Western Kentucky University TopSCHOLAR® Honors College Capstone Experience/Thesis Projects Honors College at WKU 12-4-2014 Viral Hollywood: How Social Media & Other Emerging Technologies Have Molded the Modern Moviegoing Landscape Benjamin P. Conniff Western Kentucky University,
[email protected] Follow this and additional works at: https://digitalcommons.wku.edu/stu_hon_theses Part of the Film and Media Studies Commons, and the Marketing Commons Recommended Citation Conniff, Benjamin P., "Viral Hollywood: How Social Media & Other Emerging Technologies Have Molded the Modern Moviegoing Landscape" (2014). Honors College Capstone Experience/Thesis Projects. Paper 515. https://digitalcommons.wku.edu/stu_hon_theses/515 This Thesis is brought to you for free and open access by TopSCHOLAR®. It has been accepted for inclusion in Honors College Capstone Experience/Thesis Projects by an authorized administrator of TopSCHOLAR®. For more information, please contact
[email protected]. VIRAL HOLLYWOOD: HOW SOCIAL MEDIA & OTHER EMERGING TECHNOLOGIES HAVE MOLDED THE MODERN MOVIEGOING LANDSCAPE A Capstone Experience/Thesis Project Presented in Partial Fulfillment of the Requirements for the Degree Bachelor of Science with Honors College Graduate Distinction at Western Kentucky University By Benjamin P. Conniff ***** Western Kentucky University 2014 CE/T Committee: Approved by Professor Dick Taylor, Advisor Dr. Ted Hovet ______________________ Advisor Dr. Alex Olson School of Journalism and Broadcasting Copyright by Benjamin P. Conniff 2014 ABSTRACT There’s no denying that the rise of the internet has brought about change in the Hollywood landscape. Fans now use social media, like Facebook and Twitter, to share word-of-mouth about movies both good and bad. In a sense, anyone can use these new “spreadable media” to be a critic.