OCTOBER 8 • 2010 The Weekly theweekly.usc.edu PUBLISHED FOR THE USC HEALTH SCIENCES CAMPUS COMMUNITY VOLUME 16 • NUMBER 30 ©Brook Photography ©Brook

Above, Agustin Garcia speaks with a visitor at the Doctors of USC Breast Cancer Awareness booth outside the Coliseum.

Left, USC breast cancer physicians (wearing cardinal polos) and survivors (wearing pink T-shirts) share the fi eld at the Oct. 2 USC football game vs. Washing- ton. From left are: Dennis Holmes, Georgia McCreery, Jennifer Feikin, Heather MacDonald, Mary Yamashita, Pulin Sheth, Ami Evidente, Agustin Garcia, Kaprisha Vallecillo and Jennifer Mok. ©Brook Photography ©Brook USC football fans “” for breast cancer awareness

By Leslie Ridgeway breast cancer screening. Visitors picked up 650 pink Hospital logo and the words, “For a breast cancer cure. Does pink clash with cardinal and gold? and white tote bags, as well as hand sanitizers, educa- Fight on.” were fl ying off the shelves. The T-shirts are Not during October, Breast Cancer Awareness tional materials and embroidered pink ribbon stickers available for sale as part of a collaborative effort among Month. The Trojan Family wore all three colors from the physicians and several breast cancer survivors USC Norris, the USC Trojan Bookstores and USC proudly to promote breast cancer awareness at the Oct. who volunteered at the booth. The ribbon stickers Athletics. The slogan is part of the USC hospitals mar- 2 USC-Washington football game. were seen everywhere around the Coliseum—includ- keting campaign launched in Los Angeles in January. Hundreds of football fans stopped by the Doctors ing on the bridle of USC mascot . A portion of the proceeds from the T-shirt sales benefi t of USC booth at the front of the Coliseum to talk to At the USC Bookstore and bookstore tents outside cancer research at USC Norris. breast cancer experts Agustin Garcia, Linda Hovanes- the Coliseum, specially designed pink T-shirts featur- The USC Song Girls and Spirit Leaders wore the sian Larsen, Dennis Holmes and Pulin Sheth, about ing the USC Norris Comprehensive Cancer Center and See SHIRTS, page 3

Stem cell research building dedication set for Oct. 29 USC clinical enterprise starts phasing

By Imelda Valenzuela and Meghan Lewit in electronic medical records The Keck School of Medicine of USC has started the countdown for the much-anticipated By Tania Chatila opening of the Eli and Edythe Broad CIRM In the basement of Healthcare Consultation Center II, the Center for Regenerative Medicine and Stem Cell USC Health Sciences Information Technology Department Research at USC. is diligently working to lay the groundwork for an Electronic Taking place Oct. 29, the dedication ceremo- Medical Record (EMR). nies will be hosted by USC President C. L. It is by no means an easy feat, according to the team mem- Max Nikias and Keck School Dean Carmen A. bers assigned to the project. But in about two years’ time, Vox Pop Films, Inc. Vox Puliafi to, with representatives from the Califor- when the major components of the EMR have been deployed, nia Institute for Regenerative Medicine (CIRM), Above is a sunset view from the west of the Eli and Edythe hospital and clinic employees, physicians in the hospital and Broad CIRM Center for Regenerative Medicine and Stem Cell donors and friends in attendance, including the in the outpatient setting, and even referring practices will be Research at USC. building’s primary donors, Eli and Edythe Broad. reaping the benefi ts of an integrated, streamlined electronic The Broads gave $30 million—one of the largest repository for clinical information. gifts to the Keck School in recent years. The role and Edythe Broad CIRM Center for Regenera- “Since the acquisition of the hospitals, the USC Health of philanthropy in the creation of this center, as tive Medicine and Stem Cell Research at USC Sciences Information Technology Department has created a demonstrated by the Broads and the many sup- holds great promise for important scientifi c long-term, robust plan to enhance all IT-related services across porters of the regenerative medicine center, was discoveries that will readily translate to patient the clinical enterprise,” said Mark Amey, chief information pivotal in its materialization. care.” offi cer for USC Health Sciences. He referred to a tactical IT “USC is privileged to benefi t from the vision- Following the midday ceremonies, the build- roadmap that outlines more than 70 ongoing projects over the ary leadership that drives the Broads and their ing will be open to faculty, staff and students for next four to fi ve years that would improve customer service, extraordinary generosity,” said Nikias. “The Eli See DEDICATION, page 4 See EMR, page 2

