A Year of Progress, Impact and Achievements 2010 - 2011 WELCOME Foreword Page School Programmes the Last Potential Sports Opportunity Great The

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regularly attending sessions. School sport These are just a few examples of the is a key activity in Merseyside and the Partnership in action. Much remains to be Sport Unlimited programme involve ten done over the next three years and we Contents week blocks of sports delivered on a are currently revamping our strategic plan school site for 5-16 year olds after the as a guide to develop Sport and Physical Board Members 4 school day. Activity in Merseyside. Core Team 5 The aim was to deliver sustainable I hope that you enjoy reading this report increases in sports activity, and in 2012 Olympics 6 Merseyside the programme has involved 40,000 young people and over 28,000 Market Research 8 have been retained in sport by the and Data Capture programme. In addition, Sport Unlimited enabled the start of the first Special Sports Development 10 Education Needs basketball club in John Bell England. Mersey Tigers piloted a SEN Chair of Merseyside Sports Workforce Development 12 club in Liverpool, which has 17 regular Partnership members aged 14-19. Community Development 14

Sport Unlimited 16

Events, Sponsorship 18 and Marketing

Investment 20

Accounts 22

Priorities 23

Sponsors and Supporters 24

3 JOHN BELL Chair of Merseyside Sports Partnership Board Board Members

PAT SHENTON GERRY KINSELLA PAM JERVIS MBE KAREN KEOHANE Director of Quality and Chief Executive Head Teacher Brookfield Regional Strategic Lead Strategic Development Greenbank Project Sports College and for CSP’s Advising Sport Advisor of Higher & Advisor of Social Regional Champion for England NW Further Education Enterprises Sport England Institutes & Vice Chair Representing NW 2012 of MSP Board Steering Group

SUE DREW KEV BYRNE SALLY YEOMAN CHRIS BRIGGS Deputy Director of Partnership Chief Executive Officer Assistant Executive Public Health Development Manager St Helens CVS Director, Culture, Media Representing for Pensby SSP Representing the and Sport Representing Merseyside Primary Representing 15 Schools Voluntary & Community Host Authority for MSP Care Trusts Sports Partnerships Sector in Merseyside Core Team

DAMIAN WALSH BRIAN BOYLE STEPHEN TIFFANY DAVE SOUTHERN Head of Sport and Voluntary Sector School Improvement Regional Development Recreation Representing Representative Officer for PE & PHSE Manager RFU sports development in 6 Representing Advisor of Local Representing National Local Authorities Merseyside Sports Education Authorities Governing Bodies at Councils Regional Level

HOWARD COCKCROFT ANDREW FRITH GRAHAM BAYLISS Operational Director, Economic Development Director Leisure Services Culture and Leisure Manager Representing Sefton MBC Services, Halton BC Learning and Skills Representing Representing Merseyside Council Greater Merseyside Cultural Cultural Forum & Chief Merseyside Forum & Chief Leisure Leisure Officers Officers

HANNAH SIMPSON COLIN LEWIS PAULINE MANNING County Development Police Inspector Project Officer Managers FA Representing Representing Representing National Merseyside Police Merseyside Sports 4 Governing Body Forum Authority Councils Core Team JEAN STEPHENS Director

KERRY STEWART STEVE SULLIVAN COLETTE SHARKEY Development Manager Senior Development Officer Office Manager (Compliance (Business & Performance) (Events) & Governance)

ANDREW WILEMAN KATIE CROZIER TERI WAINWRIGHT Development Manager Senior Development Officer Business Support Officer (Workforce) (Marketing) (Workforce)

EILEEN FLETCHER CALUM DONNELLY JULIE LEASOR Business Support Officer Development Manager Development Manager (HR & Clerical) (Sport) (Community)

KENNY CHU JOANNE SCHUMANN Business Support Officer Business Support Officer (Research) (Administration, Clerical & Information) 5 Achieve the Potential of the Athletes in the programme are expected to Games make personal appearances at local and county events and awards ceremonies. Merseyside Sports Partnership (MSP) These local sports stars will champion the launched the Liverpool City Region Sport importance of local support for potential Legacy Framework for London 2012 sporting talent and talk about their own achievements and ambitions to inspire more

2012 Olympic Games and Paralympic Games ‘Achieve the Potential of the Games’ in young people in Merseyside into sport and May 2010. physical activity.

