Volkswagen Fleet. In this issue: 1. Introduction.

1. Introduction 8. Spirit of Africa The age-old adage “time flies when you’re having fun” is quite appropriate as we enter the second half of the year! The Volkswagen Brand has continued its dominance in the Passenger Car Market, with the months of April, May and June being the second highest 2. July 2013 Sales Figures 9. MasterChef retail in recorded history, behind those of the heights achieved during 2006. In addition, June 2013 saw Volkswagen achieve total 3. Golf GTI Launch 10. Volkswagen Sasol Racing market dominance, which includes Light Commercial Vehicles and the one-tonner “bakkie” segment, continually dominated by Toyota. This continued success is in no small part due to the on-going loyalty and support of you, our corporate fleet clients. While much has 4. Passat R-Line 11. Würth Customer Profile been achieved, much remains to be done and shared with you. Following on from the very successful Golf 7 launch at the beginning 5. Vivo Maxx 12. Biggest ever Touareg Fleet Deal of the year, we have just completed the launch of the iconic and highly anticipated New Golf GTI. With nearly 50% of all Golfs sold in South Africa being GTIs we are excited about the arrival of this new model, which will further ensure our continued market leadership 6. Amarok Auto 13. Conclusion for the second half of 2013. 7. Update on Think Blue. Factory But it doesn’t end with the Golf GTI – included in this Fleet Mailer is information on other inspirational products and a brand association with Masterchef South Africa. Please read on to find out more about these exciting innovations for our Brand.

2 3 2. July 2013 Sales Figures.

We sold 8092 Volkswagen Passenger vehicles through the Volkswagen Dealer Network. This is our second highest result for the year in 2013.

• Golf: 908 Sales, our highest performance since September 2006!

(Sept 915) Golf GTI contributed 477 sales in its launch month.

• Touareg: 55 Sales, our highest performance since December 2012 (70).

• Passat: 41 Sales, our highest performance since November 2012 (49).

• Polo Hatch: 2258 Sales, our third highest performance this year! 3. Golf GTI Launch.

• Polo Sedan: 360 Sales, our second highest performance this year! The much-anticipated New Golf GTI launch commenced at the end of June. Building upon the ethos of the Golf 7 as the “Best Car in the World” and the many accolades already garnered by the Golf 7, the New Golf GTI is set to be the • Polo Vivo Hatch: 2671 Sales, our second highest performance this year! benchmark in the segment again. This model is the flagship of the model range and as such boasts many innovations that underpin Volkswagen’s leadership in the volume segments, with the added benefit of making typically premium technologies available to the regular consumer and corporate fleet. • Polo Vivo Sedan: 903 Sales, our second highest performance this year!

4 5 Safety. Interior.

Over and the above the first-to-market As is expected, the New Golf GTI is Multi-Collision braking system found on equipped with a special sporty, yet all Golf 7s, the New Golf GTI includes premium look and feel on the interior. an indirect tyre pressure indicator, an Standard interior features in the New XDS transverse electronic differential Golf GTI include “Vienna” leather lock and “Rest Assist” as standard. Rest seats with front seat heating, sports Assist helps detect driver drowsiness Multi-function steering wheel with in order to avoid possible accidents. aluminium inserts and a GTI badge. In Should the vehicle detect signs of true GTI fashion, red stitching can be driver drowsiness, an acoustic warning found on the steering wheel and gear alerts the driver, and a message lever gaiter. recommending a break is shown on the multifunction display. The New Golf GTI is the only Golf model equipped with a standard premium colour multi-function display. The 5.8” touchscreen radio “Composition Media” with CD player, SD Card, USB port and cell phone preparation completes the premium interior. An improved Climatronic air conditioner is standard in the New Golf GTI. The fully automatic unit operates with various sensors: sun sensor, air quality sensor and a new humidity sensor to optimise cooling efficiencies.

Multi-Collision braking system. New Design Rear Lights. START STOP TECHNOLOGY.

6 7 Exterior. The heart of beast.