NIKIAS INAUGURATION COUNTDOWN: Did you know? To help you attend the inauguration of C. L. Max Nikias as president of USC, parking is free at the University Park Campus all day Oct. 15, but traffi c congestion is expected. An increased shuttle service will be available between HSC and UPC that day. Trams from HSC to UPC will depart from the Eastlake Avenue and San Pablo Street shuttle stop at 7:30, 7:45, 8, 8:15, 8:30, 8:45, 9, 9:15, 9:30 and 10 a.m. Trams from UPC to HSC will depart every half hour (on their usual schedule) from the Joint Educational Project (JEP) House shuttle stop, at the corner of West 34th Street and Trousdale Parkway. For guests attending from Childrens Hospital Los Angeles, trams from CHLA to UPC will depart from in front of the hospital at 8:30 and 9 a.m. Trams from UPC back to CHLA will depart at 12:15 and 1:15 p.m. from the JEP House shuttle stop. For more information, see inauguration.usc.edu. OCTOBER 8 • 2010 Inaugural USC Stem Cell Symposium Stem cell expert kicks off Keck School’s translational charts path to patient care

medicine seminar series By Ryan Ball The progress of moving stem cell therapies toward clinical ap- By Katie Neith plication and the hurdles that must be overcome along the way were While each type of cancer is different, the subjects of a daylong discussion that took place on Sept. 22 on there is a core set of common attributes to the Health Sciences Campus. the disease, said stem cell expert Irving The inaugural USC Stem Cell Translational and Clinical Sciences Weissman during the semester’s first install- Research Symposium featured lectures by USC researchers Martin ment of the Dean’s Translational Medicine Pera, Michael Kahn and Ashish Ahuja, as well UC Davis professor Seminar Series on Sept. 23. Jan Nolta and ViaCyte Inc. principal scientist Kevin A. D’Amour. “By isolating cancer stem cells in mice, Kahn, professor of biochemistry and molecular biology, provost’s we found the first one—CD47. [This has professor of medicine and pharmacy, kicked off the proceedings, given us] what looks like a chance at a speaking on regeneration via pharmacologic orchestration of somatic therapeutic,” said Weissman, director of the stem cells. The lecture focused on how scientists can pharmaco- Institute for Stem Cell Biology and Regen- logically control a fundamental decision point in stem cell biology; erative Medicine at , deciding whether the stem cell makes an exact copy of itself or a in his presentation on “Normal and Neo- more differentiated copy. plastic Stem Cells.” CD47 is a protein that “This decision is critical to both normal physiology (general tis- serves as a “don’t eat me” signal to prevent sue maintenance) and also to pathophysiologic conditions (cancer, phagocytosis (digestion) of the cancer cells fibrosis, neurodegeneration),” said Kahn, who discussed a number by endogenous macrophages (white blood of examples of pharmacologic orchestration in animal models. “A cells). second-generation compound will be entering clinical trials later this Discussing the history of his research, fall at USC and then can be tested in patients, initially with cancer,

