and raise Motorway Metro Line aspirations will be important. These Main Road Network Metro Extension will be delivered in partnership with the Greater Birmingham and Rail Network Rail Stations Solihull Local Enterprise Partnership Possible Reintroduction Proposed Station (GBSLEP) and Government of Passenger Service through, for example, the Growth Plan 1 Proposed HS2 Line Deal. Birmingham Curzon concourse entrance East Birmingham context Metro Line

east birmingham prospectus for growth / introduction Metro Extension introduction / east birmingham prospectus for growth

Rail Stations Proposed Station 6 Context 7

East Birmingham faces particular challenges, but is also uniquely placed to benefit from the sheer range of opportunities set to come forward both within the area and more widely.

The significant growth A similar pattern is reflected in by local residents. It also impacts to ensure better responsiveness Proposed local transport High Speed 2 opportunities and transport the skills levels of the area, with on the type of jobs available to of local and national providers to improvements With an Interchange station at UK projects, alongside the a higher proportion (28%) of East those in employment, hinders deliver against a shared agenda Improvements which will better Central and a new terminal station interventions emerging from the Birmingham residents possessing progression, and reinforces a which maximises and better aligns enable residents to access the jobs at Curzon Street in Birmingham Employment and Skills Partnership no qualifications than the city as reliance on benefits including in- the existing resources. and training opportunities include: City Centre, HS2 will change the for East Birmingham, will bring a whole (21%). Fewer than a third work benefits. physical and economic landscape both economic and physical of residents are qualified to NVQ • Highways improvements, of the City and wider region. improvements for the area and level 3 or above, and fewer than a The job mix in the City is forecast particularly at key junctions. Journey times from London to enable the area to maximise the fifth to Level 4 or above compared to change, with fewer low skilled Connectivity Birmingham City Centre will be • Two rapid transit routes through benefits of growth. to a Birmingham average of 40% jobs and more higher skilled jobs, reduced to just 49 minutes (38 to East Birmingham benefits from a East Birmingham. and 25% respectively. This is suggesting that lower skilled number of high quality transport the Interchange station), and rail The following section summarises reflected in the type of jobs held residents may be less able to links to the wider region including • Provision of new local rail services passenger capacity increased, the key issues and opportunities for by local people - only 27% are in find work in the future. There is good access to the motorway and stations in the Fort Parkway making the areas around the East Birmingham. the highest skilled occupations, therefore a need to up-skill both network at Juction 5 and 6 of the and /Castle Bromwich stations especially attractive for compared to 38% for the City, and those in employment and those M6, and Junction 6 of the M42, areas. new investment. Masterplans 17% are in elementary occupations who are unemployed. and a conventional rail line linking for Birmingham Curzon and UK Employment and skills compared to 13% for Birmingham the City Centre to UK Central and • A package of wider connectivity Central have been developed as a whole (ONS December 2014). The poor employment and onwards to London. improvements associated with to guide growth in these areas. East Birmingham unemployment employability rate in the area HS2 which will ensure that local Construction is set to begin in 2017, rates continue to lag behind the This low skills base impacts on also diverts public sector funding However, local movement including people and businesses are able with the line operational from 2026. city average, currently 9.5% as the ability of local residents to towards work related benefits and public transport is hampered by to access and reap the benefits of opposed to 6.5%. More than 20% compete in the labour market with other associated support services, high levels of congestion which the service. A wider package of connectivity of these claimants are aged 18-24, better qualified people both from puts a brake on Birmingham’s can make it difficult to travel to improvements is proposed to with over a third being out of work other parts of Birmingham and in- growth prospects and undermines work or do business both within • Improved routes for cyclists. maximise the benefits of HS2. In for more than a year. Despite being commuters from the surrounding investor confidence. This reinforces and outside the area. There are home to 23% of the City’s working areas. In fact some 10,000 jobs the importance of effective currently no local stations within age residents, the area accounts remain vacant on a monthly basis interventions in the area which are the City on the rail line between for 30% of its JSA claimants (ONS in the City, many at entry level, rooted in maximising the benefits Birmingham and Tamworth, limiting December 2014). which could, theoretically, be filled for the local community and lead to access to the rail network for a sustainable employment. significant part of the population.

By ensuring that local residents A lack of high quality pedestrian have the right skills at the right time and cycle routes in the area there is tremendous opportunity means that these are not currently to tap into the latent talent in attractive alternative modes of the neighbourhoods of East travel, particularly for people Birmingham and develop a talent travelling outside their immediate pipeline that will support the neighbourhoods. physical development and other business investment in the area. Improving access from neighbourhoods in East Tackling the systemic problems Birmingham to significant that have led to a low employment employment opportunities, and skills rates within the local including those in the City Centre, population requires a locally at UK Central, and across the co-ordinated approach. Recent wider region, as well as those in changes in the skills funding system the Prospectus area, is therefore a have meant a move away from priority. any long term strategic planning Production at Jaguar Land Rover of skills. The need, therefore, is Sprint in Birmingham City Centre

