PM 40014105 Rise to the Top the to Rise Milestones Industry Atlas Tire Wholesale Inc. www.autosphere.ca 7 volume Number 1 Number / / february 2010 february

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Autosphere_Extreme_ad.indd 1 2/2/10 11:47:00 AM RAC.indd 1 2/1/10 10:15:26 AM Contents February 2010

14 COVER STORY 34 features 8 Leader Profile 26 New Products Leading the Way Tires for 4x4s

9 Tire Dealer Insurance 34 Evolution Leading the Way Asian Tires: Better Than They Used to Be?

14 Industry Milestones 36 Aftermarket Wheels Atlas Tire Wholesale Inc. Back to the Classics

16 Scan Tools 38 Tire Business Directory Impossible to Do Without…

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RAC.indd 1 2/1/10 10:15:26 AM editorial

Do you take the time to commend your staff, recognize their successes, and celebrate their individual accomplishments? Remember— you are successful because of your employ- ees, not in spite of them. Publisher Rémy L. Rousseau Clients and suppliers Contributing Editors As you look forward to a better 2010, take the Éric Descarries time to look back at the not-so-great 2009 Copy Editor and remember the people who kept you in Shirley Brown [email protected] business—your clients. Have you thanked Production Olivier Rhême [email protected] them for their support and business? They Valérie St-Cyr [email protected] stuck with you in bad times and they deserve Circulation Manager your gratitude. Nancy Belleville [email protected] Ready for Administration Listen to their needs and wants and do what- Wendy Allain [email protected] Marie-Hélène Côté [email protected] ever you can to make all negotiations mu- Denise Prud’homme [email protected] 2010? tually beneficial. A win-win attitude is sure to Advertising We have reached the light at the create the trust and mutual respect that will Nathalie Plouffe see you working with these valued clients for 416-925-5665 [email protected] end of the recession tunnel. years to come. Luc Champagne Are you ready for it? 514-945-1299 While you’re busy bonding with your clients, [email protected] ime certainly flies when you’re busy. It don’t forget that you too are a client—one Réjean A . Rousseau seems like yesterday when we were all that needs to build strong relationships with 450-649-9007 [email protected] worried about the recession and won- your own suppliers. No doubt they are grate- T Subscription dering what 2009 would bring. The past year ful for your business and for the fact that you 1 year: $19.95 2 years: $34.95 3 years: $49.95 has been quite the adventure and the worst supported them during tough times, so why Published by certainly seems to be behind us. So with 2010 not build on those experiences for even bet- Rousseau Automotive Communication upon us, are you ready for the year ahead or is ter relationships in the future? your mind still in 2009 mode? Perhaps you need to give back a little this 455, rue Notre-Dame est, suite 311, Montréal QC, H2Y 1C9 Preparation year, especially if you benefited from your T : 514-289-0888 / 1-877-989-0888 In order to make 2010 the best it can be, may suppliers’ relaxed terms during the recession F : 514-289-5151 I recommend preparing yourself for the chal- or from their generosity. If you were able to [email protected] lenges and opportunities this year is sure to work together during tough times, certainly www.autosphere.ca

bring? Whether you run a retail tire shop, are you can continue to do so well into a brighter Tire News Magazine is dedicated to serving the business on the wholesale/distribution end of the busi- future. interests of the Canadian tire industry. It is published four times a year by Rousseau Automotive Communication, a ness or whether you’re a manufacturer, as a member of AIA Canada.

leader it is your responsibility to keep yourself Finally, let me recommend you visit our unique Material in Tire News Magazine may not be reproduced in fit—physically and mentally—so that you when bilingual automotive portal, www.autosphere.ca, any form without written consent from the publisher. The publisher reserves the right to refuse any advertising and opportunities or challenges arise, you will be for more great advice and industry insights. disclaims all responsibilities for claims or statements made by its advertisers or independent columnists. All facts, able to either take advantage or overcome We, too, look forward to working with you in opinions and statements appearing within this publication them. 2010 and beyond. are those of the writers and editors themselves, and are in no way to be construed as statements, positions or endorsements by Rousseau Automotive Communication. But don’t just look out for “number one.” You Publications Mail Agreement 40014105. Return have to keep an eye on your employees and undelivrable Canadian addresses to Rousseau Automotive Communication / Circulation help them succeed too. No business leader Department, 455, rue Notre-Dame est, suite 311, Montréal QC, H2Y 1C9 can stand alone. You need great employees working hand-in-glove to further the interests of your company. So why not take care of these

valuable employees? Rémy L. Rousseau [email protected]

4 | Tire News | February 2010 | www.autosphere.ca | ca.pirelli.com

P Zero the Hero: unique in technology and performance. It offers sporty driving with high quality comfort levels and greater durability. The new P Zero, already a legend, is the ultimate Pirelli low profile tire, fitted to the world’s most prestigious cars. Industry News Michelin’s Detroit Auto Michelin Announces a Tenth Show Press Conference Challenge Bibendum Michelin had an impressive booth at the Michelin announced at the North American North American International Auto Show in International Auto Show in Detroit that it Canadian Tire and COSTAR Detroit in January. Other than showing its would hold its tenth Challenge Bibendum, Sign Agreement Active Wheel, Motor Wheel, EV Tire and even this time in Rio de Janeiro. Held for the first a French Venturi concept car with Michelin time in 1998, the Challenge Bibendum in- Canadian Tire signed a multi-year agreement wheel technology, the booth also became volves participants in road transportation, with COSTAR Computer Systems, a provider the stand for Dr. Patrick Oliva, global vice- vehicle manufacturers, technology developers, of automotive shop management software. president for Sustainable Development for legislators and regulators and journalists to This is part of a major initiative to upgrade the Michelin Group. witness what’s new in sustainable mobility. Canadian Tire’s automotive infrastructure to Dr. Oliva spoke about fuel efficiency, CO improve the overall service experience. 2 emissions, highly urbanized areas of emer- COSTAR’s Shop Management System will ging countries, road safety and, mostly, fuel provide Canadian Tire’s 476 automotive economy and how it is directly related to tire centres and 5,500 auto bays with world- use. He warned his listeners that if some class automotive functionality and customer- tires improve fuel economy but only last half friendly technology. as long or double the braking distance, he Customers will note easy-to-understand advised them not to buy such tires, pointing diagrams/pictures of their auto parts, along out that Michelin is currently working on a Michelin held a Challenge Bibendum in Shanghai in 2007. with installation/repair instructions, which fifth generation of green tires. can be printed to help DIYers. Staff will be Tire Manufacturers Support able to see information from auto part iden- Relief and Recovery Effort tification to labour install times, and ‘how- to-repair’ schematics; customers will have for Haiti their automotive history migrated from one In January, many manufacturers got in- location to another, allowing CTC to service volved in supporting relief and recovery ef- that customer nationally. Both customer and forts for Haiti. Among them are a few tire vehicle history will be able to be forwarded to manufacturers, including Bridgestone, who another store, along with pertinent informa- gave some $77,000 to the relief fund as the tion to assist the receiving store in welcoming headquarter in Japan contributed 2.5 million the customer with upfront knowledge of their yens (about $27,000 U.S.) to the Japanese vehicle issue; and, customers will benefit Dr Patrick Oliva warned listeners not to buy fuel- Red Cross while Bridgestone in America gave efficient tires that don’t last long enough or stop from significantly advanced systems for pre- short enough. some $25,000 to the Clinton Bush Haiti ventative maintenance schedules and new Fund and Bridgestone of Costa Rica (a coun- appointment scheduling capability. Yokohama Adds try that was also rocked by an earthquake Sizes to the recently) offered $25,000 U.S. to Habitat Millions Rolling on Bald for Humanity. On the other hand, American Tires: RMA Report AVID TRZ manufacturer Cooper pledged $25,000 to Yokohama Tire support the relief and recovery effort for Haiti Research by the Rubber Manufacturers As- Corp has added while Michelin in North America also gener- sociation (RMA) on more than 7,000 vehicles ten new H-rated ously pledged $100,000 to the American in the U.S. revealed that more than 11% had sizes in the 15- Red Cross for the same reason. at least one bald tire, which can increase the and 16-inch wheel risk of a crash, particularly in wet and snowy diameters to its Kumho About to Introduce weather conditions. This means nearly 28 mil- AVID TRZ all-season lion vehicles are in dire need of new treads. Many New Tires touring line of tires. Yet Additional alarming statistics in a phone sur- Kumho Tire U.S.A. introduced four new these AVIDs will still show their vey found that 64% of car owners did not passenger tires and four new medium truck 3D Adaptive Sipes that change the shape of know how to check tread depth and 9% never tires at its annual dealer sales conference. the sipes as the tires wear away, and they will check tread depth, said RMA. In addition, they Three of the car tires are considered as show their four deep circumferential grooves also are ignoring tire inflation pressure. Under- “green tires.” Expect to soon see the Ecsta and all the features that help them expel inflated tires also pose a safety risk, wear out LE Sport KU36 premium ultra-high perform- water. The cross-supporting tread blocks faster, and increase vehicle fuel consumption. ance tire, the Eco Solus HM KR22 premium still work together to help traction during high-mileage tire, the Eco Solus KL21 cross- In a similar survey of more than 5,400 cornering. New sizes include P195/60R15 over, SUV and minivan tire, and the ecowing vehicles’ tire pressure conducted in March 87H; 195/65R15 91H; 205/60R15 91H; KH30 all-season performance tire. As far as through May 2009, RMA found that only 9% P205/65R15 92H; 205/55R16 91H; trucks tires are concerned, Kumho will soon of vehicles had four properly inflated tires, and P205/60R16 91H; 215/55R16 93H; launch the KLS02 and KLD02 steer tires, the 50% had at least one under-inflated tire—19% P215/60R16 94H; 225/55R16 95H; and KM01 steer and trailer tire and the KMA02 of which had at least one tire under-inflated by 225/60R16 98H. 8 psi. wide-based on/off road mixed service tire.

6 | Tire News | February 2010 | www.autosphere.ca | Goodyear Introduces the Assurance ComforTred Touring Goodyear Tire & Rubber Co introduced a new tire at its dealer meeting in Orlando, Florida – the Assur- ance ComforTred Touring. It features what the manufac- turer calls a “dual comfort zone” in the tread to help opti- mize comfort and handling, an asym- EVERYTHING metric tread pattern for refined handling and YOU WANT YOUR confident wet traction, and wide circumfer- BUSINESS TO BE. ential grooves to help evacuate water away from the tread. The tire will be available in 34 “luxury and upper mid-value” P-met- ric and metric sizes from 195/60HR15 to P235/60VR18. Six sizes are T-rated, 16 are H-rated, and 10 are V-rated. X Bridgestone Introduces Its 270. Blizzak WS70 Winter Tire Bridgestone Americas Tire Operations LLC has unveiled its next generation winter tire, the Blizzak WS70, which will be available early next summer. The new Blizzak WS70 will be available in 35 T speed rated tires for 15- to 18-inch wheel diameters in the 70 to 45 series. The Blizzak WS-70 features the proprietary NanoPro-Tech rubber com- pound, which is more flexible to temperature variations, and improved Multicell technology for better traction on ice and snow. It also fea- tures better water drainage through wider channels. Nonetheless, the actual WS60 will still be avail- able, as well as the LM60 Aspiration is one thing, support is another. We’re the largest and DM-V1. independent tire retailer in Canada and our owners are shareholders. That means they not only benefit from a large buying network but Unimax Tire Appointments they also get support, business training and an inventory tailored to Darren Smith has joined Unimax Tire as their needs. Not to mention the shared profits in a multi-million dollar Operations supervisor. Smith will be re- business. sponsible for the distribution operations and order desk for the two Atlantic ware- houses. He has 20 years experience in the Car and Tire industries and will report to Luc Beauchemin. To find out if O.K. Tire is right for Heather Burgwin has also joined Unimax you, call the Franchise Department at Tire as Regional Sales manager. She will be 1-800-663-1749 or visit oktire.com responsible for the development and growth of sales in the Atlantic Provinces. Burgwin TM The O.K. Tire mark is a trademark of O.K. Tire Stores Inc. has had 16 years experience in the tire busi- ness in various roles.

