Student Publications Media Kit
Western Kentucky University Spring 2021 Enrolled 18,183 Students Average age of 77% 23% 21 undergraduates In-State Out-of-State Average age of graduate students 27% from Warren or neighboring counties 32
Nearly $67,402 61% Female 3,000 average salary for faculty and staff full-time faculty 39% Male
Data obtained from the 2020 WKU Fact Book and the 2018-2019 AAUP Faculty Compensation Survey.
Student Publications Contact us WKU Student Publications is home to the College Heights Will Hoagland Brian Kehne Herald, Talisman and Cherry Creative. We provide our Advertising Adviser Advertising Manager audiences with engaging, informative content and offer a 270-745-6285 270-745-6284 variety of ways to reach students, faculty, staff and alumni [email protected] [email protected] through advertising in print, online, out-of-home and special events. Sam Oldenburg Emma Spainhoward The Herald boasts a strong weekly readership both in Cherry Creative Adviser Cherry Creative Director print and online and 18 Pacemaker Awards, the highest honor in collegiate journalism. As one of the most 270-745-3055 270-745-6287 nationally honored student-run news organizations since [email protected] [email protected] 1925, the Herald can help you connect with consumers daily online at WKUHerald.com and weekly in print. Chuck Clark Ashlyn Crawford The Talisman publishes an eclectic mix of life and culture Student Publications Director Art Director content on WKUTalisman.com, serving its loyal readers 270-745-4206 270-745-6287 with event coverage, profile stories and in-depth features [email protected] [email protected] showing life on the Hill and in Bowling Green. Started as WKU’s yearbook in 1924, the Talisman has earned 21 Billing Office Pacemaker Awards over its illustrious history. 1906 College Heights Blvd. #11084 Cherry Creative is a group of skilled storytellers who will Bowling Green, KY 42101 help you connect with the WKU community by working with you to create sponsored content published in our 270-745-2653 specialty publications or through the Herald or Talisman. Cherry Creative received the inaugural Innovation General Advertising Questions Pacemaker in 2020. [email protected]
1 Online Advertising WKUHerald.com is the place to get seen by WKU The College Heights Herald is the go-to publication to know all the students, faculty, staff and alumni. Averaging happenings in and around WKU. Not only is the coverage from the more than 120,000 pageviews per month during Herald important, it’s relevant and interesting. As an advertiser your the academic year, the website is the perfect message will be well seen by our thousands of viewers and readers. way to connect to the campus community and beyond. The go-to source for need-to-know information, WKUHerald.com provides breaking WKUHERALD news, in-depth features and other unique content to an ideal audience for your business.
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5 The Talisman is an online magazine dedicated to high-quality journalism, stunning photography and fun, quirky content that is relevant to the WKU community. WKUTalisman.com has a voice of its own. The site publishes fresh news, culture and lifestyle content daily. Loyal readers turn to the Talisman for event coverage, profile stories and in-depth features.
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6 Cherry Creative
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WKU Graduate Gallery The graduate gallery is a website to celebrate WKU’s graduating class each semester. Parents purchase gallery pages with a special message and photos from throughout their child’s life to congratulate them on their graduation, with client ads interspersed throughout the site. Check with your advertising consultant for current options and rates.
