A1 The biggest Trophy towers Flushing’s new­ New York Post, leasing year in flood the sales development decades, p.A22 market, p.A10 boom, p.A6 Commercial Real Estate Thursday, January 17, 2019 Bloomingdale’s gave its sprawling 24-PAGE first-floor REBNY cosmetics and beauty section a nypost.com GALA SPECIAL snazzy makeover FROM THE that debuts today. Bloomingdale’s; COVERGIRL (inset) COVERGIRL Bloomingdale’s; Thanks to new stores and expansions, cosmetics and skincare retail is booming By LOIS WEISS notes David LaPierre of CBRE. line­only natural brand Innisfree This is in part due to Instagram and — one of over 30 owned by Customers at ROM a retail perspective, YouTube, where social media stars South Korean conglomerate Covergirl’s Times beauty opportunities and celebrities alike can market di­ Amorepacific — has already Square flagship, never looked better. As rectly to consumers. “Instagram leased four stores in Manhat­ which opened in consumers crave makeup has become a way of learning about tan, including in the Oculus. November as the and skincare products, new brands,” says Richard Skulnik Represented in its US rollout brand’s first-ever cosmetic companies are of Ripco Real Estate. by Christian Stanton at Cush­ physical store. finding nooks and crannies Following their customers, man & Wakefield, it just leased a in all parts of the city, innovating many online labels are eager to store at JEMB’s Herald Center, Fnew experiences in the process. make their mark on Manhattan. “New brands are catching fire,” For example, the formerly on­ See COSMETICS on Page A4 A2 nypost.com Conveniently Thursday, January 17, 2019 Creative New York Post, Artist rendering Partial Fifth Floor 19,587rsf Available 2020 Proposed 112,592 rsf Seventh Floor ▪ Built open creative space Terrace ▪ Exposed ceilings Entire Seventh Floor: 32,826 rsf ▪ Light on three sides Entire Sixth Floor: 49,731 rsf ▪ Move-in condition Partial Fifth Floor: 30,035 rsf ▪ Steps from Grand Central Gary Rosen, Sr. Managing Director Howard Tenenbaum, Executive VP 212.216.1687 212.216.1685 [email protected] [email protected] SLGreen.com SLGreenRealtyCorp @slgreen_realty @SLGreen SL Green Realty Corp. Existing installation A3 New York Post, Conveniently Thursday, January 17, 2019 Creative nypost.com Artist rendering Partial Fifth Floor 19,587rsf Available 2020 Proposed 112,592 rsf Seventh Floor ▪ Built open creative space Terrace ▪ Exposed ceilings Entire Seventh Floor: 32,826 rsf ▪ Light on three sides Entire Sixth Floor: 49,731 rsf ▪ Move-in condition Partial Fifth Floor: 30,035 rsf ▪ Steps from Grand Central Gary Rosen, Sr. Managing Director Howard Tenenbaum, Executive VP 212.216.1687 212.216.1685 [email protected] [email protected] SLGreen.com SLGreenRealtyCorp @slgreen_realty @SLGreen SL Green Realty Corp. Existing installation A4 Commercial Real Estate nypost.com GLAM SQUAD From COSMETICS on Page 00 which is represented by LaPierre and Kris­ ten Crossman. “They pride themselves on their organic ingredi­ ents and were an early adopter of the Thursday, January 17, 2019 disposable face masks,” says Stanton. Innisfree’s duplex store near Union Square Park at 862 Broadway is already a hit due to its “living wall” of greenery that New York Post, its millennial and Gen Z customers from around the A pitcher-perfect concoction at Lush (left), a brand known for bath world captured on In­ bombs that result in bubbly tubs popular with promoters of self-care. stagram. Meanwhile, Israeli cosmetics company Il Makiage tapped Zaha Hadid Such Instagram­in­ Architects to create a pop-up at 490 Broadway last year (above). spired build­outs have become essential for new to fill mall­like and established brands in the complexes in cosmetic arena. Manhattan. For Skulnik was involved in a deal example, Turn­ for L’Occitane to move to 160 style, the under­ Fifth Ave. in the Flatiron District ground shopping where it opened its first Beauty market under the Lounge — a tranquil oasis for spa Columbus Circle treatments but designed for subway stop, has hashtag hits. “There’s a social Lush cosmetics media tie to retail, and we’ve seen and e.l.f. When it from other retailers from fit­ the Shops at ness to apparel,” says Skulnik. Hudson Yards Another new brick­and­mortar opens in March, cosmetic brand, Il Makiage, oper­ its beauty collec­ ated a now­shuttered six­month tion will include pop­up at 490 Broadway in 2018. The Body Shop, The space, dramatically designed Jo Malone, in black and white by Zaha Hadid Kiehl’s, MAC, Architects, was built for Instagram. NYX, Origins, “It’s another brand new to New Sephora and Ur­ York and spent more than most ban Decay. on the pop­up space and the aes­ As cosmetics thetics of the space,” says Skulnik companies add who represents the company. “It’s South Korean beauty giant Innisfree’s first US store opened near Union Square in brick­and­mortar a