OKT-09-321 270.indd 1 2/1/10 10:14 AM | www.autosphere.ca | February 2010 | Tire News | 7 Jack Kazmierski [email protected] Leader Profile Leading the Way The Ontario Tire Dealers Association (OTDA) is dedicated to helping independent tire dealers prosper today, and well into the future.

ike any business, the tire indus- there are proper health and safety pro- try has its share of challenges. But grams in place. The tools are out there— L Glenn Warnica, president of the you can start with your membership in Ontario Tire Dealers Association (OTDA), the OTDA, take a look at what’s available, and VP of Bast’s Tire Service, is “bullish” and figure out how you’re going to imple- about the future, with a strong belief ment it in your business. The help is there that independent tire dealers are sure to to put together a solid health and safety prosper as long as they stay on top of the program for your business.” challenges and changes. Change Warnica has been in the tire business The industry is evolving. New technologies longer than he cares to remember, and (like TPMS), changes in market conditions has years of retail experience, having (like the growing popularity of winter owned and operated three tire and tires), and the shift to higher-perform- automotive centres in Ontario in the ance tires are changing the shape of the past. He has also been serving as OTDA market. president for over seven years—an or- ganization that’s devoted to providing Warnica believes tire dealers who are will- members with programs that add value ing to keep up with any and all changes will and benefits. Glenn Warnica, president of the OTDA, is bullish about the succeed in the long run. “Opportunities future of the tire industry. are out there for dealers who are well Education and training trained,” he says. “It takes more training One of the major goals of the OTDA is to training, and we’re using the synergy of and skill to work on many modern vehicles keep its more than 700 members well- other associations to provide our mem- and to keep customers happy today.” informed and to provide the kind of train- bers with the best information possible. ing that will benefit both the tire techs on We also have commercial tire service The “how-to” information is out there. All the front lines, as well as the managers training, which has been a tremendous tire dealers need to do is embrace it. “You and business leaders responsible for the success, and within the last year we have to take advantage of everything the bigger picture. started offering business management manufactures have to offer and everything training.” the OTDA has to offer. You have to con- tinue to invest in education,” he adds. “Opportunities are out there for Health & safety One of the areas of growing concern is Warnica believes that the independent tire dealers who are well trained.” health and safety. Here again, Warnica dealer in the province of Ontario is “alive believes that education and training are and well” and that the future belongs to – Glenn Warnica the keys to success. those tire dealers who understand health and safety regulations, embrace technol- “Independent tire dealers need to pay ogy and education, and realize that there “We’re working hard to provide training particular attention to health and safety,” is value to membership in the OTDA. on a number of levels,” Warnica says. he says. “It’s a growing concern, and it’s “Membership does not cost,” he says. “It “First, there’s the automotive tire service the employer’s responsibility to make sure pays.”

8 | Tire News | February 2010 | www.autosphere.ca | ADVERTORIAL

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oug Searle, director of Sales at PBL Specifically for the tire dealer Successful programs Insurance Limited, understands PBL Insurance Limited offers a pack- PBL and TEIG together believe they are D that tire dealers want an insurance age that delivers the coverage you, the the right combination for tire dealers. program that works when put to the test. tire dealer, need to protect your physical With experienced broker/sales personnel The Tire Dealer Insurance Program was assets, business income, and financial loss and customer service representatives, custom built to specifically cover the spe- due to liability lawsuits. the combined team will provide the insur- cial needs of tire dealers. PBL Insurance ance coverage and service you can count and partner, The Economical Insurance Some of the highlights of the PBL pack- on day-to-day and when your business is Group (TEIG)—one of the largest insur- age include coverage for seasonal stock faced with a crisis. ers to the automotive service industry— fluctuations, pollution, employee tools, believes that when a loss occurs, your contents in customers’ vehicles while in Give the PBL Insurance Limited insurance focus needs to be on your customer, not your care custody or control, combined program customized for you, the tire dealer, on fighting to get a claim paid. property limits, flood, quake, and sewer a try. They have many years of experience backup, and much more. As we said, these with garage operations and banked on that are only highlights. experience to build a program addressing Carlisle ad Tire News 1/29/10 9:41 AM Page 1 the specific and unique risks you face.

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| www.autosphere.ca | February 2010 | Tire News | 9 commercial tires Éric Descarries [email protected] Small and Commercial Tires All Trailer Tires Are Not Created Equal Did you know there were almost five millions trailers registered in Canada? And all those trailers run on tires! That means there is an incredible market for trailer tires in our country. Do you deal with a part of that market?

ave a look around you—ask your regular customers. Chances are H that many of them own a trailer of some sort. And since trailers come in so many shapes and sizes, unless you are a specialized tire dealer, it can be very diffi- cult to satisfy each and every one of them in a moment’s notice. However, try to get to know what type of trailer they have and make sure that you can supply them with new trailer tires in a short period of time. Boat trailer tires sometimes have to go both on the highway and in muddy waters.

The right tire for the right trailer nine-inch wheels with bias ply tires that Chances are that many of your customers Some people have the (bad) reflex to think are rated for less than 50 mph (80 km/h). also have a house trailer. Now, this is an that any used tire that fits the wheels of You will probably notice that many little interesting aspect of the business. House their old trailer will do the job. It might trailers spend all of their time outside with trailers or RV trailers usually come with work for a short distance or a short time, very little maintenance. If one of those their own special tires usually identified but if you keep in mind that car safety belongs to one of your customers, why with the letters ST in front of a series of begins with good tires, such used tires not ask him to stop by with the trailer so numbers on the sidewall. Many of them, if should never be installed. you can have a good look at its tires. You not most, will be of the bias-ply configura- might find that they will be at the wrong tion. They will have stiffer sidewalls than pressure and have slightly dried out and regular P passenger tires or LT light truck cracked sidewalls. It could probably end tires. But they are designed for long non- up in a good sale and it will also add some stop towing trips. Also, their load range safety along the way. At the same time, will be identified by a letter, B, C, or D why not look at the wheel bearings—they according to the trailer’s weight as rated might need to be greased or changed… all by the manufacturer. Photos: Éric Descarries in the name of safety.

The same little wheels and tires can be found on some boat trailers. In any case, you might imagine that boat trailers do not roll as often as any other trailer. But they are often dunked into muddy and Even very small trailer tires need maintenance. sandy water and, you guessed it, their Trailers come in many sizes. Some trailers wheel bearings might be rusted or dam- are light units very seldom used except for aged enough to necessitate replacement. picking up oversized objects from the local Bigger boat trailer tires should be treated store. Many of those trailers run on tiny the same, obviously! Don’t forget to check out the spare tire!

10 | Tire News | February 2010 | www.autosphere.ca | PIRELLI WINTER TIRES: YOUR BEST FRIENDS IN EVERY WINTER CONDITION.

Winter Sottozero Serie II Winter Sottozero (210, 240, 270) (210, 240)

Winter 190 Winter 210 / 240 Winter Scorpion Snowcontrol Snowsport Carving / Edge Ice & Snow Atlas Tire Wholesale Inc. YOUR SOURCE FOR PIRELLI TIRES 20 Years of Service to the Trade WEST EAST 6290 SHAWSON DRIVE 140 McLEVIN AVE., # 6 & 7 WEST EAST MISSISSAUGA, ON L5T 1H5 SCARBOROUGH, ON M1B 3V1 6290 SHAWSON DRIVE 140 McLEVIN AVE., # 6 & 7 MISSISSAUGA, ON L5T 1H5 SCARBOROUGH, ON M1B 3V1 TEL (416) 292-8202 TEL. (905) 670-9791 TEL. (416) 292-8202 FAX (416) 292-8177 FAX. (905) 670-0581 FAX. (416) 292-8177 TOLL FREE NUMBERS AVAILABLE

TOLL FREE NUMBERS AVAILABLE [email protected] www.tiredistribution.com [email protected] www.tiredistribution.com commercial tires

Some house trailer tires get old before they wear out.

Most trailer owners will cover their tires digits that usually follow the DOT serial any others. Their trailer is part of their against the sun rays when not using the number. In most cases, the first two digits work. Every time they stop by your shop, trailer. But that is not enough to keep them are the week of the year when the tire was have one of your technicians have a quick from aging. And since most trailer owners manufactured (01 to 52) and the two other look at their tires, for both trailer and trac- keep their RV quite a few years, here is digits will identify the year of production. tor. In such a case, the tires might not be another great opportunity to not only sell So a tire stamped 1107 will mean that it dried and cracked, but worn out or, as you them new tires, but also make their hobby was made in March 2007. might expect, underinflated. At the same a lot safer for them and their family and time, take note of the tire sizes and make friends. Any tire on an RV that is over five Commercial trailer tires sure to keep one or two of them in your years old should be inspected for cracking Finally, you probably have customers who inventory or to at least be able to get the even if it still looks brand new. And don’t have bigger trailers for work or business number you might need when time comes forget to have a look at the spare tire—it purposes. Their trailer tires are busier than to replace your customer’s used tires. could very well be brand new but still need any other. In many cases, they might even to be replaced! And if you are not sure, be overloaded most of the time. These Storing trailer tires have a look at the date code of the tire, four customers might need your help more than You might have customers who will want to put their trailer (mostly house or RV trailer owners) on blocks and remove the wheels and tires in order to store and protect them from outdoor damage. If you already store winter or summer tires for some of your customers, why not offer trailer owners to store their tires at your facility and treat their trailer tires like you do winter or summer tires?

As you can see, trailer tires can become an important part of your business. All you need is to pay attention to your customers and identify their needs. Once they have discovered the services you can provide them, you will have created a new division Commercial trailer often get quite a beating! in your business.

12 | Tire News | February 2010 | www.autosphere.ca |

Atlas Tire Wholesale Inc. PROFILE Jack Kazmierski Industry Milestones [email protected] Rise to the Top What was once a one-man operation has blossomed into an industry leader. This year, Atlas Tire Wholesale Inc. marks 20 years in business, and its management team reflects on the past and present of the company as they celebrate this very significant anniversary and continue to focus on the future.

with high quality replacement tires and Diane Tymocko, CMA – wheels,” he adds. Controller

Deborah Gregory – Executive Director, Systems

Peter-James Gregory – President As founder and president of Atlas Tire, Peter Gregory remembers wearing many hats 20 Diane Tymocko joined Atlas Tire two years years ago when he started the company. “I ago, and plays a vital role in the success and was the shipper/receiver, salesman, delivery growth of the organization. “With my training driver—I did it all,” he says. “The only thing Deborah Gregory helped her husband Peter, and experience as a Certified Management I didn’t do was the bookkeeping—that was get Atlas Tire off the ground while holding Accountant, my role has expanded beyond done by my wife. Today, I’m the President, down a regular full-time job. She would take traditional finance and accounting to en- but I still perform many roles.” care of the bookkeeping for her husband compass risk management, human resour- in the evenings and on weekends, and was ces and general administration,” she says. Atlas Tire started as a one-man company finally able to quit her “day job” in 1994 to with 2,000 square feet, one phone line join Atlas Tire as a full-time team member. Soon after joining Atlas Tire, Tymocko and one pick-up truck. Today, the company undertook a major project to strengthen the employs a team of 68 people operating “I started out doing the bookkeeping by company’s financial structure and prepare from 77,000 square feet with leading edge hand in those days,” she recalls. “Since the company for major growth and expan- B2B communication, 15 delivery vans and we have grown and added a full account- sion. “I am also the bilingual member of the trucks, daily shipping across Canada, and ing team, I am no longer active in that senior management team, and this role has major expansion on the horizon. department.” become more important as we increase the national scope of our business,” she adds. “We have a good team and we enjoy what Gregory says Atlas Tire benefits from a we do,” Gregory says. “People are the en- real “family” atmosphere. “We spend a lot Wayne Livingston – gine of this business and our products are of time together and there is a combined Director of Commerce the fuel of the business. We have a great desire for continuous development,” she engine and great fuel. This gives us tre- says. “Atlas Tire has grown from a ‘one man mendous capability to meet challenges and show’ into a mid-sized organization that is grow the business.” effectively structured and poised for con- tinued growth.” Gregory intends to grow his business by continuing to develop and focus on Atlas Enthusiastic about business, she sees a Tire’s core business—the wholesale distri- bright future for the company her hus- A 30-year veteran of the tire industry, bution of tires and wheels to the trade. “This band started. “As we invest in the develop- Wayne Livingston joined Atlas Tire 15 years focus should allow us to reinforce and ex- ment of our team and systems, we will ago as branch manager of the Mississauga pand our position as a recognized national continue to increase the value we bring to location. Today, as Director of Commerce, supplier of original equipment tires along our clients.” Livingston directly oversees client services Photos: Jack Kazmierski

14 | Tire News | February 2010 | www.autosphere.ca | PROFILE

and materials management, and works not only for me and the company but for our closely with Peter Gregory in the overall clients as well,” he says. “And the positive operational management of the company. feedback we received from our clients proves Mike DeAbreu – Sales Manager that we made the right move.” “I enjoy working in a professional environment Another veteran of the tire industry, Mike that places its main focus on our clients,” DeAbreu joined Atlas Tire five years ago As Atlas Tire continues to grow throughout Livingston says. “Atlas Tire has always been and quickly rose through the ranks from Canada, Chin sees his role evolving to en- proactive in implementing the systems re- program manager to sales manager. “My compass and embrace future challenges. quired to handle the many changes in our 25 years experience in the tire industry industry. This has allowed us to continue to has allowed me to effectively lead my sales “We are in a dynamic industry with a rapidly offer our clients a high level of service.” team,” he says, “and what I like most about changing landscape,” Chin adds. “Effective Atlas Tire is that no matter the task at marketing is an important tool in growing Darrell Morrison – hand, the team always pulls together to get the business and so I see my role and that of Director of Logistics things done.” my department expanding in the future.”