The New Golf GTI cannot be mistaken for anything but a GTI on the exterior. The unique and recognisable identity is As a first for the GTI, the New Golf GTI is equipped with BlueMotion Technology including Start-Stop and Energy recuperation. visible in all aspects of the new design. The front end of the New Golf GTI sports the famous red pinstripe on the upper The model is powered by a 2.0 TSI engine producing a maximum power output of 162kW and torque of 350Nm. New honeycomb grille which extends into the headlights (xenon headlight equipped models only). The grille again is enhanced Golf GTI models have improved power output and torque, yet are more fuel efficient. The GTI fuel consumption has been with GTI badging. Additionally, an elegant new GTI badge is situated on each front side fender. The New Golf GTI is reduced from a claimed combined figure 7.4l/100km to approximately 6.0l/100km (manual models). CO2 emissions have equipped with LED fog lights, fitted between three fins of the front lower sports bumper. The rear end of the New Golf GTI also been reduced from 170 g/km to 139g/km: a substantial reduction from Golf 6 GTI, which not only reduces the emissions is easily differentiated from any Golf model by sport bumpers and twin chromed exhaust pipes, positioned wide to the left taxation but is better for the beautiful environment we drive the GTI through each day! and right hand sides. The new standard LED taillights are also an enhancement over the outgoing Golf 6 GTI. The lower sides of the rear bumper get reflectors. The pronounced rear spoiler adds to the dynamic styling of the New Golf GTI. The new design 18-inch “Austin” alloy wheels and red brake callipers completes the undisputed sporty look of GTI.

Click here More Info

GTI pinstripe extends into headlights. The new GOLF GTI is powered by a 2.0 TSI engine.

8 9 The R-line is equipped with an array of premium features that achieve an athletic presence on the road, details are as follows: • R-Line logo in the grille • Front bumper, distinguished by larger cooling air vents • Rear bumper with ‘Gloss Black’ diffuser • Pronounced sporty side sills, painted in body colour • Boot spoiler in body colour • 17-inch Titanium silver Mallory alloy wheels

• Lowered suspension by 15mm R-line logo on the grill. • Tyre pressure monitor

4. Passat R-Line. Click here More Info

Combining classic pedigree styling with fine-tuned racy touches, the R-line package adds sporty flair to the Passat’s already handsome good looks. The new R-Line exterior model package fuses sports car styling with the Passat’s already sleek, agile design. Meticulous attention to detail has gone into every aspect of the R-Line with quality updates to its bumper, grille and wheels, giving consumers more dynamic driving style.

Boot spoiler in body colour.

10 11 The Polo Vivo is known for its understated styling, but with its aluminium finish, the Maxx takes it up a notch. The following specification separates the Maxx from its siblings: EXTERIOR: • Raised suspension of 15mm, readies the model for the adventure track • 17-inch ‘Budapest’ alloy wheels, painted in graphite finish • Twin exhaust tailpipes • Graphite painted exterior mirrors • Brushed aluminium roof rails • Choice of four colours: Candy White, Flash Red, Titanium 15mm raised suspension. Beige or Reflex Silver.

INTERIOR: • Sport pedals with aluminium inserts • Dash centre console with titanium finish 5. Vivo Maxx. • Three-spoke leather steering wheel with chrome and grey highlights • Pearl grey seat trim Are you in the mood for an adventure? Meet the perfect companion: the Polo Vivo Maxx! • Floor mats with grey stitching The latest addition to the Vivo range boasts exterior and interior features highlighting its status as the sportiest and most adventurous Vivo sibling. It confirms Volkswagen’s commitment to constant innovation, with a car that matches your The Maxx is powered by a 1.6 77kW engine with a five- lifestyle. The Polo Vivo Maxx is all about unleashing your inner adventurer. speed manual transmission. With power that takes this Vivo from 0-100 km in just over 10.6 seconds and torque of 155Nm, it’s ahead of its competitors. The Maxx Brushed aluminium roof rails comes with a three-year/120 000km warranty, six-year anti-corrosion warranty and 15 000km service intervals. Let the adventure begin!

12 13 Thanks to the 8th gear that has been configured as a fuel saving overdrive gear, for reduced engine speed while cruising, the benchmark fuel consumption figures are achieved. The 1st gear is configured as a low range gear that can be used for pulling away in off-road use or when towing. The Amarok with automatic transmission has a permanent 4-wheel drive, which makes it highly capable in all-terrain use.