Weissman—who is also professor of pathol- Sara Reeve but subsequently with other maladies.” ogy and developmental biology at Stanford Irving Weissman discusses the history of his research including Pera, director of the Eli and Edythe Broad Center for Regenera- work involving stem cell transplantation in cancer, blood disease University School of Medicine—outlined tive Medicine and Stem Cell Research at USC, discussed how far and diabetic patients. work involving stem cell transplantation in stem cell research at USC has come since its inception in 2006, cancer, blood disease and diabetic pa- while acknowledging the challenges that lie ahead. “The idea is tients, among others. Stem cell isolation and You’re regenerating whole body systems with to build this so we’re moving from basic research straight to treat- transplantation is the basis for regenerative purified cells … You’re doing a single therapy, ment,” he said. “We have elements of this together, but we still medicine. However, stem cell self-renewal is for most cases, where the single therapy have a long way to go in some respects.” dangerous, and is therefore strictly regulated. regenerates [the patient] for life.” Pera acknowledged his team of leading stem cell researchers and Poorly regulated self-renewal can lead to the The Dean’s Translational Medicine Semi- the efforts to bring the best and the brightest to USC. His presenta- genesis of cancer stem cells, the only self- nar Series is designed to educate faculty and tion included a virtual tour of the new $80 million building that will renewing cells in cancerous tumors. students about issues related to translational house stem cell research on the Health Sciences Campus. Made Weissman’s laboratory was the first to isolate medicine. possible through a generous gift from the Eli and Edythe Broad in pure form any stem cell in any species—the “It’s a real pleasure to welcome Irv Weiss- Foundation and funding from the California Institute of Regenera- hematopoietic or blood-forming stem cell in man here to USC. He is one of the pioneers tive Medicine (CIRM), the facility will open on Oct. 29. mice. His work opened up an entirely new and has been a leader of the stem cell field Pera said one of the most exciting endeavors he’s been involved area of scientific research with enormous for many, many years,” said Martin Pera, with at USC is the California Project to Cure Blindness (CPCB), led potential for life-saving therapies. director of the Eli and Edythe Broad Center by Mark Humayun, professor of ophthalmology, biomedical engi- Offering inspiration for researchers working for Regenerative Medicine and Stem Cell neering and cell and neurobiology at the Keck of Medicine and the in regenerative medicine, Weissman stated, Research at USC and host of the event held in Viterbi School of Engineering. The CIRM-funded program seeks “You’re doing something nobody did before. the Aresty Auditorium. to bring cell-based therapy for age-related macular degeneration to clinical trial in the U.S. by 2014. EMR: Electronic medical records aim to boost patient safety, coordination of care

Continued from page 1 looking to the organization for phase zero—should essentially commence phase one—an Whalen, chief nursing officer. standardization, agility, busi- its leadership in making this have minimal impact to our 18- to 24-month long project “Orders will be placed here, ness continuity, data reliability successful.” employees,” said Frank that will include major clinical documentation will be and financial stewardship. Work has already begun to Negro, interim chief applica- enhancements to the Cerner done here … enhancing our “An electronic medical create this EMR via the Cern- tions officer. “But it builds system. ability to provide coordinated record is just one piece of er system, which is already the base we need to transform Negro said the most care for our patients.” that plan,” Amey said. “But in use by the USC hospitals. our current Cerner system challenging work will occur Other perks of the EMR it is a significant piece that IT has set a goal of Feb. 28, into a state-of-the-art EMR here, and this is when will include: will have a huge impact in 2011, to transition Cerner from that meets the needs of an employees on the front lines • A checks and balances sys- nearly everything we do for a Tenet-managed system to academic medical center.” will begin to see significant tem to ensure patient safety patients, as well as transform- a system run by USC Health Following phase zero, impact from these changes. (i.e. inability to order conflict- ing every clinician’s workflow. Sciences IT. IT, Nursing and USC These phases will be led ing medications); We’re very excited and we’re “This transition phase— physician leadership will jointly by IT and those • direct connection with departments primarily bedside medical devices to impacted. Employees from manage clinical care; The cross departments will be • personalized views Weekly Next Issue: Oct. 15 involved in the system design, of intake and vital assess- work-flow changes and in ment information catered to testing the system. physicians, nurses and other The Weekly is published for the faculty, staff, students, volunteers and visitors in the Univer- When this phase is employees; sity of Southern California’s Health Sciences Campus community. It is written and produced completed, the EMR will • and remote access. by the Health Sciences Public Relations and Marketing staff. Comments, suggestions and serve as an accurate, real- “When all is said and story ideas are welcome. Permission to reprint articles with attribution is freely given. time patient-centered done, clinicians across the record for both inpatient Health Sciences Campus will Associate Senior Vice President, Health Sciences Public Relations and Marketing: Jane Brust and outpatient use by the have a tool which presents a hospitals, the Doctors of USC single, unified view of all of a Executive Director of Communications and Marketing: Ina Fried and the clinics, said Karen patient’s clinical record,” Don Editor: Jon Nalick McCarley, director of clinical Larsen, chief medical officer, Contributors: Eva Blaauw, Tania Chatila, Meghan Lewit, Carol Matthieu, Katie Neith, Sara applications. Thereafter, IT said. “With that tool in hand, Reeve and Leslie Ridgeway will continue to upgrade the we would certainly expect system to meet the needs of our quality of care and patient Senior Vice President, University Relations: Martha Harris the clinical enterprise. and clinician satisfaction to “This will be the single increase, as we will be able Phone: 323-442-2830 Fax: 323-442-2832 E-mail: [email protected] Web: theweekly.usc.edu RSS: http://www.usc.edu/hscw place for all patient clinical to provide care with seamless information,” said Ellen information flow.” Integrated Call Center starts transition to one-stop service shopping

