24 - THE HERALD. Thuni.. Aug. 20. IW Plenty of cents here, Best ideas may ■ M and service their, goods. Ruppman does not .,.page 16 numbers in pribited advertising but Ruppman N E W Y O R K (U P I) - The "kOO ” telepbone said it must be mbauntial. sell products of its own. ___ . line systeifi is a wonderful aid to nuirketiiig Rm pm an’s 244ioor 800 n ^ b w but not, everywhere He said the use of 800 numbers In but, like everything else revoluUonary, it has calledWaloguo MarketWg. When a caU com­ marketing stiil is growing i|t an astoniming produced some unforeseen problems. es in the c l ^ l r s t asks, “ What Is your postal ppce despite softness in the general economic By Barbara Richmond ^ bank, a savings bank, is different For one, says Charles Riippman, bead of clinute. His company alone will handle two from the com mercial banks. He said Ruppman Marketing Services of Peoria, 111., number is ^ h e d into ^ Herald Reporter million such toll-free calls for infWmatlon peoploisave coins in banks at home if you advertise an 800 number on radio or puter the names and addresses o f the cIosMt While local banken aren't exactly and turn them into the savings bank. about specific prodgeU o r services this year Cool tonight; Manchester, Conn. television, the roof m ay faU in on you. driers for the products or ■iiijpng "Penniet from Heaven,” He said if other banka run short of and thousands o f companies are using 800- “ You just never know how many people are customer asked about appear on the cterks sunny Saturday ttere doesn’t seem to be a dearth of pennies his bank tries to help them going to pick up their phones in the nest few number lines. ^ ^ ' video screen, perhaps with other pertinent in­ Friday, Aug. 21, 1981 p e lv e s In any o f the local banks. Nevertheless, be said be is inclined to doubt out If it can. minutes and try to call the number,” he said. formation. .. _ . Such it not the case in the W est and that 800 numbers and other home shopping —See page 2 25 Cents Richard Laugier, vice president o “ You may have 25 clerks on duty but enough ’The clerk then puts the caller s name and Manchester State Bank, said the methods are responsible for any decline in midwest where many banks are calls to swamp 200 will come within ten address in the computer. Later in the o®y> “ jc retail store traffic. These methods usually offering special inducements from problem of hoarding coins has minutes. It can be a nighWnare.” Ruppnian computer sends out dealer alert free soft drinks to cash to entice happened with all coins at one tim e or are linked to stores, be said, and give Ruppmap says this makes planning tough cards on the call and adds the caller’s name patrons to get the copper coins back (Another. He said on and off over the • shoppers information on where to find what on the budget and the m arketer’s blood and address to mailing prospect lists for years there has been some shortage they are interested in most conveniently and into circulation. pressure, but it also proves something impor­ other relevant Ruppman clients. , at the best prices.’ According to UPI, a spokesman at of pennies but his bank ■ always tant. People still do a lot of Impulse buying “ Everybody benefits,” RuppiMn said. He said fte burgeoning process of cable the Federal Reserve Bank In New managed to get what it needs. Tongue even if they don’t want to botner-to go to “ The caller gets information quickly and television two-way shopping communications York said the U.S. mint has increased In dieek, he said, “ When they run out stotes where thev encounter the point- free; manufacturers and retailers get a also will do that, so he doesn’t ekpect elec- r penny (Hoduction, but pennies are not of coins, they’ll sU rt nriaking paper • of-purchase signs and dl^lays that for direct salOs lead on the immediate inqui^ tronic marketing to have any really serious being returned to circulation, so the pennies and then you’ll have a pocket- decades have been the marketers’ tools lor and a mailing prospect for future orders.” Impact on the business of the nation’s banks need more. ful.” ^ . inspiring impulse buying. Contacted Wednesday,- spokesman Spokesmen at the local branches of retailers. OPEC ministers adn^it failure ” It’s clearly observable that the for some of the local banks said they Hartford National, Connecticut Bank Ruppman and similar firms use 800 Playing bridge overwhelming share of responses to 800- between moderate Saudi Arabia and than the current OPEC reference haven't