east birmingham prospectus for growth / context context / east birmingham prospectus for growth East Birmingham this will focus on Growth East Birmingham Employment in the City Centre Economy The area accommodates some 8 the A45 corridor and the proposed The Birmingham Development spans retail and hospitality, 2,900 businesses ranging from 9 Metro route through the heart of Birmingham’s population is set Plan identifies two significant areas business professional and financial Birmingham has an economic international businesses to the area, as well as conventional to grow by 150,000 over the next of growth in the area covered by services, and the creative and output approaching £24bn a year, numerous small and medium sized rail routes and the local transport 17 years, creating a need for this Prospectus. The first, around digital media sectors. Growth here and is at the heart of the regional enterprises. It saw 2,000 business improvements outlined above. more than 50,000 new homes and Bordesley Park, will see 3000 will enable additional activity in all economy. Economic forecasts start-ups in 2014. This compares 100,000 jobs. The east of the City new jobs created at a major new of these sectors. show that economic output is favourably with other parts of has the potential to accommodate employment site, as well as new expected to grow by around 2.5% the City outside the City Centre. Digital connectivity a significant amount of physical homes and community facilities per annum from 2015 - a relatively Birmingham as a whole saw more The right digital infrastructure and growth, complementing the in the surrounding area. The The Hub @ UK Central healthy rate of growth, although start-ups in 2014 than any city digital connectivity is recognised growth in the City Centre and at second - the Eastern Triangle The Hub at UK Central will be below the national rate of around outside London. However, the as a core enabler of economic UK Central, and to do so in a way including Shard End - will include home to the HS2 Interchange 3%. However, the growth rate for business survival rates are low when growth. It can support new online which also maximises benefits for around 1,000 new homes and station. The area, already home East Birmingham is expected to be compared to the national rate and business models, information existing communities. However, improvements to local community to , the NEC lower compared to the rest of the GBSLEP area. provision, anytime, anywhere the potential for employment and shopping provision. Growth in and Birmingham Business Park, City. mobile working, access to services growth in the east will not be these areas will be complemented will have the capacity to provide East Birmingham, and the and communications, and therefore sufficient to meet demand, and by connectivity and environmental significant growth. The key opportunities therefore City as a whole, is faced with increase access to employment and as such opportunities outside the improvements, as well as the stem from the potential to use a number of key challenges in training opportunities, create new Prospectus area - and improving development of individual sites Furthermore, the four landowners the Employment and skills, stimulating enterprise, business jobs, and improve social inclusion access to these opportunities - are across the east of the City. The of the site (including the Connectivity and Growth actions, growth and improving economic and mobility. of particular importance. most significant of these sites City Council) have signed a to enable East Birmingham to prosperity. These include the high are set out in the ‘Development collaboration agreement to bring benefit from the growing Greater unemployment rates and skills Opportunities’ section of this forward this significant opportunity Birmingham economy. shortages already identified, but document, and could deliver some for growth. also: 9,000 new jobs. Approximately 25% of the jobs UK Central will create jobs across in the City are located in East • Particularly low economic activity The Jaguar Land Rover advanced a range of sectors potentially Birmingham, and nearly 40% of all rates amongst women. manufacturing facility at Castle including business professional manufacturing jobs. The advanced Bromwich is benefiting from circa and financial services, advanced manufacturing sector, and • Low business survival rates. £400m investment to support manufacturing, and research and particularly the automotive sector, the production of new models, design. There will be a focus on is important in the area. Over 3,000 • Failure of businesses to grow, including the award winning Jaguar connecting East Birmingham’s people are employed at Jaguar partly due to the lack of access F-Type. This will drive local growth residents and businesses with these Land Rover in Castle Bromwich. to best practice knowledge, as supply chain opportunities are opportunities. The site is home to some of the approaches and support in captured. world’s most advanced aluminium business development. body construction facilities and almost 340 body construction City Centre Other areas of growth • Lack of investment partly due robots. On site are body shops, The City Centre continues to To the south of the Prospectus area, to a market failure in finance for paint and final assembly lines for be a focus for growth. The Big residential growth is envisaged at business. all models, as well as a press shop City Plan proposed five areas of Stechford and The Meadway, part which operates 24 hours a day. transformation which will deliver of the Eastern Triangle, through the • Key skills shortages. 700,000sq.m of new office space Birmingham Development Plan. Many of the supply chain and 160,000sq.m of new retail, • Concentration in low value opportunities from Jaguar Land creating some 50,000 new jobs, There are significant opportunities sectors and need to develop Rover have been successfully alongside 12,800 new homes, and a for new employment uses at sites higher value activities and market captured locally. Further range of civic and cultural uses. This within easy reach of the Prospectus opportunities. opportunities within the automotive includes the City Centre Enterprise area. Sites remain at in and advanced manufacturing Zone. , and a new 80ha • Under performance in innovation, employment site is expected to supply chain make this area an which can partly be attributed to The arrival of HS2, with a new be released at Peddimore. The attractive place to locate. a lack of access and engagement station at Eastside, will be a catalyst Advanced Manufacturing Hub at with knowledge base companies. for growth of the City Centre to Aston could accommodate 3000 Other significant local employers the east, complementing existing new jobs. Opportunities at the include GKN in Erdington, and employment and education Environmental Enterprise Heartlands Hospital, Royal Mail and uses in that part of the City. The District and at Garretts Green will Alcoa in Hodge Hill. Curzon HS2 Masterplan envisages also accommodate new jobs. 600,000sq.m of employment space The local centres which serve the accommodating 14,000 jobs and east of the City play a significant contributing £1.3bn economic role in the local economy - both as uplift. centres for business activity and as New development at the Advanced Manufacturing Hub significant employment areas.

east birmingham prospectus for growth / context context / east birmingham prospectus for growth 10 11

Our commitment

Employment and skills Improved connectivity Delivering growth

east birmingham prospectus for growth / the sites the sites / east birmingham prospectus for growth 12 Our commitment 13

Reflecting our commitment to East Birmingham, and to ensure a co- ordinated approach to maximising the benefits, delivery will be guided through the newly formed Employment and Skills Partnership for East Birmingham and ongoing work with the Greater Birmingham and Solihull Local Enterprise Partnership (GBSLEP).