As the company continues to grow, DeAbreu Paul Sebeh – Bilingual Account knows his sales team will keep pace, which Manager, Eastern Region means his management role will evolve and One of the newest members of the Atlas expand over time. “The company has grown at a rapid pace and our team complement has also grown,” he says. “However, one Ten years ago, Darrell Morrison was hired thing that has not changed is our focus on to run the warehouse for Atlas Tire. “When our core business. We are a major player in I joined the company we had about 20 the wholesale market across Canada, and I team members and I started supervising a can only see us getting better and stronger logistics team of 6 people,” he says. “Today, in the near future.” Tire Team, Paul Sebeh spends much of his I manage a logistics team of 29 people in time on the road caring for clients in Eastern Mississauga and Scarborough. The com- Christopher Chin – Manager, Ontario, Quebec and the Maritimes. pany has grown from offering local service Marketing & Special Projects “Although I am on the road a lot, I can via its own trucks to providing national depend on the team at the office to provide service via its own fleet, plus couriers and the teamwork and support my clients and carriers.” my needs,” he says.

As busy as he is today, Morrison sees his With over 21 years experience in sales, job getting increasingly demanding as the strong bilingual sales skills and a keen under- company continues to grow. “With our standing of the Quebec market, Sebeh is a planned growth and expansion, we will be Christopher Chin joined the Atlas Tire team valuable addition to the Atlas Tire Team. handling more products and generating in 2005, and when the decision was made higher shipping volumes,” he says. “Our to exit the retail end of the business in “In my relatively short tenure at Atlas I have logistics will become more automated and order to focus all resources on wholesale seen the company develop a strong bilingual I see many exciting developments in my distribution, Chin took over as Manager of team covering many departments—sales, future.” Marketing and Special Projects. client service, marketing, administration and finance,” Sebeh says. “We have ex- One of those projects was the launch of a panded our market coverage across Canada B2B website, www.tiredistribution.com, in and our B2B website is recognized as a COMPANY SNAPSHOT 2008. “This was something new and exciting, leading edge tool in the marketplace.”

Number of Name Phone Atlas Tire Wholesale Inc. 905-670-7354 employees 68

Fax 905-564-9344 Founded in 1990 6290 Shawson Drive, Head Office Mississauga, On. Website www.atlastire.com address Role in the Major wholesale distributor of O.E. L5T 1H5 marketplace B2B www.tiredistribution.com replacement tires nationwide

| www.autosphere.ca | February 2010 | Tire News | 15 TOOLS & EQUIPMENT

Shirley Brown [email protected]

Scan Tools Impossible to Wire harness for a hand-held scanner Do Without… Are scan tools really necessary for the technician of today? You betcha! It is likely the most important tool in the toolbox and probably the most expensive.

ecause vehicles of today rely on on, and in order to read the code caus- primary problem is or what might be caus- computers that monitor and pretty ing the Check Engine light to illuminate, ing it. It also won’t tell you what parts are B much control all facets of how the you follow the cues on the code reader needed for the repair. vehicle operates, you need to know how to or scan tool and therefore are able to repair the computers when they fail. The read the code and determine what is The next question is: What scan tool vehicle’s on-board computer system will wrong. should you choose? This will take some detect a problem and report that error in time to figure out… you need to spend a its programmed way using a Diagnostic Choices lot of time and research the scan tools at Trouble Code. That code’s number tells One scan tool will not be able to read all great length before picking out the one what is wrong with the vehicle and the vehicle makes and models if your shop you believe is the correct one for your problem is saved into the vehicle’s com- prides itself on your diagnostic prowess. shop. You may even need more than one, puter memory. Sometimes the problem Usually the least expensive scanner or depending on the types of vehicles you will trigger the dashboard Check Engine code reader will only display the number work on. In addition, you will likely need to light to come on. And this is where the so you have to look it up in a codebook. take a course on how to read and operate scan tool comes in! If you choose a more expensive scanner, the scanner which leads to understanding it will give you a brief description plus the vehicle system, having access to elec- The scan tool is plugged into the diag- the number. You have to remember that trical wiring diagrams, the current service nostic connector; the ignition is turned the code won’t always tell you what the info and tech service bulletins. Together, we can drive profitability and improve customer satisfaction with Nitrogen Tire Inflation.

Why Offer Nitrogen Tire Inflation at Your Automotive Service Center:

• Increase revenue and profitability • Improve customer loyalty and retention • Improve customer satisfaction by reducing false TPMS alarms caused by under inflation • Invest in a new, green technology that reduces energy demand and greenhouse gases while yielding extended tire life, greater fuel efficiency and safety improvements • Improve customer satisfaction scores • Expand your customer base with a listing on The Nitrogen Locator at www.getnitrogen.org • Startup marketing kit included, providing everything you will need to successfully sell nitrogen to your customers

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RC4008 autosph pub Ang v1.indd 1 10-01-27 8:11 AM Éric Descarries [email protected]

Performance Tires Offering the Best Replacement Tire Possible Take a few minutes and have a look at the tires that equip a new car, espe- cially a bigger sedan, a more expensive coupe, or an impressive SUV or CUV. In many cases, you will notice that the tires have features that could be have been considered as ‘performance’ a few years ago.

hat has happened? Well, it’s simply called ‘evolution.’ But for W many of your customers, this also means a bigger expense when the time comes to replace worn tires! How do you deal with a customer who doesn’t want to spend a lot of money on a product that he probably thinks of as a necessary evil?

Words from an expert To answer this question, we asked a well known specialist in the field, Quebec City- based Yves Day, who not only acts as a sales representative for Pirelli Canada but also as a training specialist for the com- pany. Day has his own opinion on what we still call ‘performance tires.’ Actually, he thinks that the name should be changed to better identify the product that can be Yves Day is a training specialist for Pirelli who has a lot of experience in performance tires. found, nowadays, on so many production vehicles. and such power requires better braking, A new attitude better roadhandling, and better quality In addition, Day thinks the advisor at the “Many cars come from the factory with that can only be matched by… better tire shop must change his ways of work- what we considered Performance tires in tires. ing. Taking for granted what the customer the past not because the car makers think is asking for should be a thing of the past. the owners will drive them like hot-rods, “Consequently, it would be unthinkable to No matter how much the customer seems but because of all the technology added replace an original Z-rated tire by a less to know what he is talking about, Day to the cars,” says Day. “Take, for instance, expensive tire with a lower speed rating. thinks the advisor should come out from big sedans. Most of them have engines Tire salespeople must tell their customers behind the counter and check for himself that develop more than 250, or even with cars factory-equipped with such tires what the original tires are on the cus- 300, horsepower. Not so long ago, sports that it’s not a question of how fast they tomer’s vehicle—the customer might have cars like Mustangs and Camaros didn’t drive, but rather how safe the car must re- forgotten an important detail like the load even have such powerful engines! Today, main! And that includes buying a so-called index or, worse even, the fact that the car a luxury Camry has a 268-horsepower V6 ‘performance’ replacement tire.” is equipped with run-flats. Obviously, the

20 | Tire News | February 2010 | www.autosphere.ca | GO THROUGH SLEET, ICE AND SNOW WITH BLIZZAK

DM-V1 DM-Z3 LM-22 LM-25 LM-50 LM-60 MZ-03 W965 WS-60

BLIZZAK WINTER TIRES

Atlas Tire Wholesale Inc. YOUR SOURCE FOR BRIDGESTONE TIRES 20 Years of Service to the Trade WEST EAST 6290 SHAWSON DRIVE 140 McLEVIN AVE., # 6 & 7 MISSISSAUGA, ON L5T 1H5 SCARBOROUGH, ON M1B 3V1 TEL (905) 670-9791 TEL (416) 292-8202 FAX (905) 670-0581 FAX (416) 292-8177 [email protected] www.tiredistribution.com could be quite a shock for a customer to learn that it will cost him close to $2,000 ‘just’ to replace the original tires that are worn out. Too many people are still under the impression that changing four tires won’t cost them much more than $500!

“Performance tires are now the industry standard for many vehicles and too many motorists have not realized it yet. This should definitely be something to consider when buying a new car!”

Day insists on the fact that ‘perform- ance’ tires do not mean ‘racing’ tires. This means the materials that go into building Many modern cars are equipped with tires once considered as performance tires. a ‘performance’ tire are different—they are bigger, thicker, more robust, all cor- advisor also has to be more knowledge- changing very rapidly, to a point where responding to heavier requirements by able than ever. new tire sizes are created almost every the engine, the weight of the car, the sus- day. Once again, those sizes must be pension, and the more powerful and more Speaking of run-flats, as many of them respected–It’s a safety issue! When cars precise brakes. equip performance cars, Day has noticed are designed to work best with a specific that some tire dealers have the tendency tire size, it can become dangerous to Finally, our expert again wants to point to replace them by less expensive ‘regular’ change for a smaller, narrower size or a out how precise the science of tires has tires since some customers think that the less technologically developed product.” become. Nonetheless, there is no perfect car is probably a little too old to be shod tire for all circumstances—every tire on with such expensive products. Actually, Explaining all that to the customer the market is a compromise on some- it’s a question of safety here: “The sales- Another new task the tire advisor or sales- thing. Yes, it’s always possible to equip a person must respect the engineering that person might have to master is the way to vehicle with a better and more performing was included in the design of the vehicle,” explain to a customer that he must spend tire. But in no way should tire require- notes Day. “Today’s automotive world is all that money ‘just’ for tires. Indeed, it ments be downgraded. No way! Photos: Éric Descarries Photos: Many motorists are surprised of the cost of the replacement tires for their nice car.

22 | Tire News | February 2010 | www.autosphere.ca | SIGNATURE FAMILY

SIGNATURE SP SPORT SIGNATURE SIGNATURE CS

Touring High Performance Crossover Vehicles/SUVs All Season All Season All Season

Atlas Tire Wholesale Inc. is committed to delivering value to our clients. Our pricing program on the Dunlop Signature Family delivers a top quality product at a low price. Sample Sizes Atlas Tire +DUNLOP = True Value Signature SP Sport Signature P175/65R14 81T P215/55R17 93V DUNLOP ORIGINAL EQUIPMENT & 185/65R15 88H 205/50R17 93V XL 195/65R15 91H 225/50R17 94W RUN-FLAT TIRES P185/60R15 84T 225/45R17 94W XL 195/60R15 88H 235/45R17 97W XL Comprehensive inventory P195/55R15 84V 245/40R17 91W 235/65R16 103T 225/45R18 95W XL P205/60R16 91H 245/45R18 100W XL NATIONWIDE SERVICE: P215/60R16 94V 225/40R18 92W XL Competitive shipping. 225/60R16 98T 235/40R18 95W XL 205/55R16 91H Signature CS E-mail us for our toll free numbers. 215/55R16 93H 215/70R16 100S 205/50R16 87H 225/70R16 103S B2B WEBSITE 225/60R17 98T 225/65R17 102H www.tiredistribution.com 225/55R17 97V 235/65R17 104H 215/50R17 93V P235/65R18 104T View inventory / place orders 24/7 P235/60R18 102T Additional Sizes Available Atlas Tire Wholesale Inc. YOUR SOURCE FOR DUNLOP TIRES 20 Years of Service to the Trade WEST EAST 6290 SHAWSON DRIVE 140 McLEVIN AVE., # 6 & 7 MISSISSAUGA, ON L5T 1H5 SCARBOROUGH, ON M1B 3V1 TEL (905) 670-9791 TEL (416) 292-8202 FAX (905) 670-0581 FAX (416) 292-8177 TOLL FREE NUMBERS AVAILABLE [email protected] www.tiredistribution.com North American International Auto Show Tires Still Make the Show! A few years ago, the North American International Auto Show in Detroit was the official venue where many concept cars were unveiled—and all those concept cars had matching tires, in many cases uniquely designed tires with special tread designs. But with the failing economy in the U.S., there were less concept cars unveiled at the latest Detroit Auto Show; consequently, there were very few “concept tires” to be seen. However, most spectacular cars and concept vehicles present at the 2010 show sported either concept tires or some of the most spectacular tires on the market.

