Neuroscience Cognet Is an Indispensable Resource for Olaf Sporns, Editor Cutting-Edge Primary Research on the Network Neuroscience Features Innova- Human Mind
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Phd in Marketing with a Minor in Neuropsychology
PhD in Marketing with a Minor in Neuropsychology Who are we? What are we looking for in you? • A top-ranking graduate school of management in the Sonoran • You actively initiate project ideas Desert of Tucson, Arizona • You enjoy conceptual and creative work • A collegial marketing department with world-class researchers • You have or are close to finishing your bachelor or • A dynamic marketing research group with backgrounds in master degree in neuroscience, marketing, psychology, psychology, sociology, economics and neuroscience sociology and/or economics • You possess excellent English language skills What are our research resources? • Access to a state-of-the-art Siemens Skyra 3T fMRI scanner What are the next steps? • Access to a large subject pool • You submit your application here: marketing.eller.arizona.edu/doctoral • Access to our behavioral lab with 10 rooms, each equipped with a computer and a video camera • We review your application and then may conduct a Skype interview with you • Access to world-class scientists that frequently publish in top marketing journals (Journal of Marketing Research, Marketing You will... Science, Journal of Consumer Research and Journal of Consumer Psychology, among others) and general science journals Study the basics of marketing and consumer (Proceedings of the National Academy of Sciences, Psychological behavior, in courses such as: Science, Journal of Experimental Psychology: General) • Psychological Aspects of Consumer Behavior • Sociocultural Aspects of Consumer Behavior What are your -
Decision Neuroscience and Consumer Decision Making Carolyn Yoon
Decision neuroscience and consumer decision making Carolyn Yoon, Richard Gonzalez, Antoine Bechara, Gregory S. Berns, Alain A. Dagher, Laurette Dubé, Scott A. Huettel, Joseph W. Kable, et al. Marketing Letters A Journal of Research in Marketing ISSN 0923-0645 Volume 23 Number 2 Mark Lett (2012) 23:473-485 DOI 10.1007/s11002-012-9188-z 1 23 Your article is protected by copyright and all rights are held exclusively by Springer Science+Business Media, LLC. This e-offprint is for personal use only and shall not be self- archived in electronic repositories. If you wish to self-archive your work, please use the accepted author’s version for posting to your own website or your institution’s repository. You may further deposit the accepted author’s version on a funder’s repository at a funder’s request, provided it is not made publicly available until 12 months after publication. 1 23 Author's personal copy Mark Lett (2012) 23:473–485 DOI 10.1007/s11002-012-9188-z Decision neuroscience and consumer decision making Carolyn Yoon & Richard Gonzalez & Antoine Bechara & Gregory S. Berns & Alain A. Dagher & Laurette Dubé & Scott A. Huettel & Joseph W. Kable & Israel Liberzon & Hilke Plassmann & Ale Smidts & Charles Spence Published online: 26 May 2012 # Springer Science+Business Media, LLC 2012 Abstract This article proposes that neuroscience can shape future theory and models in consumer decision making and suggests ways that neuroscience methods can be used in decision-making research. The article argues that neuroscience facilitates better theory development and empirical testing by considering the physiological context and the role of constructs such as hunger, stress, and social influence on consumer choice and preferences. -
Cold Spring Harbor Symposia on Quantitative Biology, Volume LXXIX: Cognition
This is a free sample of content from Cold Spring Harbor Symposia on Quantitative Biology, Volume LXXIX: Cognition. Click here for more information on how to buy the book. COLD SPRING HARBOR SYMPOSIA ON QUANTITATIVE BIOLOGY VOLUME LXXIX Cognition symposium.cshlp.org Symposium organizers and Proceedings editors: Cori Bargmann (The Rockefeller University), Daphne Bavelier (University of Geneva, Switzerland, and University of Rochester), Terrence Sejnowski (The Salk Institute for Biological Studies), and David Stewart and Bruce Stillman (Cold Spring Harbor Laboratory) COLD SPRING HARBOR LABORATORY PRESS 2014 © 2014 by Cold Spring Harbor Laboratory Press. All rights reserved. This is a free sample of content from Cold Spring Harbor Symposia on Quantitative Biology, Volume LXXIX: Cognition. Click here for more information on how to buy the book. COLD SPRING HARBOR SYMPOSIA ON QUANTITATIVE BIOLOGY VOLUME LXXIX # 2014 by Cold Spring Harbor Laboratory Press International Standard Book Number 978-1-621821-26-7 (cloth) International Standard Book Number 978-1-621821-27-4 (paper) International Standard Serial Number 0091-7451 Library of Congress Catalog Card Number 34-8174 Printed in the United States of America All rights reserved COLD SPRING HARBOR SYMPOSIA ON QUANTITATIVE BIOLOGY Founded in 1933 by REGINALD G. HARRIS Director of the Biological Laboratory 1924 to 1936 Previous Symposia Volumes I (1933) Surface Phenomena XXXIX (1974) Tumor Viruses II (1934) Aspects of Growth XL (1975) The Synapse III (1935) Photochemical Reactions XLI (1976) Origins -