Delivery should be focused on maximising the benefits presented by the opportunities for the people of East Birmingham.

This means delivering and supporting new employment growth, and ensuring that local people are able to access the jobs created - both in terms of physical access and transport connectivity, and in terms of being equipped with the appropriate skills and expertise, and the aspiration, to secure and progress in employment.

Employment and skills and skills rates within the local Emerging initiatives • A commitment to launch a Raising aspiration This will be part of the Digital population. We are building on Through a re-invigorated campaign to get a minimum We have made a commitment Access Point bringing together The Employment and Skills existing partnership arrangements partnership with Department for of 10,000 work experience through our Youth Promise to key information for young people Partnership for East Birmingham as well as creating new ones within Work and Pensions (DWP), we have opportunity pledges from ensure that all young people and their advisors in one place, will set out its Plan in April 2015, the context of a broader approach already agreed: employers to support the have access to employment, and building upon the Birmingham and will signal a step change to improve the local responsiveness transition from unemployment to education, training, apprenticeship Baccalaureate pilot in 2013-14. to ensure that the skills and of the employment and skills • More than £1m of DWP employment. or experience of work within four employment system better matches system through the GBSLEP and Community Budget Grant months of leaving a job, education supply and demand, and delivers Core Cities. Funding to be made available The City Council has given or training. The Youth Promise Capturing High Speed 2 jobs the skills that businesses need and to provide enhanced targeted a commitment to work with will be fully operational during The home for the new National the support that individuals require, This is the first part of a longer pre-employment training directly partners, in particular the local 2015, and will enable young College for High Speed Rail will be both now and in the future. journey that we are confident will linked to live vacancies and future FE Colleges, to jointly develop, people to access a wide range of headquartered in East Birmingham, own and deliver a city-wide Skills However, we are already working lay the foundations for systemic jobs in key sectors in Birmingham opportunities. Support will include as well as having a split site in Investment Plan which will focus to tackle the systemic problems change and provide greater impact as well as opportunities identified specialist mentoring, support Doncaster. This will be the national on reducing reliance on benefits that have led to a low employment in the long term. in this Prospectus. from the Birmingham Careers centre of excellence to address the and will be rooted in an employer Service for those young people broader needs of the rail industry • Commitment to co-locate led statement of current and future not in education, employment or and provide the capability to DWP Job Centre Plus staff skills needs. training, targeted funding, and address current skills shortages, and Birmingham City Council improvements to transport access. and to service immediate and staff. This will provide focus on This will provide a better articulated future demands of the sector. The areas with the highest levels of statement of employment and To raise aspirations at a school College will primarily be delivering disadvantage, starting with the skills needs captured through the level, we are committed to higher level skills training when wards in the east of the City broader activities of the Growth improving links between it opens in 2017 but in order to which experience persistently Hub leading to co-investment in employers and schools. We have fully capitalise on the siting of the high unemployment rates. It will skills development by businesses, been working with employers college in Birmingham we are provide enhanced jobs matching service providers and schools. It will through their Corporate Social developing aspiration and raising and alignment of the existing bring an improved responsiveness Responsibility (CSR) agendas, awareness through engaging with incentives and programmes of training providers to new and and have established the CSR schools and young people now improving referrals from the future skills needs by encouraging City partnership to connect local to provide a talent pipeline to the unemployment register. collaborative and flexible employers with schools. More College and the jobs that HS2 will approaches to delivery. than half of the schools targeted bring to East Birmingham. • To explore the establishment through the partnership have been These will be reinforced at a of a pop-up ‘Job Shop’, to in East Birmingham. GBSLEP level through future complement existing Job Centre Growth Deal asks, where changes We are also working with partners activity, maximise footfall and in policy or current process are to implement a web-based skills become the hub for employers required, alongside strong local passport which will allow young with vacancies. commitments, to deliver the people to record employability Indicative development at the Birmingham Wheels site optimum outcomes. skills and access careers support.