TEXT AND PHOTOS: Éric Descarries

1. Michelin, a big sponsor of the North American International Auto Show, had more room this year for a bigger booth.

2. This classic Lincoln Continental of the early forties had replica Firestone Deluxe Champion tube type tires that reminded us of how tires have evolved since those days.

3. Michelin had an electric car concept tire at its huge booth.

4. GM’s Granite concept SUV sported Bridgestone concept tires.

5. Mini’s concept Beachcomber was shod with earlier generation Goodyear MT/R off-road tires. 1

6. Audi’s E-Tron concept coupe rode on unique Pirelli tires.

7. The Ferrari race car at the “new” Chrysler booth was equipped with competition Michelin tires.

8. Volkswagen’s concept coupe was equipped with production Goodyear Eagle F-1 tires.

9. Specialized auto manufacturer Tesla drove its electric car across America and it rode on Pirelli Sottozero winter tires for the most difficult part of the trek. 2 3

10. This was the first time a Kia race car was shown in North America and its tires were the all-new Continental products based on Hoosier technology.

11. This Scion rally car had unique BFGoodrich G-Force tires transformed in competition winter tires.

12. This highly customized Scion coupe rode on very low profile Falken performance tires.

13. Mazda had a modified Mazda2 at its booth and it was equipped with Yokohama Advan Neova performance tires.

14. Toyota’s Concept FT CH was equipped with Dunlop Maxx Sport performance tires.

15. This concept Lexus had Yokohama S-Drive tires.

16. GM went with Michelin Pilot Sport tires for its Aveo5 prototype.

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| www.autosphere.ca | February 2010 | Tire News | 25 Éric Descarries [email protected] New Products Tires for 4x4s Many people buy a SUV or 4x4 vehicle because it projects an adventurous image. Chances are, not many of them will actually go off-road, though some might think that such a vehicle needs an aggressive all-terrain tire to make their ride safer in the snow. Some all-terrain tires do have the snowflake-in-mountain logo that make them legal in provinces like Quebec where winter tires are mandatory from December 15 to March 15.

At any rate, 4x4 trucks can fulfil many needs and here are quite a few new or very recent all- terrain tires that will answer the needs of more than one SUV or 4x4 owner. And most are avail- able in common sizes that will fit most 4x4 trucks.

BFGoodrich Mud-Terrain T/A KM Dunlop Rover M/T Maxx Traction BFGoodrich is well known for its all-terrain The Rover M/T Maxx Traction is Dunlop’s tires. This American manufacturer, now latest product in the 4x4 SUV or light part of the Michelin family of products, truck tire category. It can be recognized has a lot of experience in designing and by its more obvious centre traction lugs producing some of the most popular off- designed mostly for a quiet ride on pave- road tires, including very aggressive com- ment and for dry or wet road handling. petition and rock crawling tires. Its outer self-cleaning channels are made to expel mud and other debris for better One of its latest products is the Mud- traction and the interlocking centre line Terrain T/A KM that comes with a fairly and zigzag sipes provide better bite in aggressive tread design which includes off-road conditions. Note that the Maxx serious sidewall lugs. Those are made not Traction also has a rib that acts as a rim only to help traction in mud but also to flange protector on its outer sidewall. The grip on side rocks. Note that this BFG is Bridgestone Dueler A/T with Uni-T Dunlop Rover M/T Maxx Traction is avail- also well adapted to highway driving. The Bridgestone is known for its many OE able in 17 sizes for 16- to 22-inch wheels Mud-Terrain T/A KM is available in many tires, including the Duelers for light trucks including nine for light trucks (LT) with D sizes for 15- to 22-inch wheels with total and SUVs. The Dueler A/T is actually bet- and E load ranges and overall diameter of diameters ranging from 28 to 42 inches. ter suited for people who want to go a lit- 32.8 to 35.4 inches. tle deeper in the woods but who still want their truck to look “civilized.” Designed around the legendary Uni-T configura- tion that includes advanced compounds for better safety on wet pavement, the Dueler A/T is available in five sizes for 16- and 17-inch wheels including three for light trucks. The newer A/T with Uni-T features a raised rib on the sidewall to protect the rim from rubbing against curbs. Bridgestone also makes quite a few other Dueler A/Ts including the 693, 695, and Revo.

26 | Tire News | February 2010 | www.autosphere.ca | POTENZA G019 GRID All Season Performance Silica to boost wet grip Wider footprint to improve cornering Advanced directional tread pattern for rapid water evacuation Sophisticated and sporty looks Veri-pitch design for a quiet ride Uni-T Technology 80,000 Kilometer Treadwear Limited Warranty Limited Treadwear Warranty Limited duration replacement with comparable new Bridgestone tire at pro-rated cost if warranted kilometers not attained; actual tread life may vary. Certain limitations and restrictions apply. See authorised retailer for full warranty details before you purchase.

IDEAL FITMENT FOR: Acura Mazda Subaru Toyota Honda Nissan S A M P L E S I Z E S P185/65R15 86H CAR DEALERS: P195/65R15 89H Purchase via your Car Manufacturer / Bridgestone National Account Programs P205/65R15 92H P195/60R15 87H TIRE DEALERS: P205/60R15 90H Competitive prices on direct billing. P205/60R16 91H P205/60R16 91V ORIGINAL EQUIPMENT & RUN-FLAT TIRES: P215/60R16 94V We maintain a large and comprehensive inventory to meet all your requirements. 205/55R16 91H 215/55R17 94V 205/50R17 89V NATIONWIDE SERVICE : 215/50R17 XL 95V Competitive shipping across Canada. E-mail us for our freight policy and toll free 225/50R17 94V contact numbers. 205/45R17 84V 215/45R17 XL 91H B2B WEBSITE: 225/45R17 91H Visit www.tiredistribution.com and register today. 235/45R17 94H View inventory and place orders 24/7. Additional Sizes Available Atlas Tire Wholesale Inc. YOUR SOURCE FOR BRIDGESTONE TIRES 20 Years of Service to the Trade WEST EAST 6290 SHAWSON DRIVE 140 McLEVIN AVE., # 6 & 7 MISSISSAUGA, ON L5T 1H5 SCARBOROUGH, ON M1B 3V1 TEL. (905) 670-9791 TEL. (416) 292-8202 FAX. (905) 670-0581 FAX. (416) 292-8177 [email protected] www.tiredistribution.com The wide grooves can easily self clean. The same zigzag grooves continue on the shoulder for even more off-road trac- tion. As a matter of fact, the Dynapro is very well indicated for real off-road treks though it will be quite comfortable on the road. This Hankook tire is available for 15- to 22-inch wheels while its overall diameters vary from 28 to 40 inches.

Falken High Country Goodyear Wrangler MT/R Unveiled at the latest SEMA show in Las with Kevlar Vegas, Falken’s High Country 4x4 SUV Almost ten years ago, American tire and light truck tire can be easily recog- manufacturer Goodyear introduced an nized by its four groove block pattern, off-road tire that was not only very per- its dynamic wave grooves and its deep forming on and off the road but also of- treadware with multiple sipings. Though fered better sidewall protection thanks to it seems designed for off-road excursions, its three plies, the Wrangler MT/R. This it still is perfect for highway driving as its year, Goodyear is back with an all-new, random pitch variation makes its pretty completely redesigned Wrangler MT/R, quiet on pavement. The High Country is now reinforced with DuPont Kevlar for available in 34 sizes for 15- to 20-inch better puncture resistance. The new tread Maxxis AT-771 Bravo wheels with overall diameters going from is even more aggressive than ever as the The most recent Maxxis AT-771 is one of 28 to 33 inches. grooves extend further on the shoulder the Bravo Series products. A quick look at and into the sidewalls to offer better grip its tread design is enough to understand on rocks and slippery side surfaces. The that the tire was designed not only for asymmetrical tread design with part of it moderate trails but also for everyday made for good handling on the road. The travels. This tire also includes sidewall new Wrangler MT/R with Kevlar is avail- lugs for better off-road traction. Maxxis able in some 30 sizes for 15- to 20-inch claims that the AT-771 has a stiff carcass wheel diameters. Overall tire diameters with several key reinforcements for better vary from 31 to 42 inches. stability but it also indicates that it still is very comfortable. The company also ex- plains that compound and pattern design have been improved for better tread wear, wet traction, and hydroplaning resistance. The AT-771 Bravo is available in 36 sizes General Tire Grabber AT2 for wheels 15- to 20-inch in diameter. The The Grabber AT2 is General Tire’s answer tires themselves can have a diameter of to other manufacturers’ all-terrain tires. 26 to 35 inches. Recently introduced, this modern product features a wide footprint and computer designed 5-row tread pattern and ele- ments created to prevent heel-and-toe wear. Though it shows deep grooves, this Grabber AT2 is still pretty quiet on dry pavement. Note that this tire also meets Hankook Dynapro MT severe snow requirements on many of One of the most recent Hankook light its sizes. The Grabber AT2 is available truck products is the Dynapro MT, a ro- in more than 35 sizes for 14- to 20-inch bust tire with very aggressive V-shaped wheels with 27- to more than 35-inch tread blocks that are tapered to provide overall diameter. a better grip in mud, sand, and snow.

28 | Tire News | February 2010 | www.autosphere.ca |

Nitto Trail Grappler M/T Toyo Open Country MT Yokohama Geolandar M/T+ Nitto is almost new to the Canadian mar- Japanese manufacturer Toyo has a large Japanese manufacturer Yokohama re- ket, but already it has a new off-road tire array of tires for light trucks, many under cently unveiled one of its most efficient that was released last fall, the Nitto Trail the brand name Open Country. For easy off-road tires for pick-ups and SUVs, the Grappler M/T. The Trail Grappler M/T com- off-roading, Toyo offers an MT version of Geolandar M/T+. This big tire is easily bines, according to its manufacturer, some its Open Country. This very aggressive recognizable by its unique tread design of the off-road bite of the Mud Grappler to tire, made mostly for full-sized trucks and showing step block groove configuration the on-road manners of the Terra Grappler. SUVs, not only offers great traction and that provides great biting edges for more Consequently, the Trail Grappler M/T is durability but also good looks, quality, traction and tread stability. This tire is both aggressive and quiet. It features a and ride comfort. The Open Road M/T also recognizable by its sidewall protec- 3-ply sidewall construction with thicker can be easily recognized by its aggressive tion bars designed to resist side punctures rubber compound to cushion the tire and Attack Tread design with hook shaped and cuts. One look at the large void be- help prevent punctures. Its Z Grooves blocks. Shoulder blocks are scalloped and tween tread blocks is enough to convince provide lateral stability and mud traction. open for better bite into the ground while the serious off-roader of great traction in Nitto analysed the sound of the tread deep sipings in the tread blocks help the soft and muddy terrains. The + version design to reduce noise levels on the road. tire maintain grip on wet surfaces. High is even more convincing than the original Nitto has given its Trail Grappler M/T two turn-up 3-ply polyester casing strengthens Geolandar M/T. The Geolandar M/T+ has different sidewall designs that allows the the tire that is offered in more than 40 an LT size range from 31 to 40 inches in customer to choose the style that faces sizes for 15- to 24-inch wheels in 31- to diameter to fit 16- to 17-inch wheels. the road. The Trail Grappler M/T is avail- 40-inch overall diameters. able in 13 sizes for 16- to 24-inch wheels with overall diameters that go from 32 to 37 inches.

