Market Programs Committee Meeting Agenda Date: Tuesday, March 13, 2018 Time: 4:00 p.m. – 6:00 p.m. Location: The Classroom Committee Members: Betty Halfon (Chair), Patrice Barrentine (Vice-Chair), Gloria Skouge, David Ghoddousi, Colleen Bowman, Paul Neal and Mark Brady 4:00pm I. Administrative Chair A. Approval of Agenda B. Approval of the Market Programs Committee Meeting Minutes for February 13, 2018 4:05pm II. Announcements and/or Community Comments Chair 4:10pm III. Programs and Marketing Director’s Report Emily Crawford 4:30pm IV. Reports and Discussion Items A. Daystall Rules and Review Presentation David Dickinson B. Farm Summer Program Update Zack Cook C. MarketFront Summer Programming Emily Crawford 5:40pm V. Action Items A. Proposed Resolution 18-09: Authorization for a Non- Kalyn Kinomoto Exclusive Trademark Licensing Agreement with Molly Moon’s Homemade Ice Cream (“Molly Moons”) 5:55pm VI. Resolutions to be Added to Consent Agenda Chair 5:50pm VII. Public Comment Chair 5:55pm VIII. Concerns of Committee Members 6:00pm IX. Adjournment Chair Pike Place Market Preservation & Development Authority (PDA) · [email protected] · pikeplacemarket.org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · Seattle, WA 98101 Market Programs Committee Meeting Minutes Pike Place Market Preservation and Development Authority (PDA) Tuesday, February 13, 2018 4:00 p.m. to 6:00 p.m. The Classroom Committee Members Present: Betty Halfon, Patrice Barrentine, Colleen Bowman, Paul Neal, Gloria Skouge, Mark Brady Other Council Members Present: Staff Present: Mary Bacarella, Aliya Lewis, Kalyn Kinomoto, Justin Huguet, Karin Moughamer, Scott Davies, David Dickinson, Leigh Newman-Bell, Zack Cook Others Present: Howard Aller, Chris Scott, Joan Paulson, Jerry Baroh, Rachel Westenberg, Molly Kennedy The meeting was called to order at 4:02 p.m. by Betty Halfon, Chair. I. Administration A. Approval of the Agenda The agenda was approved by acclamation. B. Approval of the January 9th, 2017 Market Programs Committee Meeting Minutes The January 9th, 2017 Minutes were approved by acclamation. II. Announcements and Community Comments Howard Aller welcomed Betty Halfon back. III. Programs and Marketing Director’s Report Mary Bacarella read a few notes that Emily Crawford provided in her absence. The Smithsonian has arranged to pick up the Soup N’Salad sign from the Salish Room this Saturday. The sign will go into the permanent collection and the first panel, into the Food History exhibit in the National Museum of American History. Scott is preparing for the 21st annual Daffodil Day on the first day of spring, March 20. Work is speeding up on the digital book project, with five out of six chapters near completion and the prototype finalized. Justin and Kalyn have been getting terrific portraits of those profiled in the book, including Kate Krafft, Jackson Schmidt and others. We just got in an $8k check from the 4Culture grant we won for the project. Kalyn is working on a potential trademark agreement with Molly Moon Ice Cream and is looking at the Pike Place Ale agreement as a reference. The agreement would stipulate which PPM vendors are used in the ingredients and quantity from farmers. Potentially a very exciting deal! Pike Place Market Preservation & Development Authority (PDA) · [email protected] · pikeplacemarket.org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · Seattle, WA 98101 Kalyn Kinomoto added that she hopes to have a proposed resolution for the Molly Moon trademark agreement at the March programs meeting. IV. Reports and Discussion Items A. Daystall Rules and Review David Dickinson began by noting the good news for this year is that the process should be short and sweet. David shared the 11 proposals he received from the Community. That is about a third of what is usually submitted. David believes that is a sign things are working pretty well. Of the 11 proposals, two are from staff, one from a busker and the remainder from the craft community. David is trying to get people to engage in the process. Nobody attended the community meeting and as of yesterday, only one person registered written comment. The deadline is next week. He believes that shows that people feel like things are working well. David doesn’t see anything hugely controversial in the proposals and he believes we’ll be in for a quiet season. Mary Bacarella stated that David Dickinson took her around the Market and noted that the daystall and crafters appreciate and respect David for his work. He’s a rock star! Patrice Barrentine noted that it bodes well for an excellent year, given that there were so few comments. B. Farm Development and Outreach Leigh Newman-Bell introduced herself and provided information on her position, noting that she provides technical assistance and training for Market farmers, assistance with grant writing, loan