official MISSION KIT We will turn our faces to the sun, and our dreams to the stars. We will take selfies with America’s icons, and shake hands with its heroes. We will marvel at humanity’s past, and glimpse AT what its future holds. We will explore everything from the Atlantic to Atlantis, stopping only to watch the sun go down and the rockets go up. Most of all, we will collect experiences just as surely as we collect shells. Because we are Vacationauts. And in Florida, more than anywhere else in the world, wE ARE GO. MEDIA CONTACTS Florida: Tara Tufo, 646.468.8834,
[email protected] NYC: Terry Preston, 917.494.5313,
[email protected] BE A VACATIONAUT! 4 MULTI-MEDIA CAMPAIGN 7 The VACATIONAUT COMMUNITY 8 BADGES, RANKS and MORE 13 DESTINATION SPACE: COLLECTIBLE POSTERS 25 The FUTURE of SPACE TOURISM is NEAR 28 KNOW Your LAUNCH VEHICLES 30 SPACE TIMELINE 32 The WORLD’S GATEWAY to SPACE 35 ATLANTIC to ATLANTIS 36 ABOUT WE ARE GO 39 ABOUT SPACE FLORIDA 40 ABOUT PARADISE ADVERTISING 43 All DIGITAL ASSETS ARE LOCATED ON ENCLOSED USB CARD 3 BE A VACATIONAUT! The quest to explore space has inspired countless generations, and this pursuit is still alive and thriving in Florida — America’s iconic launch pad to the stars. The desire to break one’s earthly bonds is the foundation of We Are Go’s new Vacationauts campaign. 4 We Are Go, Space Florida’s consumer facing brand, is looking for the next generation of recreational space explorers — the Vacationauts! Their mission is to make space a part of their epic Florida vacation.