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Modelo De Negocios Para La Exportación De Mariposas Vivas Y De Colección Disecadas a La República Popular De China Mediante Plataforma Tecnológica

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Modelo De Negocios Para La Exportación De Mariposas Vivas Y De Colección Disecadas a La República Popular De China Mediante Plataforma Tecnológica MODELO DE NEGOCIOS PARA LA EXPORTACIÓN DE MARIPOSAS VIVAS Y DE COLECCIÓN DISECADAS A LA REPÚBLICA POPULAR DE CHINA MEDIANTE PLATAFORMA TECNOLÓGICA Presentado por: CRISTIAN DAVID LOPEZ TOLOZA MARA VALENTINA TRUJILLO RODRÍGUEZ UNIVERSIDAD PILOTO DE COLOMBIA FACULTAD DE CIENCIAS SOCIALES Y EMPRESARIALES NEGOCIOS INTERNACIONALES BOGOTÁ D.C. COLOMBIA 2017 1 MODELO DE NEGOCIOS PARA LA EXPORTACIÓN DE MARIPOSAS VIVAS Y DE COLECCIÓN DISECADAS A LA REPÚBLICA POPULAR DE CHINA MEDIANTE PLATAFORMA TECNOLÓGICA TRABAJO DE GRADO Presentado por: CRISTIAN DAVID LÓPEZ TOLOZA MARA VALENTINA TRUJILLO RODRÍGUEZ TUTOR: AMPARO MEDINA UNIVERSIDAD PILOTO DE COLOMBIA FACULTAD DE CIENCIAS SOCIALES Y EMPRESARIALES NEGOCIOS INTERNACIONALES BOGOTÁ D.C. COLOMBIA 2017 2 Agradecimientos En primer lugar, deseamos expresar nuestro agradecimiento a Dios por un peldaño más hacia el éxito profesional, en segundo lugar, gracias a nuestras familias, a nuestros padres Alexei Trujillo, Patricia Rodríguez, Luis Enrique Lopez y Julia Eduarda Toloza agradecer a ellos por su comprensión y solidaridad con este proyecto, por el tiempo que nos han concedido, un tiempo robado a la historia familiar. Sin su apoyo este trabajo nunca se habría escrito y, por eso, este trabajo es también el de ustedes. Agradecer también a nuestros hermanos, tíos y abuelos porque con ellos compartimos una infancia feliz, que se guarda en el recuerdo y es un aliento para seguir luchando por la vida. Gracias a nuestros amigos, que siempre nos han prestado un gran apoyo moral y humano, necesarios en los diferentes momentos de este trabajo y esta profesión. Y por último y también muy importante por este logro alcanzado a la directora de esta tesis profesional, Dra. Amparo Medina, por la dedicación y apoyo que ha brindado a este trabajo, por el respeto a las sugerencias e ideas y por la dirección y el rigor que ha facilitado a las mismas. Gracias por la confianza ofrecida desde que llegamos a esta facultad. A todos muchas gracias. 3 Tabla De Contenido Agradecimientos ............................................................................................................................. 3 1. Presentación .......................................................................................................................... 10 2. Introducción .......................................................................................................................... 12 3. Justificación .......................................................................................................................... 14 4. Objetivos ............................................................................................................................... 16 4.1 Objetivo general ............................................................................................................. 16 4.2 Objetivos específicos .................................................................................................... 16 5. Planteamiento del problema .................................................................................................. 17 5.1 Descripción del problema ................................................................................................... 17 5.2 Hipótesis ............................................................................................................................. 18 6. Diagrama de Gantt ................................................................................................................ 19 7. Tipo de inversión .................................................................................................................. 20 8. Capítulo I. Análisis de mercado ............................................................................................ 21 8.1 Estudio de mercado ........................................................................................................ 21 8.1.1 Área geográfica: Ciudad de Cantón (China). ....................................................................... 21 8.1.2 Poblaciones. ......................................................................................................................... 23 8.1.3. Análisis del mercado ........................................................................................................... 27 9.Capítulo II: Estudio técnico y organizacional ............................................................................ 98 9.1. Descripción del producto para la exportación Vida de las mariposas ............................... 98 4 9.2. Función de producción ..................................................................................................... 102 9.3. Modelo Canvas Beautyfly.com .................................................................................... 112 9.4. Pestal ................................................................................................................................ 116 9.5. Canales de comercialización y distribución ..................................................................... 122 9.6.Mapa de proveedores ........................................................................................................ 125 9.6.1Selección de proveedores. ............................................................................................ 127 9.7. Matriz de riesgo ............................................................................................................ 129 9.8. Cadena de valor ........................................................................................................... 131 9.9. Organigrama ................................................................................................................. 132 9.10. Marco legal para la exportación. .............................................................................. 133 9.10.1Marco legal para el zoocriadero de especies para exportación. ................................ 136 9.10.2Exigencia cumplimiento de la norma internacional de protección fitosanitaria China. 9.11.Proceso logístico para la exportación de mariposas. ...................................................... 143 9.11.1Servicios aéreos ........................................................................................................ 144 9.12 Empaque ......................................................................................................................... 148 9.12.1 Término de negociación escogido para la exportación de mariposas a Guangzhou 149 9.12.2.Obligación del comprador......................................................................................... 150 10.Capítulo III: Estudio financiero ............................................................................................. 151 10.1. Inversión ........................................................................................................................ 151 10.2. Descripción de costos ............................................................................................... 152 5 10.3. Proyección de ingresos ............................................................................................. 154 10.4. Depreciación ............................................................................................................. 155 10.5. Punto de equilibrio.................................................................................................... 156 10.6. Nómina ..................................................................................................................... 158 10.7. Cotizaciones.............................................................................................................. 159 10.8. Flujo de caja.............................................................................................................. 162 10.9. Estructura del flujo de caja ....................................................................................... 164 10.11. Análisis financiero ....................................................................................................... 164 11. Conclusiones .................................................................................................................... 170 12. Bibliografía ...................................................................................................................... 172 6 Índice de figuras Figura 1. Tipo de inversión del proyecto. ......................................................................................20 Figura 2. Ubicación de Cantón (Guangzhou), Guangdong, China. ...............................................21 Figura 3. Bandera oficial, escudo y Mapa de China. .....................................................................27 Figura 4. Mapa de libertad 2017. ...................................................................................................29 Figura 5. Tendencia Regional Asía-Pacífico. ................................................................................30 Figura 6. Zonas Económicas Especiales en China.........................................................................40 Figura 7. Penetración en internet, compras online y acceso a internet en China. ..........................48 Figura 8. Sectores, tiempos de entrega y fechas de mayor demanda de compras online en China ..............................................................................................................................................49 Figura 9. Estatua de cinco cabras (Wuyang), símbolo de Guangzhou, provincia
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