By Tania Chatila applications and technology, and the ability to fax documents from Plans for an integrated call center for USC University Hospital, desktop computers, among other key services. USC Norris Cancer Hospital and the Doctors of USC have kicked Internal Medicine Call Center Manager Grace Valdiviezo said her ‘A main priority off with the recent move of Department of Medicine call center staff is enjoying the new space and is excited about future growth. of our clinical staff to the Health Sciences Campus Alhambra site. “The facility here is really beautiful, and our employees have a The group of seven employees began receiving telephone calls larger place to work in,” Valdiviezo, said. “We realize we’re the start enterprise is to in their new location on Oct. 1. The staff handles between 700 and of something really big.” one day have a 1,000 calls per day, scheduling anywhere from 300 to 500 appoint- According to David Goldstein, vice chair of Clinical Affairs ments daily for about 80 physicians. and chief of the division of geriatric, hospital and general internal single platform of While they are currently only supporting scheduling and calls for medicine, “The transition to the new USC Medical Call Center has call center services the Department of Medicine, the group will eventually be part of a been seamless and quite productive. We are excited to see it evolve to provide to larger, streamlined call center that will support the USC hospitals, beyond [the Department of Medicine] to become a true campus clinics and physician practices, said Medical Call Center Director wide call center—a front door to our academic medical center.” everyone, including Michael Patrella. Before the end of the year, Patrella expects to provide call center scheduling, “A main priority of our clinical enterprise is to one day have services from the Alhambra site for several other clinics. a single platform of call center services to provide to everyone, Concurrently, over the next several months, the call center will registration and including scheduling, registration and escorting of calls,” said begin transitioning to a new organizational structure that will sup- escorting of calls.’ Patrella. “By moving the Department of Medicine call center staff port fi ve major goals: 24/7 live answer, escorting of calls, physician to Alhambra, we are providing a foundation that we can build from paging, triage of calls to determine level of services and after-hours and expand on.” support. The call center will eventually also incorporate operators —Michael Patrella, Located on the fi fth fl oor of the A9 West Building, the Alhambra from USC University Hospital and USC Norris Cancer Hospital. medical call center Medical Call Center is being housed in a 4,000-square foot space “We want to get to the point where instead of multiple phone director that has available room for up to 40 people. The location features numbers, our patients, physicians and staff will call one phone new, state-of-the-art equipment, accessibility to shared clinical number, and we will facilitate the services they need,” Patrella said. SHIRTS: Sale raises money for cancer research NIH awards USC researcher Continued from page 1 campaign.” pink T-shirts during pre-game festivities, and The 100 percent cotton T-shirts are avail- $1.7 million for obesity study the USC football coaches’ wives also wore able in two shades of pink (light pink and them for the game. hot pink) for the price of $17.99 in all USC Sebastien G. Bouret, of The The highlight of the day came at halftime, bookstores throughout the month of Octo- Saban Research Institute of when an inspirational video was broadcast on ber, including satellite locations around the Childrens Hospital Los Ange- the Jumbotron urging the Trojan Family to University Park Campus on home football les, has been awarded $1.68 promote breast cancer awareness. Bringing game dates. The shirts also are available million to support investiga- the video’s message to life, fi ve breast cancer for purchase at the USC Alumni offi ce in tion into the role of leptin, a survivors and fi ve USC Norris breast cancer Orange County and the two hospital gift hormone derived from fat cells, experts, joined by Layla Kiffi n, wife of USC shops located on the USC Health Sciences in the development of neuro- Trojans head football Coach Lane Kiffi n, Campus. logical structures that regulate marched onto the fi eld to Available sizes range metabolism and body weight loud applause from the from S to XXL. The breast throughout life. The grant for stands. All women who come to USC cancer awareness shirts also the study was presented by the The one-minute video Norris Cancer Hospital for a may be purchased online at National Institutes of Health can be viewed at www. mammogram during the month of www.uscbookstores.com. and the National Institute of uschospitals.com/breast- October will receive a free Trojan Bookstore patrons also Diabetes and Digestive and cancer. breast cancer awareness T-shirt. may make a donation to