30 | Tire News | February 2010 | www.autosphere.ca | DUELER H/T (D684 II) LIGHT TRUCK

 Highway All-Season light truck and SUV tire  Symmetric independent block tread design  Its tread blocks and all-season tread compound were developed to provide traction on dry, wet and light snow-covered roads  Twin steel belts to stabilize the tread area and a polyester cord body to help cushion the ride.  Uni-T Technology  100,000 Kilometer Treadwear Limited Warranty Limited Treadwear Warranty Limited duration replacement with comparable new Bridgestone tire at pro-rated cost if warranted kilometers not attained; actual tread life may vary. Certain limitations and restrictions apply. See authorised retailer for full warranty details before you purchase. IDEAL FITMENTS FOR: Chevrolet Ford Honda Mazda Saturn Dodge GM Hyundai Nissan Toyota CAR DEALERS: SAMPLE SIZES Purchase via your Car Manufacturer / Bridgestone National Account Programs LT245/75R16 120/116RE where applicable. P215/70R16 99S TIRE DEALERS: P235/70R16 104T 245/70R16 106S Competitive prices on direct billing. 265/70R16 111S ORIGINAL EQUIPMENT & RUN-FLAT TIRES: P235/65R16 101S We maintain a large and comprehensive inventory to meet all your requirements. 235/60R16 100H P265/70R17 113S NATIONWIDE SERVICE: P265/65R17 110S Competitive shipping across Canada. E-mail us for our freight policy and toll free P235/60R17 100S contact numbers. P255/70R18 112T P265/65R18 112S P275/65R18 114T B2B WEBSITE: P235/60R18 102H Visit www.tiredistribution.com and register today. P285/60R18 114V View inventory and place orders 24/7. Additional Sizes Available

Atlas Tire Wholesale Inc. YOUR SOURCE FOR BRIDGESTONE TIRES 20 Years of Service to the Trade WEST EAST 6290 SHAWSON DRIVE 140 McLEVIN AVE., # 6 & 7 MISSISSAUGA, ON L5T 1H5 SCARBOROUGH, ON M1B 3V1 TEL. (905) 670-9791 TEL. (416) 292-8202 FAX. (905) 670-0581 FAX. (416) 292-8177 [email protected] www.tiredistribution.com FeaFeaturestures & Benefits & Benefits

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SIZESSIZES A VAAILABLEVAILABLE SIZESSIZES A VAAILABLEVAILABLE NORDNORD FROSTFROST 5 5 1NORD3 1NORDin3c ihnch **FROSTFROST16 1in6 c5 ihn c5h 1551/5850/R801R3 1739 T7 9STL SL 2252/2755/R751R6 1160 41T0 4STL SL 131 in3c inhch ** 161 in6c inhch 1751/7750/R701R3 1832 T8 2STL SL 2152/1750/R701R6 1160 01T0 0STL SL 15155/850/8R01R31 739 7T9 STL S L 22252/755/7R51R61 160 140T4 STL S L 14 1in4c ihnch 2252/2750/R701R6 1160 21T0 2STL SL 17157/750/7R01R31 832 8T2 STL S L 21251/750/7R01R61 160 100T0 STL S L 1751/7750/R701R4 1844 T8 4STL S L 2152/1655/R651R6 1160 21T0 2XTL XL 141 in4c inhch 22252/750/7R01R61 160 120T2 STL S L 1851/8750/R701R4 1848 T8 8STL S L 2052/0650/R601R6 1 69 6 T9 6XTL XL 17157/750/7R01R41 844 8T4 STL S L 21251/655/6R51R61 160 120T2 XTL X L 1951/9750/R701R4 1941 T9 1STL S L 2152/1650/R601R6 1 69 5 T9 5STL SL 18158/750/7R01R41 848 8T8 STL S L 20250/650/6R01R61 69 6 9T6 XTL X L 1751/7655/R651R4 1842 T8 2STL S L 2252/2650/R601R6 1160 21T0 2XTL XL 19159/750/7R01R41 941 9T1 STL S L 21251/650/6R01R61 69 5 9T5 STL S L 1851/8655/R651R4 1846 T8 6STL S L 2052/0555/R551R6 1 69 4 T9 4XTL XL 17157/655/6R51R41 842 8T2 STL S L 22252/650/6R01R61 160 120T2 XTL X L 1851/8650/R601R4 1842 T8 2STL S L 2152/1555/R551R6 1 69 7 T9 7XTL XL 18158/655/6R51R41 846 8T6 STL S L 20250/555/5R51R61 69 4 9T4 XTL X L 15 1in5c ihnch 2252/2555/R551R6 1 69 9 T9 9XTL XL 18158/650/6R01R41 842 8T2 STL S L 21251/555/5R51R61 69 7 9T7 XTL X L 2052/0750/R701R5 1956 T9 6STL S L 17 1in7c ihnch 151 in5c inhch 22252/555/5R51R61 69 9 9T9 XTL X L 2152/1750/R701R5 1958 T9 8STL S L 2252/2655/R651R7 1170 21T0 2STL SL 20250/750/7R01R51 956 9T6 STL S L 171 in7c inhch 1851/8655/R651R5 1858 T8 8STL S L 2352/3655/R651R7 1170 81T0 8XTL XL 21251/750/7R01R51 958 9T8 STL S L 22252/655/6R51R71 170 120T2 STL S L 1951/9655/R651R5 1951 T9 1STL S L 23 52/3555/R551R7 1170 31T0 3XTL XL 18158/655/6R51R51 858 8T8 STL S L 23253/655/6R51R71 170 180T8 XTL X L 2052/0655/R651R5 1954 T9 4STL S L 2052/0550/R501R7 1 79 3 T9 3XTL XL 19159/655/6R51R51 951 9T1 STL S L 23 253/555/5R51R71 170 130T3 XTL X L 1851/8650/R601R5 1858 T8 8XTL X L 2252/2550/R501R7 1 79 8 T9 8XTL XL 20250/655/6R51R51 954 9T4 STL S L 20250/550/5R01R71 79 3 9T3 XTL X L 1951/9650/R601R5 1858 T8 8STL S L 2252/2455/R451R7 1 79 4 T9 4XTL XL 18158/650/6R01R51 858 8T8 XTL X L 22252/550/5R01R71 79 8 9T8 XTL X L 1951/9555/R551R5 1859 T8 9XTL X L 18 1in8c ihnch 19159/650/6R01R51 858 8T8 STL S L 22252/455/4R51R71 79 4 9T4 XTL X L 2452/4450/R401R8 1 89 7 T9 7XTL XL 19159/555/5R51R51 859 8T9 XTL X L 181 in8c inhch NEWNEW SIZES SIZES FOR24 FOR254/450/ 4R200901 R820091 89 7 9T7 XTL X L NEWNEW SIZES SIZES FOR FOR 2009 2009 AATLASTLAS TIRE TIRE WHOLESALE WHOLESALE INC. INC. A20ATLAS20TLAS Years Years TIRE TIRE of of Service WHOLESALEService WHOLESALE to to the the Trade Trade INC. INC. 2020 YearsExclusive YearsExclusive Gislavedof ofGislaved Service Service Distributor Distributor to to forthe for theOntario OntarioTrade Trade ExclusiveExclusive Gislaved Gislaved Distributor Distributor for for Ontario Ontario DealerDealer Enquiries Enquiries W elcomeWelcome CallCall (905)Dealer (905)Dealer Enquiries670-7354 Enquiries670-7354 W Welcomeelcome Ext. Ext. 270 270 e-mail:e-mail: [email protected] [email protected] (905) (905) 670-7354 670-7354wwwwww Ext. .gislavedontario.caExt..gislavedontario.ca 270 270 e-mail:e-mail: [email protected] [email protected] wwwwww.gislavedontario.ca.gislavedontario.ca Industry News

Continental Takes Full Control of the Grand-Am Series WATCH OUT FOR Continental Tire North America (CTNA) recently announced it would become the official tire of the Grand Rolex racing series next year. It THESE NEW PRODUCTS will replace Italian tire manufacturer Pirelli, which has been taking care of the series for the last three years. IN 2010! Earlier last fall, Continental had announced it would become the official supplier of the Grand Am Sports Car Challenge, which iswhy the racing Mustang Boss 302R displayed the Continental sticker on its front fenders when it was unveiled. And, at the Detroit Auto Show, while Kia was unveiling its Koup race car, it bore the same decal but the car was actually shod with Continental racing tires. Among the many cars competing in the Sports Car Challenge are Mustangs, Porsches, BMWs and smaller cars like Acuras, Cobalts and, eventually, Kias. Continental’s new partner now is Hoosier Racing Tires from In- diana and it will make the appropriate tires for the series (for which it did provide tires in the past). According to Bill Caldwell, vice-president, EASY-TO-USE Sales and Marketing at CTNA, “the Rolex series is the perfect format to emphasize the capabilities of our Continental ExtremeContact ultra- PATENTED high-performance tires.” TECHNOLOGY. Since the Continental tire arrangement will not be in operation until 2011 (Pirelli remains the official supplier to the series in 2010), the SEE IT IN ACTION, CHECK FOR “BLUELIGHT” German-based manufacturer and the Grand-Am people will take advan- IN THE VIDEO SECTION tage of the next year to do all tests necessary to the development of OF OUR WEBSITE. competitive tires. The length of the deal has not been yet announced. Continental has also become the official tire of the Watkins Glen race track in upper New York, where it will hold the Continental Tire 150 race for sports cars on the upcoming June 6 and 7.

Monster AGTT

The Grand-Am Rolex series that races in Montreal during the NASCAR Nationwide week- end will be using Continental tires in 2011. (photo: Éric Descarries) Navistar Has Selected Continental Tires FOR INFORMATION, CONTACT THIERRY LEFEBVRE AT 416-902-5663 Though the contract began January 1, 2010, Navistar International Corporation and Continental Tire North America announced on Janu- [email protected] ary 25 that Continental truck tires are now the standard fitment for all International PayStar, WorkStar and DuraStar severe service and medium duty trucks. Melissa Gauger, vocational marketing manager for Navistar, points out: “The severe-duty cycle of International WorkStar and PayStar trucks required a tire selection that can perform under Ontario these (demanding) conditions, and Continental truck tires have the intelligent engineering and durability required.” www.corghiontario.com Éric Descarries [email protected]

Asian tire manufacturers other than the already well-known brands take advantage of the SEMA show to introduce their products in America. (photo: Éric Descarries) Evolution Asian Tires: Better Than They Used to Be? Asian tires—other than the already well established Japanese and Korean brands—have been invading the North American market for the last few years. The reason for their success could have been their very affordable price. But before they could prove their quality on the road, the American government added an extra tax on them and, consequently, they have lost some of their popularity, not only in the United Sates but here in Canada also.

onetheless, they are still avail- According to Gravel, the early Asian per- marks and, to make it worse, the tires able in our country and they still formance tires that were sent to North were dirty as if they had spent some time N come at a reasonable price. But America were too heavy and lacked mod- in muddy lands. Not anymore. Not only what about their quality? To find out a ern technology. “But like everything else, do the tires come in clean, they also offer little more about them, we asked Jacques our Asian friends have invested in newer sticky compound and great roadhandling. Gravel, an expert in tires and president of plants, using some of the latest tech- And they are easy to balance. Yet, they are Mondial Tire, a Montreal area distributor nologies,” he says. “Consequently, their still offered at a reasonable price. that deals with many Asian (mostly from performance tires have improved in leaps China and Taiwan) brands. Gravel is also a and bounds.” Answering the needs of many road racer and he has the opportunity to customers test some of the products he represents Proof positive, in the past he used to re- Now that it has been proven that a lower on local race tracks. ceive loads of Asian tires with heavy mould price doesn’t necessarily mean less quality,

34 | Tire News | February 2010 | www.autosphere.ca | SEMA usually features many new Asian tire brands. Wanli was one of the Chinese tire manufacturers at SEMA.

what kind of motorist would be interested the fact they have to replace those tires. which is where our less expensive Asian in Asian performance tires (other than the And OE replacement can be very expen- replacement tires come into play. And yet, well known Japanese and Korean brands) sive—some even try to go for cheaper they will give the same quality. There is no besides the occasional racer or the owner tires with a lower speed rating. Most tire way out of it—today’s cars have evolved of a modified car who is looking first of all salespeople do not want to take the risk so much.” for good looks? of tampering with the car’s characteristics, The future of imported tires “The Canadian market is not a big as When asked if the Asian tires will one day the American market,” admits Gravel. take over an important part of the market, “Consequently, high-end customers are Gravel had a quick answer: “There is room not as plentiful. But a new base of cus- for everybody. Since there are more and tomers is building up. In the past few more cars requiring specific tires, mostly years, auto manufacturers have been performance tires, the demand for good, in- developing great products with fantastic Wanli is expensive, specific performance tires has to the perfect roadhandling, much of it provided by high example of grow. Our only concern will be to make sure performance tires. Obviously, those tires a Chinese the Asian manufacturer can keep up with a do wear out and their owners who, in most brand that demand that includes more and more differ- produces cases, had not taken into consideration performance ent and, in some cases, new sizes!” that the new luxury car they had bought tires. came with oversized tires, are now facing

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By Éric Descarries

he economy has a big role to play Probably the most visible change can be the revival of extreme off-road racing influ- within the custom wheel market. seen in the truck wheel market, which will enced by series seen on TV such as TORC T Obviously, if the country’s economy be slowing down, but more in the U.S. (The Off Road Championship). slows down, consumers will buy fewer cos- than in Canada. This can be explained by metic parts for their vehicles. new truck sales slowing down—though the The same goes with cars latest figures show that truck sales have Carrière has also observed the same However, we were lucky in Canada—our picked up in the U.S. and that they have trend with car wheels. Once again, expect economy wasn’t as battered as that of been still pretty good in Canada where chrome to be “out” and black to be “in.” our southern neighbours. Car and truck the Ford F-150 has regained its top sales According to our specialist, the all grey or owners still buy “dress-up” parts for their leader fame, cars and trucks. all black wheel will be among the top sell- vehicle in great numbers; yet, the eco- ers, especially the black wheel with a “ma- nomic slowdown in the U.S. did mod- On the other hand, such an economy chined” face. That means an aluminum ify Canadians’ tastes. And who better slowdown has dictated a change in style. wheel painted in dark black finish with than Claude Carrière, vice president of So, according to Carrière, chrome is out, the spoke surface machined to a diamond the Wheels and Tire Division for Robert and black and “machined” silver are in. In cut finish, giving it contrast. The all-black Thibert, which is probably Canada’s big- other words, it’s not the best time in the “hard core” look will still be chosen by gest aftermarket wheel distributor, to world to be flashy. No more “bling,” it’s specific customers who are more involved paint us a picture of what’s up for the time for a more “business” look. Actually, in racing and rallying. And, to no surprise, coming year. the new fad in the U.S. is to turn back to Subaru owners and fans will still go for the the “off-road” look, a fashion sparked by gold coloured spoke wheel! Carrière’s first point was that we have to understand that when the economy slows down, consumers turn back to what they remembered when it was running well. In other words, they go back to the basics, “Classics” that they can depend on, a trend we should witness in upcoming months. So many wheels, so many choices!

