Theorizin COMMU CATION Readings Across Traditions
Edited by Robert T. Craig University of Colorado at Boulder Heidi L. Muller University ofNorthern Colorado CONTENTS
Introduction / Heidi L. Muller and Robert T. Craig ix
UNIT I. HISTORICAL AND CULTURAL SOURCES OF COMMUNICATION THEORY 1 Introduction to Unit I
I. Metaphors Concerning Speech in Homer / Rob Wiseman 7
2. The Spiritualist Tradition / John Durham Peters 19
3. The Invention of Communication / Armand Mattelart 29
4. A Cultural Approach to Communication / James W Carey 37
Projects for Theorizing the Historical and Cultural Sources of Communication Theory 51
UNIT II. METATHEORY 55 Introduction to Unit II
5. Communication Theory as a Field / Robert T. Craig 63
Projects for Metatheorizing 99
UNIT III. THE RHETORICAL TRADITION 103 Introduction to Unit III
6. Gorgias / Plato 107
8. A Rhetoric of Motives / Kenneth Burke 131
9. Beyond Persuasion: A Proposal for an Invitational Rhetoric / Sonja K. Foss and Cindy L. Griffin 143
Projects for Rhetorical Theorizing 159 UNIT IV. THE SEMIOTIC TRADITION 163 Introduction to Unit IV
10. The Abuse of Words / John Locke 169
11. What Is a Sign? / Charles Sanders Peirce 177
12. The Object of Linguistics / Ferdinand de Saussure 183
13. The Photographic Message / Roland Barthes 191
14. Communication With Aliens / John Durham Peters 201
Projects for Semiotic Theorizing 213
UNIT V. THE PHENOMENOLOGICAL TRADITION 217 Introduction to Unit V
15. The Problem of Experiencing Someone Else / Edmund Husserl 223
16. Dialogue / Martin Buber 225
17. The Hermeneutical Experience / Hans-Georg Gadamer 239
18. Deconstructing Communication / Briankle G. Chang 251 Projects for Phenomenological Theorizing 257
UNIT VI. THE CYBERNETIC TRADITION 261 Introduction to Unit VI
19. Cybernetics in History / Norbert Wiener 267
20. Some Tentative Axioms of Communication Paul Watzlawick, Janet Helmick Beavin, and Don D. Jackson / 275
21. The Limited Capacity Model of Mediated Message Processing / Annie Lang 289
22. What Is Communication? / Niklas Luhmann 301 Projects for Cybernetic Theorizing 309
UNIT VII. THE SOCIOPSYCHOLOGICAL TRADITION 313 Introduction to Unit VII
23. Social Communication / Carl Hovland 319
24. Some Explorations in Initial Interaction and Beyond: Toward a Developmental Theory of Interpersonal Communication / Charles R. Berger and Richard J. Calabrese 325 25. Social Cognitive Theory of Mass Communication / Albert Bandura 339
26. The Small Group Should Be the Fundamental Unit of Communication Research / Marshall Scott Poole 357 Projects for Sociopsychological Theorizing 361
UNIT VIII. THE SOCIOCULTURAL TRADITION 365 Introduction to Unit VIII
27. The Social Foundations and Functions of Thought and Communication / George Herbert Mead 371
28. The Mode of Information and Postmodernity / Mark Poster 377
29. Communication as the Modality of Structuration / James R. Taylor, Carole Groleau. Lorna Heaton, and Elizabeth Van Every 391
30. Good to Talk? / Deborah Cameron 405 Projects for Sociocultural Theorizing 421
UNIT IX. THE CRITICAL TRADITION 425 Introduction to Unit IX
31. The German Ideology / Karl Marx and Frederick Engels 433
32. The Culture Industry: Enlightenment as Mass Deception / Max Horkheimer and Theodor W Adorno 437
33. Truth and Society: The Discursive Redemption of Factual Claims to Validity / Jiirgen Habermas 447
34. Systematically Distorted Communication and Discursive Closure / Stanley A. Deetz 457
35. Paris Is Always More Than Paris / Sue Curry Jansen 473 Projects for Critical Theorizing 491
Concluding Reflections 495 Robert T. Craig and Heidi L. Muller
Author Index 503
Subject Index 511
About the Editors 525