had any penny shortage to & Trust and Heritage Savings and numbers, direct mail, expert placement of Sheik Ahmed Zakl Yamani rejecting private talks upstairs in the heavily numher broadcast advertising comes within Oswald Jacoby and Alan Sontag vrrite GENEVA, Switzerland (UPI) - At 2 p.m. (8 a.m. EDT) baggage of Loan, all said they hadn’t noUced any Yellow Page ads, sales Ut«:ature distribution guarded hotel. hard-liners like Venezuela and Iran. price of $36. date. minutes after the commercials are broad­ about bridge — every day on the comics the OPEC delegations was moved a proposal that OPEC set a new problem with a shortage of the co|>per and other computer-aided, services to help OPEC oil ministers admitted failure OPEC sources said the meeting "W e are silting there and trying to The reference price is a Tom Matrick, vice president of cast,” Ruppman said. There is no such easy page of The Manchester Herald. downstairs under guard, loaded into basic price for oil that would raise today after an five days of haggling would have opened today as a for­ get out." theoretical basic pcice for oil such Savings Bank of Manchester, said his coins as yet. way to measure the impulse response to 800 manufacturers and large wholesalers market average prices in the West about $2 and broke up their meeting wiUiout limousines and driven to Geneva ■The ministers asked their heads of as Saudi Arabia produces, and a barrel. mal "extraordinary conference" at agreement on a unified price for oil. aiport. which binding decisions could be states to intervene and for the first others vary charges depending on Hotel spokesmen said they had “ No agrM m ent — goodbye,” said taken if a compromise had been time extended the meeting to factors such as the quality of oil, been advised that the ministers “ N o,” Yamani said, shaking his Venezuelan Oil Minister Humberto reached during the night. Ministers today's fifth day - an un­ OPEC has largely ignored it for were ready to leave for home. head emphatically whoen asked if Pubiic records Calderon-Eierti as he rushed out of w e r e s h o rt and ir r it a b le In precedented session on the Moslem more than two years, charging a It was still not known whether the he would raise the Saudi price from the hotel to fly to Paris to catch a answering questions and Moham­ holy day - hoping the overnight range from $32 by Saudi Arabia to ministers could even agree to any $32 to $35 per barrel in return for Concorde jetliner for Caracas. mad Gharazi of Iran said “ nothing foniulintlon with presidents, kings more than $40 by sotne African joint statement to be issued in the other members lowering prices to Iraqi minister Tayeh Ab- has been done” when asked If tisi; and emirs would break the nroducers, event of a total breakdown. But the that level. “ Thirty-four dollars is Building permits dulKarim, shrugged, and said, consultations with their capllali i' id deadlock. failure of the ministers to get the maximum.” Subroto told reporters all T o Sabrina Pools for Joseph R. Ouellette for a pool at “Nothing. Everytoing stays as it produced movement. The 13-nation cartel had a fun­ together in a conference room After their unprecedented over­ ministers agreed on the need for a is.” "W e are in a quicksand,” indiinn- damental split between Saudi 66 Brlarwood Drive, 86,S80. _ „ . night appeal to their heads of state unified price structure and for a To James P. Tierney for a pool at 211 Ferguson Road, Saudi Arabia had steadfastly pointed to collapse of the price Arabia, which refused to raise its to break their deadlock, they Sian Oil Minister Dr. Subroto, the freeze on prices. He said they were refused to raise its prices to satisfy negotiations. price above $34 a barrel, and a group 1400. reassembled today for only five president of OPEC, said, after a aiming for a compromise price of To Russell Miller for Perley Trombly for aluminum its cartel partners and it appeared The unprecedented fifth day of fourth day of bargaining Thursday of countries including Venezuela meetings to prevent an pllout price m in u tes b e fo re b rea k in g up. $35. siding at 202 Henry St., $3,000. earlier today the meeting would end failed to produce a compromise and Iran that refused to charge less war opened with Saudi Oil Minister Yamani said they would return to To LaVoie Siding for Miklos Gyskeri for vinyl siding with no agreement. at 235 School St., $5,000. „ . To Sebastian Gianni for D & R Used Car Sales for fire damage repair at 461 Main St., $3,800.