7 A2
SPONSORED CONTENT TUESDAY, APRIL 30, 2018 WESTERN KENTUCKY UNIVERSITY Last call to see Kentucky Museum exhibit
SPONSORED BY INFORMATION SYSTEMS DEPARTMENT A Culture Carried: Bosnians in Bowling Green
Story by Hayley Robb Cherry Creative
Large dark green trucks transported Senida Husić and her family from the United Nations safe zone in Potočari, Brent Björkman (left), director of the Kentucky Museum and Kentucky a village in the Srebrenica Folklife Program, and Denis Hodžić, a municipality in Bosnia, to the Bosnian-American graduate student next safest town of Tuzla in at WKU, collaborated closely to create an oral storytelling project 1993. and exhibition. The two began Husić could hear the working on the exhibit in 2015. “It is screams and gunfi so multifaceted. This exhibit is just a small glimpse of what it is like to be background. And just re as in they the a Bosnian American. Refugee is not were about to depart, Husić’s our full story,” Hodžić said. (Photos by grandfather was separated Hayley Watson • Cherry Creative) from the family. The Serbian forces said he had to be transported by a different vehicle. That was the last time the Husić family saw their grandfather. Dead bodies lined the side of the road as they traveled. histories with community Individuals captured by collaborators, which is a Serbian forces kneeled in central method folklorists open fi elds with their hands use. The Folklife Program around their backs. This conserves these stories by is what defi Denis Hodžić looks at a photo of placing them in special childhood until thened age Husić’s of 12 himself and his mother, Sadeta, collections for researchers, which is displayed along other when her family fi family members and Bosnian photos from his family at the in Bowling Green innally 1998. settled Kentucky Museum exhibit. Hodžić Americans to experience The war in Bosnia and and his mother fl years later. confl ict of the war ed but Bosnia were due not to able Herzegovina lasted from 1992 to bring many of their belongings to 1995. Over 8,000 men and “I want to create with them, said Hodžić. “What can to the ones you’ve already understanding for people children were you take with you when you have — cultural understanding to fl taken,” Wells said. “It really buried in mass graves.murdered and ee so quickly ... so she took her for people is what’s really pictures. Everything else material can interpret you can replace, but you can’t just expands on the concepts you’ve It’s estimated that Bowling important to me,” Björkman data in so many Green is home to more than replace your memories,” Hodžić said. opportunities it offers students already learned about and talked said. different ways,” Kessinger 6,000 Bosnians, according to CERTIFYINGthrough SUCCESS improved communication about. It gives you the chance to the Kentucky Museum and The second part of the Data exists everywhere in the said. “It’s not just a black and white Kentucky Folklife Program’s and widespread careers. apply those in real scenarios.” cate stands Kentucky Folklife Program. orld, from refrigerators to watches. type of thing.” mission is to “present” graduate career, it didn’t w “With the applied data analytics, Wells said the certifi Folklorists at WKU have its research back to the matter,” Hodžić said. “This The ability to decipher that data is Kessinger said her favorite part collected and shared personal Bowling Green community we’re trying to use a couple of our cate has been the out on resumes and turns into a collaborators it work with to is something that is really about the certifi stories from Kentucky members walk 8,372 steps to called “data analytics” and is a skill validate what is important to central to my heart.” life we moved around so data analytics courses along with great talking point, so much so that communities for over 100 commemorate each life lost that students can learn at WKU. real-world knowledge she has gained. them and to share it further much,” Husić said. “I didn’t SPONSOREDsome CONTENT of our elective courses so that she has even been asked about it in years. The Kentucky Folklife The exhibit opens up in the massacre. The exhibit The Information Systems “You can think of data as the new with the greater Bowling to a maroon wall holding have a proper home. I didn’t Program’s collaborative also features foodways uniting students have a better understanding interviews. Green community, Björkman the decorated slippers a have proper friends and then