InDesigners:

Sesame Workshop When learning is fun, kids (and grown-ups) want to photos are retouched and collaged in Photoshop and Designers: Nancy Stevenson learn! That’s one of the driving forces behind Sesame then the final artwork (title, text, bar codes, logos, and Mark M. Magner Workshop, a non-profit educational organization other art) is pieced together in InDesign. Laurie Murphy devoted to making a meaningful difference in the “In the home video business, people are constantly Carol Anne Ryce-Paul lives of children worldwide. Founded 40 years ago making changes,” Magner says. “So it’s crucial that you Betsy Loredo as the Children’s Television Workshop, the Sesame create your files in such a way that you can change Beth Sharkey Workshop reaches children in more than 140 countries them a hundred times.” With that goal, he points to Contact: www.sesameworkshop.org through all forms of media, including television, books, the ability to import native, layered Photoshop and magazines, home video, and the Internet. Illustrator files as his favorite InDesign feature. As U.S. President Barack Obama recently noted, Similarly, he loves the ability to make Smart Objects —the television show that started in Photoshop. “Illustrator handles type better than it all—has “managed to remain at once relevant in InDesign, so the title treatment is often done there. changing times, and timeless in the values that it Then I copy the whole thing and paste it into Photoshop instills in our children.” as a smart object. In Photoshop I can apply bevel and The Sesame Workshop, based in , began emboss or other filters. Smart objects are fantastic—I using Adobe InDesign a few years ago, after many design this for something small, but it might end up years of using QuarkXPress. InDesign is now used to being huge, like on posters or billboards.” lay out magazines, books, brochures, event signage, Laurie Murphy is a freelance designer who works and packaging for products such as DVDs. on Sesame Workshops’ outreach magazines, such as At the core of all of Sesame’s publishing are the (produced in 7 different languages). While Sesame Street Muppets, including classic characters some magazine work is still done in QuarkXPress (due such as , , and , as well as those to their frequent need to repurpose legacy layouts), seen typically only in versions of the show created Laurie says, “I love InDesign!” and counts the Layers outside the United States, such as Boombah (in ’s panel as her favorite feature. Comparing the two show ) and Putri (in Indonesia’s Jalan programs, she says of InDesign: “It’s just so intuitive. Sesama). These characters—who teach healthy habits Quark is so rigid. There aren’t as many options to do and an appreciation for diversity—come alive on things. The layering, the importing of files… it’s just pages laid out in InDesign. night and day.” Mark Magner, a design director who oversees much of the DVD packaging at Sesame, noted that concepts are often originally story-boarded by an illustrator. David Blatner is the Editorial Director of InDesign Magazine and the After rounds of reviews and the photo shoot, the co-host of InDesignSecrets.com.

47 MAGAZINE 30 June | July 2009 InDesigners: Sesame Workshop

8 91264 00154 0

Follow Abby and Elmo down the rabbit hole in this enchanting re-imagining of Alice’s Adventures in Wonderland. Elmo the Rabbit is late, late, late and has rushed away with Abby’s wand in his back pocket. Abby must follow Elmo into Wonderland to get it back. Will the Abby and Elmo read a classic fairy tale Counterpillar or Rose-ita the Rose help her? Can she turn to Grover the Mad Hatter or Cheshire Cookie Cat for sound advice? Join Abby, Elmo, and more Sesame Street friends in this whimsical adventure that’s fun for the whole family!

Abby falls down the rabbit hole

Abby meets Rose-ita and the Counterpillar The photographs, titles, text, and other artwork for these Sesame Workshop video

GeniusProducts.com products are designed by Mark Magner and

Language: English STANDARD VERSION Presented in a Format Preserving the Aspect Main Program 41 Mins. Ratio of its Original Television Exhibition laid out based on an underlying line art Sesame Workshop®, Sesame Street® and associated characters, trademarks and design elements are owned and licensed by Sesame Workshop. ©2008 Sesame Workshop. Muppets™ is a trademark of Muppets Studio, LLC. For non-commercial private exhibition in homes only. Any public performance, other use or copying is strictly prohibited. All Rights Under Copyright Reserved. Distributed by Genius Entertainment®, a registered trademark of Genius Products, LLC. WARNING: For SS00154 sale or rental for private use in the USA and Canada only. Federal law provides severe civil and criminal penalties for the unauthorized SS00154WRP1 FULL SCREEN reproduction, distribution or exhibition of copyrighted motion pictures or video discs. Dolby and the double-D symbol All-New Magical template created in Illustrator. are trademarks of Dolby Laboratories Licensing Corporation. If you believe this disc has a manufacturing defect, please call our Quality Management Department at 1-800-792-2901. Sesame Street Adventure!

