Articles, discussions, analyses, reviews UDK: 72.017:64.016:368.01:338.266 (4-672EEZ):339.1+339.138+658.85:348(497.11) Sarita A. Olević, M.A.1 Senior Advisor, Legal Function, Dunav Insurance Company a.d.o. PERSPECTIVES OF LIFE INSURANCE DEVELOPMENT IN SERBIA PROFESSIONAL PAPER Abstract The subject of this paper is life insurance development, its position and significance in Serbia, and types of life insurance products offered and formulated in proposals of different domestic life insurance companies, as well as new methods of sales promotion and easier communication with the policyholders. Key words: life insurance, insurance law, market, marketing, insurance sale, insurance policy, development perspectives 1 E-mail:
[email protected] Paper received: 4.7.2016. Paper accepted: 22.9.2016. 4/2016 83 S. Olević: Perspectives of Life Insurance Development in Serbia 1. Introduction Today, life insurance is a moral duty of every person. In daily life, insurance represents an economic and legal institutional category and is of vital importance, especially considering the circumstances prevailing in our society and its aspirations to create a modern state which keeps pace with international trends. As a country striving to join the European Union, Serbia is making progress in the implementation of a considerable number of reforms, which involves the adoption of new laws and by-laws and definition of particular underdeveloped areas in insurance industry. Since difficult economic situation currently represents a grave problem, Serbia must put all its efforts and knowledge into becoming one of the countries where insurance is in the general national interest.