east birmingham prospectus for growth / our commitment our commitment / east birmingham prospectus for growth Improved connectivity Funding is in place, through the Birmingham cycle revolution • Technological intervention • Installation of open access • Intelligent energy infrastructure 14 Growth Deal, to extend Metro to More than £24m has been including road user charging, ducting infrastructure to support or smart grids to support 15 High quality transport and Eastside, and additional funding committed across the City to electric vehicles, travel demand an integrated approach to shared district energy and local energy communications infrastructure is is being sought to enable the deliver improved cycle routes. management methods, access utility services, optical fibre to generation. vital to the creation of successful development of the route through Two significant projects in East controls, passenger information, the premises, and shared use of places. The City’s vision for a East Birmingham. Development Birmingham will see enhancement interactive websites etc. wireless connectivity and power • Enhancing and securing the connected transport network has funding of the order of £1.5m of the route between the City to street devices. digital capability of the locality been set out in the Birmingham per annum will be required in the Centre and , and from through communication hubs and Connected White Paper. This puts data exchanges. early stages of this work; once this the City Centre via Adderley Park High Speed 2 • Development of ubiquitous, the user first, and aims to develop is in place initial design work will and Alum Rock to Fox and Goose. We are working closely with HS2, superfast and affordable wired There will be a focus on a network to meet the needs of commence, and will be used as the Government and the GBSLEP to and wireless connectivity. investments which support flexible people and businesses. Investing basis for public consultation. These routes will benefit from: deliver Phase 1 of the High Speed 2 working. A model for flexible in a radically improved integrated rail route (London to Birmingham), • Installation of sensors and ‘drop-in’ connected office spaces transport system will realise The development and delivery of • Signage. construction of which is due to monitoring stations to support will be developed, and located the City’s potential to support Metro can take over eight years begin in 2017 and which will be • Road markings including cycle growth in data transmission for in accessible locations along key sustainable economic growth, job from the start of outline designs operational in 2026. We continue lanes. monitoring, management and transport routes (for example Metro creation and linking communities. to the end of construction and to support Phase 2 (Birmingham to control of existing and new and Sprint routes, and in the area opening to service, given the Manchester and Leeds), and the • Shared pavements. services, e.g. smart metering, around the HS2 stations). The City will continue to work with requirements of the Transport and creation of a link between HS2 and the GBSLEP and partners including intelligent traffic management, Works Act Order processes. A tried • Improvements to side road HS1 which would provide a direct Government to ensure that this smart parking, electric The Smart City spatial and tested delivery model has been junctions. link to the continent. vision is realised. charging bays, or monitoring demonstrator will also see put in place for the Metro delivery environmental conditions. the development of digital programme by Centro. • New and improved signalised The HS2 programmes to help improve crossings. Connectivity Package will maximise Enhancement to the road • Establishing a digital platform to quality of life, for example access to Funding of £50m has been access to the City Centre and digital learning, digital support and network • Reduced vehicle speeds including capture and make available data identified, including £35m from the Interchange stations, and also to guidance for carers, or digital log- Road improvements are underway traffic calming. to support innovation. Growth Deal, for the Sprint (bus maximise access from the stations books for social housing residents. at Chester Road Castle Bromwich, rapid transit) route along the A45 along key transport corridors to which will support the Jaguar by 2021. developments and centres of Land Rover site with improved Green Travel Districts growth. The package will include access onto the M6 at Junction Proposals to provide new railway Two areas in East Birmingham rapid transit/Metro, public 5, as well as providing improved stations at Fort Parkway and have been identified as Green realm/pedestrian connectivity connectivity for Castle Vale and Castle Vale/Castle Bromwich Travel Districts. These are Castle enhancements and bus and rail other surrounding residential areas. require the provision of significant Vale/Castle Bromwich (including routes. More than £80m is being Further improvements to include additional rail network capacity Jaguar Land Rover and surrounding funded through the Growth Deal. the A4540 Middle Ring Road, at Water Orton and into Central employment areas) and the Stechford and others - significant Birmingham. The Camp Hill residential areas around Small priorities include Chords, which would enable a Heath and . Digital connectivity Gyratory, /Kingsbury link into Birmingham Moor Street The Birmingham Smart City Road, and the A4040 Outer Ring Station, will cost in excess of £150m As Green Travel Districts, the Commission has committed Road/A5127 ‘Six Ways’ junction. and therefore is likely to require areas will benefit from a range to support a Smart City spatial funding by Central Government. of interventions designed to demonstrator in East Birmingham. Improvements to junctions on the put people before cars. The The aim is to embed Smart City Ring Road will assist in managing In the longer term, HS2 will free interventions will be developed principles (release, use and access congestion allowing better access up capacity on the West Coast to suit the different needs of each to data; integration and use of to the City Centre and better links Main Line, which should facilitate area but will cover: digital technologies; and strong with East Birmingham. Work at improved local rail services at citizen/business engagement) Bordesley Circus and Curzon Circle Adderley Park, Stechford and • Behaviour based interventions to support economic growth will be carried out during 2015 Lea Hall stations and enable the associated with smarter choices. and reduce inequalities. This as part of a £7.3m programme. restoration of direct local train will capitalise on the skills and Ashted Circus, which will be services across Birmingham City • Infrastructure approaches innovations that are expanding in redesigned as a signal controlled Centre to Perry Bar, Walsall and ranging from DDA improvements high investment areas in the City junction, will be implemented in Wolverhampton. (e.g. dropped kerbs) to major Centre and around UK Central. 2016/17. infrastructure investment Public transport integration (e.g. new public transport Capital investment in digital including physical connectivity interchange). infrastructure and technologies, Public transport between modes, smart ticketing particularly as part of new We have identified public transport across networks and information • Spatial planning, transport policy, developments, may include: (especially Metro) as a priority to integration will make movement guidance and other governance unlock growth more widely. easier and more affordable. tools such as low emissions zones or reduced car parking provision. Indicative image of Metro through East Birmingham

