These Vital Speeches the Best of the 2011 Cicero Speechwriting Awards
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2011 Edition of the day These Vital Speeches The Best of the 2011 Cicero Speechwriting Awards Grand Award Winner 50 Ethics as a Business Strategy, Fletcher Dean and Andrew N. Liveris 2 Changing the Norms of Medicine and Health: The Power of Positive Deviance, Emerson Moran 55 I Wish I Was a Messenger, Silvia Link and and Risa Lavizzo-Mourey, M.D., MBA Jim Grieve 59 Legacies: They’re Not Just for Dead Folks Anymore, Category Winners John Santoro and Freda Lewis-Hall, M.D. 8 Remarks to the Association for Academic Women, Aaron Hoover and Chris Machen Honorable Mention 10 Advice for Future Neurosurgeons, Anna Puccinelli and Peter W. Carmel, M.D. Journey of Hope, Jessica Burke and Kevin M. Ross 13 Money: The Root of All Happiness?, Roger Lakin The Future of Business and Banking, Darragh Gray and Gerard Lemos and Michael Geoghegan 16 There Is More Than One Inconvenient Truth, Our Finest Hour … So Far, Mark Lucius and James Evans and Thomas F. Farrell II John E. Schlifske 23 These Brave American Soldiers, Annelies Let’s Revisit the License to Operate, Bob Tippee Breedveld and Eimert van Middelkoop Giving Hope a Voice, Cynthia Starks and 24 I Am Alzheimer’s, John Santoro and Kanayo F. Nwanze, Ph.D. Melvin R. Goodes Right Here, Right Now, Hal Gordon and 25 Recapturing America’s Genius for Innovation, Robert Friedman and John Lechleiter, Ph.D. David McClanahan 30 Connecting the Next Billion: The New Frontier of Defusing the Time Bomb of Alzheimer’s, Upward Mobility, Brian Akre and Olli-Pekka John Santoro and Olivier Brandicourt, M.D. Kallasvuo (with Jan Chipchase) Good Value: Reflections on Money, Morality & … 36 The Sound of Leadership: What Women Know HSBC, David Tinline and Stephen Green and Businesses Need to Hear, Elaine Bennett Keynote Address to the Economic Club of Chicago, and Barry Salzberg Phil Collins and Indra Nooyi 39 Corporate Philanthropy for the 21st Century, Darragh Gray and Stephen Green Social Media: The Evolution from Risk to Reward, Simon Ruebens and Sharon Allen 43 Shift Happens, Barbara Busey and David Dooley Live Your Best Life, 46 A Call to Action: The Future of Nursing Boe Workman and Barry Rand Begins Now, Emerson Moran and Risa Lavizzo-Mourey, M.D., MBA 2 GRAND AWARD WINNER Changing the Norms of Medicine and Health: The Power of Positive Deviance Writer, Emerson Moran; Speaker, Risa Lavizzo-Mourey, M.D., MBA, President, CEO, Robert Wood Johnson Foundation Delivered as the Alvin F. Poussaint, M.D. Visiting Lecture, Harvard Medical School, Boston, Mass., March 4, 2010 aculty. Students. Friends and colleagues from connection with Meharry and my parents and my roots. Fmedicine and from public health. We all know that racial, ethnic and gender discrimina- And Doctor Poussaint. What an honor to deliver this tion in American medical education and disparities in pa- lecture that’s so appropriately in your name. tient care are as old as our republic and as new as the latest This truly is one of those back-to-the-future experi- statistics on social determents of health. ences, like I’m closing the circle. You might think all that’s ancient history – but be- After all, this is where the rest of my life really began. lieve me, it’s not. When I showed up here for medical Harvard is where the “science” of medicine fired up my school in the 1970s, only 12 black physicians had grad- mind and set me on a course that excites me to this very day. uated from Harvard Medical School in the preceding Harvard is where the “art” of medicine awakened my heart to the truth that there’s more to medicine than sci- ence and technology alone. And Harvard’s where I discovered that students like me can overcome almost any obstacle – if we keep our moral compass on True North. So, yes – my journey into medicine, health policy, health care and philanthropy began right here. It’s a journey that’s Mission: The Cicero Speechwriting Awards still unfolding, and I today want to share with you some stories and some of what I’ve learned along the way. honor speechwriters for their contribution to Let me begin with a word about how I got here in the the public conversation. Judged by experts first place. I love to tell this story. My mother and father were physicians. My father was in the communication field, the Cicero from New Orleans. My mother was from Atlanta. Speechwriting Awards celebrate all aspects They met at Meharry Medical College in Nashville. That’s where they fell in love, became doctors of medicine, of an unforgettable