Working in consultation with the 6 local Halton Council... authorities of Merseyside and the wider OLYMPICS partnership, the document was produced to • Aimed to increase the number of club outline our plans for the 2012 legacy, achieving accreditation and broke its target demonstrating that we are committed to of 34 by achieving 52 Clubmark clubs. working together to achieve the sporting, economic and social benefits from the • Planned to provide 530 sports qualifications London 2012 Olympic Games and including NGB, Running Sport and Sports Leaders, and achieved 1,235. Paralympic Games. • Inspired young people to participate in sport Liverpool City Region Elite through Get Inspired programme. 75% of Athlete Programme Halton schools are now registered on the Get Set schools programme. Beth Tweddle MBE The Liverpool City Region Elite Athlete Programme is aimed at supporting and Knowsley Council... profiling elite athletes from across the Merseyside area (Liverpool City Region) • Had a target of £25m spend on new to inspire others to take part in sport and facilities before 2012. With Knowsley Leisure physical activity. MSP achieved an Inspire and Culture Park, My Place youth facility, Mark for this project in October 2010. 400 metre outdoor cycling velodrome and national BMX track plus Stockbridge Village Sports men and women from across the 6 Centre and Prescot Leisure Centre, £30.5m local authorities were given free access to has been secured and signposted so far. local authority sports training facilities across the county (subject to status). The MSP core • Wanted to increase participation in team worked with all 6 local authorities to activities at the new Centre for Learning and a 5% increase achieved so far. Lucy Martin ensure the access would be throughout the county without boundaries. 6

• Aimed to recruit 94 volunteers for attending and showcasing many programmes deployment before 2012 and acquired 120 from Quad Kids Athletics to Open Weekend new volunteers in 2010-2011. celebrations.

Liverpool Council... St. Helens Council...

• Training Camps – negotiations are in • Aimed to increase the number of accredited progress with Oceania Group countries to use clubs to 62 and achieved 91. Liverpool Aquatics Centre and the city boxing facilities for pre-Olympic training camps. • Wanted to increase the number of sports coaches trained to 300 in the year and • Discussions are continuing with regards to achieved 471. the Park Road Gymnastics Centre as a training base. • Increased percentage of children participating in 2 hours of physical education • Participation in sport and recreation each week to 91% increased by over 170,000 (4%) in 2010/2011.

• Major Sports Events - the addition of a World Wirral Council... Class Arena to the city venue portfolio coupled with the development of a proactive sports • In Wirral 47% of 5 to16 year olds are now events partnership has enhanced Liverpool’s taking part in 5 hours high quality physical offer. As a direct result, the city sporting event education and sport per week. Tom Stalker programme has grown year on year. In 2010 • The number of free swim visits by elderly the Echo Arena’s sporting programme people is now at 64,000 per year. amounted to 30% of the total programme. • 15 Wirral swimmers are nationally ranked. Sefton Council... Wirral has 70 sports clubs with accreditation

• Over 5,000 adults have registered on the and a further 30 working towards the Active Workforce programme. standard.

• Active Totz, Active Kidz, Free and Active and Liverpool City Region Sport Specific Academies attracted over 25,000 participants during the last 12 months Across Merseyside there have been 34 totalling 150,000 visits. inspire mark awarded projects up to the end of March 2011. This has brought in • Sefton Olympians have been supportive in £2,242,606 funding and engaged with 90,164 participants. Dean Akay

Merseyside School Sport sport young people would most like to Survey participate in, when and where. By continuing to survey young people year on In 2009 Merseyside Sports Partnership year, the data and information becomes proactively looked into possibility of more robust and allows resources to be developing a pan Merseyside targeted more effectively and efficiently. questionnaire to measure physical In the first year of the SSP questionnaire education and school sport across the 104,129 young people were surveyed out of county. a possible 149,067, which is 70%. The It was identified that a consistent form of survey reached 354 Primary Schools and 96 questioning would make comparisons and Secondary Schools in Merseyside. The county wide measurements easier and that results top 3 requested sports for Merseyside by working together they could benefit from were Swimming (38,097 young people), cost savings too. The scoping exercise Football (37,970 young people) and Dance looked into the benefits and associated costs (25,844 young people). of a pan Merseyside approach for Partnership Development Managers, Local Research into levels of Authorities and Local Education Authorities. physical activity reached by

& DATA DATA & CAPTURE When looking at the variety of options Birth to 5 year olds in Sefton available, using a number of different potential suppliers, one organisation Obesity challenges children of all MARKET RESEARCH MARKET emerged as the most favourable, ‘SSP Web backgrounds and is linked to a number of Solutions.’ negative health outcomes including: type 2 diabetes, adverse social and Their questionnaire was cost effective, psychological consequences, cardio- flexible and met the needs of the project. vascular disease, some cancers and Wirral Partnership Development Managers osteoarthritis. had commissioned this organisation in 2009 with positive results and were eager to The biggest risk factor to childhood obesity is continue working with them. Merseyside family lifestyle: in families where both Sports Partnership presented the option to parents are overweight or obese, children the other 5 local authorities in Merseyside. are six times more likely to be so too, compared to children whose parents are of a With a vision to survey every young person healthy weight. within Merseyside to gather data and information around sports participation SSP In 2010, NHS Sefton allocated a budget from also sought to gather insight into the types of its Health Inequalities Programme to improve 8

the levels of physical activity with 1-3 year In order to address these educational Commissioned Research, olds most at risk of becoming obese in needs - the Start4Life project has Sefton, in an effort to reduce long term formulated interventions needed to bring Data and Information Projects health inequalities. about the desired behaviour change. Project Description Client