Performance of the new automatic transmission in combination with the 2.0-litre Bi-turbo TDI engine is excellent. With a maximum torque output of 420 Newton metres, available at 1,750rpm, and a power output of 132kW, it only takes 10.9 seconds to accelerate from 0 to 100 km/h. Relaxed driving is also assured when towing a 6. Amarok Auto. trailer or laden with a heavy payload. With the automatic gearbox, the Amarok’s towing capacity has been increased to 3.0 metric tonnes The ground-breaking Amarok is now available with an 8-speed automatic and is the first bakkie in its class to have a (12% gradient). transmission system of this kind. This new transmission system combines a high degree of ride comfort and good off-road abilities with an excellent level of fuel consumption. The combined fuel consumption of just 8.3 litres per 100 km and CO2 The permanent 4-wheel drive in the Amarok with emissions of 219 g/km set this Amarok derivative apart in the one-tonne bakkie market. automatic transmission offers better ride quality and greater handling capabilities both on- and off- The 8-speed automatic transmission was specially developed for the Amarok. The development emphasis was on road. Its Torsen differential is new to the one-tonne efficiency, smooth gear shifting, weight reduction and reliability. The additional gears made it possible to achieve a bakkie class. It distributes the drive power variably wider gear ratio spread between the 1st and 8th gears compared to a conventional automatic transmission. As a result, between front and rear axle. The standard drive the BiTDI engine works more frequently in its optimal torque band. bias is a 40:60 front:rear split for optimal traction on the road.

14 15 The press had the following comments to make after testing the new Amarok Automatic:

“…the most impressive vehicle in this test, by some margin, is Volkswagen’s Amarok automatic”. - CAR Magazine, May 2013 Edition “Double-cab shoot-out”

“By now it has done enough to prove itself for even before the arrival of the Auto shift models Amarok was already setting the class standards for comfort, looks, driving pleasure and load-hauling ability and with the addition of automatic transmission that bar has just been hiked another good few notches.” - Henrie Geyser “Amarok becomes the automatic choice” www.bizcommunity.com

“…and with the introduction of a great new gearbox, VW’s bakkie is stronger than ever. Add to that its attractive exterior, large amount of cabin room, pokey 2.0-litre motor and the formula looks set to equal a winner.” - Kyle Kock, www.carmag.co.za

16 The Think Blue. Factory programme focuses on 4 key areas: • Society • Efficiency • Energy Supply • Employees

The above key areas will focus on Waste Management, Waste Separation, Base Load Reduction, Energy Efficient Technologies and Alternative Energy Solutions, further supported by staff education and support roles.

Already this initiative has shown remarkable results: Volkswagen South Africa has reduced energy consumption 7. Update on Think Blue. Factory by 18%, water consumption is down by a remarkable 30.2% and CO2 emissions have been reduced by 11.6%. You are already familiar with our BlueMotion Technologies, which was the first step towards making Volkswagen a leading environmentally responsible manufacturer. The Think Blue. Factory initiative is the next step on this journey. It is We are proud of our achievements and proud of our status a holistic programme for environmentally responsible automotive manufacturing. as a responsible corporate citizen of South Africa. With the initiative Think Blue. Factory we accept environmental responsibility and make an important contribution towards environmental leadership. Prof Dr Martin Winterkorn, Chairman of Volkswagen AG, shares his vision: “By 2018 we want to be at the top of the automotive industry – financially and environmentally.” The Think Blue. Factory programme targets more than just energy efficiency. There will be a systematic implementation in all plants worldwide, including employee and communications programmes, to meet a target of 25% reduction in energy, emissions and natural resources use by 2018.

18 19 Volkswagen Commercial Vehicles hosted 4 teams of VIP fleet guests at Spirit of Africa eliminations in May. The companies involved were Netcare, Cool Wines, Coca-Cola and PMD Transport.

The teams were very excited to take on Sarel’s challenging routes, speed and technical obstacles, but were even more impressed with the Amarok Single Cab Trendline 120kW 4Motion’s reliable engine and intelligent technologies. The Spirit of Africa finals will be held in Namibia in July.

To keep up to speed on the competition happenings, please visit the Amarok SA Facebook (http://www.facebook.com/AmarokSA).

8. Spirit of Africa

The Amarok Spirit of Africa Trophy is the ultimate test of man and machine in some of the toughest African terrain.For the 3rd year running, the competition is driven by the Volkswagen Amarok as the official event vehicle and is planned and managed by racing legend, Sarel van der Merwe. The competition is split into two phases – an elimination round and a final round. The elimination round of the competition is held at a different venue in South Africa each year, thereafter the Top 20 teams battle it out in the final round of the competition. This year’s elimination rounds were held at the spectacular Kondowe Nature Reserve near Tzaneen in Limpopo province.