DIGIPAK - 6 PANEL 1 DIGI-TRAY 1 POZZOLI TRAY 1 POCKET A0216.01 FLAT: 15.547" x 22.75" FINISHED: 5.438" x 0.594" x 7.375" 07/12/06

1/8" BLEED ZONE

1/16" SAFETY ZONE

PRINT/TEXT ZONES

8 91264 00155 7 7.359" 6.5" There’s a miracle on Sesame Street in this special holiday tale. Elmo, , and their new friend Stiller the Elf (voice of Ben Stiller) are going to count down to Christmas

with the Christmas Counter- POZZOLI

Downer. But all the counting boxes DIGI-TRAY

have gone missing and Christmas may never 15.547" BACK FRONT come again!

Can Elmo, Abby and Stiller the Elf save Christmas? With the help of very special guests Sheryl Crow, Jamie Foxx, Anne Hathaway, Jennifer Hudson, Alicia Keys, Brad Paisley, Ty Pennington, Steve Schirripa, Tony Sirico, and Kevin James (as Santa Claus), Elmo and friends will learn to believe in 7.375" Christmas miracles. 5.609"

Sesame Street Season 8 Cast (Left) Seated in the front row from left: Luis () and Maria (Sonia Manzano) with their friend Ruby, David (Northern Calloway) and Linda (Linda Bove). Second row from left: Bob (Bob McGrath), and Ernie, , Susan (), Count von Count, Rodeo Rosie, Prairie Dawn and . Standing at rear: Mr. Hooper GeniusProducts.com (Will Lee), Fred the Wonder Horse, Olivia (Alaina Reed), Grover, Gordon (Roscoe Orman), Biff and Big Bird. STANDARD VERSION Presented in a Format Preserving the Aspect Language: English Main Program 44 Mins. SS00118DIGI1 SS00118 Ratio of its Original Television Exhibition

Sesame Workshop®, Sesame Street® and associated characters, trademarks and design elements are owned and licensed by Sesame Workshop. ©2008 Sesame

Workshop. All Rights Reserved. Package Design ©2008 Sesame Workshop. Muppets™ is a trademark of Muppets Studio, LLC. For non-commercial private exhibition 0.813" in homes only. Any public performance, other use or copying is strictly prohibited. All Rights Under Copyright Reserved. Distributed by Genius Entertainment®, a SS00155 registered trademark of Genius Products, LLC. WARNING: For sale or rental for private use in the USA and Canada only. Federal law provides SS00155WRP1 FULL SCREEN severe civil and criminal penalties for the unauthorized reproduction, distribution or exhibition of copyrighted motion pictures or video discs. Dolby and the double-D symbol are trademarks of Dolby Laboratories Licensing Corporation. If you believe this disc Can Elmo and Abby Save Christmas? 0.5" 0.594" has a manufacturing defect, please call our Quality Management Department at 1-800-792-2901. 5.406" 5.438" 5.438" 5.375"

22.75"

48 MAGAZINE 30 June | July 2009 InDesigners: Sesame Workshop Major funding provided by: provided funding Major Additional support from: support Additional and the National Natural Science Foundation of China. of Foundation Science Natural National the and Technology and Science for Association China Foundation, Spencer W.L.S. April 21, 2009 A creation of: creation A Beijing Planetarium and Liberty Science Center. Science Liberty and Planetarium Beijing Planetarium, Adler Workshop, Sesame A stellar event you won’t want to miss! to want won’t you event A stellar Invited You’re See You There!

TM and © 2009 Sesame Workshop. All Rights Reserved Left: An invitation to a screening of the Sesame Sesame Workshop produces many events, including fund raising functions, Street Planetarium Experience in Washington, all around the world. These pieces were designed by Carol-Anne Ryce-Paul D.C., featuring Sesame Street China’s Hu Hu Zhu, and produced by Sesame Workshop’s Creative Services department. Big Bird, and Elmo.