36 | Tire News | February 2010 | www.autosphere.ca | www.distributionpdg.ca

Chrome wheels could be less popular this year.

On the technological side, Carrière pointed Another factor that has changed the out how some manufacturers like Enkei wheel industry in our country is the have begun developing new wheel-making advent of improved winter tires. Car technologies in order to make the product owners now tend to mount their winter lighter. Enkei has noticed that the larger tires on the vehicle’s original wheels and the wheels became, the heavier they were. buy fancier aftermarket wheels for their By shaving some of the aluminum from the summer tires, a fad that could very well rim but only after strengthening the metal become more popular in Canada, where itself by Flow Forming forging, winter is becoming more Enkei created its M.A.T. (Most aggressive than ever and Made in Italy Advanced Technology) tech- motorists more aware of nique, sure to be picked up by the advantages of winter Synonym of quality! many other manufacturers. tires. Saving weight is essential in fuel economy. Wheel sizes Distributors wanted! Have you noticed that OE New trends? wheels have become big- Those who recently attended ger than ever? The stan- trade shows such as SEMA dard wheel now has a 16- might have seen some of the inch diameter—not too most original designs ever— long ago, 14- and 15-inch some of them spectacular, but not neces- wheels were the norm!—and optional sarily practical… Take, for example, one wheels now have a 17-, 18-, and even of the stars of this year’s show, a wheel 20-inch diameter, sizes that used to be with only one large spoke. Not only would an aftermarket wheel speciality. Though it be difficult to produce for street use the 17-inch custom wheel remains the (calculate how you balance it) but it also most popular unit, Carrière expects to see shows too much of the suspension and some gain in the bigger wheel fad. But, as the brake. If younger customers who have any professional would do, he is keeping invested a lot in fancy brakes with highly an eye on what could be coming up from visible callipers and disks would be proud original manufacturers. He has recently to show them off, the “regular” customer heard that many car makers are thinking will still remain more conservative and of going back to 15-inch wheels for more will want the (standard) brake system to regular cars in order to regain some riding be hidden. Among the preferred designs comfort and, most probably, some econ- are the traditional five-spoke, multi-spoke, omy. Carrière will keep us posted on such and honeycomb styles. new fads! 1-888-327-0222

Distribution PDG.indd 1 2/5/10 11:27:07 AM Tire business directory

Compiled by: Nathalie Plouffe • [email protected]

Bridgestone CANADA inc. Continental TirE CANADA INC. Hankook 5770 Hurontario St., 4th floor 6110, Cantay Rd 30 Resolution Dr Mississauga, Ontario L5R 3G5 Mississauga, Ontario L5R 3W5 Brampton, Ontario L6W 0A3 Tel: 905-890-1990 Tel: 905-568-1303 Tel: 905-463-9802 Toll free: 1-800-267-1318 Toll free: 1-800-361-2844 Toll free: 1-800-843-7709 Fax: 905-890-1991 Fax: 905-856-9808 www.bridgestonetire.ca www.continentaltire.ca Fax: 905-463-9792 www.generaltire.ca www.hankooktire.ca Jim Schmidt General Manager, Consumer Vladimir Aguilar William Hume Products for Canada Area Dealer Manager (PLT) – Vice President Manufac t urers 905-568-6690 Quebec and Atlantic Provinces 1-800-843-7709 [email protected] 1-800-461-9681 [email protected] [email protected] Andy Robinson Region Market Manager – Canada Tina Lingat 905-712-6283 Area Dealer Manager (PLT) – [email protected] Automotive After Market 1-800-461-9681 Jared Powell-Williams [email protected] Area Sales Manager – British Columbia KUMHO TIRE CANADA INC. 1-800-267-1318, ext. 8031 Michel Masse #260-4011 Viking Way, [email protected] Area Dealer Manager (PLT) – Quebec Richmond, British Columbia V6V 2K9 1-800-461-9681 Tel: 604-241-4142 Jay Villanueva [email protected] Fax: 604-241-5591 Area Sales Manager – Alberta www.KUMHOTIRE.ca 403-454-2572 Michael McDermott [email protected] National Sales Manager 1-800-461-9681 Eric Lim Barry Gillies [email protected] Regional Manager – Western Canada Area Sales Manager – Manitoba, Saskatchewan, 604-241-4142 Thunder Bay Sean McInnis [email protected] 204-632-9340 Area Dealer Manager (PLT) – Western Canada [email protected] 1-800-461-9681 Anthony Son [email protected] Regional Manager – Eastern Canada Naida Richards 416-636-0904 Area Sales Manager – Western Ontario Peter Waggott 1-800-267-1318, ext. 6215 Area Dealer Manager (PLT) – Ontario [email protected] [email protected] 1-800-461-9681 [email protected] Vince Pietracupa Jay Wearden Division Montreal/Quebec Region Area Sales Manager – GTA / Northern Ontario 450-464-8524 1-800-267-1318, ext. 6515 [email protected] Cooper Tires Deejay Lee 701 Lima Ave Marketing Executive Bill Dionne Findlay, Ohio 45840 USA 604-241-4142 Area Sales Manager – Eastern Ontario Tel: 419-423-1321 1-800-267-1318, ext. 6692 Toll free: 1-800-537-9523 [email protected] [email protected] Fax: 419-424-4108 www.coopertire.com Pierre Robidoux Area Sales Manager – Western Quebec Phil Kortokrax NITTO TIRE CANADA INC. 450-770-7975 Vice President, House Brand Sales 7791 Nelson Rd, Unit 120 [email protected] 419-423-1321 Richmond, British Columbia V6W 1G3 [email protected] Tel: 604-304-1970 Robert Charron Fax: 604-304-1971 Area Sales Manager – Eastern Quebec www.nittotire.com 819-479-0890 [email protected] Falken Tire Brad Reid 13649 Valley Blvd Manager, Sales & Marketing Bill Milne Fontana, California 92335 USA 604-304-1949 Area Sales Manager – Atlantic Provinces Toll free: 1-800-723-2553 [email protected] 902-538-5673 Fax: 1-800-950-2561 [email protected] www.falkentire.com Ward Foster Sales Robert H. Pell [email protected] Account Manager 909-466-1116, ext. 540 [email protected]

38 | Tire News | February 2010 | www.autosphere.ca | Goodyear, Dunlop, Kelly Maxxis 545 Old Peachtree Rd NW Ontario Suwanee, GA 30024 – USA 450 Kipling Ave Tel: 678-407-6700 PIRELLI TIRE INC. Toronto, Ontario M8Z 5E1 Fax: 770-962-7705 1111 boul. Dr. Frederik-Philips, suite 506 Tel: 416-201-4300 www.maxxis.com Ville Saint-Laurent, Québec H4M 2X6 Toll free: 1-800-387-7377 Tel: 514-331-4241 Fax: 416-201-4247 Sean Brennan Toll free Quebec: 1-800-363-0583 www.goodyear.ca Canadian Sales Representative Toll free Ontario: 1-800-828-2585 678-407-6772 Toll free Western Region: 1-800-663-0148 Gus Liotta [email protected] www.pirelli.ca Director Consumer Products 416-201-7851 Robert Thibodeau Manufac t urers [email protected] Michelin, BFGoodrich, Director of Sales – Eastern Canada Uniroyal 514-708-0013 Bert Almeida 3020 ave. Jacques-Bureau [email protected] General Business Manager Laval, Québec H7P 6G2 416-253-3004 Tel: 450-978-47001 Philippe Coallier [email protected] Toll free: 1-800-361-0084 Territory Manager Fax: 450-978-7600 514-212-0044 Michel Le Guerrier www.michelin.ca [email protected] District Sales Manager, Quebec & Maritimes www.bfgoodrichtires.ca 514-856-4313 www.uniroyal.ca Yves Day [email protected] Territory Manager Salvador Saraga 418-455-4399 Martin Colderick Sales Manager – Canada [email protected] Manager Consumer National Accounts [email protected] 416-201-7878 Nicola Colombo [email protected] Nicolas Vincelli Director of Sales – Ontario and Western Canada Partner Program Manager 416-997-4330 & Alliance Manager [email protected] [email protected] Infinity Tyres/ Grant Paton Chloride Canada Ltd. Territory Manager 100 Delta Park Blvd., Unit 3 416-570-1529 Brampton, Ontario L6T 5E7 [email protected] www.infinity-tyres.com William Telefonow Bruce Lewin Carlisle Canada Territory Manager National Sales Manager Siège Social 416-570-1125 Tel: 905-793-8311 645 McMurray Rd [email protected] Cell: 416-648-6063 Waterloo, Ontario N2V 2B7 Tel: 519-885-0630 Allan Nielsen Toll free: 1-800-265-6155 Key Account Manager Fax: 519-885-0781 780-995-0692 Marangoni www.carlisletire.ca [email protected] 712 Myatt Dr Madison, TN 37115 USA Giuseppe Faiella Tel: 615-868-4050 Key Account Manager Fax: 615-868-0402 Solideal Canada Inc. 297 Carlingview Dr 604-787-9214 www.marangoni-na.com Toronto, Ontario M9W 5G3 [email protected] Tel: 416-674-5441 Official distributor: Toll free: 1-800-361-5441 Grand Prix Import Fax: 416-674-5011 8275, 17e Avenue www.solideal.ca Vogue Tyre & Rubber Montréal, Québec H1Z 4J9 Company Tel: 514-328-2300 Michael Dembe 1101 Freehanville Drive Fax: 514-328-4684 Sales Manager Mount Prospect, IL 60056 USA www.grandpriximport.com 416-674-5441 Tel: 847-375-9531 [email protected] www.voguetyre.com

Grant Hiller Greg Hathcock Sales Manager, National Accounts President 416-674-5441 [email protected] [email protected]

| www.autosphere.ca | February 2010 | Tire News | 39 Tire business directory

Nokian 339 Mason Rd Keith Harris La Vergne, TN 37086 USA Director of Sales – Canada Toll free: 1-800-565-2525 1-866-764-9828 www.nokiantires.com [email protected] Vredestein 13 Bridge Street Dany Bellisle Metuchen, NJ 08840 USA Territory Manager – Quebec Toyo Tire Tel: 732-549-2440 1-866-708-3727 7791 Nelson Rd, Unit 120 Toll free: 1-800-221-3422 [email protected] Richmond, British Columbia V6W 1G3 Fax: 732-549-2450 Tel: 604-304-1941 www.vredestein.com Pierre Zupancic Toll free: 1-800-663-0063 Regional Manager – Quebec Fax: 604-304-1946 Al Smoke 1-866-381-0722 Sales Manager Manufac t urers www.toyocanada.com [email protected] 732-549-2440 [email protected] Bryan Humphrys Territory Manager – Western Canada YOKOHAMA Tire (Canada) Inc. 1-877-255-1411 #500 - 9325-200 St. [email protected] Langley, British Columbia V1M 3A7 Tel: 604-546-9656 Steve Bourassa Toll Free: 1-800-810-YOKO Territory Manager – Ontario Fax: 604-513-8162 905-336-1588 www.yokohamatire.com [email protected]