20 21 Spiced salmon tower on greens. Visit vw.co.za and join facebook.com/VWSA OGILVY CAPE TOWN 58809/E OGILVY

Crush dried chilli and mix with whole black peppercorns. Grate parmesan, add to blended mixture and mould into a cup shape.

Creation through innovation. Entwine fresh watercress into a cup shape as a base for the tower.

Slice salmon fillet and blend with Place slivers of avocado on a teaspoon of olive oil and the watercress base and top chilli-peppercorn mix. off with the salmon cup.

Perfection is hardly ever the result of pure chance – it is created. Like the luxurious Volkswagen CC. Prepared using cutting edge technology like Park Assist, Fatigue Assist and a multifunctional touch screen display, this timelessly styled sophisticated coupé is packed full of innovation. It’s not only a feast for the eyes; it’s the choice of connoisseurs and a class act. Volkswagen CC.

Volkswagen. Driven by Innovation. Masterchef South Africa. Driven by Volkswagen.

Das Auto.

©2013 Shine Limited

Volkswagen CC Range: 2.0 TDI BlueMotion® 125kW, 2.0 TSI DSG® 155kW and 3.6 V6 FSI 4-Motion® DSG® 220kW. Watch MasterChef South Africa on DSTV every Tuesday and Wednesday at 19:30pm.

VW arms full (electric tailgate) TV commercial Screenshot. MAGAZINE DPS.

We have chosen to leverage the Das Auto strategic brand value “Innovation” through the MasterChef sponsorship. Volkswagen 9. MasterChef and MasterChef South Africa go together like Apple Pie and custard, Fish and Chips, Macaroni and Cheese. The sponsorship and partnership of these two Brands is a natural and delicious fit! Volkswagen is proud to be co-sponsoring the wildly successful second season of MasterChef South Africa, which has been on television screens since June 2013! MasterChef is South Africa’s premier television reality show. With an average of 357,435 premium viewers per episode, it has fast become the favourite water cooler conversation topic in office buildings all over South Africa. MasterChef is DSTV’s premier and most watched locally produced reality TV show. MasterChef is the perfect affiliation for Volkswagen. South Africa’s most loved car brand partnering with South Africa’s most loved local TV show. This sponsorship opportunity creates The new season airs Tuesdays and Wednesdays, having started on 11 June, for a total of 14 weeks. It is expected to become one the perfect bridge for ‘People’s Cars’ and ‘Das Auto’. The show celebrates culinary expertise and innovation, just as Volkswagen of the highest ranked shows on M-Net during its on-air period. The MasterChef franchise has inspired food lovers worldwide. celebrates automotive excellence, innovation and premium quality. Watch MasterChef South Africa each week to truly tantalise every one of your senses! Other premium brand sponsors such as Nederburg and Woolworths partner well with the sophistication and quality that the Volkswagen brand emulates.

22 23 The much-anticipated Volkswagen Rally, home event for “The stage wins are a clear indication that we have the pace, the Volkswagen Sasolracing team, proved a challenging the focus now is on tieing those all together to clinch the weekend on the stages. Punctures on day one caused their results the pace should be providing,” says Rowe. share of problems, slowing down the stage times as the team fought for a strong position in the field. Lategan and White competed under Super Rally regulations on the second day after getting stuck after a flying finish on Enzo Kuun and Douglas Judd were strong out the starting day one. The recovery time to get them back on the road gate, claiming the first stage win of the event. In total, over necessitated running in Super Rally. the two days they claimed four of the 13 best stage times on the Volkswagen Rally. Henk Lategan and Barry White The finish line of the Volkswagen Rally saw Kuun and Judd 10. Volkswagen Sasol Racing. claimed two more giving the team nearly half of all the stage claim fifth place, winning three of the final four stages. Their wins available. The Volkswagen Sasol Racing teams are moving from strength to strength during the 2013 Rally Championship season. The teammates, Hergen Fekken and Pierre Arries, were hot on importance of racing performance and success is the continued pursuit of reliability under the toughest conditions and the their heels to finish in sixth place overall. cascading of these technologies down to the end user, ensuring continued leadership in the premium volume segments. “It has been a tough weekend for the team,” says Mike Rowe, head of Volkswagen Motorsport. “We didn’t achieve the For defending S2000 Challenge champions Gugu Zulu and results we were aiming for, but made very good use of the Carl Peskin, the event saw them forced into retirement for opportunity to do some extended testing with Henk and Barry the first time in their last 11 outings. Mechanical problems competing in Super Rally on Saturday.” sidelined them with just four stages to go.