Department of the Gordon Ford oil,” Blankenship said. “If you have Bosnian Oral History the culture like ćevapi, a of how they might take data that’s in “When you go to graduate, said. Bosnian woman may wear in school to go to. It was just like a this data, then you can mine this data Project and exhibit, “A Bosnian College of Business offers courses Hodžić and Björkman’s her household, a complete smoked continuous state of chaos, and one area and relate it to another to you’re going to work for a business,” Culture Carried: Bosnians drink like ćejf thatsausage is shared and in data analytics that can contribute for information, for knowledge, and relationship was what spurred set used for ćejf, a form of then when I moved to Bowling make decisions,” Blankenship said. Blankenship said. “So anything that in Bowling Green,” have by the families. Traditional credits towards majors, minors cate. or an do things people hadn’t considered the creation of the project. coffee central to Bosnian Green; we got a home.” A common misconception about business is doing – having more been instrumental to sharing dress decorated with deep, PIZZA cate is that Hodžić got involved with the heritage, and a Srebrenica Although she doesn’t before.” the diverse stories of those applied data analytics certifi Kentucky Folklife Program vibrant colors and the tangible In 2012, Brad Niemeierthe datawas entering analytics his seniorDREAMS certifi knowledge about how to analyze the who now call Southcentral crochet fl intend to move back to her The 18-hour applied data analytics Students who can understand and and the Kentucky Museum ower honoring those praying devices used by the year at Purdue University.it only Majoring consists in hospitality of math classes. data and present it and communicate Kentucky “home.” who died in the Srebrenica birth country, she said she cate became available to WKU With Cassidy’s guidance and encouragement three dominant religions in certifi and tourism management with a certificate in decipher data have an enormous Massacre on July 11, 1995. never intends to turn her back Although math plays froma role his then-girlfriendin data and now wife, Katie, the results of that data is going to On Friday May 3rd, Bosnia are also represented. students in fall 2016. The sixentrepreneurship, required cate he had dreams to someday competitive edge ofin the the month” workplace, idea community members will on the country that made her analytics, there is moreNiemeier to it. set out to make his dream a reality. He make you more marketable than “I wouldn’t be the person I am today if it wasn’t forThe Bosnia. fi nal portion And of the I classes to obtain the startcertifi his own business. Blankenship said.to feature a new, have a chance to join the who she is today. Brandenburg seniorsaid his wife sharedOlivia a quote she found online someone that hasn’t been exposed to wouldn’t be the individual I am today without the experiences, as A walk-on defensive tackle for Purdue’s Falmouth seniorcreative Kaylinpizza each Wells WKU folklorists and Kentucky “I wouldn’t be the person involve statistics, spreadsheets and from Ellen Johnson Sirleaf, Liberia’s first female cate to her I am today if it wasn’t for football team, NiemeierKessinger often had his said football she expected cult graphs the month. that.” Museum staff for a fi painful as they are.” business data analytics. Students are president, that pushed himchose forward: to “If addyour the certifi Bosnia,” Husić said. “And I buddies over for pizza certifinights. Everyonecate pitchedto be “diffi In 2013, they signed the For more information about the event before the exhibit nal tribute comes dreams don’t scare you, they’re not big enough.” cate visit https:// wouldn’t be the individual I am also required to take twoin $5, electives,and Niemeier would create an array of marketing majorlease because for their she first knew Azzip it down. and complicated information”Niemeier started brainstormingbut how to make data analytics certifi cate.php. today without the experiences, which must be approvedpizzas forby everyone. the This tradition, combined was a skill employersPizza location value. in Evansville, Denis Hodžić, a Bosnian- his restaurant unique. The first way would be it has surprised her in being more the pair’s hometown. On Feb. 5,www.wku.edu/bdan/certifi American graduate student at as painful as they are.” College of Business andwith incorporatehis love of Chipotle’s fast, customizable “If you’re a business student, it’s in August of 2015. Björkman business-driven. the serving style: fast, fresh and personal. WKU, left Germany in 1999 Senida Husić The experiences of these serving style, gave Niemeier an idea for his own 2014, the first location opened its doors. For the and his Kentucky Folklife data in some form. Each customer is able to chooseliterally every aspect two classes that you add on with his mother and settled The fl individuals have aided in pizza restaurant. “It’s honestly a little bit more first three weeks, the restaurant was so popular Program and Department of ow of the exhibit Information Systems Department of their pizza from sauce to finishing toppings in Bowling Green. Hodžić’s stems from individual stories cultural understanding not With the encouragementcreative of Mike thanCassidy, I thought because you it ran out of dough every day. exhibit focuses on the young and watch as an Azzip team member makes it mother had fl of the survivors who later only to the Bowling Green Chair Ray Blankenship onecate of is his andexcitedentrepreneurship the professors, he “We very quickly found out that the idea and Bosnian professionals living in front of them. 1992. ed Bosnia in community but to WKU’s about the certifientered his idea into Purdue’s Burton D. Morgan the concept actually work,” Niemeier said. with one foot in each world. He then recruited friend and chef Bake Bowling Green campus. Business Model Competition. After several The chain expanded over the last four years to “The word ‘Bosnian’ Kollker to invent creative recipes and research is the word that describes Kate Horigan, an assistant | ADULTING rounds of competition, his idea won. He was open six locations across Indiana. The Bowling 04 the freshest ingredients for the soon-to-be American,” Hodžić said. “It’s professor in the folk studies awarded $20,000 to start a business. Green location, which opened in June of 2016, restaurant. Their dough recipe would only take Bosnian American. So, while department and collaborator was the first in another state. Quickly, the vague notion of “someday” two and a half minutes to bake, all of the meat my roots and my heritage in the Kentucky Museum’s became “now.” Evansville senior Olivia Howard has worked roasted in house and vegetable toppings as fresh comes from that country, I am Bosnian exhibit, said she has at the Bowling Green Azzip from the beginning graduate and undergraduate as possible. They also came up with their “pizza an American citizen. This is and has served as manager for about a year. my home.” students come to learn “For me, it kind of feels like a big family,” about ethnography, In an effort to share the Howard said. stories within the Bowling diversity and Islam utilizingcultural Since she is also from Evansville, Howard was Green community, Brent the exhibit. able to see Azzip grow from the beginning into Björkman, director of the “What I do is try to what it is now. She said that she is inspired by Kentucky Museum and understand how people use Niemeier’s ability to start and grow a business Kentucky Folklife Program, led traditional culture and how at such a young age. the creation of a collaborative people use narratives and the “It just kind of makes me feel like anything I oral history project and stories that they tell to recover want to do, I have the ability to do it,” Howard exhibition between the from violence and confl said. Kentucky Folklife Program, disaster,” Horigan said. ict “I and Niemeier said his advice for young Department of Folk Studies and have just been blown away by entrepreneurs is to not be afraid to start small— Anthropology, the Kentucky the strength of this community the first Azzip location was only 1,400 square Museum and the Bosnian and the warmth and got to feet with only one pizza oven, compared to their community in Bowling Green make some new friends and largest store now which is 2,500 square feet called “A Culture Carried: it’s just been a really really awarding and rich learning with two ovens. Niemeier said they knew that Bosnians in Bowling Green.” The construction and the experience.” first store wasn’t going to be the ultimate Azzip Beth and Mark Mittelberg visit the “A Culture Carried: Bosnians in Bowling Green” exhibit on Thursday April 25, 2019. The location, but it helped them test the concept in traditional arts programming couple recently moved to Bowling Green. “Our daughter is a professor at WKU and she said we