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Group MD, National Radio Steve Parkinson [email protected]

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Group MD, National Radio Steve Parkinson Steve.Parkinson@Bauermedia.Co.Uk Media Pack ABSOLUTE RADIO The Absolute Radio family of stations is made up of Absolute Radio, Absolute Classic Rock, Absolute Radio 60s, Absolute Radio 70s, Absolute 80s, Absolute Radio 90s and Absolute Radio 00s. From landmark documentaries and intimate live sessions to festival exclusives and specialist programming, Absolute Radio is commercial radio’s most ambitious and innovative brand. It’s also famous for being the home of Christian O’Connell, Dave Berry, Rob Beckett, Frank Skinner and the No Repeat Guarantee. We champion the very best in rock music, from breaking new acts such as Rag ‘n’ Bone Man and Blossoms to favourites such as Coldplay and Foo Fighters, along with the best of legends like The Beatles, Bon Jovi and Queen. We don’t do plastic pop pap – we do real guitars, real drums and real singers. Absolute Radio. Where real music matters. ABSOLUTE RADIO NETWORK NOW REACHES 4.3M LISTENERS 33.1M LISTENING HOURS ACROSS THE NETWORK PER WEEK UK’S #2 COMMERCIAL RADIO BREAKFAST SHOW ABSOLUTE 80’S #2 DIGITAL COMMERCIAL RADIO STATION ABSOLUTE RADIO AUDIENCE Absolute Radio’s listeners are ‘Reluctant Adults’. They used to love going to gigs, football and comedy nights when they were young and carefree. Now, they have mortgages, careers, families and responsibilities. That doesn’t mean they’ve lost their sense of fun, but it means other priorities have taken hold. They’re opinion formers in their group and they’re still passionate about music, using the radio station as a means of discovering new bands or re-discovering albums. They’re fans of Coldplay, Blur and Foo Fighters, but also love some classic Fleetwood Mac and Rolling Stones. Our listeners are interested in intelligent observational comedy and they love their football. Despite not being able to go to as many games, they watch more matches at home. They are tech-savvy and understand how the digital world can help them to access and share great content. They are homeowners who are upmarket and like to do things properly. If they’ve got a bit of extra cash they’ll treat themselves rather than saving for a rainy day. Look around you, Absolute Radio’s audience are intelligent, irreverent people who want a content-rich and challenging radio station where “Real Music Matters”. 55% HAVE CHILDREN IN HOUSE FOR EVERY £1 INVESTED BY THE WICKES SPONSORSHIP ON THE CHRISTIAN O’CONNELL 55% HAVE A MORTGAGE BREAKFAST SHOW, THE ABSOLUTE RADIO LISTENERS DELIVER A REVENUE ROI OF £11.59 58% HAVE A PENSION 38% WANT TO RETIRE EARLY 43% REGULARLY GO TO LIVE COMEDY 62% OF ABSOLUTE RADIO LISTENERS WOULD CONSIDER BUYING A SKY Q BOX AFTER 34% REGULARLY PAY TO WATCH LIVE SPORT HEARING THEIR ACTIVITY ON AIR 76% DO ONLINE BANKING 89% DO ONLINE SHOPPING 74% OF LISTENERS WERE AWARE OF HEARING 16% GO TO FESTIVALS MACMILLAN’S CAMPAIGN ON ABSOLUTE RADIO AND 41% WANTED TO FIND OUT MORE 18% GO TO THE CINEMA EVERY MONTH 29% HAVE NETFLIX NO PROPER REPEAT FUNNY GUARANTEE Absolute Radio boasts a wealth of award-winning comedy talent. We We like to keep things fresh with are the home of Frank Skinner, Jason our No Repeat Guarantee, which Manford, breakfast show host Christian means you’ll never hear the same O’Connell, Rob Beckett and star of song twice on weekday’s between the The IT Crowd, Matt Berry, who 9am and 5pm. is the voice of Absolute Radio. We have pioneered ad-funded comedy programming too, producing ‘Masters of Man Time’ in association with Just For Men and hosted by Danny Wallace. We also produced the ‘David Bowie Is’ THE DAVE documentary with the V&A Museum, which was fronted by Tim Minchin. If Every weekday, our listeners BERRY SHOW that wasn’t enough, we have thousands enjoy listening to UK radio’s of hours of on-demand comedy first ever tailored music service. programming in our podcast channels Ground-breaking technology with four million downloads each year. allows listeners to choose the ONE BREAKFAST SHOW, music they want to hear on the Christian O’Connell SEVEN PLAYLISTS Breakfast show. You still get the live, engaging and compelling content, but now you can choose the music that accompanies it. From Absolute Radio 60s to 00s Every weekday from 4pm, Dave Berry and Classic Rock, you’ve ends the No Repeat Guarantee and got seven options. guides our listeners home with great music, the biggest guests and tickets Put simply, Christian fires one to exclusive gigs. button and seven different songs play across the stations. Each is matched for duration, mood, artists and tempo, meaning that when he re-opens his microphone, there’s no jarring and all of the services unite for the link. PLATFORM OFFERING INSTREAM Absolute Radio account holders hear 50% fewer adverts, compared to listening through a normal radio. This InStream technology ensures users get more songs and allows advertisers to target ads based on age, gender and location. ABSOLUTE RADIO LIVE DIGITAL From the Isle of Wight festival to Abbey Road, from Hyde Park to St We put digital innovation at the heart of what we do. Paul’s Cathedral, Absolute Radio Live is responsible for some of the most With a sleek design, our website is fully responsive for spine-tingling live music moments in modern memory. every screen size and is focused on driving listening, putting all decade stations at the forefront along with Coldplay played an unforgettable show for us at the London Palladium and a ‘Listen live’ button. The No Repeat Guarantee and Elbow, Florence + The Machine, Noel Gallagher, Biffy Clyro and Kasabian Rock ‘n’ Roll Football also get featured positions on have all performed gigs in out-of-this-world places for Absolute Radio. It’s the main station home page. not just these landmark events where we excel though. We’re also the official radio partner for the Isle of Wight festival, where we’re on-site with exclusive Our free Absolute Radio app is available on Apple, interviews, live tracks and uninterrupted stage sets from star-studded line-ups. Android and Amazon devices and is home to loads of incredible, on-demand content. You can listen Sometimes, there’s no place like home. We open our doors for intimate back to exclusive interviews and live performances, sessions from stars such as Bryan Adams and The 1975 to Paul Weller and as well as loads of brilliant podcasts and special, Richard Ashcroft. Absolute Radio is proud to support both established ground-breaking documentaries. legends and the future superstars of music. CONTACTS Group MD, National Radio Steve Parkinson [email protected] Group Content Director Tony Moorey [email protected] Content Director Paul Sylvester [email protected] Marketing Director, National Radio Clare Baker [email protected] For all advertising enquiries [email protected].
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