Americas: October 12, 2021 Asia-Pacific and Europe: 13 October 2021
S P O N S O R S H I P P R O S P E C T U S OCTOBER 12-13, 2021 | Pluralsight at a glance Pluralsight is the tech workforce development company that helps teams build better products by knowing more and working better together. Using our Skills product, teams can consistently deliver and quickly adopt new tools by building critical tech skills. Our Flow product gives engineering teams actionable data to improve workflow efficiency. And our professional services help you develop a strategy for the future, overcome roadblocks and customize your team’s experience. We’re here to give you the tools you need to create stronger tech teams that ship products faster and keep up in today’s accelerated digital world.
COMPANY STATS
● Founded: 2004
● Headquarters: Draper, UT
● Offices: Boston, MA; Dublin, Ireland; Sydney, Australia
● Employee count: 1,700+
● Industry: SaaS
● Partners: Adobe, Microsoft, Oracle, Google, Unity, Stack Overflow, Amazon Web Services
● Customers: Trusted by approximately 70% of Fortune 500 companies; more than 17,700 business accounts
● Reach: Serving customers in 180 countries
● Author count: 1,500+
| OCTOBER 12-13, 2021 What is PLURALSIGHT LIVE?
The pressure to keep up with evolving digital trends and customer needs has never been greater. Tech teams are constantly juggling speed with preserving quality and providing value. So, how do you balance it all to continuously and successfully deliver innovations to market? You invest in the people and processes behind your tech FIRST.
Pluralsight LIVE is an annual conference connecting leaders across the tech landscape. The event is designed to help leaders build strategies around developing their tech teams and delivering on the promises of tomorrow. This year, LIVE is a virtual event broadcasting across three regional time zones.
2,837,068 2,260 7,883,891 Video views Social media mentions Influencer reach
Why sponsor LIVE 2021?
- Supercharge your sales pipeline: Generate hundreds of new leads from attendees looking for solutions like yours. - Network with your target audience: Connect with thousands of technology leaders and get advice on empowering your org with unique workforce development strategies. - Showcase your products/services: Promote your offering and establish your brand as a technology thought leader.
3 | OCTOBER 12-13, 2021 Target Audiences
LIVE 2021 is an event targeted at tech and L&D leaders who are looking to network with their peers, improve the way their teams work and build a Technology Skill Development strategy for their organization.
LIVE attendees are leaders in the following industries: REGION North America: 60% EMEA: 31% APAC: 6% 12% FINSERV Other: 9%
7% PUBLIC SECTOR
INDUSTRY 38% Technology: 38% 6% TECHNOLOGY RETAIL FinServ: 12% Public sector: 7% Retail: 6% 6% Healthcare: 6% HEALTHCARE Consulting: 5% Insurance: 4% 4% 5% INSURANCE CONSULTING
COMPANY SIZE 1-499 employees: 33% 500-4,999 employees: 31% 5000+ employees: 29% Company sizes:
1-499 STARTUPS EMPLOYEES
500-4,999 MEDIUM-SIZED COMPANIES EMPLOYEES
5,000+ LARGE ENTERPRISES EMPLOYEES
4 | OCTOBER 12-13, 2021 VirtualVirtual SPONSORSHIP SPONSORSHIP
LIVE home All attendees enter the conference through our LIVE home page where they can easily navigate to main stage and breakout sessions, the swag store, interactive games and happy hours, the sponsor exhibit hall and sponsor landing pages. Top-level sponsors are prominently visible on the LIVE home page.
Speaking sessions Attendees can participate in breakout sessions hosted by the world’s top authorities on security, software development, IT ops and much more. Sponsors are able to submit their own on-demand video breakout sessions that we will promote alongside the rest of our agenda.
Exhibit Hall The Exhibit Hall is reachable from the LIVE home page and from other easily navigable links. We encourage our attendees to visit our exhibitor booths to win free swag, see live demos and receive promotional items from our sponsors.
Sponsor booth (landing page) This is where our sponsors are able to connect and interact with event attendees. We provide multiple connection tools including live chat, a meeting scheduler and an interactive meeting room.
*The above is representative of our 2020 virtual sponsorship experience. 2021 sponsorship is subject to change.