A Current Overview of Consumer Neuroscience Mirja Hubert*,Y and Peter Kenningy Zeppelin University, Am Seemooser Horn 20, 88045 Friedrichshafen, Germany
Journal of Consumer Behaviour J. Consumer Behav. 7: 272–292 (2008) Published online in Wiley InterScience (www.interscience.wiley.com) DOI: 10.1002/cb.251 A current overview of consumer neuroscience Mirja Hubert*,y and Peter Kenningy Zeppelin University, Am Seemooser Horn 20, 88045 Friedrichshafen, Germany The emerging discipline of neuroeconomics employs methods originally used in brain research for investigating economic problems, and furthers the advance of integrating neuroscientific findings into the economic sciences. Neuromarketing or consumer neuro- science is a sub-area of neuroeconomics that addresses marketing relevant problems with methods and insights from brain research. With the help of advanced techniques of neurology, which are applied in the field of consumer neuroscience, a more direct view into the ‘‘black box’’ of the organism should be feasible. Consumer neuroscience, still in its infancy, should not be seen as a challenge to traditional consumer research, but constitutes a complementing advancement for further investigation of specific decision-making behavior. The key contribution of this paper is to suggest a distinct definition of consumer neuroscience as the scientific proceeding, and neuromarketing as the application of these findings within the scope of managerial practice. Furthermore, we aim to develop a foundational understanding of the field, moving away from the derisory assumption that consumer neuroscience is about locating the ‘‘buy button’’ in the brain. Against this background the goal of this paper is to present specific results of selected studies from this emerging discipline, classified according to traditional marketing-mix instruments such as product, price, communication, and distribution policies, as well as brand research. -
Popular Cognitive Neuroscience, Brain Images, Self-Help and the Consumer*
CAN WE TRUST CONSUMERS WITH THEIR BRAINS? POPULAR COGNITIVE NEUROSCIENCE, BRAIN IMAGES, SELF-HELP AND THE CONSUMER* Tracy D. Gunter** I. INTRODUCTION ................................... 483 II. THE BRAIN'S RISE TO PROMINENCE ................. 486 III. THE BRAIN AS A ROCK STAR ....................... 497 IV. THE RISE OF THE NEUROS AND NEURO SELF-HELP.......503 A. The Market for Brain Self Help Products ............. 506 B. Examples of Commercial Brain Products..............509 V. BRAIN SELF-HELP CONSUMERS AND CONSUMER PROTECTION ............................... ..... 514 A. Why Protect the Brain Self-Help Consumer?........518 B. Examples of Information Offered to Consumers... 523 C. Enhancing ConsumerLiteracy ....... ........ 532 VI. MECHANISMS OF CONSUMER PROTECTION ..... ...... 537 A. Self-Regula tion and Soft La w ...... ............... 539 B. DirectRegulation........................... 541 C CES Devices:An Example ofRegulation and Enforcement.. ................................ 543 VII. CONCLUSION .............................. ...... 550 I. INTRODUCTION Cognitive neuroscience captures the imagination by exploring connections between the physical brain and the abstract mind. Through recent advances in functional * ©2014 Tracy D. Gunter. All rights reserved ** Tracy Gunter, M.D., Associate Professor Of Clinical Psychiatry at the IU School of Medicine, Adjunct Professor of Law, Indiana University Robert H. McKinney School of Law, e-mail [email protected]. I thank research assistants Emily Steeb and Scott Spicer for editorial help and -
The Emergence of Neuromarketing Investigated Through Online Public Communications (2002-2008)
The emergence of neuromarketing investigated through online public communications (2002-2008) Clément Levallois, emlyon business school, Lyon, France Ale Smidts, Rotterdam School of Management, Erasmus University, Rotterdam, The Netherlands Paul Wouters, Centre for Science and Technology Studies, Leiden University, Leiden, The Netherlands Published version available at: https://doi.org/10.1080/00076791.2019.1579194 Abstract: “Neuromarketing” designates both a developing industry and an academic research field. This study documents the emergence of neuromarketing through the first mention of the term in traditional and new media until the stabilization of the field. Our main interest is to establish whether neuromarketing developed separately as an academic field and as an industry (with knowledge transfer from the former to the latter), or whether it was an act of co-creation. Based on a corpus gathered from a systematic search on the Web, we trace the multiple forms of engagement between academic and commercial communities, echoed but also shaped by reports in traditional and new media. We find that neuromarketing developed an identity through a set of practices and a series of debates which involved intertwined communities of academic researchers and practitioners. This result offers an alternative to the narrative of “knowledge transfer” between academia and the industry and offers a contribution on how to use new kinds of digital sources in business history. Keywords: neuromarketing, university-industry relations, world wide web, neuroeconomics, digital humanities Page 1 of 41 In the early 2000s, both an academic subfield and a new industry developed around the same theme: understanding marketing processes from the viewpoint of their connection with the consumer’s underlying brain mechanisms, such as the processing of sensory inputs, memory encoding and retrieval, or the valuation of different options when presented with a choice. -