Western provinces Denray Tire Kal Tire 344 Oak Point Hwy 2501 – 48 Ave Asia Pacific ProductsL td. Winnipeg, Manitoba R2R 1V1 Vernon, British Columbia V1T 3P9 883 Kuipers Crescent Tel: 204-632-5191 Tel: 250-542-2366 Kelowna, British Columbia V1W 5B1 Toll free: 1-800-592-7339 Fax: 250-558-3219 Tel: 250-764-6187 Fax: 204-633-0010 www.kaltire.com Fax: 250-764-6182 www.denraytire.com K.K. Penner Tire Centers Big-O Tires Discount Tire Distribution Corner of Highway 12 and 311 16153-14B Ave 3920 – 101 St. NW Blumenort, Manitoba R0A 0C0 White Rock, British Columbia V4A 9R3 Edmonton, Alberta T6E 0A5 Tel: 204-326-6419 Tel: 604-531-7999 Tel: 780-988-8473 Toll free: 1-877-855-8473 Fax: 604-531-4005 Toll free: 1-800-357-8473 Fax: 204-346-5303 www.bigobc.com Fax: 780-409-9462 www.kkpenner.com www.dttire.ca National Tire Wholesale Fountain Tire #114-2544 Douglas Rd 8801 – 24 St. NW Burnaby, British Columbia V5C 5W7 Carlisle Canada Edmonton, Alberta T6P 1L2 Tel: 604-294-3788 115 Lowson Cr Tel: 780-464-3700 www.nationaltire.ca Winnipeg, Manitoba R3P 1A6 Toll free: 1-800-222-6481 Dis t ribu ors AN D B uying G roups Toll free: 1-877-842-6275 Fax: 780-464-0920 O.K. Tire Stores Fax: 204-488-6057 www.fountaintire.com 9430 – 198 Street www.carlisletire.ca Langley, British Columbia V1M 3C8 Integra Tire & Auto Centres Tel: 604-888-3000 Carlisle Canada 9333 – 24 Ave. NW Toll free: 1-800-663-1749 1402 Fletcher Rd Edmonton, Alberta T6E 5N4 Fax: 604-888-4511 Saskatoon, Saskatchewan S7M 5J4 www.integratire.com www.oktire.com www.carlisletire.ca

40 | Tire News | February 2010 | www.autosphere.ca | Saskatoon Wholesale Tire Volco Tires & Wheels 2705 Wentz Ave 12291 Bridgeport Rd Saskatoon, Saskatchewan S7K 4B6 Richmond, British Columbia V6V 1J4 Hercules Tel: 306-244-9512 Tel: 604-270-4721 1740 Argentia Rd Fax: 306-244-9516 Fax: 604-270-4729 Mississauga, Ontario L5N 3K3 www.swtire.com www.volcotires.com Tel: 905-567-2964 Toll free: 1-800-430-7580 Sturgeon Tire www.herculestireca.com 2901 Sturgeon Rd Ontario Winnipeg, Manitoba R2Y 2L9 Active Green+Ross Hercules Tire International Tel: 204-987-9533 580 Evans Ave (Treadway) Toll free: 1-800-665-5060 Toronto, Ontario M8W 2W1 41 Ardelt Place Fax: 204-832-8338 Tel: 416-255-5581 Kitchener, Ontario N2C 2C8 www.sturgeontire.com Fax: 416-255-4793 Tel: 519-885-3100 Fax: 519-885-2882 Tire Country www.activegreenross.com www.treadwayexports.com Box 4036 – 8805 24 St. NW Atlas Tire Wholesale Edmonton, Alberta T6P 1L2 6290 Shawson Dr J&M Tire International Tel: 780-464-8592 Mississauga, Ontario L5T 1H5 717 Drake St Toll free: 1-800-214-8214 Tel: 905-670-7354 Oshawa, Ontario L1H 7R3

www.tirecountry.ca Dis t ribu ors AN D B uying G roup S Fax: 905-564-9344 Tel: 905-723-3323

www.atlastire.com Toll free: 1-800-263-7823

www.jmtire.com

Tirecraft Western Canada Benson Tire 700 Education St Premium Tire & Auto Centre 16305 – 117 Ave. NW Cornwall, Ontario K6H 2B8 33 Topflight Dr Edmonton, Alberta T5M 3V3 Tel: 613-933-1700 Mississauga, Ontario L5S 1Y1 Tel: 780-475-4165 Fax: 613-933-3100 Tel: 905-795-9200 Toll free: 1-800 668-4187 www.bensontire.ca Fax: 905-795-2782 www.premiumtireandauto.com TireTrends Dynamic Tire 155 Delta Park Blvd Rakla Tires #10 – 20295 113B Avenue Brampton, Ontario L6T 5M8 1877 Featherston Dr Maple Ridge, British Columbia V2X 6E9 Tel: 905-595-5558 Mississauga, Ontario L5L 2T2 Tel: 604-460-8406 Toll free: 1-800-668-8473 Tel: 647-680-1877 Toll free: 1-877-920-8473 Fax: 905-595-0469 Toll free: 1-888-467-2552 www.tiretrends.com www.dynamictire.com Fax: 905-607-3666 www.raklatires.com Total Tire Distributors Firestone Tire + Automotive Center 104 – 950 Alsgard St Bridgestone Firestone Canada Remco Tire Distributors Kelowna, British Columbia V1X 7J2 5770 Hurontario St., Suite 400 412 Newbold St Toll free: 1-888-860-7773 Mississauga, Ontario, L5R 3G5 London, Ontario N6E 1K1 Fax: 250-491-3947 Toll free: 1-800-267-1318, ext. 5258 Toll free: 1-800-265-6034 www.totaltire.ca www.needtires.ca Fax: 519-685-7318 www.remcotire.ca TriCan Tire Distributors GPX Internationl Tire Corporation 15845 – 112 Ave. NW 155 Delta Park Blvd Edmonton, Alberta T5M 2V9 Brampton, Ontario L6T 5M8 Tel: 780-452-2959 Toll free: 1-800-668-8473 Fax: 780-452-1683 Fax: 905-595-0469 www.tricantire.com www.gpxtire.com

| www.autosphere.ca | February 2010 | Tire News | 41 Tire business directory

Regional Tire Distributors (RTD) Wheels Direct Grand Prix Import e 4341 Harvester Rd 1800 Ironstone Manor 1A 8275, 17 avenue Burlington, Ontario L7L 5M4 Pickering, Ontario L1W 3J9 Montréal, Québec H1Z 4J9 Toll free: 1-877-676-0007 Tel: 905-839-8899 Tel: 514-328-2300 Fax: 905-333-0998 Toll free: 1-888-824-8882 Fax: 514-328-4684 www.rtdistributors.com Fax: 905-839-8895 www.grandpriximport.com www.rtdconnect.com www.wheels-direct.com Import-Export Probec International Steelcase Tires ‘n’ Mags 1330, rue Nobel 187 Steelcase Rd West, Unit 1 Québec Boucherville, Québec J4B 5H3 Markham, Ontario L3R 2R9 Tel: 450-641-1125 Tel: 905-479-8884 Alliance Les professionnels Toll free: 1-800-463-2547 Fax: 905-479-9055 du pneu Fax: 450-641-1129 www.steelcasetires.com 3020, ave. Jacques-Bureau www.probec-intl.com Laval, Québec H7P 6G2 Superior Tire and Auto Tel: 450-978-4700 La Cie Canada Tire Inc. 5070 Sheppard Ave East Toll free: 1-800-361-0084 21500, Transcanadienne Scarborough, Ontario M1S 4N3 Fax: 450-978-7600 Baie-d’Urfé, Québec H9X 4B7 Tel: 416-291-9291 www.pneus-alliance.com Tel: 514-457-0155 Fax: 416-291-9302 Toll free: 1-888-267-5097 www.superiortire.ca AutoPneu Fax: 514-457-1666 Dis t ribu ors AN D B uying G roups 50, rue de la Barre www.cdatire.com Boucherville, Québec J4B 2X5 Tel: 450-655-5959 Toll free: 1-877-544-7770 Fax: 450-655-3551 Odessa Canada Tire Discounter Group www.autopneu.ca 36, rue Unifix 202 First St Bromont, Québec J2L 1N6 Orangeville, Ontario L9W 3K1 Distribution Pneus Lévis Tel: 450-534-4534 Tel: 519-941-4136 559, rte du Président-Kennedy Fax: 450-534-4500 Toll free: 1-866-558-0264 Lévis, Québec G6C 1M5 www.odessacanada.com www.tirediscounter.ca Tel: 418-520-9469 Fax: 418-838-1186 OK Pneus www.pneuslevis.com 19101, ave. Clark Graham Baie-d’Urfé, Québec H9X 3P5 Tirecraft Central Canada Tel: 514-457-5275 R.R. #1 Toll free: 1-877-657-6387 Burgessville, Ontario N0J 1C0 Fax: 514-457-2276 Tel: 519-424-9865 Fastco www.oktire.com Toll free: 1-800-265-9294 4000, rue F.X. Tessier Fax: 519-424-2338 Vaudreuil-Dorion, Québec J7V 8P7 Pneus Bélisle Tel: 450-455-8100 50, rue de la Barre Fax: 450-455-8190 Boucherville, Québec J4B 2X5 www.fastco.ca Tel: 450-655-5959 Toll free: 1-877-655-5959 Tires Direct Wholesale Fax: 450-655-3551 Distribution www.pneusbelisle.com 65 Imperial St Hamilton, Ontario L8L 4E2 Toll free: 1-866-324-8473 (TIRE) Fax: 905-543-1889 www.tdwholesale.ca

42 | Tire News | February 2010 | www.autosphere.ca | Pneus FRB Pneus Supérieurs Atlantic Provinces 3000, rue Watt #9 50, rue de la Barre Ste-Foy, Québec G1X 3Y8 Boucherville, Québec J4B 2X5 Andy’s Tire Shop Tel: 418-659-6003 Tel: 450-655-5959 146 Robie St Fax: 418-659-5457 Fax: 450-655-3551 Truro, Nova Scotia B2N 1L1 www.pneusfrb.com Tel: 902-897-1669 Pneux Unimax (TIREMAX) Fax: 902-893-0337 Pneus Inter Québec 235, rue J.-Armand-Bombardier www.andystire.ca 210, boul. Saint-Elzéar Ouest Boucherville, Québec J4B 8B1 Laval, Québec H7L 3N3 Tel: 450-449-0362 Coast Tire Tel: 1-866-629-1373 Fax: 450-449-0595 580 Main St., Hilyard Place Fax: 450-629-1395 www.tiremax.ca 105 Building B www.pneus-inter-quebec.com Saint John, New Brunswick E2K 1J5 Spek + Tel: 506-674-9620 Pneu Mondial Tire 21,500, Trans-Canada Hwy Fax: 506-674-9666 140, rue Barr Baie D’Urfe, Québec H9X 4B7 www.coasttire.com Ville St-Laurent, Québec H4T 1Y4 Tel: 514-457-0155, ext. 201 or 240 Tel: 514-340-4449 Fax: 514-340-4448 www.pneumondial.com TIRECRAFT EASTERN CANADA 16 Gloria McCluskey Ave Dis t ribu ors AN D B uying G roups Pneus Robert Bernard Dartmouth, Nova Scotia B3B 2C2 765, rue Principale Tel: 902-431-7733 Saint-Paul d’Abbotsford, Québec J0E 1A0 Fax: 902-431-3338 Tel: 450-379-5757 Toll free: 1-800-363-5534 Fax: 450-379-5967 www.robertbernard.com

American Eagle Wheel Ceco Distributors Corporation Unit #5 – 85 Glacier St 716 Chester Rd Coquitlam, British Columbia V3K 5Z1 Fastco Delta, British Columbia V3M 6J1 Tel: 604-464-2511 4000 rue F.X. Tessier