5 | OCTOBER 12-13, 2021 SPONSORSHIP SNAPSHOT
GIGABYTE MEGABYTE KILOBYTE
Sponsorship price $50,000 $25,000 $10,000
✓ ✓ Virtual exhibitor booth ✓ (Top placement) (Premium placement)
Logo recognition ✓ ✓ (Website and virtual venue) ✓ (Top placement) (Premium placement)
Promotional ad in event platform 2 versions 1 version ✘
Recorded breakout session(s) 30 minutes 30 minutes ✘
Recorded case study 15 minutes ✘ ✘
Expert-led roundtable discussion 60 minutes ✘ ✘ (Targeted attendance)
Social media kit ✓ ✓ ✓
Company and title registration list (pre-event) ✓ ✓ ✘
✓ ✓ Attendee list with contact details (Full for breakout, roundtables ✓ (Full for breakout and and (booth visitors) booth visitors) booth visitors)
Your choice of one (non-awards dinner) MPO item ✘ ✘ ✓
6 | OCTOBER 12-13, 2021 SPONSORSHIP SNAPSHOT continued
Marketing promotional opportunities (MPO)
Opportunity Description
Speaking track sponsorship recognition Attach your logo and brand to LIVE content that is most important to you
Capture the attention of an engaged audience of LIVE attendees. Craft a tweet to be One pre-event and one during-event tweet sent out prior to and during the conference. Content to be approved by Pluralsight.
Show your support for the tech community by attaching your brand to the award of Best in Tech sponsorship recognition your choice.
Associate your brand with tech topic(s) of interest to our podcast listeners. For a list All Hands on Tech podcast sponsorship of our most recent podcasts, visit: recognition https://www.pluralsight.com/resource-center/podcasts
Participate in one of our webinars on various tech topics of interest to our webinar Webinar sponsorship and participation participants. For a list of our most recent webinars, visit: https://www.pluralsight.com/resource-center/webinars
Over 130K global visitors access our website every day. Pluralsight's All Hands on Blog post mention Tech blog is the go-to resource for technologists who want to sharpen their skills and grow their careers.
At Pluralsight, we’re committed to creating and promoting free, highly-valuable content that educates and inspires technologists and their leaders. We ensure that stories are told through the most efficient medium(s) and live within the appropriate stage of the marketing funnel.
7 | OCTOBER 12-13, 2021 Pluralsight 365 ANNUAL SPONSORSHIP
You now have the opportunity to sponsor all of our events on an annual basis. $65,000
Pluralsight 365 (annual) sponsorship
Gigabyte sponsorship for LIVE 2021 Virtual exhibitor booth (top placement and visility)
Logo recognition at the Gigabyte level (top placement and visility)
Promotional ad (up to two versions) in event platform
One 45-minute breakout session and one roundtable discussion
Company and title registration list three weeks prior to event
Social media kit for event promotion and invitation
Branded item (sticker/magnet/pen) inclusion in VIP viewing pack
Top level sponsorship of 2021 Sponsor recognition our APAC Leadership Summit Leadership Summits
Up to five included passes for each event (Subject to Pluralsight approval)
One 15-minute speaking opportunity (case study) at our upcoming Leadership Summit
One 45-minute breakout session or roundtable discussion at our upcoming Leadership Summit
Company and title registration list 3-5 days prior to event
Logo recognition in pre- and post-event emails
Information gathering post-breakout sessions
Pluralsight 365 annual exposure through Pluralsight web and social Promotional banner ad with link included on event website platforms
One co-branded webinar
One spot in our All Hands on Tech podcast with promotional ad
| OCTOBER 12-13, 2021 SPONSORING
Showcase your products and services to our audience:
● Access to a community of Pluralsight customers, including technology users, leaders, decision-makers and authors
● Establish your brand and your company as a thought leader in technology
● Showcase your product
● Network with industry peers, experts and teams from leading tech companies
Past sponsors
9 | OCTOBER 12-13, 2021 CONTACT US
Ready for a sponsorship application and agreement or have additional questions?