Left: A large-format 10'×5' (3m × 1.52m) event wall sign for the MIP Trade Show, showing Abby Cadabby and other characters from Sesame Street, , and Pinky Dinky Doo.

49 MAGAZINE 30 June | July 2009 InDesigners: Sesame Workshop

Fairy Tales and nursery rhymes are repeatedly skewered on the show, like Humpty Dumpty here Goofs (season 38) Bob gets the yucky treatment in the “Queer Eye for the Straight Guy” and Spoofs spoof “Grouchy Eye for the Nice Guy,” seen in season 36

arodies--of fairy tales, game shows, musicals, or any pop culture icon--are

staples on Sesame Street and have been since the earliest days thanks to Seaosn 38 was an inspired year for directives from and to pull in parents parody mayhem. In a series of “Dinner asp co-viewers. They often require “builds” of both sets and new Muppets, plus a Theatre” spoofs, musicals like Hair and Annie Get Your Gun became “Pear” and lot of puppeteers to embody those newly hatched characters. Principal puppeteers “Annie Get Your Gumbo.” Oscar imperson- making magic making magic making magic making usually take on the major roles, but these segments provide a venue for new pup- ated Donald Trump. And guest star peteers to sharpen their skills, shine and, hopefully, explode out from the ranks. Shirley Jones, as the straight man in the crowd, brought ineffable comic timing to her homage to Mother Goose.

Sesame Workshop is producing a 40th celebration book, to be published by Black Dog & Leventhal on Nov. 10, 2009—the anniversary of the show’s debut. The book offers an unprecedented

behind-the-scenes look at Sesame Street’s history, characters, and We wanted to find out how many children creators. Note that the book’s title actually prints on the back cover. we had. But we were just too busy.

Written by Louise Gikow and designed by Andy Taray/Ohio Boy —Jon

Design, with art direction by Colleen Pidel. That’s one, two, three, four, five, six highly energetic children...

—Count Von Count

The Count counsels (and counts for) harried parents in a season 40 satire, called “Jon and Kate Plus 8” after the popular cable series of the same Louise Gikow name (and also as a nod to former head wrter ) FOREWORD BY JOAN GANZ COONEY 150 SESAME STREET: A CELEBRATION bert & ernie bert & ernie bert & ernie

There are certainly elements of our own personalities in . We know each other’s timing and Bert is a very boring facet of myself. we play off each other very well I mean, I can be very boring. and that’s what a good comedy You can be very boring. team does. Everyone in the world can be boring.

— —

A few classic segments between the perpetually sleepy Bert and his insomniac roommate

sEgMENT #0001-0286

Ernie: You know it’s just possible that my ol’ buddy Bert here is asleep. For one thing, he is lying down, which he usually does when he is asleep. For another thing, his eyes are closed. Huh. For another In the very beginning, we first built these thing, he’s not answering me when characters and then we were trying to I talk. So ol’ buddy Bert is probably asleep but I will check just to make decide who should do which...I remember 40 years sure. Poke-poke-poke-poke-poke- of life on the street trying Bert and Frank tried Ernie for a poke-poke. Note how I can poke while, and then we settled on the present ol buddy in the stomach and he A behind-the-scenes Look At arrangement. I can’t imagine doing Bert doesn’t complain. .Now when ol buddy Bert is awake and I poke the peopLe, puppets, sonGs, now, because Bert has become so much him in the stomach, he complains. scripts, And show of a part of Frank. Hmmm. Oh lookee here. Note how floppy and soggy-like ol buddy —jim henSon Bert’s arm is. Yeah. When ol buddy Bert is awake he’s not floppy and soggy-like so I am quite certain that ol buddy Bert is very definitely asleep. On the other hand…. Question: NOW his eyes are open! My ol’ buddy bert’s eyes are usually open Are Bert only when he is awake, so he’s and Ernie probably awake but I will check gay? just to make sure. Poke. Poke-poke-poke-poke-poke-poke. Answer: “They are not gay, they are not straight, they are puppets,” says Bert: Now cut that out! Sesame Workshop president and Ernie: See, I was right. He’s awake. CEO Gray Knell. “They don’t exist below the waist.”

