Readings Across Traditions Robert T. Craig Heidi L. Muller

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Readings Across Traditions Robert T. Craig Heidi L. Muller Theorizin COMMU CATION Readings Across Traditions Edited by Robert T. Craig University of Colorado at Boulder Heidi L. Muller University ofNorthern Colorado CONTENTS Introduction / Heidi L. Muller and Robert T. Craig ix UNIT I. HISTORICAL AND CULTURAL SOURCES OF COMMUNICATION THEORY 1 Introduction to Unit I I. Metaphors Concerning Speech in Homer / Rob Wiseman 7 2. The Spiritualist Tradition / John Durham Peters 19 3. The Invention of Communication / Armand Mattelart 29 4. A Cultural Approach to Communication / James W Carey 37 Projects for Theorizing the Historical and Cultural Sources of Communication Theory 51 UNIT II. METATHEORY 55 Introduction to Unit II 5. Communication Theory as a Field / Robert T. Craig 63 Projects for Metatheorizing 99 UNIT III. THE RHETORICAL TRADITION 103 Introduction to Unit III 6. Gorgias / Plato 107 7. Rhetoric / Aristotle 121 8. A Rhetoric of Motives / Kenneth Burke 131 9. Beyond Persuasion: A Proposal for an Invitational Rhetoric / Sonja K. Foss and Cindy L. Griffin 143 Projects for Rhetorical Theorizing 159 UNIT IV. THE SEMIOTIC TRADITION 163 Introduction to Unit IV 10. The Abuse of Words / John Locke 169 11. What Is a Sign? / Charles Sanders Peirce 177 12. The Object of Linguistics / Ferdinand de Saussure 183 13. The Photographic Message / Roland Barthes 191 14. Communication With Aliens / John Durham Peters 201 Projects for Semiotic Theorizing 213 UNIT V. THE PHENOMENOLOGICAL TRADITION 217 Introduction to Unit V 15. The Problem of Experiencing Someone Else / Edmund Husserl 223 16. Dialogue / Martin Buber 225 17. The Hermeneutical Experience / Hans-Georg Gadamer 239 18. Deconstructing Communication / Briankle G. Chang 251 Projects for Phenomenological Theorizing 257 UNIT VI. THE CYBERNETIC TRADITION 261 Introduction to Unit VI 19. Cybernetics in History / Norbert Wiener 267 20. Some Tentative Axioms of Communication Paul Watzlawick, Janet Helmick Beavin, and Don D. Jackson / 275 21. The Limited Capacity Model of Mediated Message Processing / Annie Lang 289 22. What Is Communication? / Niklas Luhmann 301 Projects for Cybernetic Theorizing 309 UNIT VII. THE SOCIOPSYCHOLOGICAL TRADITION 313 Introduction to Unit VII 23. Social Communication / Carl Hovland 319 24. Some Explorations in Initial Interaction and Beyond: Toward a Developmental Theory of Interpersonal Communication / Charles R. Berger and Richard J. Calabrese 325 25. Social Cognitive Theory of Mass Communication / Albert Bandura 339 26. The Small Group Should Be the Fundamental Unit of Communication Research / Marshall Scott Poole 357 Projects for Sociopsychological Theorizing 361 UNIT VIII. THE SOCIOCULTURAL TRADITION 365 Introduction to Unit VIII 27. The Social Foundations and Functions of Thought and Communication / George Herbert Mead 371 28. The Mode of Information and Postmodernity / Mark Poster 377 29. Communication as the Modality of Structuration / James R. Taylor, Carole Groleau. Lorna Heaton, and Elizabeth Van Every 391 30. Good to Talk? / Deborah Cameron 405 Projects for Sociocultural Theorizing 421 UNIT IX. THE CRITICAL TRADITION 425 Introduction to Unit IX 31. The German Ideology / Karl Marx and Frederick Engels 433 32. The Culture Industry: Enlightenment as Mass Deception / Max Horkheimer and Theodor W Adorno 437 33. Truth and Society: The Discursive Redemption of Factual Claims to Validity / Jiirgen Habermas 447 34. Systematically Distorted Communication and Discursive Closure / Stanley A. Deetz 457 35. Paris Is Always More Than Paris / Sue Curry Jansen 473 Projects for Critical Theorizing 491 Concluding Reflections 495 Robert T. Craig and Heidi L. Muller Author Index 503 Subject Index 511 About the Editors 525 .
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