Review Article Consumer Behaviour Through the Eyes of Neurophysiological Measures: State-Of-The-Art and Future Trends
Hindawi Computational Intelligence and Neuroscience Volume 2019, Article ID 1976847, 41 pages https://doi.org/10.1155/2019/1976847 Review Article Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends Patrizia Cherubino ,1,2 Ana C. Martinez-Levy,2,3 Myriam Caratu` ,2,3 Giulia Cartocci ,1,2 Gianluca Di Flumeri ,1,2 Enrica Modica ,4 Dario Rossi ,4 Marco Mancini,2 and Arianna Trettel2 1Department of Molecular Medicine, Sapienza University of Rome, Viale Regina Elena, 291, 00161 Rome, Italy 2BrainSigns Srl, Via Sesto Celere 7/c, 00152 Rome, Italy 3Department of Communication and Social Research, Sapienza University of Rome, Via Salaria, 113, 00198 Rome, Italy 4Department of Anatomical, Histological, Forensic & Orthopedic Sciences, Sapienza University of Rome, Piazzale Aldo Moro 5, 00185 Rome, Italy Correspondence should be addressed to Patrizia Cherubino; [email protected] Received 15 February 2019; Accepted 31 July 2019; Published 18 September 2019 Guest Editor: Jochen Baumeister Copyright © 2019 Patrizia Cherubino et al. )is is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. )e new technological advances achieved during the last decade allowed the scientific community to investigate and employ neurophysiological measures not only for research purposes but also for the study of human behaviour in real and daily life situations. )e aim of this review is to understand how and whether neuroscientific technologies can be effectively employed to better understand the human behaviour in real decision-making contexts. To do so, firstly, we will describe the historical development of neuromarketing and its main applications in assessing the sensory perceptions of some marketing and advertising stimuli. -
Neuroscience Innovation Report
Neuroscience Innovation Report 2018 Powered by Neuroscience Innovation Report 2018 Introduction In 1559, surgeons Ambroise Paré and Andreas Vesalius received permission from Queen Catherine to autopsy the brain of King Henri II of France, who had succumbed to an intracranial haemorrhage. While today this would be seen a normal investigative procedure, at the time it was a daring request. Dissections were usually performed only on criminals, who would be sentenced to the procedure as a posthumous punishment. It is unclear why Catherine gave in to Paré and Vesalius, since it was obvious that the cause of death was the lance injury he sustained in a jousting tournament. But when their predictions of the type of damage they’d find inside Henri’s brain, and where they’d find it, proved to be true, it led to a turning point in the history of neuroscience – proof that a deeper understanding of the brain lay in science rather than superstition. Today, neuroscience is continuing to innovate in our understanding of the structure of the brain. The data generated is so huge that many of these innovations are focused on creating ways to more efficiently catalogue and retrieve information from hundreds of thousands of brain scans made by researchers around the world. Platforms, such as the Human Connectome Project, and Open fMRI, have been established to share brain imaging data and analyse it collaboratively. Researchers like Julie Korenberg, at the University of Utah in Salt Lake City, are working on developing 3D coordinate systems to align various types of neuroimaging data to allow anyone to pick a point on one image and look at the same point at another resolution, a Google Earth of neuroimaging. -
The Contribution of Neuroscience to Consumer Research: a Conceptual Framework and Empirical Review