Merseyside Sports Partnership was Firstly, a social marketing campaign with Market Segmentation Detailed data and information Knowsley Council commissioned to undertake this project substantial marketing and PR work looked around Sport England’s 19 And PCT and work began with a thorough to promote simple play messages to Sporting Segmentation types assessment of the current provision of parents to target the family unit. Sefton PCT ‘ Active Social Marketing research NHS Sefton sport and physical activity for the birth to 5 Play for Birth to 5 year study to identify priority areas years age range in Sefton, with a view to Additionally, to create a greater impact old children’ where birth to 5 year olds are ensuring resources could be targeted at from a community perspective, training at risk of obesity. This has led to a training and those most at risk in the future. opportunities for Early Years practitioners development programme, have been designed to help provide the bus stop advertising A wide range of data and information was workforce with the knowledge and the campaigns, focus group work gathered as part of the research using a practical skills to confidently deliver and and further monitoring and variety of methods. This included promote greater Active Play to pre-school evaluation.

Stakeholder Interviews, Focus Group children. CSPN Research Audit of capacity within CSPn Questionnaires, Desktop Audit, Mystery County Sports Partnerships Shopping within Early Years nurseries, This training will also incorporate guidance linked to data intelligence. Sure Start children centres, local on how to embed physical activity guidelines for the Early Years into policies Cardinal Heenan Production of a five year Cardinal Heenan community centres, church groups, Business Plan business plan to support an Catholic High and strategies within their settings.” childminders, private providers and leisure Iconic Facilities Bid School providers. From this research Merseyside Sports Partnership will develop a fully integrated The key results to emerge from the Headline Figures scoping research highlighted both parents social marketing campaign, including a and Early Years practitioners as the target Resource Pack for Nurseries, Children’s • In total, 21.5% of adults in Merseyside are taking part in sport and active Centres, Childminders and Health Visitors recreation for at least 30 minutes on 3 days a week audiences best positioned to influence the play and physical activity behaviour of birth and training, to be delivered to anyone Our Customer Satisfaction Survey asked our partners to record their to 5 year olds in Sefton. Based on the who works directly with young people aged level of satisfaction with Merseyside Sports Partnership core team: insight data, all the stakeholders noted that Birth to 5 years, plus messages targeting Undertaking Research and Providing Information parents around the benefits of physical a prominent barrier to promoting physical • 70% are Very Satisfied or Satisfied activity in Early Years children was a activity. general lack of understanding around what constituted physical activity for young children and also the benefits of promoting activity to this age range. Wirral Run in England works Laura entered the Birkenhead Park 5K Race wonders for Laura For Life alongside other members of Wirral running groups and managed to run 3k In March 2009 Laura weighed 23½ stone without stopping. and by her own admission, would never “I was so pleased with how my first race had have thought about running. A year and a gone, the atmosphere was great and running half later she’s completed her first 10K with one of the leaders from the club and and credits Run in England for helping to some of the other club members really give her a new lease of life. SPORTS spurred me on,” she said. Laura, from Wirral, explains: “I went to my local doctor's for a medical and they told me Spirits were high as the group had come a about a weight management scheme. I long way since their first session. For the started to lose weight and eventually built up majority, running was no longer a chore but a the courage to join a gym. I stuck with it, but hobby. Leaders Zoe McNee and Fiona Hanik eventually started to feel like I wasn't advertised the Hoylake 10k on September achieving.” 12th to their West Kirby Concourse group,

DEVELOPMENT and 12 members of Run in England signed Laura needed something different and that’s up for the run, including Laura! where Run in England came in. Laura first saw a running poster at her local gym. “Just over 4 months since starting running, I Although sceptical and nervous she emailed completed my first 10k race and I ran the the local Run in England leader voicing her whole thing!” said a justifiably proud Laura. concerns. ‘No Strings’ Badminton “The response I got could not have been more encouraging,” said Laura. “She called Badminton England met with Merseyside me and explained that beginners really did Sports Partnership in September to mean beginners.” discuss the No Strings initiative. No Strings offers new badminton players the Laura attended her first session on Saturday chance to play without the commitment May 15th 2010, managing to jog for a minute of joining a club. with a 2-3 minute gap between each burst. Despite being tired and sore, Laura was It has been shown that common barriers to determined! She now attends a running playing badminton are: no partner to play group three times a week having discovered with, exclusivity in clubs in terms of club how flexible the offer is with 10 sessions environment. No Strings Badminton was throughout the week in Wirral. created to overcome these barriers but no 10 Merseyside clubs had signed up to the friendly sustainable clubs. By working closely Headline Figures initiative. with Club Development Officers, School Sports Partnerships, National Governing Developing Sports Clubs Following discussions with Badminton Bodies and Knight Kavanagh and Page, England, Merseyside Sports Partnership MSP increased the number of Clubmark 665 accredited sports clubs within Merseyside arranged a meeting with the Sports clubs across a range of sports. The inclusion Development Managers and some facility of Football Charter Standard also supported 195 clubs working towards accreditation managers to encourage take up in the this increase. county. 201 clubs affiliated to local sports councils Through the Merseyside Clubs Development This also allowed strategic discussions to Network, MSP trained a team of Clubmark 22.6% of adults are members of take place between facilities as they could community sports clubs assessors within local authorities and save money when bulk buying franchises National Governing Bodies. This gave clubs 69.9% of adults are satisfied with through the local authority. Two franchises working towards Clubmark access to sports provision in their local area have now been sold and ten more are in assessors, who can check and challenge Developing Sporting Talent discussion. During this process two their progress, ensuring files are signed off Community Badminton Networks have also 13% of adults in Merseyside have immediately. taken part in competitive sport in the been set up. last 12 months* This process also supported Merseyside There is a Merseyside No Strings Badminton Sports Partnership in ensuring that those Our Customer Satisfaction Survey Roadshow planned for 2011 and it is hoped sports without a Licensed National asked our partners to record their that No Strings will be available in each level of satisfaction with Merseyside Governing Body area were able to access Sports Partnership core team: borough of Merseyside over the next 12 local authority Clubmark accreditation - months. Supporting Local Partnerships with resulting in a number of Ten Pin Bowling Governing Bodies clubs achieving Clubmark in Wirral. 85% are Very Satisfied or Satisfied

