CASE STUDY | INDUSTRY : NON-PROFIT

E-Z UP® PARTNERS WITH LTD FOUNDATION AS PART OF THE VANS WARPED TOUR

SPONSORED ORGANIZATION: LTD Foundation The reason we are so focused on music is because Scottie played in a band called “Lefty” on a professional level. He toured all over the world and played with bands FEATURED CUSTOMER: like the Foo Fighters, No Doubt and Blink 182. He has a rich history in music and Kacie Quigley, Vice President developed a lot of priceless contacts throughout his career. That being said, It was of Marketing organically natural and made perfect sense that LTD would fuse together Scottie’s two passions: music and helping kids.

How does the selection process work for the Dream Days? BACKGROUND We get together with bands, tours and festivals, joining them on their upcoming events. Once we do that, we have them push out messages on their social media Can you tell us how LTD Foundation (LTD) began? channels asking people to submit their stories to LTD for a chance to meet their The organization was founded in 2007 by Scottie Somers, who was diagnosed with favorite artist backstage. We get hundreds of submissions each year from people cystic fibrosis (CF) at 3 months old. At that time, the average life expectancy of a ranging in ages from 12 to 28. We match up band tour routes to terminal kids who person with this terminal disease was 16 years old. Scottie’s mother sat him down have specifically requested to meet that artist. Most of the Dream Days fulfilled are when he was 12 and explained his diagnosis; at that emotional moment, he said that done within the general area where the kids reside due to a lot of our guest needing he needed to be strong for his family and uttered the words “don’t worry about me, I medical treatment (like chemo, etc.) same day as their LTD VIP Experience. Another will be the longest living person with CF.” important point to note is that we are very careful to protect our relationships with the During the course of Scottie’s life, there have been several times when he has bands, tours, festivals and working personnel; we understand how busy they are and been very sick; by no means has this journey been easy for him, but thankfully, he do all that we can to ensure all involved are respected and protected. Our number gloriously turned 49 this past year. He might very well turn out to be the longest one responsibility is to provide a great Dream Day experience, special to not only living person with CF; we sure do hope so! Going back: When Scottie turned 40, he our kid, but to all involved. realized that he wanted to spend the rest of his life giving back to kids, sharing with and teaching them how to wrap their minds around living with a terminal disease— How did E-Z UP get involved? And that is how LTD Foundation was born. We create Dream Day’s for kids, offering a One of our biggest tours every year is the Vans Warped Tour, where shade and water is five star VIP experience at concerts, festivals and tours with their favorite artists. a hot commodity. We’ve been using E-Z UP tents, banners and flags since our inception back in 2007, but last May, 2015, we thought it would be a great idea to partner with an instant tent company for some sun shelter for our LTD kids in-need. E-Z UP is by far “The tents also became prime location for the meet and the best out there, so we sent you an email. Your team was awesome and immediately joined us in our mission to protect the kids. We entered into a partnership agreement greets, which have a ton of press around them.” and E-Z UP donated 10 custom-branded LTD E-Z Up tents, which we distributed to many ezup.com CASE STUDY | INDUSTRY : NON-PROFIT

bands that we were working with on tour as well as the tour itself. The tents also became prime location for the meet and greets, which have a ton of press around them; it was a win win situation for all.

CHALLENGES Where were the meet and greets held prior to having the pop-up canopies? Before getting the tents, we did a lot of the meet and greets on tour buses, backstage or in the catering area. These festivals are so huge, so there were plenty of options, but it was always our fi rst choice to meet under our custom LTD-branded tents. It was just a much better alternative—it felt better and was a cooler experience to meet under our own tents. Not only were they a better home-base for the meet and greets, but the custom instant tents also gave us a lot more brand visibility. The total attendance for the Warped Tour (there are 41 shows across the U.S. and Canada) was about 500,000 people, with an average of approximately 12,000 plus attendees per show. Annually, it’s our biggest initiative, and reciprocally, LTD has been one of Warped Tour’s major goodwill initiatives for almost a decade now. “We bridge the music industry together with fans who have terminal diseases to help change their perspective on life RESULTS through the healing power of music." What are LTD’s plans for the future? - Scottie Somers, Founder, LTD Foundation To establish a solid, well-respected reputation within the music world “niche” that we live in and then build out from there; our desire is to be #1 in our space within the industry. Our hopes and wishes #1 INSTANT SHELTER® BRAND IN THE WORLD are to stand at the top of the mountain of success for the betterment of our terminal LTD Foundation Since 1983, E-Z UP provides instant shade solutions for consumers kids, putting countless smiles on their faces and changing perspectives along the way. We want to and helps companies grow their business and create brand awareness achieve these successes hand-in-hand with both our Warped Tour family and our new E-Z UP family; with an innovative line of portable instant shelters, sidewalls, railskirts, “All for one and one for all.” tables, table covers, fl ags, banners and more. With hundreds of thousands of customers in over 50 countries worldwide, E-Z UP “ It was just a much 10’ x 20’ is proud to be the #1 Instant Shelter® Brand in the World™. The better alternative—it company has an unparalleled reputation for quality, service and support, and takes pride in the fact that they’re the shelter of choice felt better and was for small businesses, all branches of the United States military, and billion-dollar corporations. a cooler experience For more information on how E-Z UP can help your to meet under our organization with Custom Shelters or Any Other own tents.” Quality E-Z UP® Instant Shelter® Products & Accessories, Please Visit www.ezup.com or contact International E-Z UP, Inc. at (800) 45-SHADE LEARN MORE ABOUT E-Z UP® INSTANT SHELTER® PRODUCTS FOR YOUR BUSINESS AT ezup.com