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LEEDS SCHOOL of BUSINESS Overview of MS Proposals Based LEEDS SCHOOL OF BUSINESS Overview of MS Proposals Based on Graduate Program Proposal Outline found at: http://www.colorado.edu/GraduateSchool/academics/new_degree_process.html August 2013 This page intentionally left blank. Leeds School of Business │University of Colorado at Boulder Page 2 Table of Contents Table of Contents ........................................................................................................................................... i Graduate Program Proposal ......................................................................................................................... 2 A. Description of Program ........................................................................................................................ 2 1. Describe the Basic Design of the Program 2. What are the Student Learning Goals for the Program B. Concerns to be Addressed .................................................................................................................... 2 1. Bona Fide Need: Student Demand and Workforce Demand ........................................................ 2 2. Role and Mission Criteria. ............................................................................................................. 8 3. Duplication. ................................................................................................................................... 9 4. Statutory Requirements. ............................................................................................................... 9 C. Program Quality and Institutional Capacity ......................................................................................... 9 1. Admission, Transfer and Graduation Standards ........................................................................... 9 2. Curriculum Description and Assessment Process ....................................................................... 10 3. Professional Requirements or Evaluations ................................................................................. 10 4. Institutional Factors .................................................................................................................... 11 5. Physical Capacity and Needs ....................................................................................................... 12 6. Cost Description and Source of Funds ........................................................................................ 13 7. Other Relevant Information ........................................................................................................ 13 8. Reviewers Comments ................................................................................................................. 14 Bibliography ................................................................................................................................................ 15 Appendix 1: Addendum Documents ........................................................................................................... 16 Appendix 2: Graduate Business Education Articles .................................................................................. 191 Appendix 3: Koelbel Building Classroom Capacity ...................................................................................... 26 Leeds School of Business │ University of Colorado Boulder i Graduate Program Proposal A. Description of Program This document provides an overview for two proposed MS programs. These programs provide focused training in the areas of Supply Chain Management and Real Estate. As described later in the proposal, these programs are consistent with the University of Colorado Boulder strategic plan and will assist the Leeds School of Business in supporting the campus mission. This document follows the submission guidelines. For information that pertains to a specific educational delivery area, “please see specific MS proposals” is inserted. 1. Describe the basic design of this program, including its level (baccalaureate, masters, doctoral) and the field of study. Is this an interdisciplinary program? Please see specific MS proposals. 2. What are the student learning goals of this program? What will a graduate of this program have learned and be able to do? The goals should be sufficiently specific that they can be readily assessed; should the program be approved, the goals should be a basic component of future program review. Please see specific MS proposals. B. Concerns to be Addressed 1. Bona Fide Need: Student Demand and Workforce Demand Business schools have traditionally focused their master’s level training on the master of business administration (MBA) degree, a generalist degree intended to provide general management training and fundamentals in the functional areas of accounting, finance, marketing, operations research, and strategy. Nationally, enrollments in generalist MBA programs are declining and enrollments in specialized master’s programs are growing in response to employer demands. a. Student Demand: What is the target market? What evidence is there of student demand for this program? 1) Provide enrollment projections for the program for the first five years in Addendum Table 1, following the definitions and directions specified in the table. Also include explanations of the methodology and assumptions used to project enrollment and completion data. Relevant information might include national or regional enrollment trends in similar programs and projected new demand from industry in the service area. Leeds School of Business │ University of Colorado Boulder 2 Please see Addendum Table 1 in Appendix 1. Note that this is a case where the evidence of demand comes more from industry reports and consultations with local business partners than from the existence of comparable programs. 2) Enrollment and graduation estimates should be conservative; if the program is approved and implemented, these figures will be used to determine whether the program has met its goals and should be continued. Programs that fail to meet their estimated enrollment and graduation projections in Year 3 will be thoroughly reviewed for discontinuance by CCHE. 3) For graduate and professional programs, indicate the annual pool of potential applicants. Useful information might include the number of qualified undergraduates in the institution’s undergraduate program, the current percentage of undergraduates, regionally or nationally, continuing on to the graduate level, and the number and/or proportion of applicants to existing programs who are not gaining admission to existing programs. Qualified students include those with bachelor’s degrees in business, applied math, statistics, engineering, computer science, psychology, economics, statistics, and economics, among others.1 Specific numbers for Colorado graduates and total U.S. graduates in these areas is provided in Table 1. 1Institute for Advanced Analytics, http://analytics.ncsu.edu/?page_id=243. Leeds School of Business │ University of Colorado Boulder 3 Table 1 Number of Graduates by Discipline for 2011-2012 Business Statistics Economics Psychology Engineering Mathematics Computer Science Computer School Mathematics Applied University of Colorado-Boulder 609 - 200 29 56 487 39 428 University of Colorado-Denver 342 - 29 0 11 154 16 108 University of Colorado-Colorado Springs 255 - 12 0 6 107 1 70 Colorado State University 577 4 127 5 14 176 42 306 Colorado State University-Pueblo 153 - 15 - 9 36 - 19 University of Denver 517 - 15 - 5 68 9 20 Colorado College - - 57 - 7 25 7 0 Colorado Mesa University 143 - - - 9 38 14 0 Fort Lewis College 150 - 6 - 7 49 - 3 University of Northern Colorado 242 22 26 142 - 0 Western State Colorado University 120 - 11 - 8 21 4 0 Colorado Total 3,108 4 494 34 158 1,303 132 954 National Total (2010) 347,985 29,090 16,832 97,746 40,107 130,019 As business schools across the United States strive to better serve their students and diversify their offerings, enrollment figures and applicant trends for a variety of degree programs offer insight into the health of the market for graduate academic programs. Overall, as the industry for advanced business education in the United States evolves, demand for particular graduate-level business programs continues to thrive. Students are increasingly turning away from general graduate school education in the United States. As the New York Times reports, new enrollment in graduate schools fell for the second consecutive year in 2012. For graduate business education specifically, the Wall Street Journal provides that schools are seeing significant negative trends in the volume of applications for traditional two-year, full-time MBA programs. Applications for these programs declined for the fourth year in a row, and the median number of applications worldwide fell 22% in 2012 after a nearly 10% decrease in 2011. For many programs, these declines followed surges in enrollment in 2008 and 2009 as many unemployed workers in the nation sought a haven during the recession. A couple other key factors influencing this trend could be financial considerations regarding the Leeds School of Business │ University of Colorado Boulder 4 increasing debt burden students face from their undergraduate studies and state budget cuts that are forcing public institutions to reduce aid for graduate students, who in some disciplines have traditionally been paid to attend graduate programs. Although MBA applications have been on this downward trend, the number of GMAT
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