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Student Publications Media Kit Student Publications Media Kit Western Kentucky University Spring 2021 Enrolled 18,183 Students Average age of 77% 23% 21 undergraduates In-State Out-of-State Average age of graduate students 27% from Warren or neighboring counties 32 Nearly $67,402 61% Female 3,000 average salary for faculty and staff full-time faculty 39% Male Data obtained from the 2020 WKU Fact Book and the 2018-2019 AAUP Faculty Compensation Survey. Student Publications Contact us WKU Student Publications is home to the College Heights Will Hoagland Brian Kehne Herald, Talisman and Cherry Creative. We provide our Advertising Adviser Advertising Manager audiences with engaging, informative content and offer a 270-745-6285 270-745-6284 variety of ways to reach students, faculty, staff and alumni [email protected] [email protected] through advertising in print, online, out-of-home and special events. Sam Oldenburg Emma Spainhoward The Herald boasts a strong weekly readership both in Cherry Creative Adviser Cherry Creative Director print and online and 18 Pacemaker Awards, the highest honor in collegiate journalism. As one of the most 270-745-3055 270-745-6287 nationally honored student-run news organizations since [email protected] [email protected] 1925, the Herald can help you connect with consumers daily online at WKUHerald.com and weekly in print. Chuck Clark Ashlyn Crawford The Talisman publishes an eclectic mix of life and culture Student Publications Director Art Director content on WKUTalisman.com, serving its loyal readers 270-745-4206 270-745-6287 with event coverage, profile stories and in-depth features [email protected] [email protected] showing life on the Hill and in Bowling Green. Started as WKU’s yearbook in 1924, the Talisman has earned 21 Billing Office Pacemaker Awards over its illustrious history. 1906 College Heights Blvd. #11084 Cherry Creative is a group of skilled storytellers who will Bowling Green, KY 42101 help you connect with the WKU community by working with you to create sponsored content published in our 270-745-2653 specialty publications or through the Herald or Talisman. Cherry Creative received the inaugural Innovation General Advertising Questions Pacemaker in 2020. [email protected] 1 Online Advertising WKUHerald.com is the place to get seen by WKU The College Heights Herald is the go-to publication to know all the students, faculty, staff and alumni. Averaging happenings in and around WKU. Not only is the coverage from the more than 120,000 pageviews per month during Herald important, it’s relevant and interesting. As an advertiser your the academic year, the website is the perfect message will be well seen by our thousands of viewers and readers. way to connect to the campus community and beyond. The go-to source for need-to-know information, WKUHerald.com provides breaking WKUHERALD news, in-depth features and other unique content to an ideal audience for your business. Positions & Dimensions Page curl: 960px wide by 250px high Slides in from top of the window as page loads Banner: 728px wide by 90px high Positioned at the top or bottom of each page, or the middle of the homepage and section pages Rectangle: 300px wide by 250px high Positioned in the siderail on each page or within the post on story pages Skyscraper: 300px wide by 525px high Positioned in the siderail on each page Marketplace Showcase your social media posts throughout our website in a customized widget placed in a highly visible area. Rates Monthly annual rate $100 Each position serves a rotating set of up to four ads with a new ad served each time a page Month-to-month rate is loaded. You can also purchase an exclusive $200 takeover of a position for a set time period. 1,000 impressions (CPM) 1 day takeover Top banner $11 $50 In-post rectangle $9 $100 Skyscraper $10 $40 Sidebar rectangle $8 $30 Mid-page banner $9 $12 Bottom banner $6 $20 Page curl n/a $100 2 Email Newsletter More than 23,000 subscribers receive a daily email newsletter recapping and condensing the Herald’s top stories. Standard Banner 728px wide by 90px high (responsive to screen size) Placed throughout the body of the email. Up to four available per email. One day 5-9 days 10 or more days $100/day $75/day $50/day Presenting Sponsor 600px wide by 300px high (responsive to screen size) Placed at the top of the email. One available per email. One day 20 or more days $175/day $150/day Sponsored Social Media Posts Have the Herald share your promos on Twitter, Facebook or an Instagram story and grow your audience at $50 per post, or less if bundled. 