Kidney Diseases. Urie Photography Walter “We are thrilled with the Mammography appointments may breast cancer research at “We are fi nding that brain Sebastien G. Bouret response on Saturday— be scheduled by calling (323) 865- USC at the checkout stand, circuitry responsible for thousands of Trojans 3105. For more information about or donations can be made controlling appetite developed “These studies are providing wearing pink ribbons and breast cancer care at USC Norris, online at www.uscnorris. during the perinatal period— new ways for us to impact the buying our breast cancer visit uschospitals.com/breastcancer; com/breastcancer. that time just prior to and soon obesity epidemic,” said Richard awareness T-shirts,” said for patient appointments, call Also during October, ev- after birth—could predispose a B. Simerly, director of the neu- Jane Brust, associate senior 1-800-USC-CARE. eryone who comes to USC person to become overweight roscience program at The Saban vice president for Health Norris Cancer Hospital for or obese,” said Bouret, as- Research Institute and profes- Sciences PR and Market- a mammogram will receive sistant professor of pediatrics sor of pediatrics at the Keck ing, whose offi ce spear- a free pink T-shirt. To at the Keck School of Medi- School. “By understanding the headed the campaign. “We appreciate the schedule a mammogram at USC Norris, call cine. “Obesity risk is greatly effects of too little or too much great collaboration with the USC Bookstores, (323) 865-3105. infl uenced by two factors: nutrition during pregnancy USC Athletics and our USC alumni. This USC Norris Comprehensive Cancer Cen- the nutritional and hormonal and early infancy, we have an is an exciting way to promote breast cancer ter is one of only 40 centers in the country so conditions of the mother during opportunity to intercede and awareness, raise money for research, and designated by the National Cancer Institute. pregnancy and the nutritional prevent a lifetime of serious extend the USC Norris brand throughout Affi liated with the USC Norris Cancer Hos- and hormonal conditions of the health problems resulting from the Trojan Family. One of our survivors who pital, the cancer center is a major institute of infant—with both malnutrition childhood obesity.” appeared on the fi eld told us it was fun to the Keck School of Medicine of USC. and over-nutrition increasing a This work will be funded for be at the football game, wonderful to feel For more information about breast cancer child’s risk.” four years. the support from the stands, and great to care at USC, visit uschospitals.com; for pa- be alive. She is the reason we are doing this tient appointments, call 1-800-USC-CARE.

The Weekly NEWSMAKERS

On Sept. 30, CNBC featured quoted associate professor of clinical of Medicine. Fast Company, AOL rates are higher for children living research by professor of research neurology and psychiatry Jeffrey , MobiHealth News also quoted near freeways and that lung develop- pediatrics Fatih Uckun that has Victoroff about the psychological Saxon about body computing, and ment in children is endangered by discovered a new way to overcome factors behind violent acts committed The Huffi ngton Post ran an op-ed by the burning of fossil fuels. radiation resistance in a type of by soldiers. Saxon on the importance of techno- leukemia that affects children and logical innovation in medicine. On Sept. 23, KTTV Fox 11 in- adolescents. Reuters, eScience News On Sept. 26, BBC World Service terviewed associate professor of and Science Daily also covered the interviewed chief of the division A Sept. 26 Los Angeles Times research in preventive medicine research. of cardiovascular medicine Leslie article cited research by professor of Michael Cousineau about provisions Saxon about the new Center for preventive medicine and pathology of the health care reform law that A Sept. 20 ABCNews.com article Body Computing at the Keck School Thomas Mack showing that asthma went into effect. OCTOBER 8 • 2010

