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The Opinions of the Independent Financial Advisor on the Acquisition of Assets (For the Purpose of Translation Only)

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The Opinions of the Independent Financial Advisor on the Acquisition of Assets (For the Purpose of Translation Only) The opinions of the Independent Financial Advisor on the acquisition of assets (For the purpose of translation only) The opinions of the Independent Financial Advisor on the acquisition of assets Regarding the auction and acquisition of the licenses to use allocated frequencies for national commercial digital television services in Variety Category (Standard Definition) of Bangkok Business Broadcasting Co., Ltd and the auction and acquisition of the licenses to use allocated frequencies for national commercial digital television services in News Category of NBC Next Vision Co., Ltd of Nation Multimedia Group Public Company Limited Presented to The Shareholders of Nation Multimedia Group Public Company Limited By JayDee Partners Limited 6 March 2014 This English report of the Independent Financial Advisor’s Opinions has been prepared solely for the convenience of foreign shareholders of Nation Multimedia Group Public Company Limited and should not be relied upon as the definitive and official document. The Thai language version of the Independent Financial Advisor’s Opinion is the definitive and official document and shall prevail in all aspects in the event of any inconsistency with this English Translation. 1 The opinions of the Independent Financial Advisor on the acquisition of assets (For the purpose of translation only) Table of Contents Page Executive Summary 6 Section 1 The ratify the participation in the auction and acquisition of the licenses to use 11 allocated frequencies for national commercial digital television services in Variety Category (Standard Definition) of Bangkok Business Broadcasting Co., Ltd and the ratify the participation in the auction and acquisition of the licenses to use allocated frequencies for national commercial digital television services in News Category of NBC Next Vision Co., Ltd Section 2 Summary of the opinion of the Independent Financial Advisor 35 Appendix 1 Information of Nation Multimedia Group Public Company Limited 37 Appendix 2 Information of Nation Broadcasting Public Company Limited 53 Appendix 3 Information of Bangkok Business Broadcasting Co.,Ltd 62 Appendix 4 Information of NBC Next Vision Co.,Ltd 64 Appendix 5 The Notification of the National Broadcasting and Telecommunication Commission 66 entitled rules and procedures to allow broadcasting or television services 2 The opinions of the Independent Financial Advisor on the acquisition of assets (For the purpose of translation only) Glossary The Company or NMG Nation Multimedia Group Public Company Limited NBC Nation Broadcasting Public Company Limited BBB Bangkok Business Broadcasting Co., Ltd NNV NBC Next Vision Co., Ltd The Group Nation Multimedia Group Public Company Limited, subsidiaries, associate, jointly-controlled entity Licenses The licenses to use allocated frequencies for national commercial digital television services License in Variety Category The licenses to use allocated frequencies for national commercial digital (Standard Definition) television services in Variety Category (Standard Definition) License in News Category The licenses to use allocated frequencies for national commercial digital television services in News Category Preconditions Procedures and Conditions on the Auction for Allocated Frequencies for National Commercial Digital Television Services B.E. 2556 Digital Television Network Services The Standard Definition Terrestrial Digital Television Network Services Agreement Agreement Digital Television Network The Standard Definition Terrestrial Digital Television Network Must Carry Rule The Notificaion of the National Broadcasting and Telecommunication Commission entitled criteria of general service television broadcasting Satellite TV License License for Broadcasting or Television Broadcasting or Television Service (Acts no waves) NBTC The National Broadcasting and Telecommunication Commission Independent Financial Advisor or IFA JayDee Partners Limited SET The Stock Exchange of Thailand SEC The Office of The Securities and Exchange Commission Acquisition or Disposition The Notification of the Board of Governor the Stock Exchange of Thailand, Tor. Notification Chor. 20/2551 Re: Rules for Significant Transactions Constituting an Acquisition or Disposal of Assets and Notification of the Board of Governors of the Stock Exchange of Thailand Re: Disclosure of Information and Other Acts of Listed Companies Concerning the Acquisition and Disposition of Assets B.E.2547 (2004) dated October 29, 2004, and its amendments. 