It’s Not Easy BEIN’ GrEEN 39

50 MAGAZINE 30 June | July 2009 InDesigners: Sesame Workshop

Below: Materials for Sesame Workshop’s 40th Below: verything Sesame Workshop creates is an elegant combination of education Anniversary Gala were designed by Robin and playfulness. For example, even the annual report, designed by Beth May, includes Rosenthal, who says, “I love being able to cut and aspects of serious work and fun—as a muppet character called “” appears on a paste vector files directly from Adobe Illustrator. page of accounting. Both the Sesame Street logo and the ‘40 years’ logo  May notes, “After being a Quark user for 13+ years, I officially made the switch to had been created in Illustrator and I was able to cut InDesign in 2007. I really love InDesign’s seamlessness with Illustrator and Photoshop and paste them into my InDesign file and work with and I appreciate the time I save with its preflight features and automatic file updating.” them easily.”

Sesame Street bridges divides in India, increasing the odds that all children have access to preschool education and the enduring benefits early learning brings.

Children with greater exposure to Galli Galli Sim Sim on television show greater improvement in literacy and math relative to those with less or no exposure. This impact is particularly pronounced Consolidated Statement of Activities For the year ended June 30, 2008 (000’s omitted) Consolidated Statement of Cash Flows For the year ended June 30, 2008 (000’s omitted) among the youngest children and those from

economically disadvantaged backgrounds.1

2008 2007 2008 2007 taking it to the stReets Revenues one in six Cash floWs fRoM opeRating aCtivities Central to Galli Galli Sim Program Support $ 40,474 $ 33,554 (Decrease) Increase in Net Assets $ (6,061) $ 27,251 Sim is an extensive outreach Distribution Fees and Royalties 52,716 43,332 Adjustments to Reconcile Increase in Net Assets to lives in india program to serve under- Product Licensing 52,036 52,349 Net Cash Provided by Operating Activities the potential foR positive resourced and low-literacy Total Revenues 145,226 129,235 Depreciation and Amortization of Property and Equipment 2,088 2,099 Change is enoRMous populations. Run by the expenses Amortization of Intangible Assets 6,945 6,944 nonprofit subsidiary Sesame Amortization of Debt Issuance Costs 171 171 In addition to helping children develop literacy and program expenses Workshop India, Galli Galli Amortization of Other Assets 370 369 Education, Research and Outreach 9,821 9,396 math skills, India’s local version of Sesame Street, Sim Sim is literally taking Amortization of Programs in Process 25,177 22,853 Content Distribution 40,126 35,572 the series to the streets, Decrease in Deferred Rent Payable (785) (386) Galli Galli Sim Sim, pays special attention to Production and Development 39,066 28,885 Change in Provision for Uncollectible Receivables 1,010 1,922 building bridges between children, outfitting vegetable carts Global Product Licensing 10,113 9,409 Decrease (Increase) in Net Unrealized Appreciation on Investments 12,919 (6,751) with TVs and DVD players to Global Project Management 6,183 6,078 bridges that span geography, (Gain) on Sale of Investments (2,314) (14,880) reach children without access Public Awareness 4,140 3,362 religion, social standing, Provision for Inventory Obsolesence 283 (338) to preschool education in Amortization Expense 6,945 6,945 Increase in Receivables (14,584) (3,551) language, gender, and urban slums and remote Total Program Expenses 116,394 99,647 (Increase) in Inventories (329) (164) ability. This is particularly rural areas. Galli Galli Sim support expenses (Increase) in Programs in Process (27,741) (21,864) important in a nation as Sim is also being used in (Increase) in Other Assets (730) (111) Fundraising 6,139 6,644 347 “balwaadis” (preschool Increase in Accounts Payable and Accrued Expenses 6,587 85 complex and diverse as India. General and Administrative 18,850 17,829 child-care centers) to help Total Support Expenses 24,989 24,473 Increase (Decrease) in Program and Product License Revenues 3,919 (2,606) The challenges are great, but even the most marginalized Total Expenses 141,383 124,120 Net Cash Provided by Operating Activities 6,925 11,043 the numbers alone – one out of children learn.