Clubmark Accreditations in Merseyside Clubmark is now a quarterly agenda item on Understanding and Signposting the Club Development Network (CDN) Community Partners to Local meetings, with opportunities for sharing good School Sports Opportunities Merseyside Sports Partnership (MSP) successfully increased the number of its practice, to share and overcome challenges 75% are Very Satisfied or Satisfied Clubmark Clubs by 104.71% within twelve and for National Governing Bodies to months from 170 to 348 (source Knight highlight clubs in need of support. As a result Kavanagh and Page). the CDN created the Merseyside Club Promise, from our network to community 170 Clubmark Clubs from Merseyside was clubs, outlining the support available to them. only a 19% contribution to the North West total and MSP was keen to provide the community with high quality, child safe and 11 Sports Leaders St Helens At a ceremony in Rainhill High School in July 2010 Lauren was presented with the coveted Lauren Lynch has volunteered at the St. Diana Award in front of her peers and Helens Centre for Gymnastics for a teachers. number of years and is now integral to the coaching team. One of the parents of the children who attends sessions with Lauren, Marie Wilson Lauren joined the Step into Sport programme commented: “I have known Lauren for two at Rainhill High School and has logged over and a half years, as a coach at St. Helens 600 hours of sports volunteering. In fact she Centre for Gymnastics. She has shown has dedicated 1,500 hours of her time to commitment and dedication to the girls in her volunteering at the Centre over 18 months. group. Each child has progressed with the help of Lauren’s knowledge and As a member of the Step into Sport encouragement. She has set high programme, which encourages young people WORKFORCE expectations, challenging their abilities and to volunteer in sport and achieve encouraging them to work within their qualifications and gain valuable experience capabilities.”

DEVELOPMENT for their career and development, Lauren has also completed a Leadership and Employable Communities Volunteering course. Since taking the course Fund: Making a real she has volunteered most evenings and regularly on Saturdays at the club, to provide difference for Community younger children the opportunity to develop Sport their skills in gymnastics, and she supports the qualified coaches at the St. Helens Over the past year the partnership Centre. Her Physical Education teacher and agreement between MSP and the sports volunteering mentor Mrs Andrea Community Foundation for Merseyside Walsh spoke to Briony Farrell, Development (CFM) has seen almost £200,000 Officer (Sport Unlimited & Step into Sport), committed to supporting voluntary sports who advised her to nominate Lauren for the groups from the Employable Diana Award. Communities Fund (ECF) of the European Union. The Diana Award recognises the hard work and dedication of young people who The Employable Communities Fund provides selflessly give their own time to help others. financial support to individuals who are This award reminds us how much young looking to progress towards employment, people positively contribute to their gain sports qualifications and access communities. accredited development opportunities.

Under the partnership agreement, a opportunities. Volunteers may be active with Employable dedicated sports panel of Sport Development local sports clubs or in providing physical Officers from across Merseyside was activity opportunities for their local Communities established to review and assess all communities. The following sports projects have received funding in Merseyside: applications utilising sport to ECF. The specific knowledge and experience of the Get Qualified Merseyside allowed • Southport District Scout Council panel members has helped CFM to develop Knowsley’s Sports Development Team to • Knowsley Aquatics Development a greater understanding of the voluntary provide support to a number of local Group sporting community and sporting structures volunteers including Mike Wade. Mike is a • Wallasey Junior Football League 40 year old gentleman with Down’s and ensured that the investment available • Hype has been maximised. Syndrome who signed up as a sports • Liverpool Sports Forum volunteer in August 2010. Mike volunteered at the weekly Older Peoples Olympics • The Everton Foundation