should check out the The Kentucky Folklife Program’s Oral History Project a smart way. for this exhibit was made exhibit. We’re trying to fi nd places to go when we have visitors,” Beth Mittelberg said. will be one portion of the exhibit He also said it helped that making pizza possible by a National Endowment for the Arts grant. that continues, as well as the started out as a hobby — something he simply Folk Studies and Anthropology new traveling exhibit allowing loved. “Our mission at the colleagues taught Hodžić Kentucky Folklife Program settled in Bowling Green and the Kentucky Folklife Program “Pizza started as a hobby for me,” Niemeier along with a few of his is to document, present and transitions into the larger to educate communities all said. “I loved it and realized I was good at it, so I friends the deep listening “Bosnia is my birth home conserve traditional arts story of refugees in America over Kentucky. turned it into a business.” and interviewing processes but my true home is Bowling and cultural heritage of the carrying these two cultures. The Kentucky Folklife folklorists use, and they began Green,” Husić said. As for the future, Niemeier said he wants to commonwealth,” Björkman After the stories of three Program and Kentucky see Azzip grow into a strong regional brand meeting once a month to plan individual Bosnian refugees, Husić’s family settled in Museum will host the said. Bowling Green in 1998 when that continues to be active in each of its stores’ the fl ow of the exhibit. images of the Srebrenica Bosnian American Heritage The documentation is she was 12 years old. She communities. This would include continuing the “For me, it didn’t really Massacre fl Celebration May 3 from 6 to 8 performed by recording oral oat in, merging has spent the last 20 years in restaurant’s “We Give A’Zip” giveback initiatives, matter where in my life I was with current efforts happening p.m. celebrating the success Bowling Green, which is the in which individual stores hold benefit nights for –– high school, undergraduate, in Bowling Green like the Walk of the exhibit and thanking the Brad Niemeier developed single longest place she has the idea for Azzip Pizza charitable organizations. to Remember event, in which collaborators who helped on lived in her life. while he was a student at “We want to be a part of the community,” he the project with Bosnian food, Purdue University. There “My fi rst 12 years of my music and stories. are now seven locations, said. “We want to give back and support those including a Bowling Green who are supporting us all year long” restaurant that opened in 2016. Submitted Photo 33
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8 Bowling Green Dining Guide View of the Hill a table for Published each summer, View of the Hill is mailed to the VIEW OF THE homes of all incoming WKU freshmen and distributed during Y’ALL welcome back events at the beginning of the fall semester. The magazine highlights what a new student can expect at WKU, including clubs and organizations, university traditions and the local businesses Bowling Green offers. Distribution begins mid-summer. Check with your ad consultant for this 2020-2021 year’s deadlines and design specifications. HILL Sizes & Prices
Steamer Southern Seafood Kitchen is located in downtown Bowling Green
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Big Red Coupon Book Dining Guide Introduce students to your business by pulling them in with Our “A Table for Y’all” dining guide is the comprehensive a coupon in the Big Red Coupon Book. As students descend source for restaurant options in Bowling Green. All on Bowling Green for the start of the school year, you’ll get in establishments serving food in Warren County are listed in front of both new and returning Hilltoppers. This publication the directory, but you’ll want to invest in an advertisement is distributed during the first few weeks of the fall semester. to stand out among the hundreds of options. Check with Check with your ad consultant for this year’s rates, deadlines your ad consultant for this year’s rates, deadlines and design and design specifications. specifications.
WKUApartments.com The premier local search for WKU students looking for housing close to campus, WKUApartments.com allows property managers and apartments to share their property listings. The user-friendly site allows potential renters to search by rooms, price or amenities as they seek out housing near campus.