speech: content, clarity, and started a family together. organization and style. Would you believe that I was born in the same hospital where they were residents. To receive information on how to enter the 2012 Cicero The shift nurses looked after me in their off-hours. Med- icine’s been part of my DNA ever since. Speechwriting Awards, you can call us at 888-303-2373, e-mail Years later David Satcher was president of the school. Jenny Morris at [email protected], That’s before he was Surgeon General. He’d been a Robert or visit our website at cicerospeechwritingawards.com. Wood Johnson Foundation Clinical Scholar a few years ahead of me. And he was my mentor when it was my turn Later, as I became more involved in national health pol- The 2012 Cicero Speechwriting Awards deadline will be February 10, icy matters, he invited me to Nashville for Grand Rounds. 2011. It will be open to any speeches given within the 2010 I jumped at the chance. It wasn’t long after my mother calendar year. Start gathering your speeches today! passed and I was missing her terrifically. A trip to Meharry would be a great way to honor her. We were looking in on patients with a whole herd of residents when an older nurse approached. She’d heard I was in the hospital. She cried out … “Risa! I used to take care of you when you were a baby!” After so many years – of the day what a shock! It was a moment of instant emotional cicerospeechwritingawards.com 3 two decades. Two – That the very best physician has as much wis- Nationally in that era there annually were only 300 dom as knowledge. African Americans out of about 10,000 first-year med students in the entire country – and half of them were at Three – And that the very best practitioner discerns the Howard or Meharry. human condition as skillfully as the medical condition. The other half made up only 1.4 percent of all first-year students in the more mainstream medical schools like These truths are universal. They are “core competencies” Harvard. Not long afterward, I added to that statistic. of the “art” of Western medicine that go all the way back to I was young, naïve, and consumed with a passion to be- Hippocrates himself,. come a physician. Not just any physician – but one educated Picture him, this big, bald, bearded family doctor, twen- and trained at the best of the best, by the best of the best. ty-five hundred years ago, back home on the Isle of Kos, There was only one hang-up. Some of the school’s old making house calls, just like his father and grandfather guard was still unhappy about admitting either minori- before him. ties or women. They questioned the capability of our Even then, his one-liners were legendary. Hippocrates’d brains. Complained that we were not good enough. “Not tell patients: “Health is the greatest of human blessings.” Harvard material,” He’d tell parents: “Prevention is better than the cure.” He’d In my second year, a senior faculty member – a bio- tell students: “It is more important to know what sort of chemist renowned in his field – attacked us in article in person has a disease than to know what sort of disease a the New England Journal of Medicine. Faculty lowered stan- person has” dards, he said, so we could pass. Our medical degrees were If he were with us now, he’d tell us … awarded on a “charitable basis.” The professor scolded that we were like airline pilots “Wherever the art of medicine is loved, who’d flunked landing. Patients, like passengers, might die there is also a love of humanity.” in our care and on our watch. He even suggested it could be considered “criminal.” The phrase from the ancient Greek is phil-anthropos – We were furious. Frustrated. Maybe even a little bit literally, “loving mankind.” It’s the same word that gives us frightened. “philanthropy.” That’s when Doctor Poussaint became our hero. Right Now, as a physician, I love that unique connection we from Day One, he was there for us. experience with each single patient. But as a philanthropist, The first African-American to ever serve in the dean’s my patient’s plural – as in huge numbers of us. office. Remember, this was the1970s, so he had big glasses, Sometimes, it’s like treating all of society. // big hair, and an equally big smile that said “Come on in. Doctor Robert Buxbaum has been a fixture at You belong here.” Brigham & Women’s Hospital since long before I trained He showed great courage and he spoke out. He didn’t there myself. He’s an internist, a specialist in my field of ge- play it safe. He didn’t play it soft. And we loved him for it. riatrics, along with palliative and hospice care.