Calendar of Events This Calendar of events is also online at www.usc.edu/hsccalendar for the Health NEIGHBORHOOD PARTNERS—USC President C. L. Max Nikias gets Sciences Campus community acquainted with students at El Sereno Middle School during an Oct. 4 visit to Tuesday, Oct. 12 Floor Auditorium. Speaker series is complimentary, the fi ve USC Health Sciences Campus Noon. Cancer Center Grand optional lunch $25. Info: Family of Schools. Through grants Rounds. “Progress in Breast (323) 254-0600 funded by the annual USC Good and Ovarian Cancer Genet- Neighbors Campaign, the USC Family of ics: From Ancestry In- Noon. “New Models of Pri- formed Strategies for Risk mary Care,” Joe Scherger, Schools provides educational, cultural Assessment to Targeted USC. NRT Aresty Audito- and developmental opportunities Therapy,” Jeffrey Weitzel, rium. Info: (323) 442-1678 to more than 17,000 children in 15 USC. NRT Aresty Aud. Info: schools surrounding the University Park (323) 865-0801 and Health Sciences campuses. The goal Wednesday, Oct. 20 Noon. Saban Research In- for this year’s campaign, which kicked stitute Seminar. “Statistical 8:30 a.m. Pulmonary & off Oct. 1, is $1.3 million—an increase and Functional Analysis of Critical Care Seminar. over last year’s record-setting $1.2 high-Throughput Data Us- “Acid Base/ABG Interpreta- million raised. ing Partek Genomic Suite tion,” Ai Oren, USC. IRD and Ingenuity Pathway 732. Info: (323) 226-7923 Analysis Software,” Yibu Chen, USC. CHLA Saban Noon. “Primary Care in Building Aud. Info: (323) Health Care Reform,” Vari- 361-5690 ous speakers. NRT Aresty Auditorium. Info: (323) Wednesday, Oct. 13 442-1678 Photography ©Brook

