Americas: October 12, 2021 Asia-Pacific and Europe: 13 October 2021 S P O N S O R S H I P P R O S P E C T U S OCTOBER 12-13, 2021 | Pluralsight at a glance Pluralsight is the tech workforce development company that helps teams build better products by knowing more and working better together. Using our Skills product, teams can consistently deliver and quickly adopt new tools by building critical tech skills. Our Flow product gives engineering teams actionable data to improve workflow efficiency. And our professional services help you develop a strategy for the future, overcome roadblocks and customize your team’s experience. We’re here to give you the tools you need to create stronger tech teams that ship products faster and keep up in today’s accelerated digital world. COMPANY STATS ● Founded: 2004 ● Headquarters: Draper, UT ● Offices: Boston, MA; Dublin, Ireland; Sydney, Australia ● Employee count: 1,700+ ● Industry: SaaS ● Partners: Adobe, Microsoft, Oracle, Google, Unity, Stack Overflow, Amazon Web Services ● Customers: Trusted by approximately 70% of Fortune 500 companies; more than 17,700 business accounts ● Reach: Serving customers in 180 countries ● Author count: 1,500+ | OCTOBER 12-13, 2021 What is PLURALSIGHT LIVE? The pressure to keep up with evolving digital trends and customer needs has never been greater. Tech teams are constantly juggling speed with preserving quality and providing value. So, how do you balance it all to continuously and successfully deliver innovations to market? You invest in the people and processes behind your tech FIRST. Pluralsight LIVE is an annual conference connecting leaders across the tech landscape. The event is designed to help leaders build strategies around developing their tech teams and delivering on the promises of tomorrow. This year, LIVE is a virtual event broadcasting across three regional time zones. 2,837,068 2,260 7,883,891 Video views Social media mentions Influencer reach Why sponsor LIVE 2021? - Supercharge your sales pipeline: Generate hundreds of new leads from attendees looking for solutions like yours. - Network with your target audience: Connect with thousands of technology leaders and get advice on empowering your org with unique workforce development strategies. - Showcase your products/services: Promote your offering and establish your brand as a technology thought leader. 3 | OCTOBER 12-13, 2021 Target Audiences LIVE 2021 is an event targeted at tech and L&D leaders who are looking to network with their peers, improve the way their teams work and build a Technology Skill Development strategy for their organization. LIVE attendees are leaders in the following industries: REGION North America: 60% EMEA: 31% APAC: 6% 12% FINSERV Other: 9% 7% PUBLIC SECTOR INDUSTRY 38% Technology: 38% 6% TECHNOLOGY RETAIL FinServ: 12% Public sector: 7% Retail: 6% 6% Healthcare: 6% HEALTHCARE Consulting: 5% Insurance: 4% 4% 5% INSURANCE CONSULTING COMPANY SIZE 1-499 employees: 33% 500-4,999 employees: 31% 5000+ employees: 29% Company sizes: 1-499 STARTUPS EMPLOYEES 500-4,999 MEDIUM-SIZED COMPANIES EMPLOYEES 5,000+ LARGE ENTERPRISES EMPLOYEES 4 | OCTOBER 12-13, 2021 VirtualVirtual SPONSORSHIP SPONSORSHIP LIVE home All attendees enter the conference through our LIVE home page where they can easily navigate to main stage and breakout sessions, the swag store, interactive games and happy hours, the sponsor exhibit hall and sponsor landing pages. Top-level sponsors are prominently visible on the LIVE home page. Speaking sessions Attendees can participate in breakout sessions hosted by the world’s top authorities on security, software development, IT ops and much more. Sponsors are able to submit their own on-demand video breakout sessions that we will promote alongside the rest of our agenda. Exhibit Hall The Exhibit Hall is reachable from the LIVE home page and from other easily navigable links. We encourage our attendees to visit our exhibitor booths to win free swag, see live demos and receive promotional items from our sponsors. Sponsor booth (landing page) This is where our sponsors are able to connect and interact with event attendees. We provide multiple connection tools including live chat, a meeting scheduler and an interactive meeting room. *The above is representative of our 2020 virtual sponsorship experience. 2021 sponsorship is subject to change. 