applications, and administration, Safety Net request and crisis management for farmers, and is a regulatory liaison for farmers through the King County Agriculture Commission. Leigh reviewed the challenges facing small and beginning farmers (10 years or less farming) including regulatory barriers that are complex and farmers often speak English as a second language and have challenges navigating computer technology; access to capital where loan programs are often not designed for specialty crop producers/small farmers and agricultural land is expensive; and access to equipment and infrastructure where there are few state or federal grants that will fund purchase of equipment or infrastructure. Leigh shared a story about the regulatory challenges facing one individual hoping to sell fresh pressed juice at farmers markets. In the end, there were too many costs and challenges facing the individual and she did not move forward with her business idea. This is one example of conversations that Leigh has with farmers that lead to the creation of the Small Business Resource Fair. This is a place for famers and farmers market managers to get answers to their regulatory questions as well as learn about new resources, network with other farmers and farmer’s market managers. This is a King County and Pike Place Market partnership that is free to farmers throughout King County. This year, about 40 people attended during the three hour event. Colleen Bowman asked Leigh to let the Committee know when the Small Business Resource Fair is next year. Leigh has also been working on access to capital and business development by piloting the Individual Development Account (IDA). This is a two year King County District Regional Food System Grant for $16,050. Five farmers are participating with custom training modules with Ventures, based on what they are struggling with. The objectives are to provide business management education, opportunities to build credit, savings reinvested into farms and adapting and strategizing for new markets. To support access to equipment and infrastructure, Leigh has been working to connect farmers to two grants: EQUIP which funds High Tunnels and Humanlinks Foundation which promotes sustainable farming principles and is not restricted for equipment and infrastructure. She’s worked on three EQUIP applications, two of which have been approved. Five Humanlinks were submitted January 31st: two applied to convert cold storage spaces, two for perennial herb operations, and one for the installation of a still. Leigh will report on projects that get funded and noted that she is going to be tracking funding dollars in monthly metrics. Mark Brady asked if there is funding available to support co-op equipment sharing. Leigh responded that Sno[homish] Valley Tilth has an incubator program. The Sage Farm also shares and rents equipment. That can work well but many of the farms are spread out. Patrice Barrentine added the King Conservation District owns some equipment they lease out. The challenge is microbial contamination and the Food and Safety Modernization Act, which is new, requires reporting on equipment. Paul Neal asked if we receive more requests than funding available for the Safety Net. Leigh responded not since she’s been working for the PDA. Each request has a cap of $1,000, which usually doesn’t satisfy the need. It depends on the request. Paul Neal asked if the size of the request has gone up. Leigh responded it’s about the same. Paul asked if the budget for the Safety Net has stayed the same. Zack Cook responded the Foundation manages the Safety Net. It used to be just for farmers but is now offered Market wide so the funds have increased. Behind the Table event helps fund Safety Net. Leigh added she wants to see the number of Safety Net requests go down because that shows farmers are solving problems, but more farmers are learning about the program, which maintains the same level of requests. Many of the problems stem from land management issues that are not short term problems. Paul Neal asked Leigh if her response to the challenges is adequate or could more be done. Leigh responded she believes more could be done, it’s just a matter of band width for the department. She’s chipping away at the challenges and their strength is the partnerships created with agencies addressing issues facing farmers. Zack Cook added that if the PDA doesn’t step in to assist then in some cases farmers are not getting the help they need or their questions answered. Leigh is great at finding the right people to connect farmers to or getting the answers quickly. Paul Neal continued by noting the conversation at the retreat and asked who the farm team is specifically working to help. Zack responded that most of the farmers they work with are considered small farmers, with a few ag in the middle sized farms.