24 25 Q: Describe the level of service you have received from your Fleet Service Representative thus far? A: I was introduced to the mayhem of Fleet on employment with Würth. The first year was a very daunting experience. Nadia assisted me with vehicle orders, logistics, etc. Not once was it required to request updates or confront her regarding wrong deliveries/orders. Her organisational skills are exceptional. Should we have received a ‘Friday’ vehicle, which has happened on the odd occasion, she automatically stands up to the challenge, no questions asked, and handles the situation with proficiency and professionalism. Her customer service is impeccable. Nadia plays a large role in the initial sale of her vehicles, in today’s 11. Würth Customer Profile business world it is seldom that good, longstanding relationships are built and maintained between supplier and client. Volkswagen Corporate Sales approached Würth South Africa, one of our oldest and most loyal fleet customers, to get insight into the ‘what‘ and the ‘why’ decisions that placed them firmly in a fleet of Volkswagens. Q: Have you had any problems with your Fleet, and if so, how was the problem resolved? A: As mentioned above, we have had our ‘Friday’ vehicles. One Jetta in particular, BT03VTGP. The vehicle had various faults, This is what John Anderson, Managing Director of Würth South Africa, had to say: including electrical, which took a rather substantial time to finalise. After much liaison between all pertaining parties, the vehicle was generously absorbed by VW and my Manager was offered a replacement replica. Q: Who is your Fleet Service Representative? A: Nadia Bornman: VW Klerksdorp. Q: What are the most important criteria you consider when selecting a Fleet vehicle? Q: How long has Volkswagen been a part of your Fleet? A: Although cost effectiveness has become the current puppet master in the South African economy, quality still plays a vital role A: VW was introduced approximately 10 years ago. in the long run. I insist on a vehicle that is safe, reliable and enjoyed by my sales force. It is their ‘office’ away from the office and should be as comfortable as possible. Our sales force is the life blood of the company and should be given the perfect Q: Which model/s make up the Volkswagen component of your Fleet? tools to build their bridges. A: For the past 5 years the Polo 1.6 Comfortline dominated the majority share of the fleet. Q: What were the benefits to you of this/these model/s? Q: How has your Fleet Service Representative assisted in providing solutions to your fleet business needs? A: The vehicle is perfectly spec’d for our requirements at a competitive price and the residuals were excellent. A: At one stage we were introducing a different brand into the fleet which made her quite nervous. Instead of trying to find fault with the competition she continuously endeavoured to find more modern, practical solutions. Q: Why did you choose Volkswagen products as an addition to your Fleet (as opposed to our competition)? A: Q: Which Volkswagen model are you most excited to experience and include in your fleet? • VW is definitely reliable therefore decreasing down time regarding repairs. A: I am very excited to announce the re-fleet of Würth South Africa. After careful consideration and many calculations we have • Repairs/general maintenance on the whole are completed timeously. • After sales service/support excellent. decided to embrace the new 1.2 Polo BlueMotion. This vehicle promises to decrease fuel consumption and lessen our carbon footprint, an issue that all citizens should become more aware of. • Overall a brilliant brand.

26 27 12. Biggest ever Touareg Fleet Deal 13. Conclusion

The Volkswagen Fleet Department is delighted to announce the biggest ever Touareg Fleet Deal with one of our biggest partners, Avis Fleet Services. The Executive Directors and CEO of Avis Fleet Services made a decision that all of their Executives With so much to look forward to – new, innovative and refreshing products, The MasterChef partnership and the aspirational would drive the V6 Bluemotion Touareg. They are ecstatic with the vehicles and we are delighted that they chose the extremely Amarok Auto – the Volkswagen South Africa Fleet Sales Department is excited about the second half of the year. Building upon luxurious and capable Touareg as their vehicle of choice. the existing cherished relationships and interacting with all our loyal clients regarding the innovation that surrounds our Brand, one can say there is much to look forward to. We thank you for your patronage and look forward to finishing the year as strongly as we started it. All the best for the remainder of 2013! Volkswagen Fleet Department

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