CONTACT KEITH RAAB, DIRECTOR OF CORPORATE SPONSORSHIPS, AT: [email protected]
10 | OCTOBER 12-13, 2021 CONTACT Information
COMPANY INFORMATION
Company name:
Address: City: State: Zip:
PAYMENT DETAILS
Billing Contact Name: Billing Contact Email:
Billing Contact Phone:
Address: City: State: Zip:
Purchase Order? Yes / No
CONTACTS
Primary Logistics Contact Name: Email: Phone:
Secondary Logistics Contact Name: Email: Phone:
By signing below, I certify that I am authorized to sign on behalf of the Company named above and, if selected as a Sponsor of the Event, I agree to all the terms and conditions in the Pluralsight Live Sponsor Agreement on behalf of the Company.
Signature: Name (please print):
Company Name: Title:
Date: Email:
11 | OCTOBER 12-13, 2021 SPONSOR Agreement
The entity named above (the “Applicant”) in the Sponsorship Application (the “Application”) acknowledges receipt of the Prospectus, which is incorporated by reference into this Agreement. Applicant agrees that submission of the Application constitutes a request to be considered for sponsorship (“Sponsorship”) and that Pluralsight is under no obligation to select the Applicant for a Sponsorship. In the event that Pluralsight, LLC (“Pluralsight”) selects your Application, the Applicant becomes a Sponsor. This Pluralsight LIVE Sponsor Agreement (“Agreement”) sets forth the terms and conditions governing Sponsor’s participation in Pluralsight LIVE (the “Event”). The Event sponsorship prospectus (“Prospectus”) sets forth Sponsorship Levels and Additional Marketing Opportunities (“AMOs”). This Agreement will govern the relationship between Pluralsight and the Sponsor, effective as of the date Pluralsight notifies Sponsor that the Application has been received (“Effective Date”). Notification will occur via email. Admission to the Event is by badge only. It is stipulated that each Sponsor subscribe to the following stipulations and that his or her representatives will comply:
1. EVENT LOCATION AND TIME The Event is scheduled for the location, date, and time as set forth in the Prospectus. Sponsor acknowledges that Pluralsight reserves the right to make modifications to the location, date, time, and logistics of the Event without penalty to Pluralsight, including holding an all-virtual Event or a combination of in-person and virtual segments of the Event. Pluralsight will notify Sponsor of any changes as soon as possible. Minor or insubstantial scheduling changes are not considered a breach of this Agreement, though Sponsor may elect to cancel its Sponsorship of the Event upon notification of said scheduling change. In the event of cancellation by Sponsor due to a scheduling change by Pluralsight, Sponsor is not entitled to a refund of any pre-paid fees. If any portion of the Event is in-person, logistics regarding load-in, set up, breakdown, and load-out will be communicated by Pluralsight to Sponsor prior to the Event.
2. USE OF EXHIBIT SPACE For in-person or partially in-person Events, the aisles, passageways and overhead spaces remain strictly under control of Pluralsight and no signs, decorations, banners, etc., will be permitted on them except by special permission of Pluralsight. Exhibits shall be installed so that they will in no case project from the background beyond 42” so view of neighboring exhibits is not obstructed. All exhibiting materials must be contained within the assigned booth space. Projectors and all other apparatus must conform to local fire and venue regulations. Presentations must be so arranged that aisles are not blocked. Sponsor agrees to adhere to any additional guidelines provided by the exhibition hall (the “Venue”).
3. IMPROVEMENTS For in-person or partially in-person events, all structural work such as shelving, standards, display racks, spotlights, signs, etc., must be approved by Pluralsight. All decorations must be flame-proofed and subjected to inspection by the local Fire Department. No flammable fluids or substances may be used or displayed.
4. SUBLETTING OF SPACE The space, whether virtual or in-person, contracted for is to be used solely for the Sponsor whose name appears on the contract, and it is agreed that the Sponsor will not (i) sublet or assign any portion of his space or (ii) request badges for persons not employed by the Sponsor.
5. LICENSE FOR USE OF INTELLECTUAL PROPERTY The parties grant a limited license to use the other party’s trademarks, logo, trade names, or slogans in connection with promoting and marketing for the Event and for future Pluralsight LIVE events, as well as in connection with the fulfillment of each party’s duties under this Agreement.
6. TERM The term of this Agreement will commence on the Effective Date and terminate upon fulfillment of all obligations of the parties hereunder.