east birmingham prospectus for growth / our commitment our commitment / east birmingham prospectus for growth Delivering growth the land at Washwood Heath The programmes include: It is expected that further sites will There are also some significant 16 including the site of the Nechells come forward both within the areas opportunities for housing 17 Every development opportunity gas holders, we will work with HS2 • A Business Start-up Programme identified and elsewhere, although development in East Birmingham is different, and our approach to to ensure that it is released back designed to stimulate and it is likely that these will be on a - the area has the potential to delivery will be tailored to suit the to the market in a timely manner encourage self-employment. It smaller scale; a similar commitment accommodate some 3,500 new needs of the site, the investor, and and in such a configuration so as to will offer advice and mentoring, will be given to driving forward homes over the next 10 years. the sector. Our offer includes a maximise use. counselling and business delivery and to maximising the These opportunities are identified menu of interventions, and we are planning support, as well as benefits and jobs from new in a Housing Prospectus for the City now working with Government to financial assistance to set up development for local residents. which will be launched later this Infrastructure and access develop these further. viable and sustainable new year. Where individual developments businesses. are constrained by a lack of Simplified planning infrastructure, the City will work • A Women’s Enterprise Hub, We will ensure that an appropriate with stakeholders to develop building on the model planning framework is in place solutions which will unlock sites for established in and to guide the development of all development as well as plugging on Ladypool Road, offering of the opportunities identified into established or improved public mentoring and coaching, Areas of growth here, and for other opportunities transport routes and improved business skills development, emerging in East Birmingham. We freight and servicing connectivity. will seek to simplify the planning subsidised business space regime, for example through the including starter units, hot desk facilities and exhibition space. Minworth use of Local Development Orders, BMHT Erdington (Midpoint Park) and to reduce the requirements Birmingham Municipal Housing on developers, where this is Trust (BMHT) is the Council’s vehicle • A Business Development appropriate, and to encourage and brand identity for building new Programme to stimulate growth Castle Bromwich the bringing forward of sites at rented and market homes across of existing SME’S and supply higher densities adjacent to major the City. Since 2009, the Council, chain companies by offering transport corridors such as Metro through BMHT, has become the funding for relocation, new Tyburn plant and machinery including Advanced and Sprint. single largest housing developer Manufacturing within Birmingham, and is now installation, refurbishment, Hub Our Major Development Protocol developing around 20% of all new improved systems and processes, Washwood Heath has sped up the determination of homes in the City. BMHT will be new product and market major planning applications and key to delivering housing growth development, and mentoring and added certainty to the application in East Birmingham, developing a coaching. Nechells number of the sites identified here process. Shard End as well as smaller sites. • A Skills Growth Programme to support skills development for Site assembly and availability existing employees, including Eastside Business support and Alum Rock Where required we will work with paid Graduate placement Stechford developers to assemble sites for development opportunities within SME’s development. This will include Birmingham City Council has and placements for redundant developed and is successfully Bordesley maximising the use of the City’s workers. City Park landholdings, exploring funding delivering £93m portfolio of Centre options, and making use of our business support programmes Meadway CPO powers where appropriate. across the City, GBSLEP and Development opportunities in West Midlands. This has East Birmingham We are exploring funding generated £115m in private sector The following section sets out investment and created 6,000 job mechanisms with Government the development opportunities Small Heath City boundary to support site assembly and opportunities. in East Birmingham for growth reclamation. These will build on and investment which will create It is proposed to target these those already secured through the new employment opportunities. Tyseley City Deal and Growth Deals. successful models of support more Environmental They includes both large, strategic Enterprise specifically in East Birmingham, sites which will play a significant District We recognise the importance to offer pragmatic solutions to part in delivering the city’s growth UK Central of maintaining a supply of high business and provide tangible ambitions and smaller sites which quality sites and making the most benefit. The programmes will seek may be better suited to small effective use of the land available to improve economic prosperity, businesses. There are also a in enabling a diverse and successful improve business confidence, number of opportunities within economic base. In relation to encourage investment and local centres in the east of the City. that land affected by the HS2 stimulate business activity, thus safeguarding but not required for creating new job opportunities and n NORTH operational purposes, for example safeguarding existing jobs. NOT TO SCALE

east birmingham prospectus for growth / our commitment our commitment / east birmingham prospectus for growth 18 Development opportunities 19 Employment The opportunities set out below are clustered by area. They total nearly 120ha and include both significant sites and smaller opportunities within the existing employment areas. They have the potential to create 330,500sq.m (3.5m sq.ft) of new employment floorspace and accommodate 8,600 new jobs. They are:

• Bordesley Park a cleared site at Rupert Street, Employment Sites Plan The area to the immediate east of along with a handful of smaller the City Centre includes the 33ha sites, could accommodate in Wheels site with the potential the region of 24,000sq.m of new for more than 100,000sq.m of employment floorspace. development accommodating some 3,000 jobs. Erdington Industrial Park • Kitts Green Opus Aspect The Yardley Brook Industrial • Washwood Heath Estate is an opportunity for some The former LDV and Alstrom 10,000sq.m of new development sites at Washwood Heath offer adjoining well established some 64ha for development, industrial uses in Kitts Green. Jarvis Way Fort Parkway which will include the HS2 Depot The area between Garretts and Network Control Centre. Green Lane and Mackadown Washwood Heath More than 100,000sq.m of Lane accommodates a range of development could be achieved industrial uses and includes a on the residual land, depending number of opportunities to reuse Rupert Street on configuration. or redevelop sites. In particular Winsor Street Gasworks sites at Ace Business Park and Central Business Park offer Yardley Brook • Castle Bromwich immediate opportunities. Industrial Estate The Castle Bromwich area is located to the south of Tyburn Bordesley Park Road, and includes the JLR plant. • Tyburn The sites identified - Erdington The wider Tyburn industrial area, Ace Business Park and Industrial Park Opus offers a range of opportunities - amount to nearly 5ha. Central Business Park Aspect for reuse and redevelopment Alongside a number of smaller of smaller sites, as well as more sites, they have the potential to significant development atJarvis accommodate some 50,000sq.m Way, immediately adjoining the of new employment floorspace. City boundary Gravelly Industrial Estate, and at Over time further sites within Fort Parkway. this area may come forward for employment uses.