5 | OCTOBER 12-13, 2021 SPONSORSHIP SNAPSHOT GIGABYTE MEGABYTE KILOBYTE Sponsorship price $50,000 $25,000 $10,000 ✓ ✓ Virtual exhibitor booth ✓ (Top placement) (Premium placement) Logo recognition ✓ ✓ (Website and virtual venue) ✓ (Top placement) (Premium placement) Promotional ad in event platform 2 versions 1 version ✘ Recorded breakout session(s) 30 minutes 30 minutes ✘ Recorded case study 15 minutes ✘ ✘ Expert-led roundtable discussion 60 minutes ✘ ✘ (Targeted attendance) Social media kit ✓ ✓ ✓ Company and title registration list (pre-event) ✓ ✓ ✘ ✓ ✓ Attendee list with contact details (Full for breakout, roundtables ✓ (Full for breakout and and (booth visitors) booth visitors) booth visitors) Your choice of one (non-awards dinner) MPO item ✘ ✘ ✓ 6 | OCTOBER 12-13, 2021 SPONSORSHIP SNAPSHOT continued Marketing promotional opportunities (MPO) Opportunity Description Speaking track sponsorship recognition Attach your logo and brand to LIVE content that is most important to you Capture the attention of an engaged audience of LIVE attendees. Craft a tweet to be One pre-event and one during-event tweet sent out prior to and during the conference. Content to be approved by Pluralsight. Show your support for the tech community by attaching your brand to the award of Best in Tech sponsorship recognition your choice. Associate your brand with tech topic(s) of interest to our podcast listeners. For a list All Hands on Tech podcast sponsorship of our most recent podcasts, visit: recognition https://www.pluralsight.com/resource-center/podcasts Participate in one of our webinars on various tech topics of interest to our webinar Webinar sponsorship and participation participants. For a list of our most recent webinars, visit: https://www.pluralsight.com/resource-center/webinars Over 130K global visitors access our website every day. Pluralsight's All Hands on Blog post mention Tech blog is the go-to resource for technologists who want to sharpen their skills and grow their careers. At Pluralsight, we’re committed to creating and promoting free, highly-valuable content that educates and inspires technologists and their leaders. We ensure that stories are told through the most efficient medium(s) and live within the appropriate stage of the marketing funnel. 7 | OCTOBER 12-13, 2021 Pluralsight 365 ANNUAL SPONSORSHIP You now have the opportunity to sponsor all of our events on an annual basis. $65,000 Pluralsight 365 (annual) sponsorship Gigabyte sponsorship for LIVE 2021 Virtual exhibitor booth (top placement and visility) Logo recognition at the Gigabyte level (top placement and visility) Promotional ad (up to two versions) in event platform One 45-minute breakout session and one roundtable discussion Company and title registration list three weeks prior to event Social media kit for event promotion and invitation Branded item (sticker/magnet/pen) inclusion in VIP viewing pack Top level sponsorship of 2021 Sponsor recognition our APAC Leadership Summit Leadership Summits Up to five included passes for each event (Subject to Pluralsight approval) One 15-minute speaking opportunity (case study) at our upcoming Leadership Summit One 45-minute breakout session or roundtable discussion at our upcoming Leadership Summit Company and title registration list 3-5 days prior to event Logo recognition in pre- and post-event emails Information gathering post-breakout sessions Pluralsight 365 annual exposure through Pluralsight web and social Promotional banner ad with link included on event website platforms One co-branded webinar One spot in our All Hands on Tech podcast with promotional ad | OCTOBER 12-13, 2021 SPONSORING Showcase your products and services to our audience: ● Access to a community of Pluralsight customers, including technology users, leaders, decision-makers and authors ● Establish your brand and your company as a thought leader in technology ● Showcase your product ● Network with industry peers, experts and teams from leading tech companies Past sponsors 9 | OCTOBER 12-13, 2021 CONTACT US Ready for a sponsorship application and agreement or have additional questions? CONTACT KEITH RAAB, DIRECTOR OF CORPORATE SPONSORSHIPS, AT: [email protected] 10 | OCTOBER 12-13, 2021 CONTACT Information COMPANY INFORMATION Company name: Address: City: State: Zip: PAYMENT DETAILS Billing Contact Name: Billing Contact Email: Billing Contact Phone: Address: City: State: Zip: Purchase Order? Yes / No CONTACTS Primary Logistics Contact Name: Email: Phone: Secondary Logistics Contact Name: Email: Phone: By signing below, I certify that I am authorized to sign on behalf of the Company named above and, if selected as a Sponsor of the Event, I agree to all the terms and conditions in the Pluralsight Live Sponsor Agreement on behalf of the Company. Signature: Name (please print): Company Name: Title: Date: Email: 11 | OCTOBER 12-13, 2021 SPONSOR Agreement The entity named above (the “Applicant”) in the Sponsorship Application (the “Application”) acknowledges receipt of the Prospectus, which is incorporated by reference into this Agreement. Applicant agrees that submission of the Application constitutes a request to be considered for sponsorship