“This funding stream has helped sessions where he made a positive • The Bridge Chapel Centre

to make a real difference in impression with attendees. On average Mike • Liverpool Rugby Development Group Merseyside, to both the projects volunteers two hours a week, more when • Knowsley Cricket Development and the individuals receiving there are festivals and competitions taking Group training and to the people who place. • Target Football CIC

benefit from the knowledge Get Qualified Merseyside also enabled Mike • Liverpool 8 United and skills gained”. to complete a Community Sports Leaders • Kenya Community Association

award. He received really positive feedback • Disability Football Advisory Group Andrew Wileman from the tutors and the assessor due to his Workforce Development Manager • Liverpool St Helens RFC high level of motivation, energy and his attitude. As a result, Mike will be supported, • More To Do Community Group

through the programme, to gain further • Wirral Sports Forum

Get Qualified Merseyside coaching qualifications due to the • Wirral Rugby Development commitment and dedication he has shown. It Association

As a result of securing funding from is hoped that as a result of the support • Merseyside Basketball Development Sport England’s Community Investment received, Mike will be able to realise his Group

Fund, Merseyside Sports Partnership has aspirations of gaining employment as a • Merseyside and Cheshire ABA established Get Qualified Merseyside. sports coach. • Sefton Sports Council

• Craven Minor Junior FC Working in partnership with our Local As a result of his contribution and the Authorities, Get Qualified Merseyside positive impression and impact made by • St Helens Cricket Development Group provides financial support to volunteers, Mike, he was nominated for Volunteer of the towards accessing coaching qualifications Year at the Knowsley Sport & Physical • Merseyside Gymnastics and and continuing professional development Activity Awards. Trampoline Group

Liverpool Sport and Physical • engaging volunteers proved to be more Activity Alliance - Active challenging however, with only 50% of the Lifestyles Project target number being engaged, however, 371 Volunteers were engaged which is still a very After being awarded £410,000 in 2008 by positive outcome. Sport England’s Community Investment Fund, five Active City Coordinators were Phys Kids Development appointed to help residents and local workers create a wide range of new Project physical activity sessions in deprived communities in Liverpool. The project The Phys Kids Development Project was a major part of the Liverpool Primary increases opportunities for 5 to 7 year Care Trust ‘Active City’ campaign, which olds across Wirral to participate in extra- curricular Gymnastics and Dance

COMMUNITY ran alongside other PCT initiatives such as Taste for Health. Programmes. A Wirral 5 to 7 sub group was set up to meet regularly and monitor The project was designed to support local developments. This group included DEVELOPMENT people to organise the programmes Partnership Development Managers, themselves for sustainability. Additional School Sport Co-ordinators and grants for the project were received from deliverers of the project; JM Sports Heart of Mersey and Liverpool First. Coaching, Liverpool John Moores University and Wirral Youth Theatre. The programme aims were to: In Jan 2009, 40% of 5 to 7 year olds in Wirral • engage 4,500 new participants into physical accessed physical activity and sport in activity programmes organised clubs. Parental feedback from • engage 750 volunteers into physical activity extended schools consultation exercises programmes suggested that it was largely due to a lack of convenient, accessible and affordable • procure £120,000 in external grant provision. applications in partnership with local community groups After year 1 of the Project; 47 Primary

Two of these aims were far exceeded with; Schools received a 6 week Dance Programme and 45 schools had received 6 • 7,631 participants engaged weeks of Gymnastics. In total 1,528 5 to 7

• over £540,000 procured through external year olds had participated and eight grants community clubs were set up. These well attended clubs provide a clear and safe 14

pathway from schools to community clubs. Melinda James, Club Development Officer, Headline Figures Feedback from Headteachers, teachers and put Ray in touch with Julie Smith, the parents has been extremely positive and due Community Sports Development Officer. Developing School Sport to this success, the number of schools Julie supported the club through Sports wishing to participate in year 2 has Unlimited funding. The club had to engage 89.6% of young people received 2 hours high quality PE increased. 57 schools have signed up to the fifteen individual young people for a period of Gymnastics Programme and 53 to the eight to ten weeks. At the time as there were 39.5% of young people participate in inter-school competitions Dance Programme. The 8 Community Clubs only six young people coming to club 14 school sports partnerships will also continue to run and further sessions. Sport Unlimited sessions were promotion will take place to continue to advertised locally and with the help of other 7 competition managers and 1 senior competition manager employed improve the link between the School agencies, such as the Youth Service, Police Programmes and the Community Clubs. and local school the sessions ran 484 young people on the Leadership successfully for two rounds reaching 31 and Volunteering programme Young people attended local West Wirral Boxing Club young people - all of whom are now new Leadership Academy Conferences members. 57 attended School Sports Co-