All of the sites fall within the • Nechells City’s Core Employment Land The industrial area of Nechells as identified in the Birmingham lies to the north east of the City Development Plan, and as such Centre and includes Windsor are likely to be suitable for B1b Street, Aston Cross and the (Research and Development), Salford Trading Estate. Two B1c (Light Industrial), B2 (General more significant sites, the former Industrial), and B8 (Storage or n NORTH Windsor Street Gas Works and Distribution). NOT TO SCALE

east birmingham prospectus for growth / development opportunites • employment development opportunites • employment / east birmingham prospectus for growth 20 Bordesley Park Washwood Heath 21

Location: Current position: Location: indicate that approximately 15ha Current position: of residual land would be available To the immediate south of the West The opportunity is identified in the The former Alstom and LDV sites The site falls within the current for development following Coast mainline and east of the City Birmingham Development Plan and to the south of the M6 and A47, HS2 safeguarded area and the HS2 construction, potentially generating Centre, the Birmingham Wheels will be brought forward through the bounded to the north by the Select Committee in announcing up to 1,000 jobs. HS2 Ltd have site and environs presents the main Bordesley Park Area Action Plan. proposed HS2 route. There are its initial findings on the proposed not yet commenced the detailed opportunity at Bordesley Park. residential uses to the south and depot at Washwood Heath, design stage, but as this progresses The site is currently occupied east. reinforced the City Council’s both the City Council and one by a range of uses including assurances by stating that “We Size of site: of the current major landowners employment uses and wheeled impress on HS2 the need to will be pushing for an improved 33ha. leisure activities. Having previously Size of site: adjust the scheme so that there design which both releases more accommodated brick pits is minimum land take and for 64ha (approximately). land for development and at an and landfill the site is heavily the shortest time with sensible Opportunity: earlier stage. One of the major contaminated and requires placing of balancing ponds and a landowners has suggested that The site has the capacity to reclamation. Access and services hand-back configuration that after Opportunity: subject to the final design and accommodate 100,000sq.m of new are currently limited. construction will attract maximum configuration of the depot there industrial and employment space On the presumption that the HS2 business use of the residual site”. may be the opportunity for up to in an attractive, purpose built Funding has been identified Bill receives Royal Assent, a part 33ha of development land which The City Council will therefore environment with high quality new through the City Deal and HCA’s of the site will be required for use could accommodate 130,000sq.m continue to work with landowners access. It could create some 3,000 Asset Accelerator for additional as the Rolling Stock Maintenance of new floorspace and 2,300 jobs. and with HS2 to maximise the new jobs. The development would feasibility work and to unlock the Depot and Network Control Centre This will be considered as part of development opportunities and be complemented by new housing, potential of the site. for HS2. Although the final extent community and education facilities, of this has yet to be agreed, the the design process. economic benefits for the site. as well as improvements to public City Council has agreed assurances transport and pedestrian routes in with the Secretary of State for the area. Transport that the land required for the operation of the railway and for the depot will be minimised as far as reasonably practicable, and that upon completion of the construction phase, residual land will be made available to the market with appropriate vehicle Arden Road access in place as soon as is reasonably practicable. Bromford Lane The Depot and Network Control Centre will create an estimated 640 jobs, with further jobs created during the construction of the new rail line and supporting infrastructure.

Bordesley Green Road Residual land will be available on the site for development upon completion of the HS2 construction phase. The current Washwood Heath Bill proposals for the depot Road

Garrison Lane

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east birmingham prospectus for growth / development opportunites • employment development opportunites • employment / east birmingham prospectus for growth 22 Erdington Industrial Park Opus Aspect 23

Location: Current position: Location: Outline consent for the development of the sites was Within the industrial park to the The site is currently being used on Adjacent to the canal to the north granted in 2010. For the western north of the junction of Chester a temporary basis by JLR for car of Kingsbury Road in Tyburn. The part of the site this comprised Road with Kingsbury Road. parking but will be made available sites are accessed from Chester 3,700sq.m of B1c, B2 and B8 units for employment uses in future. Road. with external servicing and car Size of site: parking, hard and soft landscaping. Size of site: 2.81ha. For the eastern part of the site, 1.41ha and 0.43ha. fronting Chester Road, outline consent was granted for two Opportunity: options: the first being 6,615sq.m Opportunity: Potential for a range of industrial or of B1c, B2 or B8 floorspace; the warehouse uses, with the potential The two remaining plots on the alternative being a series of to accommodate 10-15,000sq.m former GKN site offer the potential car dealerships, incorporating of floorspace subject to satisfying for approximately 10,000sq.m of showrooms and workshop areas. design and access requirements. industrial floorspace.

Current position: The sites are cleared and vehicular access from Chester Road has been provided.

Elmfield Avenue

Chester Road

Gunter Road

Chester Road

Kingsbury Road

Kingsbury Road

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east birmingham prospectus for growth / development opportunites • employment development opportunites • employment / east birmingham prospectus for growth 24 Windsor Street Gasworks Rupert Street 25

Location: Current position: Location: Opportunity: Land to the north east of Windsor The site has been partially cleared At the northern end of Rupert The site has the potential Street, adjacent to the gas storage. and remediation has been carried Street in Nechells. There are to accommodate a range of out. Part of the site is currently industrial and storage uses to the employment uses including light laid out for car parking and open south and west; residential uses and general industrial. Proposals Size of site: storage/depot uses. The site is adjoin the site to the north. should take account of the 2.87ha. owned by National Grid. adjoining residential occupiers. Size of site: Opportunity: 1.92ha. Current position: The site could accommodate a The site has been cleared for a range of employment uses; nearby number of years. Part of the site has uses include general and light previously had planning consent for industrial. It has good access to use as a self-storage facility. Aston University, Birmingham Science Park Aston and the City Centre.