Tel: 604-517-5481 Toll free: 1-800-563-2326 Vaudreuil-Dorion, Québec J7V 8P7 WH EE L S Fax: 604-517-5482 Fax: 604-464-2573 Tel: 450-455-8100 www.americaneaglewheel.com www.cecodist.com Fax: 450-455-8190 www.fastco.ca Atlas Tire Wholesale Direct Auto Import www.fastwheels.ca 6290 Shawson Dr 5505 rue Ernest-Cormier www.replika.ca Mississauga, Ontario L5T 1H5 Laval, Québec H7C 0A1 Tel: 905-670-7354 Tel: 450-665-5040 Fax: 905-564-9344 Toll free: 1-800-561-0273 www.atlastire.com Fax: 450-665-5041 www.directautoimport.com

| www.autosphere.ca | February 2010 | Tire News | 43 Tire business directory

Formula Distributors MegaWheelz Wheel-1 / TWG (The Wheel Group) 7447 River Rd 1075 The Queensway, Unit 12 Unit 500 – 26825 56 Avenue Delta, British Columbia V4G 1B9 Mississauga, Ontario L4Y 4C8 Langley, British Columbia V4W 3Z9 Tel: 604-946-0146 905-279-9292 Tel: 604-626-0933 WH EE L S Toll free: 1-800-663-5603 www.megawheels.com Toll free: 1-877-326-0933 Fax: 1-888-847-3727 Fax: 604-626-0930 www.formuladistributors.com MHT Luxury Alloys (Canada) www.wheel-1.com 26730 – 56 Ave., Unit #102 www.thewheelgroup.com Grand Prix Import Langley, British Columbia V4W 3X5 8275 17e avenue Tel: 604-607-0068 The Tire Warehouse / DT Discount Montréal, Québec H1Z 4J9 Toll Free: 1-800-493-7891 Tire Distribution Tel: 514-328-2300 Fax: 604-607-0062 3920 – 101 St. NW Fax: 514-328-4684 www.mhtwheels.com Edmonton, Alberta T6E 0A5 www.grandpriximport.com Tel: 780-409-8813 O.K. Tire Stores Fax: 780-432-9297 Import-Export Probec International 9430 – 198 St www.thetirewarehouse.com 1330 rue Nobel Langley, British Columbia V1M 3C8 www.dtwheel.com Boucherville, Québec J4B 5H3 Tel: 604-888-3000 Tel: 450-641-1125 Toll free: 1-800-663-1749 Trend Motoring Accessories Toll free: 1-800-463-2547 Fax: 604-888-4511 321 5th Ave. W Fax: 450-641-1129 www.oktire.com Vancouver, British Columbia V5Y 1J6 www.probec-intl.com Tel: 604-323-8369 Palmar Fax: 604 323 8329 1111 – 46e avenue www.trendmotoring.com Lachine, Québec H8T 3C5 Toll free: 1-888-340-3644 Wheels Direct (Ikon, Empire and MacPek Fax: 514-639-0858 World Distribution) 2970 rue Watt www.palmar.ca 1800 Ironstone Manor 1A Québec, Québec G1X 4P7 Pickering, Ontario L1W 3J9 Tel: 418-659-1144 Robert Thibert (RTX Wheels) Tel: 905-839-8899 Toll free: 1-866-866-8133 200, boul. Saint-Jean-Baptiste Toll free: 1-888-824-8882 Fax: 418-659-7227 Mercier, Québec J6R 2L2 Fax: 905-839-8895 Tel: 450-699-0560 www.wheels-direct.com Fax: 450-691-4387 www.rtxwheels.com Acme Concord Corp. B-Line Tire & Auto Supply Chemco Rubber Unit 108 – 10510 121 St. NW 32G Rayborn Crescent 67 Six Point Rd Edmonton, Alberta T5N 1L4 St. Albert, Alberta T8N 5B5 Toronto, Ontario M8Z 2X3 Tel: 780-458-7619 Tel: 416-239-3981 Tel: 780-428-3500 Toll free: 1-888-458-8055 Toll free: 1-800-387-1929 Toll free: 1-888-450-2263 (ACME) Fax: 780-458-8055 Fax: 416-239-3985 Fax: 1-866-566-9759 www.bline.ca www.chemco.ca [email protected] www.acmeconcord.com Canadian Wheel Industries Counteract Balancing Beads 15030 118 Ave. NW 13029 – 8th Line Derek Niles Edmonton, Alberta T5V 1B8 Georgetown, Ontario L7G 4S4 Strategic Business Manager Tel: 780-444-7522 Tel: 905-873-3339 Toll free: 1-800-661-9862 Toll free: 1-800-572-8952 Fax: 780-444-8910 Fax: 905-873-3088 www.canadianwheel.com www.counteractbalancing.com T OO L S an d E Q UIP M EN

44 | Tire News | February 2010 | www.autosphere.ca | Duret & Landry John Bean Prema Canada 2250, boul. Industriel 6500 Millcreek Dr 10 Bond St N Laval, Québec H7S 1P9 Mississuaga, Ontario L5N 2W6 Dundas, Ontario L9H 3A9 Tel: 514-337-7777 Tel: 905-826-8600 Tel: 905-628-2303 Toll free: 1-800-663-0814 Toll free: 1-800-362-4608 Toll free: 1-800-268-6311 Fax: 450-663-2688 Fax: 905-826-7800 Fax: 905-628-3646 www.johnbean.ca www.premacanada.ca Équipements Qué-Mont 7475, boul. Thimens LEMA Quality Chain Canada Ville Saint-Laurent, Québec H4S 2A2 (Les Équipements Marc Alain) Unit #1 – 7688 132 St Tel: 514-331-0302 40A, chemin Rivière Delisle, CP 875 Surrey, British Columbia, V3W 4M9 Toll free: 1-800-361-1932 Côteau-du-Lac, Québec Tel: 604-507-9734 Fax: 514-745-3109 Tel: 450-763-9609 Toll free: 1-888-591-5366 www.quemont.com Fax: 450-264-0270 Fax: 604-507-9724 www.equipementslema.com www.chainquest.com Exactra T OO L S an d E Q UIP M EN 8560 Torbram Rd, Suite 18 McCann Equipment Rema Tip Top Brampton, Ontario L6T 5C9 10255, chemin Côte de Liesse P.O. Box 332 Tel: 905-791-1429 Dorval, Québec H9P 1A3 Mount Brydges, Ontario N0L 1W0 Fax: 905-791-2019 Tel: 514-636-6344 Tel: 519-264-9266 www.exactra-valves.com Toll free: 1-800-663-6344 Fax: 626-608-2157 Fax: 514-636-0365 www.rematiptop.com Hennessy Canada www.torquetools.com 2430 Lucknow Dr, Unit #9 Mississauga, Ontario L5S 1V3 M. & R. Tire Products Tel: 905-672-9440 (Magnum Balance) Fax: 905-672-9455 138 First Ave W www.ammcoats.com Simcoe, Ontario N3Y 2P6 Tech International Tel: 519-428-4252 200 E. Coshocton Street, P.O. Box 486 Toll free: 1-866-428-4252 Johnstown, OH 43031 USA Fax: 519-428-1173 Tel: 740-967-9015 www.magnumbalance.com Toll free: 1-800-433-8324 Hofmann www.tech-international.com 6500 Millcreek Dr Myers Tire Supply – Mississauga, Ontario L5N 4G4 Canada (centre) Tel: 1-800-267-2185 517 McCormick Blvd Fax: 1-905-821-2073 London, Ontario N5W 4C8 www.hofmann.ca Tel: 519-451-3430 Toll free: 1-800-265-9240 Veritech Mfg. & Wholesale Inc. Hunter Engineering Company 34 Edward Street, Box 516 1-1199 Ringwell Dr Myers Tire Supply – Drayton, Ontario N0G 1PO Newmarket, Ontario L3Y 8T8 Québec & Maritimes Tel: 519-638-2736 Tel: 905-953-7799 2022, rue Lavoisier, Suite 208 Fax: 519-489-2805 Toll free: 1-800-263-5006 Québec, Québec G1N 4L5 www.veritechmfg.com Fax: 905-953-7769 Tel: 418-948-0770 www.hunter.com Toll free: 1-800-361-7919 Fax: 418-948-0771 Ingersoll Rand Canada 51 Worcester Rd Plombco Toronto, Ontario M9W 4K2 66, rue Edmond Toll free: 1-877-924-7435 Valleyfield, Québec J6S 3E8 Fax: 416-213-4510 Tel: 450-371-8800 www.ingersollrandproducts.com Fax: 450-371-0812 www.plombco.com

| www.autosphere.ca | February 2010 | Tire News | 45 Tire business directory

ASPMQ

ASPMQ (Association des spécialistes du pneu et RAC (The Rubber Association of Canada) de la mécanique du Québec) 2000 Argentia Rd, Plaza 4, Suite 250 587, chemin Rhéaume Mississauga, Ontario L5N 1W1 St-Michel, Québec J0L 2J0 Tel: 905-814-1714 Tel: 450-454-0477 Fax: 905-814-1085 Toll free: 1-866-454-0477 www.rubberassociation.ca ASSOCIA T IONS www.aspq.ca

TIA (Tire Industry Association) ATDA (Atlantic Tire Dealers Association) 1532 Pointer Ridge Place, Suite G 93 Henderson St Bowie, Maryland 20716-1883 USA Riverview, New Brunswick E1B 4B6 Tel: 301-430-7280 Tel: 506-386-4306 Toll free: 1-800-876-8372 Fax: 506-387-3987 Fax: 301-430-7283 www.atda.ca www.tireindustry.org

ADVERTISERS OTDA (Ontario Tire Dealers Association) 34 Edward St, Box 516 Drayton, Ontario N0G 1P0 ACME Concord www.acmeconcord.ca 16 www.otda.com

Atlas Tire Wholesale www.atlastire.com 11, 21, 23, 27, 31, 32

autosphere.ca www.autosphere.ca 19

WCTD (Western Canada Tire Dealers) Carlisle Canada www.carlisletire.ca 9 #35, 5811 – 122 St Surrey, British Columbia V3X 3N5 Tel: 604-507-9772 Continental www.continentaltire.ca 2 Fax: 604-507-9848 Together, we can drive profitability www.wctd.ca Distribution PDG www.distributionpdg.ca 37 and improve customer satisfaction DT Tire Distribution www.dttire.ca 29 with Nitrogen Tire Inflation. Why Offer Nitrogen Tire Inflation at Your Automotive Service Center: Duret & Landry www.duretlandry.com 33 • Increase revenue and profitability • Improve customer loyalty and retention TDAC (Tire Dealers Association of Canada) • Improve customer satisfaction by reducing false TPMS alarms caused by under inflation 34 Edward St, Box 516 Kumho www.kumhotire.ca 13 • Invest in a new, green technology that reduces energy demand and greenhouse gases while yielding extended tire life, greater fuel efficiency and safety improvements Drayton, Ontario N0G 1P0 • Improve customer satisfaction scores Toll free: 1-888-207-9059 Odessa Canada www.odessacanada.com 47 • Expand your customer base with a listing on The Nitrogen Locator at www.getnitrogen.org Fax: 1-866-375-6832 • Startup marketing kit included, providing everything you will need to successfully sell nitrogen to your customers

OK Tire www.oktire.com 7 For additional information, please contact ACME Concord Corporation at 1-888-450-2263

www.tiresavernitrogen.com Parker Hannifin www.tiresavernitrogen.com 17 CATRA (Canadian Association of Tire Recycling Agencies) P.O. Box 8131, Station A PBL Insurance www.pblinsurance.com 9, 35 St. John’s, Newfoundland A1B 3M9 Tel: 709-753-0955 Pirelli www.pirelli.ca 5 Toll free: 1-800-901-6672 Fax: 709-753-0974 www.catraonline.ca Rubber Association www.betiresmart.ca 3 of Canada S.C.C.T.I. (Supplier’s Council to the Canadian Industry) www.sccti.org Tech International www.techtirerepairs.com 18

Yokohama www.yokohamatire.ca 48

46 | Tire News | February 2010 | www.autosphere.ca | Pub décembre 2.pdf 1 10-02-04 14:07

Pub décembre 2.pdf 1 10-02-04 14:07

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Extreme speeds, extraordinary g-forces, punishing braking – the track delivers the perfect variety of punishment to serve as the ultimate testing ground for new tire technology. That’s why Yokohama has been a part of the American Le Mans Series since it began in 1998. It’s why we’ve been selected as the spec tire for the FIA World Touring Car Championship. And it’s why the 2009 Patrón GT3 Challenge is running only on Yokohama tires. So when you mount a set of ADVAN Neova® AD08 tires onto your car, know that you’re driving with the most advanced racing technologies available today.

www.Yokohama.ca

Yoko_Neova_TireNews_Feb Issue.indd 1 13/01/10 3:04 PM

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Client: Yokohama Tires (Neova) Publication: Tire News (Feb. Issue – OBC) Trim: 8.125 x 10.875" Live: 7.125 x 9.875" Bleed: 8.375 x 11.125" Colour: CMYK Production Studio: Frank Clarke & Associates 416.863.0093 [email protected] Production Contact: Greg Shannon [email protected] Media Contact: Challenge Media / Nicholas Edgell 514-844-5300 #227 [email protected]