Complexes, Property Managers Monthly Quarterly Annually $100/month $75/month $50/month
Single Unit House, duplex or sublease $30 - One month online and one print classified
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The advertiser must have an irresponsible drinking and/or the illegal • Student Publications will not knowingly established history of satisfactory use of alcoholic beverages. accept any advertisement that is credit purchases, and the advertiser • All political, “closing” and “going out of defamatory, promotes academic must keep their account current. business” advertising must be prepaid. dishonesty, violates any federal, state or A credit application must be • Student Publications is not responsible local laws or encourages discrimination completed and will be evaluated for factual errors, quality of artwork against any individual or group on the based upon the credit sources listed or grammatical and/or typographical basis of race, sex, sexual orientation, by the advertiser. In most cases, errors in an ad submitted by the gender identity, color, creed, religion, the business office will notify the advertiser. national origin or disability. advertiser the status of the credit • It is the responsibility of the advertiser • Student Publications may make rate application within two weeks. to notify Student Publications of errors changes, with a 30-day notice. If so, you within five business days. may cancel agreement with no penalty. Sponsored posts policy – Student Publications will be • Promotions not listed in the rate card • The College Heights Herald and responsible for errors the first time may be offered. Talisman will each send out no more an ad we create is published. • All rates are non-commissionable, net than three sponsored posts per platform – Allowances will be made only for rates. per day. errors that materially affect the • Mastercard and Visa are accepted. • The client must fill out an insertion order value of the advertisement. • Advertising statements and tearsheets with the list of dates and times they – Non-compliance with this request are mailed at the first of each month. would like their message to be tweeted. leaves full responsibility with the • Accounts not paid within 60 days may • This information must be submitted to advertisers. be submitted for collection and will Student Publications two full business • All advertisements are accepted and be charged a minimum 10% penalty. days in advance. published upon the representation Accounts not paid after 90 days will be • Student Publications will not post that the agency or the advertiser is submitted for collection and assessed a sponsored tweets that encourage authorized to publish the entire contents late fee of up to 30%. irresponsible drinking and/or the illegal and subject matter there in. use of alcoholic beverages. (For example, “All-You-Can-Drink” advertisements.) Design Checklist Preferred Formats: Rejected Formats: Settings Deadline • Packaged Adobe • Microsoft Word • Correct dimensions of For College Heights Herald InDesign • Publisher selected advertisement publication, artwork must • Adobe Illustrator (.ai) • Powerpoint • Print: CMYK color mode be sent to your advertising • Adobe EPS (.eps) • Excel • Web: RGB color mode consultant or the art director • Pages • Print: 300 PPI resolution at [email protected] by • Quark Express • Web: 72 PPI resolution noon on Thursdays. For other Other Accepted Formats*: • All fonts outlined publications, see deadline • PDF • All images embedded charts for specific dates. • JPEG Artwork sent after deadline for • PNG (online only) *Size and setting must be correct for publication. We are not able to adjust print publications is at risk for • GIF (online only) settings from these formats. not running, and the client will still be charged. No designer? No problem. Our design staff can create your ad for no additional charge.
10 Contract Packages Contract packages offer a discounted rate Package 1 Package 3 Package 5 for all of our products when you commit to $1,000 - 5% discount $3,000 - 15% discount $8,000 - 25% discount advertising throughout the academic year. All and no additional contracts can include print, online, newsletters, Package 2 Package 4 sponsored content, special sections, kiosks, charges for color $2,000 - 10% discount $4,000 - 20% discount events and social media. View of the Hill is excluded from package rates, except for package 5. The WKU Housing Fair receives a 10% discount as part of package 5 and no discount with other packages.
Publication Calendar January 2021 Spring 2021 S M T W T F S 1 2 28 Herald print publication dates* 3 4 5 6 7 8 9 28 Special publications* 10 11 12 13 14 15 16 17 18 19 20 21 22 23 28 No classes 24 25 26 27 28 29 30 31 Special Publications February 2021 Housing Guide: March 2 S M T W T F S Fashion Guide: March 23 1 2 3 4 5 6 Best of the Hill: April 13 7 8 9 10 11 12 13 Talisman Digital Magazine: April 21 14 15 16 17 18 19 20 WKU Graduate Gallery: April 23 21 22 23 24 25 26 27 Graduation Guide: April 27 28
Special Events March 2021 S M T W T F S Housing Week: March 1-5 1 2 3 4 5 6 Best of the Hill Festival: March 24 7 8 9 10 11 12 13 (Rain date March 31) 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 University Schedule Classes begin: Jan. 19 Final exams: April 26-30 April 2021 Spring 2021/Fall 2020 Graduation: S M T W T F S April 30 & May 1 1 2 3 Spring 2020 Graduation: May 7 & 8 4 5 6 7 8 9 10 *The Herald and special sections 11 12 13 14 15 16 17 will be printed as long as classes 18 19 20 21 22 23 24 are held in-person. 25 26 27 28 29 30