Avenue Road

Rocky Lane

Richard Street

Windsor Street

Avenue Road

Rupert Street

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east birmingham prospectus for growth / development opportunites • employment development opportunites • employment / east birmingham prospectus for growth 26 Yardley Brook Industrial Estate Ace Business Park 27

Location: Current position: Location: Opportunity: The industrial estate is in Shard The site is allocated for The site fronts Mackadown Lane in The site could accommodate End, between Cole Hall Lane and employment uses in the City’s Kitts Green. approximately 2,000sq.m of Lea Ford Road. Unitary Development Plan. It is floorspace and more than 50 jobs. currently vacant. An access road is in place from Lea Hall Road. Size of site: Size of site: 0.5ha. Current position: The majority of the site is in the 8.5ha. The site is currently vacant, and has ownership of the City Council, who controlled access from Mackadown will work with adjoining landowners Lane, and is visible from the road. Opportunity: and with developers to bring forward a scheme. The site has the potential to accommodate around 34,000sq.m of new employment floorspace, subject to design, and more than 900 new jobs.

It is within an established industrial area, alongside existing manufacturing uses.

Cole Hall Lane

Saint Giles Road

Mackadown Lane

Crossfield Road

Lea Ford Road

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east birmingham prospectus for growth / development opportunites • employment development opportunites • employment / east birmingham prospectus for growth 28 Central Business Park Jarvis Way 29

Location: Current position: Location: Opportunity: To the south west of Mackadown The site is currently vacant and Immediately adjoining Gravelly The site offers the opportunity Lane in Kitts Green, the site is shares access from Mackadown Industrial Estate between the for the expansion of the accessed from through the Rotadex Lane with the adjoining occupier. Birmingham and Fazeley Canal and Gravelly Industrial Estate or for site and adjoins the railway. the M6. Jarvis Way leads directly off an independent development Tyburn Road. of in the region of 8,000sq.m, accommodating approximately 220 Size of site: jobs. Size of site: 0.48ha. 3.5ha. Current position: Opportunity: The site is currently vacant. It The site could accommodate has some constraints in terms of approximately 2000sq.m of changes in level and the presence floorspace and more than 50 jobs. of overhead electricity cables.

A vehicular access is already in place from Jarvis Way.

Tyburn Road

Mackadown Lane

Jarvis Way

Stockton Grove M6 Motorway

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east birmingham prospectus for growth / development opportunites • employment development opportunites • employment / east birmingham prospectus for growth 30 Fort Parkway 31

Location: Current position: At the junction of Fort Parkway The site is identified for (A47) and Bromford Lane (A4040). employment uses in the City’s Unitary Development Plan. Planning consent was granted for Size of site: aggregates recycling and ancillary 1ha. facilities in 2014.

Opportunity: The site is currently vacant. The development potential of the site is limited due to being within the consultation zone of 2 hazardous installations (including being in the inner zone of the Esso Petroleum Ltd site where large volumes of flammable liquids are stored). Depending on use, however, as many as 100 jobs could be created here.

Bromford Lane

Fort Parkway

M6 Motorway

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east birmingham prospectus for growth / development opportunites • employment development opportunites • employment / east birmingham prospectus for growth 32 Development opportunities 33 Local centres Local centres are at the heart of local communities across the east of the City. They provide shops, services, community facilities, leisure and business space in accessible locations; importantly they are significant centres of employment. Some of the larger local centres such as Erdington have the potential for growth to accommodate additional facilities and create more local jobs.

Local centres are the preferred • Pelham. Local Centre Sites Plan location for new retail, office and leisure development and for • Shard End. community facilities (for example • Lea Village. health centres, education facilities and religious buildings). We • Timberley. Erdington will support the development of existing businesses as well • Kingsbury. as growth, which should be • Castle Vale. accommodated in ways which contribute to the diversity, vitality • Slade Road. and environment of the centre. • Short Heath. There are 4 district centres within • . the area covered by this document: • Erdington. These centres have less potential to accommodate growth, although • Alum Rock. proposals aimed at catering for the local catchment population will • Small Heath. be supported. They will however Alum Rock • Fox and Goose. remain important in providing local services and employment. Within these centres we will support growth in retail and Across all centres we will support office floorspace in keeping investment which makes centres with the size and function of attractive for visitors. This will the centre. Erdington, Alum include promoting a range of uses, Rock and Small Heath present improving accessibility, and working Small Heath notable opportunities for growth; with partners to ensure centres are opportunities at Fox and Goose are well-managed. more limited, although it is set to benefit from further public realm City boundary improvements in the area around the shopping centre. More detail is provided below.