At the Wirral Boxing Development Group, ordinator Conference Ray Aistrop asked for help for West Julie also introduced Ray to the local 14 School Sport Partnerships Wirral Amateur Boxing Club in Moreton. councillor who was able to attract £2,700 funding from the ‘Funds for You’ programme. 8 Partnership Development Managers, His club was in decline and he feared closure within weeks. With only half a This paid for new windows, which in turn 5 Further Education Sports Co- encouraged new members to join. The club ordinators dozen members he opened just two was also allocated £2,500 through ‘Your 3 National Governing Bodies evenings a week. Ray was struggling to pay the insurance, his main coach was Wirral’ to upgrade the showers. 2 Competition Managers. due to be posted to Afghanistan, the The Boxing Development Group achieved building was falling apart and a new local funding from Sport England’s Small Grants gym was running ‘opening offer’ rates scheme to create a Wirral Representative taking away some his gym users. Boxing Squad and deliver a showcase of Sonia Chadwick, Volunteer Development their talents. Ray took some of the young Officer, funded a coaching course through people to squad training and one of them their Active Clubs Project (Sport & Physical boxed in the show which Ray compèred for. Activity Alliance), for a parent who showed an interest in coaching. She also provided The show featured in several local Ray with a place on a ‘Safeguarding and newspapers and is part of an ‘Inspire Mark’ Protecting Children’ course. This meant Ray project. West Wirral Boxing Club now has became a Child Protection Officer achieving forty young members. Ray is working some of the minimum standards required for towards Clubmark accreditation, making Clubmark accreditation. more funding opportunities available to them. 15 Sport Unlimited success in prior to delivery enabled us to identify Merseyside popular sessions and our partners delivered quality coaching ensuring a high participation Merseyside Sports Partnership (MSP) and retention rate. This shows how we really achieved one of the highest retention have made the Sport Unlimited initiative work rates in the country for term 9 of the for Merseyside!” Sport Unlimited programme. Nationally To see this year’s full report with breakdown SPORT the target was to provide 900,000 semi of participation and retention rates per sport sporty young people with sporting visit MSP website, download Library and opportunities outside of school hours MSP documents. and retain them in the programme for

60% of the sessions.

UNLIMITED Basketball The Sport Unlimited programme in Merseyside involved the delivery of 8-10 Sport Unlimited funding started the first week blocks of out of school activities for 5- community Special Educational Needs 16 year olds, delivered both on school sites (SEN) Basketball Club in England. Mersey and in the community, with a view to Tigers piloted the club in Liverpool in developing sustainable increases in sport January 2011 at a local SEN school and and physical activity. currently have 17 regular members aged between 14-19 years. The average retention rate across all 49 CSPs for the spring term was 84.5%.The Previously there was no club for this group in highest retention rates were achieved by England and the aim is to expand on this Living Sport, Northamptonshire Sport, Tees initiative and to create several SEN Valley Sports Partnership, Merseyside community clubs that will feed into Sports Partnership, Active Devon and Merseyside and National leagues WESPORT. programmes. The club has been supported by Mencap and Special Olympics to create In Merseyside the programme reached pathways beyond the community sessions. 40,410 young people over 3 years and 28,710 were retained during the life of the The project involved Mersey Tigers, programme. This year’s retention figure was Merseyside Basketball Development Officer, 17,070, increased from 9,939 in year 2. MSP, Competition Managers and School PE Briony Farrell, Development Officer (Sport Teachers. Coaches received specific training Unlimited and Step into Sport) commented: and qualifications to enable them to deliver “Our success is thanks to the fantastic appropriate and enjoyable sessions. partnership working in Merseyside. Research 16