8:30 a.m. Pulmonary & Crit- 5 p.m. Global Health ical Care Seminar. “Sleep, Lecture Series. “Health DEDICATION: New center designed as integral hub for stem cell research Fatigue, and Recognition Technologies and Women’s Continued from page 1 around the world.” of diseases,” said Martin of Physician Impairment,” Health Needs in Developing Doug Prisco, USC. IRD 732. Countries,” Jaqueline Sher- tours between 3:30 and 5 p.m. The stem cell center is the Pera, professor and founding Info: (323) 226-7923 rie, PATH, UPC: Davidson The $80 million, fi ve-story, fi rst building on the Health director of the Eli and Edythe Conference Center. RSVP 87,500 square foot, green-cer- Sciences Campus to receive Broad Center for Regenera- Thursday, Oct. 14 to [email protected] or tifi ed building located at 1425 a silver Leadership in Energy tive Medicine and Stem Cell call (323) 865-0419 N. San Pablo Ave. is designed and Environmental Design Research at USC. “The Noon. Research Center for Liver Diseases Seminar. Thursday, Oct. 21 to house 18 principal investiga- (LEED) designation based on potential applications for stem “The Progenitor Cell Niche tors and their research teams. the structure’s unique eco- cell research and regenerative and the Fate of Hepatic 10:21 a.m. Great California Conceived in 2005, the friendly features. It incorpo- medicine are breathtaking. Progenitor Cells,” Linda Shakeout. Info: http://www. project is the product of rates an ultra-clear glass and This new building will enable Greenbaum, Thomas Jef- shakeout.org. a public-private partner- Zimbabwe black granite fa- ferson Univ. HMR 100. Info: USC researchers and their (323) 442-1283 Noon. “Paying for a Career ship between California çade. A double-glazed “curtain colleagues to convert exciting in Primary Care,” Alumni voter-created CIRM, the Keck wall” on the east side of the fundamental discoveries into 4 p.m. CER Workshop. Speaker Panel. NRT Aresty School of Medicine and the building allows ventilation in new therapies.” Auditorium. Info: (323) “Writing Persuasive Propos- Eli and Edythe Broad Foun- the cavity, reducing heat gain The building will be a als,” Bonnie Kilgore-Lund, 442-1678 USC. Three-session series, dation, a Los Angeles-based in warmer temperatures and cornerstone in the biomedical Oct. 14, 21, 28. NML East Friday, Oct. 22 national philanthropy focused creating an insulating barrier research corridor on USC’s Conference Rm. Info: (213) on advancing entrepreneurship when it is cool. Health Sciences Campus that 740-6709 8:30 a.m. “Proteomic for the public good in educa- “The center will provide includes the Zilkha Neuro- Mapping of Endothelial tion, science and the arts. researchers with outstanding genetic Institute, the USC Friday, Oct. 15 Caveolae to Pump Imaging and Therapeutic Agents The building’s development space and facilities for state-of- Norris Comprehensive Cancer 11 a.m. Hematology Into Lung and Tumors,” J. was funded through the $30 the-art research aimed at the Center and Hospital, and USC Grand Rounds. “Follicular Schnitzer, PRISM. IRD 732. million gift from the Broad treatment of a vast spectrum University Hospital. Lymphoma,” Peter Rosen, Info: (323) 226-7923 Foundation in 2006, a $27 mil- Providence St. Joseph lion grant awarded by CIRM Medical Ctr. IPT C2J103. 8:30 a.m. Surgery Grand in 2008, and private donations. USC Health Sciences Info: (323) 865-3950 Rounds. “Controversies in Public Relations and Marketing Non-Profi t Organization Surgical Management of “Our goal in investing in 1975 Zonal Ave. KAM 400 U.S. POSTAGE PAID Los Angeles, CA 90033 University of Southern California 11:30 a.m. Physical Sci- Breast Cancer: Does Ev- this world-class center at USC eryone with Breast Cancer ences in Oncology Seminar. is to create an integral hub for “Game Theory and the Need a MRI Study? When Evolutionary Ecology of Should Patients Having stem cell research in Southern Cancer,” Joel Brown, Univ. Neoadjuvant Chemother- California,” said Eli Broad. of Illinois. NRT Aresty Aud. apy Have a Sentinel Node “This innovative building Info: (323) 442-3849 Biopsy? Should We Stop represents the infi nite pos- Doing Auxiliary Dissections sibilities for medical discovery Monday, Oct. 18 for Node-positive Invasive Breast Cancers?” Stephen by researchers drawn from 3:15 p.m. Primary Care Sener, USC. DOH 100. Info: Week Opening Reception. (323) 442-2506 “The Heart of Community ONLINE EXTRAS Medicine,” Robert Ross, Noon. Pharmacy Semi- Read more HSC news online: California Endowment. nar Series. “The Ups and NRT Aresty Auditorium. Downs of p53 Regulation: Info: (323) 442-1678 Implications in Cancer and • No Rest for the Narcissist: Metabolism,” Xuan Liu, UC http://tinyurl.com/23vnbp2 Tuesday, Oct. 19 Riverside. PSC 104. Info: (323) 442-2184 • Postmenopausal Therapy 10:30 a.m. USC Hospital Guild Speaker Series. “An- Poses Risk for Breast swering the Call to Action,” Cancer Henri Ford, USC. DEI 3rd http://tinyurl.com/3xx97ep

Notice: Deadline for calendar submission is 4 p.m. Mon- day to be considered for that week’s issue—although three weeks’ advance notice of events is recommended. Please note that timely submission does not guarantee an item will In case of an emergency... be printed. Send calendar items to The Weekly, KAM 400 or fax to (323) 442-2832, or e-mail to [email protected]. Call the Emergency Information Phone: 213-740-9233 The emergency telephone system can handle Entries must include day, date, time, title of talk, fi rst and last 1,400 simultaneous calls. It also has a backup system on the East Coast. name of speaker, affi liation of speaker, location, and a phone number for information. Visit the USC Web: http://emergency.usc.edu This page will be activated in case of an emergency. Backup Web servers on the East Coast will function if the USC servers are incapacitated.