3 The opinions of the Independent Financial Advisor on the acquisition of assets (For the purpose of translation only) March 6, 2014 Attention: The Shareholders of Nation Multimedia Group Public Company Limited Subject: The opinions of the Independent Financial Advisor on the acquisition of assets The Meeting of the Board of Directors of Nation Multimedia Group Public Company Limited (“the Company” or “NMG”) No. 1/2014 held on January 21, 2014 approved to propose to the shareholders’ meeting of the Company to consider and ratify the participation in the auction and acquisition of the licenses to use allocated frequencies for national commercial digital television services (“Licenses”) and the fulfilment of preconditions1 to be granted the Licenses pursuant to the Notification of the National Broadcasting and Telecommunication Commission (“NBTC”) entitled Criteria, Procedures and Conditions on the Auction for Allocated Frequencies for National Commercial Digital Television Services B.E. 2556 (“Preconditions”) by our two subsidiaries (i.e. Bangkok Business Broadcasting Co., Ltd and NBC Next Vision Co., Ltd) which participated in and subsequently won the auction for the Licenses organized by the NBTC on December 26 and 27, 2013. In this regard, details of the result of such auction are set forth in the notification issued by the NBTC dated January 10, 2014 (which were received by the two subsidiaries on January 14, 2014) certifying that the two subsidiaries are the winning bidders in respect of the Licenses for two television channels at the total bid price of approximately THB 3,538.00 million, a summary of which is as follows: a. Bangkok Business Broadcasting Co., Ltd (“BBB”), a company in which the Company indirectly holds approximately 99.99% of its total shares via Bangkok Business Media Company Limited (“KTM”), is a winning bidder for the licenses to use allocated frequencies for national commercial digital television services in Variety Category (Standard Definition) (“License in Variety Category (Standard Definition)”) at the bid price of THB 2,200.00 million; and b. NBC Next Vision Co., Ltd (“NNV”), a subsidiary of Nation Broadcasting Public Company Limited (“NBC”) in which NBC (which the Company holds approximately 71.3% of its total issued shares) holds approximately 99.99% of its total shares, is a winning bidder for the licenses to use allocated frequencies for national commercial digital television services in News Category (“License in News Category”) at the bid price of THB 1,338.00 million. In compliance with the Preconditions, each subsidiary has entered into the Standard Definition Terrestrial Digital Television Network Services Agreement (“Digital Television Network Services Agreement”) with the Royal Thai Army for a total fee of approximately THB 1,633.12 million. The services will be for both channels for a period of approximately 15 years (i.e. from 2014 to 2028). In order to enable them to effectively carry on and provide their respective digital television services, it was estimated that the two subsidiaries’ initial investments for developing their production sites and studios as well as for procurement of related materials for production of their own television programs will be approximately THB 350.00 million. In light of the foregoing and considering the transaction size pursuant to the Notification of the Capital Market Supervisory Board No.ThorJor. 20/2551 entitled Rules on Entering into Material Transactions Deemed as Acquisition or Disposition of Assets and the Notification of the Board of Governors of the Stock Exchange of Thailand (“SET”) entitled Disclosure of Information and Other Acts of the Listed Company Concerning the Acquisition or Disposition of Assets, 1 Preconditions includes 1) Making the first payment of 50% of the minimum fees and 10% of the amount in excess of the minimum fees together with letter of guarantee from financial institutions for the remaining license fee of the minimun fees and the surplus fees within 30 days upon receiving a written notification the winning of the auction 2) Applying the Standard Definition Terrestrial Digital Television Network (“Digital Television Network”) from the network service provider within 30 days upon receiving a written notification the winning of the auction 3) Following the Notification of the NBTC entitled criteria and procedures of allow broadcasting or television services within 45 days upon receiving a written notification the winning of the auction. The details of Preconditions in no. 3) in Appendix 5 of this report. 4 The opinions of the Independent Financial Advisor on the acquisition of assets (For the purpose of translation only) 2004 (“Acquisition or Disposition Notification”), the size of this transaction (which has an approximate value of THB 5,521.12 million) is of the highest value when calculated from the total consideration paid (based on our consolidated financial statements ended September 30, 2013) which equals to 101.89% of the total assets of the Company. In addition,
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