Mersey Tigers are the only Basketball club to 93%. Participants did not pay for activities as Headline Figures have an SEN strand to their club and are it was felt that use of the parks is free and planning to host a further three community the ramps in Mesnes Park would be free to Sport Unlimited sessions in three boroughs pan Merseyside use from then on, but that the offer of and develop a Merseyside club. Players will coaching from Rampworx would incentivise • MSP secured over £324,000 of investment to deliver the Sports be invited from Merseyside schools league. young people to take part in these activities Unlimited programme in the future. • 634 Sport Unlimited projects were Rampworx in St Helens delivered in Merseyside A festival was organised on the 15th August This project, which introduces inline 2010 which was very successful. Around • 12,561 young people participated 100 people attended and all participants had skating, skateboarding and BMXing on • 9,939 were retained ramps, was first piloted in St. Helens in a go at skateboarding. This was an the Summer of 2009. It proved very opportunity to provide a showcase for the Our Customer Satisfaction Survey successful, gaining a lot of interest from participants to display their new skills and asked our partners to record their promote opportunities to others. All level of satisfaction with Merseyside those who are not usually attended on by Sports Partnership core team: traditional sports. participants were given the contact details for Rampworx should they wish to join or Providing Facility Development It was decided to run the project for a second receive further coaching. The main objective Advice time in 2010 as there were still not enough was to encourage the use of the skate ramps 64% are Very Satisfied or Satisfied activities of this kind in the borough. at Mesnes Park in St. Helens. Consultation was undertaken with young Brokering Relationships and people in the area, at community events, With help from the Youth Service, some Providing Support for Local/County participants submitted a bid to the Youth Networks (e.g. Sport and Physical meetings and during existing projects and Activity Alliances) this was an activity chosen by them. Opportunities Fund to improve the skate ramps at Mesnes Park. This bid was 78% are Very Satisfied or Satisfied The aim was to target those young people successful and work is due to start soon. As Distributing Funding for Specific who already use Mesnes Park, St. Helens or a result of a number of agencies working Programmes (e.g. SU Funding) live in the area and to provide semi- together on the Sport Unlimited programme, structured sessions with coaching and the coaching with Rampworx and the 79% are Very Satisfied or Satisfied advice available - to encourage use of skate subsequent improvements made to the Park, Providing Support and Information parks. this project should encourage continued for Specific Programmes (e.g. Step participation. into Sport and/or Sport Unlimited) Attendees were present at a minimum of 6 86% are Very Satisfied or Satisfied sessions, as this was the project’s downfall the previous year, and to sustain their participation at the end of the initial 10 week project. Retention rates overall were high at 17 Press Coverage 510 to 2,590 and the reach is incredible. One newsletter has been known to have reached During the year 2010/2011 £303,379.60 a Government advisor, so the content is worth of publicity was generated in terms vitally important. of coverage in both newspapers and on radio, up considerably from £268,715.12 Among the key information included are the generated in 2009/2010. latest initiatives and reports from Sport England, reviews of the success of events The majority of the coverage was received in and programmes, forthcoming conferences the Liverpool Echo and other local papers and competitions and generic sports news including Runcorn and Widnes World, City from Merseyside. Magazine (Liverpool) Southport Visitor, Formby Times and the Wirral Globe, which The newsletter is distributed quarterly and in all covered the Merseyside Primary Games between those dates. Funding Updates are in 2010. also circulated to the same group. We intend to create separate circulation lists in the & MARKETING & National magazine, The Leisure Review, future to improve targeting of the covered four separate articles on Merseyside communication. Sports Partnership and three slots were secured on BBC Radio Merseyside. The If you would like to ensure you receive majority of coverage was generated as a copies of the newsletter and funding update result of key events taking place in the directly to your PC please email county such as the Merseyside Primary [email protected] with your Games and Merseyside Sporting Champions request. Dinner. Website and Social Media EVENTS, SPONSORSHIP Newsletter There have been 122,027 visits to the Since 2010-2011 the Merseyside Sports website during 2010-2011, which has Partnership newsletter has been included in decreased from 174,796 in 2009-2010. CHAMPS (Cheshire and Merseyside Public However, since we launched our social Health Service) Healthy Weight e-Bulletin media presence on Facebook in 2009 and and the North West Physical Activity Forum Twitter in 2010, many of our followers will Newsletter, due to continued improvements have been able to pick up information from in our relationships with partners. here rather than the website.

Since the e-newsletter service began in 2006 Merseyside Sports Partnership has drafted a the number of recipients has increased from Social Media Policy to support the core team 18 and it is our aim to update our website, in borough led competitions and Headline Facts Facebook and Twitter pages at least once assessment days and it is this a day to keep the content changing and development activity that helps Merseyside Numbers Developing Major Events attract new followers. On Facebook we Sports Partnership stand out. Sports on 1,545 Detailed data and information around Sport England’s have over 1,600 friends, over 100 offer are sports hall athletics, boccia, pan 19 Sporting Segmentation types. members of the group page and 67 ‘Likes’ disability football and table tennis. Players 1,051 Disabled adults actively participated in 6 competitive of our Company Page. are selected to play the sports most events.

suitable to their impairment group. 660 Attended Merseyside Primary Games. Panathlon Challenge A decision was made 4 years ago to 290 Attended the Merseyside Sporting Champions Dinner.

Attending the Panathlon Challenge change the competitive sports available Developing Sponsorship & Investment could be the beginning of a young through the Panathlon Challenge in Merseyside to fit in with the club Numbers Opportunities person’s sporting career, at primary or secondary age. development programme and where we £23,500 Sponsorship raised by Merseyside Sports have a performance pathway, that proved Partnership core team for events such as Merseyside Many of the young people taking part will to be the basis of our Playground to Primary Games, Merseyside Disability Events Programme and Merseyside Sporting Champions have been coached in a school setting Podium identification process. Dinner / investment supported and endorsed by the before they represent their borough at this Merseyside Sports Partnership Board. This has been an advantage locally as we event and it is the experience of competition at county level that really helps have processes in place to talent spot our Numbers Raising Profile with the identification of talented young disabled people from an early age £303,379.61 Worth of publicity achieved individuals. and engage with them by providing 3 Pieces of regional coverage coaching in schools and subsequently, in The Panathlon Challenge, now in its after school clubs. 5 Pieces of national coverage fourteenth year, engages with around 122,027 Visits to the website 2,500 young disabled people as part of its Funding for this is provided through the 4,000 Merseyside Disability Sports Directories produced Panathlon Association and we are one of many competitions. In Merseyside the and distributed worth - £3,350 Panathlon Challenge takes place at the few regions outside of London to 2,000 Merseyside Primary Games programmes produced receive this invaluable support for the Greenbank Sports Academy, the North and distributed - worth £1,180 West’s leading sports and leisure facility development of disability sport. 2,000 Invitations to the Merseyside Sporting Champions for disabled people. Dinner - worth £500

500 Merseyside Sporting Champions Dinner programmes The two county events, for both primary produced and distributed – worth £1,380 and secondary age, involve almost 200 £6,410 Total value of sponsored publications disabled young people from across Merseyside. In the run up to the event 4 Electronic newsletters and Funding updates however, over 400 young people have produced and distributed to key networks and partners within the Merseyside Sports Partnership. been coached at local schools, taken part

Funding Bids

Summary of funding invested into Merseyside.

