Arts, Commerce & Science College,Narayangaon
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Gramonnati Mandal’s Arts, Commerce & Science College,Narayangaon. Taluka-Junnar, District-Pune. Maharashtra, India (Affiliated to Savitribai Phule Pune University, Pune) NAAC - Re-Accredited “A” Grade Id No. - PU/PN/AC/099/(1993) Website: www.acscnarayangaon.com Email – [email protected] International Conference On Recent Trends in Commerce & Management Proceeding No 1 - January 2018 Published by Aarhat Publication & Aarhat Journal’s 108,Gokuldham Park,Dr.Ambedkar Chowk, Near TV Tower,Badlapur(E),421503 Email ID:[email protected] Mobile No : 9822307164/8355852142 Gramonnati Mandal’s Arts, Commerce & Science College,Narayangaon. Published by: Aarhat Publication & Aarhat Journal’s Mobile No: 9822307164/8355852142 9th and 10th January 2018 ISSN 2278-5655 Volume–VII, Special Issue–I, EDITORS: Disclaimer: The views expressed herein are those of the authors. The editors, publishers and printers do not guarantee the correctness of facts, and do not accept any liability with respect to the matter published in the book. However editors and publishers can be informed about any error or omission for the sake of improvement. All rights reserved. No part of the publication be reproduced, stored in a retrieval system or transmitted in any form or by any means electronic, mechanical, photocopying, recording and or otherwise without the prior written permission of the publisher and authors. Arts, Commerce & Science College,Narayangaon. Taluka-Junnar, District-Pune.Maharashtra, India (Affiliated to Savitribai Phule Pune University, Pune) NAAC - Re-Accredited “A” Grade Id No. - PU/PN/AC/099/(1993) Website: www.acscnarayangaon.com Email – [email protected] Our Tribute Late – Guruvarya R. P. Sabnis Alise Nanasaheb Sabnis, Founder Gramonnati Mandal Patrons Hon. Prakash Pate President, Gramonnati Mandal Hon. Anil Meher Chairman, Gramonnati Mandal Hon. RavindraPargaonkar Secretary, Gramonnati Mandal Editorial Board Dr. J. P. Bhosale Dr. S. D. Takalkar Prin.S. S. Shewale Editor in Chief Editor Principal 1.Dr. Arun Chainit (PhranakhonRajabhat University, Bangkok - Thailand) 2. Prin. Dr. Nar Bhahadur Bista (Director, University of Pokhara, Kathmandu, Nepal) 3. Dr. Md. Abdul Hakim (Bangladesh) 4. Dr. Radhe Shyam Pradhan, (Academic Director, Uniglobe College, Kathmandu, Nepal) 5. Dr. Miss. Hedhiya Dilsawar (Iran) 6. Dr. Gour Gopal Banik, (Gauhati Commerce College, Guwahati, Aasam) 7.Dr. D. B. Shinde (Principal, K. K. Wagh College, Pimpalgaon, Nashik) 8.Dr. Emelo Philip Rodriques (Professor, Goa University) 9.Dr. Sanjay Bhayani (Dean Management, Rajkot, Gujrat) 10.Dr. Ahmet Demir(Turkish, Iraq) 11. Dr. Pawan Kumar Poddar (Dean Management, Bhagalpur University, Bihar) 12.Dr.H.D.Thorat (Head Research,S.B.Patil Institute of Management, Pimpri, Pune) 13.Dr. Ali M. M. (Director, SIBER, Kolhapur) 14.Dr. G.H.Barhate(HeadResearch, C.D. Jain College, Shrirampur, Ahmednagar) 15. Dr. D.M. Gujrathi (Head Research, Malpani College, Sangamner) Message from the Chairman I congratulate the organizers of the International conference on behalf of Gramonnati Mandal, Narayangaon, Pune Maharashtra, India. It is a very good academic