3 posts 5 posts $135 - $45/each $200 - $40/each 10 posts 20 posts $350 - $35/each $600 - $30/each Herald Business Directory A premium listing presents your information with a customized profile page on the Herald’s website. Upload your own content — including videos, photos, coupons, menus and more. You’ll get in front of our broad audience while also building your search engine optimization for Bowling Green and WKU’s campus via our website. A premium listing can only be purchased in conjunction with other digital or print advertising. Add-on only: $20/month 3 Print Advertising Half Half Quarter Full Horizontal Vertical Horizontal The College Heights Herald is the No. 1 source of 9.5”w x 10”h 9.5”w x 4.6875”h 4.6875”w x 9.5”h 9.5”w x 2.2812”h campus news and the best way to reach the WKU P: $420 P: $220 P: $220 P: $115 market. The print edition is published every Tuesday BC: $440 BC: $235 BC: $235 BC: $130 to the WKU community and handed directly to BL: $460 BL: $250 BL: $250 BL: $150 students by our distribution team. We can get your message out! All rates include full color. For information on sponsored content, see page 8. Quarter Quarter Eighth Eighth Standard Advertisements Vertical Square Horizontal Vertical 2.2812”w x 9.5”h 4.6875”w x 4.6875”h 4.6875”w x 2.2812”h 2.2812”w x 4.6875”h Sizes & Pricing Deadlines P: $115 P: $115 P: $70 P: $70 P - Prepaid Sales BC: $130 BC: $130 BC: $80 BC: $80 BL: $150 BL: $150 BL: $90 BL: $90 BC - Billed Campus Tuesday, 4 p.m. BL - Billed Local Provided Artwork Color + $150.00 Thursday, noon Front Page Sports or Life Photo or Fun Premium Advertisements Banner Banner Banner Bring extra attention to your ad with a premium 9”w x 1.75”h 9”w x 1.75”h 9”w x 1.75”h placement opportunity. Shape ads are also P: $410 P: $200 P: $150 BC: $430 BC: $225 BC: $175 available on inside pages at a 20% charge above BL: $450 BL: $250 BL: $200 the nearest modular size. Front Page Center Ear Doubletruck 1.5”w x 2”h 20”w x 10”h P: $900 P: $900 BC: $950 BC: $950 BL: $1,000 BL: $1,000 4 Inserts The College Heights Herald must receive at least one copy of the insert Rate per thousand for review of acceptability before shipment. The maximum insert size is 12 inches by 10 inches; anything larger must be folded. Die-cut inserts must Single sheet $48 have at least one straight edge. Inserts should be shipped to the address below one week before insertion. The Herald is not responsible for loss or cost of returning inserts shipped prior to notice. Shipments must be clearly Multi fold $80 labeled “For College Heights Herald, DATE OF INSERTION” Courier Journal 20 plus pages $96 525 W Broadway Louisville, KY 40202 Maximum insert amount: 4,000 Kiosk Advertisements Fifteen highly visible kiosks throughout campus are passed by students, faculty, staff and visitors each day and serve as distribution points for the paper every week. The outdoor kiosks are the only outdoor advertising on campus outside of athletic facilities. Ads can be printed and provided Print & Lamination $100 each by the client or printed by the Lamination Only $25 each Herald. All outdoor ads must be laminated against weather. Print Only (Indoor) $75 each Dimensions Month Semester Outdoor: 23”w x 36”h One side on one kiosk $200 $500 Indoor: 24”w x 48”h One side on three kiosks $500 $1,250 Outdoor Kiosks 1 Gary Ransdell Hall, at 6 Colonnade Drive, transit stop between Wetherby Administration Building 2 Guthrie Tower, along and Terry Colonnade central walkway on north edge 7 Old Fort, across from central clock 14 3 Downing Student Union, The Valley, between east entrance facing 8 Hilltopper Hall and Minton Hall 13 15 neighboring dorms 4 Centennial Mall, endcap 9 WKU Transit Stop, across 12 closest to Downing the street from Henry Student Union Hardin Cherry Hall 5 Parking Structure 1, near 10 WKU Transit Stop, near elevators on the main Environmental Sciences entrance and Technology Hall Indoor Kiosks 11 Jody Richards Hall, first 14 Garrett Food Court, 11 floor near computer lab bottom level entrance 12 Grise Hall, first floor 15 Snell Hall, first floor inside front entrance entryway near DaVinci’s 13 Fine Arts Center, first floor near elevator 5 The Talisman is an online magazine dedicated to high-quality journalism, stunning photography and fun, quirky content that is relevant to the WKU community. WKUTalisman.com has a voice of its own. The site publishes fresh news, culture and lifestyle content daily. Loyal readers turn to the Talisman for event coverage, profile stories and in-depth features.
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