- Table 1 Summary of funding bids that Merseyside Sports Partnership have supported / endorsed

Supported / Endorsed - Successful Area Funding

Stage 2 - Active Women’s Bid Liverpool £859,400.00 Rugby Football League Merseyside £50,000.00 INVESTMENT Small Grants - Handball Merseyside £5,000.00 Small Grants - Cricket Wirral £6,982.00 Small Grants - Boxing Wirral £5,350.00 Small Grants - Taekwondo Wirral £3,040.00 Small Grants - Tennis Wirral £9,292.00 MERSEYSIDE INTO Small Grants - Cricket Liverpool £4,445.00 Small Grants - Gymnastics St Helens £10,000.00 Small Grants - Cricket Wirral £10,000.00 Small Grants - Merseyside Youth Association Liverpool £9,620.00 Small Grants - Liverpool Sea Cadets Liverpool £8,162.00 Small Grants - Football St Helens £5,000.00 Small Grants - Cricket Liverpool £7,795.00

Total £994,086.00

20 Table 2 - Summary of unsuccessful funding bids that Merseyside Sports Partnership have supported

Supported / Endorsed - Unsuccessful Area Funding

Stage 1 - Active Universities Bid Liverpool £211,109.00 Stage 1 - Active Universities Bid Liverpool £86,954.00 Sport England - Iconic Facilities Fund Liverpool £1,660,000.00 Small Grants - Football Liverpool £10,000.00

Total £1,968,063

Table 3 - Summary of funding bids that Merseyside Sports Partnership have actively led on

Co-ordinated / Lead on - Successful Area Funding

Liverpool Adult Learning Service Liverpool £45,000.00 Community Foundation Merseyside £200,029.00 Cardinal Heenan Business Plan Liverpool £6,000.00 Change4Life Community Fund Cheshire & Merseyside £15,000.00 Sefton PCT Sefton £74,000.00 CSPn Research CSPn £5,000.00

Total £345,029 21

Accounts

2012 Table 4 - Summary of financial statements for year ending March 31st 2011 - Funding Income

Sport England £931,624

Local Authorities £24,374 Operational Income £346,799 Re-profiled from £94,920

Total £1,397,717 FOR 2011 Expenditure

Employees £487,932

Supplies £31,924 Services £662,384

Total £1,182,240

ACCOUNTS & & PRIORITIES ACCOUNTS Income over expenditure £-215,477 *

*Monies re-profiled from committed expenditure for community volunteering, disability sport, coach education, employees, PCT, Sport Unlimited.

Priorities 2011 - 2012

Merseyside Sports Partnership Board and it’s Core Team are uniquely placed to unlock the power of sport and the wider benefits it can bring to local partners and their communities.

Through strategic planning and partnerships, Merseyside Sports Partnership brings together public, private and voluntary sectors by driving actions in pursuit of shared goals. In doing so, the partnership continues to be a platform to inspire people to be more active and continue in sport and physical activity.

Our priorities continue to be:-

More people to take part and continue in sports participation

More and improved access to:

• Quality sports clubs

• Quality coaches and coaching

• Quality Volunteers

• Physical activity opportunities

• Support for people with sporting talent

• Quality facilities

• Celebrating success and recognising achievements

Merseyside Sports Partnership sponsors and supporters for all

SPONSORS & SUPPORTERS &

24 would like to thank all of our their help in 2010-2011...

School Sports Partnerships Further and Higher Education Institutes Public Health Partners Merseyside Fire and Rescue Service Merseyside Police Service

46 National Governing Bodies of Sport:

Angling Modern Pentathlon Archery Mountaineering Athletics Netball Badminton Orienteering Baseball/Softball Rounders Basketball Rowing Boccia Rugby League Bowls Rugby Union Boxing Sailing Canoeing Shooting Cricket Snowsport Cycling Squash Equestrian Swimming Exercise Movement & Table Tennis Dance Taekwondo Fencing Tennis Football Triathlon Goalball Volleyball Golf Waterskiing Gymnastics Weight Lifting Handball Wheelchair Basketball Hockey Wheelchair Rugby Judo Wrestling Lacrosse 25 For further information contact:

Merseyside Sports Partnership Core Team

Unit 1 Dakota Business Park, Skyhawk Avenue, Garston, Liverpool, L19 2QR.

T: 0151 427 3889 F: 0151 427 3779 E: [email protected] W: www.merseysidesport.com