7. CANCELLATION BY SPONSOR Sponsors desiring to cancel this Agreement may only do so by giving notice in writing to Pluralsight with evidence of receipt. Subject to section 1, for virtual or in-person Events, to the extent applicable, all booth deposits, exhibit fees and paid promotional fees will be subject to a 50% refund prior to sixty (60) days prior to the first day of the Event. If Pluralsight receives written notice of cancellation after sixty (60) days prior to the first day of the Event, Sponsor shall not be entitled to any refunds for booth fees, exhibit fees and/or promotional opportunity fees. Upon receiving written cancellation, Pluralsight will cease marketing of the promotional opportunities. The amounts forfeited pursuant to this section are considered to be liquidated and agreed upon damages, for the injuries Pluralsight will suffer as a result of the Sponsor’s cancellation. This provision for liquidated and agreed upon damages is a bona fide provision and not a penalty. The parties understand that the withdrawal of the space reserved from the availability at a time when other parties would be interested in applying for it, will cause Pluralsight to sustain damages. In this situation, Pluralsight’s damages will be substantial, but they will not be a capable to determine with mathematical precision. Therefore, the provisions for liquidated and agreed upon damages have been incorporated into this Agreement as a valid pre-estimate of these damages.
8. CANCELLATION OR TERMINATION BY PLURALSIGHT Pluralsight reserves the right to cancel the Event, or any portion thereof, for any reason and at any time, upon written notice to Sponsor. Pluralsight may also immediately terminate this Agreement, in whole or in part, with or without cause, upon written notice to Sponsor. In the case of cancellation or termination, notice will be sent to the email address listed in the Application for the this Agreement. Upon cancellation or termination of this Agreement by Pluralsight for cause, including, without limitation, Sponsor’s breach of this Agreement, Pluralsight will not refund any of the Sponsorship Fee. Upon cancellation or termination of this Agreement by Pluralsight without cause, Sponsor shall be entitled to a full refund of the Sponsorship Fee. In the event of failure or inability to fulfill this contract, or to furnish space due to war, fire, strikes, authority of the law, or act of God, Pluralsight agrees to return to Sponsor all deposits or other monies paid hereunder, and thereupon this agreement shall be deemed cancelled by mutual consent and Pluralsight shall be relieved from all responsibilities thereafter.
9. CANVASSING Advertising materials or signs of firms other than Sponsor or those that have engaged space are prohibited. Canvassing or conferences, except by Sponsor(s), are prohibited. Canvassing outside of the Sponsor’s booth is forbidden. Sponsors are not permitted to allow use of their space or facilities by any person other than the Sponsor.
12 | OCTOBER 12-13, 2021 SPONSOR Agreement
10. EARLY DEPARTURE Early departure from the Event is not permitted. In the event that Sponsor does leave early, Pluralsight reserves the right to assess a penalty, either in the form of a monetary penalty pursuant to Section 14 below or denial of applications for future events or trade shows. 11. ADMISSION TO TRADE SHOW AREA For in-person or partially in-person events, only Sponsors, staff and approved guests will be permitted in the Event area. No children under 16 years of age will be admitted to the exhibit area floor. The foregoing rules have been formulated for the best interest of Sponsors. The cooperation of our patrons is requested. All points not covered herein are subject to settlement by Pluralsight. 12. SPACE ASSIGNMENT If received by Pluralsight sixty (60) days prior to the start of the Event, all contracts will be assigned based on the date the contract is received and payment of the appropriate fees. Contracts not received sixty (60) days prior to the Event will be placed in date-received order and assigned after the initial space assignment. 13. PAYMENTS For Sponsorships, a deposit of 50% of the total amount due is due within ten (10) business days after being notified of selection as a Sponsor, and all charges are due in full sixty (60) days prior to the start date of the Event. For AMOs, payment in full is due within ten (10) days after confirmation of awarded opportunity. No refunds will be made after sixty (60) days prior to the start date of the Event. Please email your contract and payment information to [email protected]. 