company we weren’t talking 2017 with a giant plant wall (above). It has now leased four stores in Manhattan. stores to Manhat­ about a year ago.” Meanwhile, French chain L’Occitane opened its first (and very Instagrammable) tan, they’re also He’s also now working on a long­ Beauty Lounge (left) at 160 Fifth Ave. in the Flatiron District. expanding office term location for their wares. space. Il Makiage Skulnik says that when he talks in the city, longstanding brands the brand and a lot more fresh. leases its US­headquarteres of­ to these newbies, he tries to ex­ are taking note. With an Innisfree people are learning Another multi­ fice at 110 Greene St. in Soho. plain the benefits of going solo across the street and a Sephora about them in the brand beauty com­ At the end of 2017, Shiseido, big time with a brandedshop. down the block, Bloomingdale’s experiential store, pany, DECIEM, is which also owns Nars, leased “When you have your own brick­ just renovated its first­floor cos­ and that translates rolling out loca­ 213,000 square feet and has the and­mortar location, the full metics area that opens today. back to sales at tions. It signed rights to grow into the entire brand and the full message is on Covergirl can now be found be­ the CVS where for 1,400 square 862,154­square­foot redeveloped display,” Skulnik says. “They can yond a Duane Reade aisle in its they live,” says feet at 1134a 390 Madison Ave. at East 42nd control how they are presented own, well­branded Times Square Skulnik. Broadway in street. and the esthetics of their store­ corner at 719 Seventh Ave. that Sephora, which NoMad on the In 2017, the Estée Lauder­ front, rather than just being part opened in November. helped transform southeast corner owned MAC Cosmetics leased of a department store or a coun­ It touts its new store as an “ex­ cosmetics sales into of West 26th the 86,524­foot penthouse offices ter in another’s store.” periential beauty playroom . free standing stores, is Street. The Toronto­ at 233 Spring aka One Soho Sq. Brands like MAC and Sephora with tons of cute spaces for Insta­ an LVMH­owned Richard Skulnik based company repre­ West, while parent Estee Lauder are also using highly sophisti­ grammable moments and a glam brand. Over the last sents more than ten also restacked into 220,000 feet cated virtual reality mirrors and room.” four years, as city retail makeup brands with with expansion options at its programs to help patrons see With 10,040 feet, this was no rents retreated, Sephora, repre­ over 50 products in 15 markets longtime home at 767 Fifth Ave. themselves in various makeup pop­up but a ten­year commit­ sented by Ginny Pittarelli of worldwide. It also has four other Both deals were signed at over looks without getting covered in ment to SL Green Realty Corp. Crown Retail Services, has fo­ locations in Manhattan and an­ $100 per foot. In 2018, Estee Lau­ sparkles. through JLL’s Michael Hirschfeld. cused on securing better loca­ other in Brooklyn at 177 Court St. der also extended a lease for As upstarts anchor themselves “There are now a lot of eyes on tions while staying relevant and And cosmetics shops continue 216,589 feet at 110 E. 59th St. A5 New York Post, AT THE Thursday, January 17, 2019 CENTER OF WHAT’S nypost.com NEXT With adominant global footprint, morethan 100 years of local market expertise,and afull spectrum of real estate services, Cushman &Wakefield leasing and sales brokers aresome of the mostpowerful, well-connected professionals in the industry. In 2018, professionals in the Tri-State Region alone wonmorethan 80 industry awardsrecognizing their talents. And theyaided in one out of every three significant* transactions in NewYork City. Thekey to their success?Their ability to understand client needs, craft optimal property solutions, and hand pick the right team of cross-functional experts who areuniquely qualified to execute. Be apart of what’snextincommercial real estate. cushwakenytristate.com/leadership *Leases over 250,000 sf and sales over $250 million cushwakenytristate.com A6 Commercial Real Estate Condo-and-mall THANK YOU complex Sky View Parc — which overlooks Citi We are grateful to the New York brokerage community for your Field and the 7 train — nypost.com support in helping us lease over 1,100,000 SF in 2018. is one of Flushing’s new projects. Douglas Durst Jonathan Durst Thursday, January 17, 2019 ADVISORS REAL ESTATE FOUNDATION RE ADVISORS PRIME MANHATTAN James Cleary Jeff Lerch REALTY Jeffrey Rosenblatt Jeff Hersh HUDSON REAL CBRE ESTATE PARTNERS RELO REDAC Scott Bogetti Alexander Schwartz Shinya Sangu Cara Chayet Stuart Eisenkraft JONES LANG LASALLE RETAIL WORX Ramsey Feher Bob Ageloff BROKERAGE (inset) Post Beckwith/NY Tamara Studios; Karas Nas New York Post, Benjamin Friedland Christian Allen Jonathan Krieger Annette Healey Kirill Azovtsev Brendan Herlihy David Dusek ROBERT K.