There are also a number of smaller local centres, which provide important local facilities: • Bordesley Green. • Green Lane. n • Glebe Farm. NORTH NOT TO SCALE

east birmingham prospectus for growth / development opportunites • local centres development opportunites • local centres / east birmingham prospectus for growth 34 Erdington Alum Rock 35

Description: Opportunity: The Central Square shopping Description: Opportunity: • Conversion of properties on centre has been the subject of the Alum Rock Road frontage Erdington is a traditional local The Birmingham Development Plan The principal local centre serving Measures to maximise the use of a number of proposals in recent between Langton Road and ‘High Street’ with a range of identifies the potential for growth Saltley and Washwood Heath, existing space within the centre and years. Measures to improve this Naseby Road to local retail or shops, including multiples, smaller in Erdington. it comprises mainly traditional to expand to the east are identified centre, or more comprehensive other appropriate local centre independent stores and indoor terraced shops with some more in the emerging Bordesley Park proposals for redevelopment, will uses. markets, as well as cafes and The former Colliers site to the recent infill including a number of Area Action Plan. These include: be supported. pubs, and a range of services and north of the centre benefits community uses. It serves a mainly • Maximising the use of existing community facilities. The High from a planning consent for a Asian population, and its shops and • The former Tilt Hammer Public There are opportunities for buildings, including use of upper Street is pedestrianised at the foodstore, 3 smaller retail units services strongly reflect the needs House site has been vacant for redevelopment and reconfiguration floors and rear servicing. northern end providing a space and 15 residential units. The of the community. It also attracts many years and is very visible of retail floorspace and community for local events. On-street and approved scheme includes access visitors from a wider catchment at the entrance to the centre. uses within the centre, as The majority of the sites are in off-street shoppers’ car parking is from Sutton Road to rooftop car area because of its specialisms in Along with the adjoining land, well as the potential to make private ownership. The City Council provided, and it is well served by parking and servicing. A number of jewellery, fashion and textiles. this presents an opportunity for improvements to the public realm will work with land owners to bring public transport. sites along Orphanage Road may development including retail and and car parking provision. development proposals forward present further opportunities for car parking. within the context of the Area development, and would improve New leisure facilities in the centre Action Plan. The expansion of the the connectivity between the centre • The former Leyland Club has will be supported, including the centre will be kept under review and the proposed foodstore. planning permission for a mixed provision of a new swimming pool with potential for further expansion retail, community and residential at Hart Road. to be considered in the future. development which includes a significant underground car park.

Edwards Road

Washwood Heath Road

Sutton New Road

Highfield Road

Alum Rock Road

Wood End Road

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east birmingham prospectus for growth / development opportunites • local centres development opportunites • local centres / east birmingham prospectus for growth 36 Small Heath 37

Description: Opportunity: ring road, present an opportunity for development to create a well- A traditional linear inner city local Within the centre there are sites designed and significant gateway. centre it serves the day to day which could accommodate new These include: needs of the local population and retail, education and community incorporates a range of community uses. Residential uses would be • The former tram/bus depot at facilities, including health facilities, suitable on side roads outside the Road/Arthur Street, leisure centre and park. In recent centre boundary. The area to the which could accommodate a mix years it has also become a focus for south of Coventry Road, around of uses including residential to shops and businesses serving the Herbert Road, Jenkins Street, the rear. Arab and Somalian communities. Parliament Street and Whitmore The majority of the shops are Road, offers the potential to • The frontage to St Andrew’s small and independently owned; support community facilities stadium, with potential to which are now complemented by and a high quality business and improve the public realm around the retail offer of Morrison’s and enterprise environment. the stadium including car parking Asda. There has been some recent and environmental works. investment - including the creation A number of sites at the western of the St Andrew’s Retail Park. edge of the centre, adjoining the • Further measures to improve the environment of St Andrew’s Retail Park and its relationship with the rest of the centre.

• At Bordesley Circus there is potential to create a prominent and attractive gateway. The existing buildings fronting Bordesley Circus, including properties at Mount Pleasant, offer the opportunity for longer term redevelopment to improve the frontage to the ring road. Environmental enhancements such as appropriate signage, artwork, landscaping and planting enhancements will enhance Green Lane pedestrian linkages to the City Centre and improve the gateway to the Bordesley Park area reflecting the importance of this major junction. Coventry Road Opportunities within the centre

Muntz Street and at the western gateway are identified in the emerging Bordesley Park Area Action Plan. The majority of the sites are in private ownership; the City Council will work with land owners to assemble sites and bring forward development proposals.

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east birmingham prospectus for growth / development opportunites • local centres development opportunites • local centres / east birmingham prospectus for growth 38 Making it happen 39

The Prospectus sets out the City Council’s commitment for maximising growth, and the benefits of growth, for East Birmingham.

However, the sentiment is, and Clearly opportunities for needs to be, one owned by a maximising the benefits of growth range of public and private sector will be significantly aided with organisations. This is vital as access to funding. The ambitions delivering the level of change that for the East of Birmingham, which is needed requires a partnership start with the actions set out in this approach focusing and aligning our Prospectus, will enable any future efforts and resources. funding sources to be bid for and secured on the basis of a clear Through this approach we can strategy and set of priorities. achieve change that befits the aspirations for the residents of East In particular we will continue Birmingham. our close co-operation and joint working with the Greater Existing delivery structures and Birmingham and Solihull LEP to partnerships will guide the key investigate all opportunities to actions - the new Employment and fund and deliver the key elements Skills Partnership, employers and of the Prospectus through use training providers, a range of City of European and Local Growth Council functions, and the West Funding. Midlands Integrated Transport Authority, in particular.

All of the actions will be developed alongside local businesses, THE PROSPECTUS SETS landowners and developers, our public sector partners and the citizens of East Birmingham.

“OUT THE CITY COUNCILS’S

COMMITMENT FOR MAXIMISING GROWTH...FOR“

EAST BIRMINGHAM

east birmingham prospectus for growth / making it happen making it happen / east birmingham prospectus for growth