14. CODE OF CONDUCT AND PENALTIES All Sponsors are required to agree with the following code of conduct. Pluralsight will enforce this code throughout the event. We expect cooperation from all participants to help ensure a safe environment for everybody. Pluralsight will not tolerate any discrimination or harassment at events, which includes without limitation offensive verbal comments, sexual images, deliberate intimidation, stalking, following, harassing photography or recording, sustained disruption of talks or other events, inappropriate physical contact, and unwelcome sexual attention. Participants asked to stop any harassing behavior are expected to comply immediately. If you are being harassed, notice that someone else is being harassed, or have any other concerns, please contact a member of conference staff immediately. Conference staff can be found at the registration desk or via the Event platform at a virtual Event. Conference staff will be happy to help participants contact hotel/venue security or local law enforcement, provide escorts, or otherwise assist those experiencing harassment to feel safe for the duration of the conference. We value your attendance. We expect participants to follow these rules in all conference environments. Conduct deemed to be unethical by Pluralsight or an infraction of rules on the part of the Sponsor or its representatives, or both, will subject the Sponsor or its representatives to sanctions, which may be imposed by Pluralsight including, without limitation, (i) monetary penalties not to exceed five thousand dollars USD ($5,000), (ii) denial of Sponsor’s right to exhibit at future trade shows, and/or (iii) dismissal from the exhibit hall, in which event it is agreed that no refund will be made by Pluralsight and further that no demand for redress will be made by the Sponsor or its representatives. 15. SECURITY AND INSURANCE Except for the acts or omissions of Pluralsight’s or the Venue’s employees, representatives, or agents, Sponsor agrees to make no claim for any reason whatsoever against Pluralsight or the Venue for loss, theft, damage or destruction of goods; nor for any injury to himself or his employees while in the exhibit quarters; nor for any damage of any nature or character, including any damage to his business by reason of the failure to provide space for the exhibit, or the removal of the exhibit; nor for any action of any nature of the exhibit management, or its employees or agents; nor for failure to hold the show as scheduled. Pluralsight will endeavor to protect Sponsor’s materials by providing security during the closed hours of exhibits. Sponsor is urged to insure its property against, loss, theft, and damage. Cartons containing valuables should not indicate contents from the outside. 16. INDEPENDENT CONTRACTOR RELATIONSHIP Sponsor will be acting as an independent contractor of Pluralsight while participating in the Event. Nothing in this Agreement will be deemed to create an employment relationship, partnership or joint venture between Sponsor and Pluralsight, and Sponsor will not hold itself out as a member, employee or agent of Pluralsight.
17. ASSIGNMENT Pluralsight may assign or delegate its responsibilities under this Agreement without limitation and in its sole discretion. Sponsor may not assign or delegate its responsibilities under this Agreement to any person or entity, except for wholly-owned subsidiaries of Sponsor, without Pluralsight’s written permission.
18. LIABILITY Space is leased with the understanding that Pluralsight and the Venue will act for the Sponsor and its representatives only in the capacity of agent, and not as principal, and that neither the Venue nor Pluralsight assume any liability whatsoever for damages for any act of omission or commission in connection with said agency, and the Sponsor and his representatives hereby hold harmless Pluralsight and the Venue from any and all liabilities for loss arising from any cause. For in-person or partially in-person events, Sponsors or their agents shall not injure or deface walls, floors or carpets of the building, the booths or the equipment of the booths. Sponsors are forbidden to drive tacks, nails or screws into the walls or woodwork. When such damage appears, the Sponsor is liable to Pluralsight and/or the owner of the property so damaged. For virtual events, Sponsor or its agents shall not introduce any viruses, trojan horses, worms, logic bombs, ransomware, or other material that is malicious or technologically harmful via the Event platform. 19. GENERAL This is the entire agreement relating to Sponsor’s participation in the Event, and supersedes any and all prior agreements, representations and understandings regarding the Event. This agreement may be amended, changed or waived only by a written instrument signed by Pluralsight and Sponsor. For the Event held in Utah, this Agreement is governed by and will be construed in accordance with the laws of Utah. Pluralsight and Sponsor submit to the non-exclusive jurisdiction of the courts of Utah. For the Event held in the United Kingdom, this Agreement is governed by and will be construed in accordance with the laws of England and Wales. Pluralsight and Sponsor submit to the non-exclusive jurisdiction of the courts of England and Wales. Should any dispute arise with regard to this Agreement, the Parties agree to first work in good faith to resolve such dispute, and neither Pluralsight or Sponsor may commence any action with regard to such dispute until thirty (30) days have passed from the time Pluralsight or Sponsor has provided written notice to the other party of the nature of such dispute. Nothing in this Section shall prevent any party from commencing proceedings before any court of competent jurisdiction where interim, injunctive, or declaratory relief is required.
13 | OCTOBER 12-13, 2021