Cash floWs fRoM investing aCtivities six children in the world lives in Operating Income (Loss) 3,843 5,115 India – make the potential for Galli Galli Sim Sim is Net Investment Income (9,270) 22,721 Additions to Property and Equipment (4,720) (2,249) Purchases of Marketable Securities (26,692) (73,087) positive change enormous. present in child-care Interest Expense (269) (308) Proceeds From the Sale of Investments 19,831 66,871 centers where 95 percent Provision for Income Taxes (365) (277) of children are from Net Cash Provided by Investing Activities (11,581) (8,465) lower socioeconomic Increase (Decrease) in Net Assets $ (6,061) $ 27,251 strata and have limited Net (Decrease) Increase in Cash and Short-Term Investments (4,656) 2,578 Mobile community screenings of Galli Galli Sim Sim access to educational reach one out of three caregivers and two out of 3 Cash and Short-Term Investments, Beginning of Period 18,394 15,816 2 of out 3 materials at home. Cash and Short-Term Investments, End of Period $ 13,738 $ 18,394 children three preschool children in targeted slums. 2

1) GFK Mode, Galli Galli Sim Sim Mobile Viewing Reach Report, Waves 1 and 2, unpublished manuscript, internal research report submitted to Sesame Workshop India, 2007. 2) PrismWorld, Galli Galli Sim Sim Longitudinal Educational Impact Survey, Wave 1 Report, unpublished manuscript submitted to Sesame Workshop India, 2008. 3) GyanVriksh Technologies, Midline Report of the Naturalistic Study on Educational Impact of Galli Galli Sim Sim, submitted to Sesame Workshop, 2008.

46 Sesame Workshop 2008 Annual Report Sesame Workshop 2008 Annual Report 47

51 MAGAZINE 30 June | July 2009 InDesigners: Sesame Workshop

4 5 bkdg.r /electriccompany pbskidsgo.org Bird on the STREET The reporters of NewsBeak are always on the job. They hunt and peck until they get their story, and they The Electric Company Magazine is produced by Sesame Workshop never get their feathers ruffled! This week, the poultry pollsters visited as an educational resource for children 6 to 9 years old. It captures at The Electric Company neighborhood. FIND OUT MORE the frenetic, fun feeling of the television show, while offering Wherever they went, they asked of the STORY everybody one simple question: pbskidsgo.org/electriccompany educational games and articles. Design by Plus; illustrations by Jesse “What was the most Hamm, Dario Brizuela, and Plus. embarrassing thing that ever happened to you?”

14 “Me? I am one dude who never “That would have to be15 the day I “I guess I’m a bit of a klutz. “My worst moment? How about gets rattled. Well, almost never. was frozen solid by one of So there are some things I when I was turned into a lizard? bkdg.r /electriccompany pbskidsgo.org There was that one time Manny Spamboni Manny’s crazy gadgets. One second I would like to forget. Like that time at Well, I was only half a lizard, but what pulled off a sneak attack on my sneakers. was dribbling a basketball and the next The Electric Diner. I slipped on a menu. a mess. Those scales were so dry and Lights, It was like my left foot and right foot were I was as still as a statue. Suddenly my I landed face fi rst in an ice cream itchy. Take it from me. It is defi nitely not enemies. I was stumbling and fumbling head was a landing pad for every sundae. It was very embarrassing, but easy being green!” like, well, kind of like Lisa. No offense pigeon in the neighborhood. Now that kind of tasty, too!” TWIGGY Lisa, okay?” was defi nitely awkward!” -Lisa, puzzle master -Jessica, sentence sleuth Camera, Where is our second contestant? Right in front -Hector, problem solver -Keith, word whiz of you! Twiggy is famous for her impression of an ordinary stick. Those six smaller “twigs” are her legs. Stick insects live on bushes where they stand as still as…well, as a stick. Other animals leave Twiggy alone, because they don’t BEETLESIt’s time for Top Bug, where thousands of six-legged contestants see her. Wow! audition to be elected America’s favorite insect. Read about these three contestants and decide which one you are buggy about. Then cast your vote. ANTZ and JAWS FRANTZ Our fi rst contestant is already a star. Jaws Our fi nal pair of contestants are Antz and Frantz. appears in this episode of The Electric Company. These leafcutter ants are super strong. This stag beetle looks like he has two They cut chunks of leaves and carry them back to the large horns. But those are his jaw. Those nest. Leafcutter ants can carry things that weigh 10 choppers are nearly as long as his whole body. times more than they do. That is like a person carrying a horse! Now that’s truly Way to go, boys! stag-gering! JAWS

TWIGGY at FIND OUT MORE of the STORY ANTZ and FRANTZ pbskidsgo.org/electriccompany VOTETOP for BUG:

52 MAGAZINE 30 June | July 2009