activity and I am sure it will motivate the researchers to undertake further research. The conference will give quality impression about the activities of our institute to the participants and will strengthen the confidence of our faculty. The conferencedeals with the theme of International Conference on Recent Trends in Commerce & Management. I appreciate the initiative taken by Department of Commerce and Research centre of thecollege in arranging this International Conference of interdisciplinary nature providing widescope for researchers, teachers and students to interact on a single platform. I hope there will be sincere and fruitful discussion on the Recent Trends in Commerce and Management. With best wishes… Hon.Krushiratna Anil Meher Chairman, Gramonnati Mandal, Naraynagon, Pune, India. Message from Principal I congratulate the whole team of Department of Commerce and Research centreon behalf of GramonnatiMandal’s, Arts, Commerce and Science CollegeNarayangaon, Pune Maharashtra, India. It is a very good academic activity and I am sure it willmotivate the Teachers, Students &researchers to undertake further academic activities. The conference will givequality impression of our College activities to the participants and willstrengthen the confidence of our faculty. I hope there will be sincereand fruitful discussion on the topic “Recent Trends in Commerce & Management.” With best wishes… Hon. Prin. S. S. Shewale Principal, Arts, Commerce & Science College, Naraynagon, Pune, India. EDITORIAL In the era of Liberalization, Privatization & Globalization (LPG) the unstable Environment in the corporate & social world created confusion in the minds of stake holders. The reason for uncertainty is unstable socio-political environment. Though the change is permanent upon earth, we have to prepare our minds to accept and should digest the same. Each business entity have its own life. It is always of limited number of years. We have to find result of uncertainty and instability in the corporate world in various areas such as human resource, Commerce, marketing, finance and day to day general management. We the Gramonnati Mandal’s, Arts, Commerce & Science College, Narayangaon, particularly the Department of Commerce and Research Centrehave organized “International Conference on Recent Trends in Commerce & Management.” We think it is a unique platform and golden opportunities for academicians, Research Scholars, Faculty Members and students to present their research work and share their knowledge with suggestions. We are greatful to Gramonnati Mandal’s President Hon. PrakashPatil, Chairman Hon. Anil Meher, Secretary Hon. RavindraPargaonkar, all Directors and office bearers for their continuous motivation and help in organizing this conference. We also thankful to our principal Hon. S. S. Shewale who always appreciate the efforts of faculty members and have assured to support and motivate the academic and research activities. We are sure that all of you will extend your cooperation to make this conference a great success. Dr. J. P. Bhosale Dr. S. D. Takalkar Editor in Chief &HOD – Research Editor & HOD - Commerce Aarhat Multidisciplinary International Education Research Journal (AMIERJ) EduIndex Impact Factor 5.18 UGC Approved Journal No 48178, 48818 ISSN–2278-5655 Volume–VII, Special Issue–I, January 2018 Index Sr. Page Name of Research Paper & Researcher No. No. THE IMPACT OF BRAND EXPERIENCE ON BRAND LOYALTY IN BANKING INDUSTRY 1 01 ZAHRA GHANDEHARI ALAVI HEALTH AND SAFETY AT MANUFACTURING INDUSTRY 2 13 DR. MALLIKARJUNA N. L. CHITRA A CRITICAL STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS INSTANT FOOD PRODUCTS WITH SPECIAL REFERENCE TO BHAGALPUR CITY 3 16 PRIYADARSHI ASHOK PRITI CHIRANIA M-BANKING: ISSUES AND CHALLENGES IN INDIAN BANKING SECTOR 4 25 DR. PAWAN KUMAR PODDAR DR. QUAZI MD. KAMRAN ANALYTICAL STUDY OF FRUITS & VEGETABLES MARKETING IN PUNE DISTRICT 5 30 NILESH U BANKAR DR. J. R. BHOR FORENSIC ACCOUNTING AND FRAUD INVESTIGATION 6 37 CA MOTILAL B. BHAVNANI EMERGING TRENDS IN BANKING INDUSTRY: CHALLENGES AND PERSPECTIVES 7 44 DR. J. P. BHOSALE HIGHER EDUCATION: NEED OF QUALITY IMPROVEMENT 8 49 DR. S. D. TAKALKAR ENTREPRENEURSHIP DEVELOPMENT: A CRITICAL ANALYSIS 9 54 PROF. SANTOSH RAM PAGARE ROLE OF MOBILE BANKING IN THE PRESENT ERA 10 59 DR. MUNDE SANJEEVANI DASHRATHRAO ELECTRONIC ACCOUNTING SYSTEM 11 63 PRIN. D. B. SHINDE PROF. SAVITA KULKARNI-MAIRALPANT TO STUDY OF HISTORY AND FUNCTIONS OF URBAN CO- OPERATIVE BANKS 12 67 DR. SANJAY B. SHINDE HUMAN RESOURCE MANAGEMENT AND PERFORMANCE: A REVIEW AND RESEARCH AGENDA 13 70 VILAS NICHIT ROLE OF FACULTY DEVELOPMENT PROGRAMS IN IMPROVING TEACHING AND LEARNING 14 75 DR. SUNIL ZAGADE MUDRA BANKING 15 78 DR. H. M. JARE TIME MANAGEMENT: EFFECTIVE TOOL OF MANAGEMENT 16 81 DR. V. T. PATE DIRECT BENEFITS TRANSFER (DBT) IN INDIA: ISSUES AND CHALLENGES 17 86 DR. A. A.JAGADALE M COMMERCE & ITS APPLICABILITY 18 91 DR.REKHA APPASAHEB KADHANE RECENT TRENDS IN BANKING TECHNOLOGY 19 96 DR.PAWAR SUNIL DADARAM TIME MANAGEMENT– IMPORTANT TIPS OF TIME MANAGEMENT 20 98 PRANITA P. SAHANE GOVIND H. SONAWANE CURRENT TRENDS IN STRESS MANAGEMENT 21 102 PROF. DR. SHELAR B. A. HUMAN RESOURCE ACCOUNTING (HRA) 106 22 DR. PACHORE ROHINI N. STUDY OF IMPACT OF GOODS AND SERVICES TAX ON SERVICE INDUSTRY. (HOTEL, EDUCATION, HEALTH) 23 110 PROF. DR. GADHE D. P. A STUDY OF PREVIOUS TAX STRUCTURE AND GOODS AND SERVICE TAX 24 115 DR. VAISHALI M. DESHPANDE EFFECT OF GST ON INSURANCE 25 119 DR. RATI CHANDRA THE IMPACT OF E COMMERCE IN DEVELOPING COUNTRIES AND NEW EMERGING BRAND EXTENSION 26 122 SUROJIT SAHA DEEPAK SINGH PARMAR RECENT TRENDS IN NEWSPAPER MARKETING 27 130 NEETA MANOHAR KEDAR DR. P. V. SATHE BASIC CONCEPTS OF GOODS AND SERVICES TAX IN INDIA 28 134 SUPRIYA UTTAM JADHAV – HADAWALE A FUTURISTIC STUDY OF E-BUSINESS MODEL WITH REFERENCE TO ALL TRANSPORT INDIA PVT. LTD., DEOLA 29 139 DR. SUBHASH WADEKAR IMPACT OF GOODS AND SERVICES TAX ON INDIAN ECONOMY 30 144 DR. DEEPAK K. SURVASE BLIND SPOT AND MARKET RISK 31 148 DR. SAROJ HIREMATH IMPACT OF REMITTANCE ON ECONOMIC GROWTH AND POVERTY ALLEVIATION IN NEPAL 32 154 Dr. NAR BAHADUR BISTA, YEGYA BAHADUR K.C. IMPACT OF CORPORATE GOVERNANCE ON DIVIDEND POLICY OF NEPALESE ENTERPRISE DR. RADHE S. PRADHAN 33 NITESH RAJ BARTAULA 167 OM SHRESTHA POOJA GNAWALI POSHAN LAMICHHANE PRATIKSHA PARAJULI FOREIGN DIRECT INVESTMENT: IMPACT ON INDIA 34 182 DR.J.P.BHOSALE UNDERSTANDING THEBASIC