Please cite as: Solnais, C., Andreu-Perez, J., Sánchez-Fernández, J., & Andréu-Abela, J. (2013). The contribution of neuroscience to consumer research: A conceptual framework and empirical review. Journal of Economic Psychology, 36, 68-81. The contribution of neuroscience to consumer research: A conceptual framework and empirical review Céline Solnaisa, Javier Andreu-Perezb, Juan Sánchez-Fernándeza, Jaime Andréu-Abelac. a Department of Marketing and Market Research, Faculty of Economic and Business Sciences, University of Granada, Campus Universitario de La Cartuja, s/n, 18071 Granada, Spain b Hamlyn Centre, Institute of Global Health Innovation, Imperial College London, South Kensington Campus, London SW7 2AZ, United Kingdom c Faculty of Political Sciences and Sociology, University of Granada, C/Rector López Argüeta,s/n, 18071 Granada, Spain Abstract Following the development of advanced neuroimaging techniques, the growing interest in studying the brain’s response to marketing stimuli resulted in the birth of consumer neuroscience within the field of neuroeconomics. However, marketing scholars have remained reluctant to adopt the techniques of neuroscience and there is still uncertainty about the capacity of neuroimaging data to provide useful findings about consumer psychology and behaviour. In order to clarify the current scope and contribution of consumer neuroscience, we first develop a semantic cluster analysis of the boundaries of the field, followed by a comprehensive empirical review from 34 selected studies. We propose a novel approach to classify findings and facilitate the assessment of evidence around the topics of decision- making, rewards, memory and emotions. Finally, we discuss the possible role of several brain mechanisms in the processing of marketing stimuli as well as obstacles to the integration of these findings with classical consumer behaviour theories. -
CONSUMER NEUROSCIENCE GOES MAINSTREAM by Michael E
OCTOBER 2016-VOL 1 ISSUE 2 FROM THEORY TO COMMON PRACTICE: CONSUMER NEUROSCIENCE GOES MAINSTREAM By Michael E. Smith, VP Consumer Neuroscience Carl Marci, Chief Neuroscientist, Nielsen EDITOR-IN-CHIEF The world of measurement is changing. SAUL ROSENBERG Thanks to recent advances in data collection, transfer, storage and analysis, MANAGING EDITOR there’s never been more data available to research organizations. But ‘Big JEROME SAMSON Data’ does not guarantee good data, and robust research methodologies are more important than ever. REVIEW BOARD Measurement Science is at the heart of what we do. Behind every piece of PAUL DONATO data at Nielsen, behind every insight, there’s a world of scientific methods EVP, Chief Research Officer and techniques in constant development. And we’re constantly cooperating Watch R&D on ground-breaking initiatives with other scientists and thought-leaders in the industry. All of this work happens under the hood, but it’s not any less MAINAK MAZUMDAR important. In fact, it’s absolutely fundamental in ensuring that the data our EVP, Chief Research Officer clients receive from us is of the utmost quality. Watch Data Science These developments are very exciting to us, and we created the Nielsen FRANK PIOTROWSKI Journal of Measurement to share them with you. EVP, Chief Research Officer Buy Data Science ARUN RAMASWAMY WELCOME TO THE NIELSEN JOURNAL Chief Engineer OF MEASUREMENT ERIC SOLOMON SVP, Product Leadership SAUL ROSENBERG The Nielsen Journal of Measurement will explore the following topic areas in 2016: BIG DATA - Articles in this topic area will explore ways in which Big Data may be used to improve research methods and further our understanding of consumer behavior. -
Studies in Physics, Brain Science Earn $1 Million Awards 2 June 2016, by Malcolm Ritter
Studies in physics, brain science earn $1 million awards 2 June 2016, by Malcolm Ritter Nine scientists will share three $1 million prizes for More information: Kavli Prizes: discoveries in how the brain can change over time, www.kavliprize.org how to move individual atoms around and how Albert Einstein was right again about the universe. © 2016 The Associated Press. All rights reserved. The Norwegian Academy of Science and Letters in Oslo on Thursday announced the winners of the Kavli Prizes, which are bestowed once every two years. The prize for astrophysics is shared by Ronald Drever and Kip Thorne of the California Institute of Technology and Rainer Weiss of the Massachusetts Institute of Technology. They were cited for the first direct detection of gravity waves, tiny ripples that spread through the universe. Einstein had predicted a century ago that the waves exist; the announcement that they'd been observed made headlines in February. The neuroscience prize is shared by Eve Marder of Brandeis University in Waltham, Massachusetts, Michael Merzenich of the University of California, San Francisco, and Carla Shatz of Stanford University. They were honored for discoveries in showing how the brain changes during learning and development, even as it keeps some basic stability over time. The prize for nanoscience—the study of structures smaller than bacteria for example—goes to Gerd Binnig of the IBM Zurich Research Laboratory in Switzerland, Christoph Gerber of the University of Basel in Switzerland and Calvin Quate of Stanford. They were honored for atomic force microscopy, a technique now widely used that can reveal the arrangement of individual atoms on a surface and remove, add or rearrange them. -
Nine Scientists Win Kavli Prizes Totaling $3 Million
http://nyti.ms/1RStw1M SCIENCE Nine Scientists Win Kavli Prizes Totaling $3 Million By NICHOLAS ST. FLEUR JUNE 2, 2016 Nine scientists have won this year’s Kavli Prizes for work that detected the echoes of colliding black holes, revealed how adaptable the nervous system is, and created a technique for sculpting structures on the nanoscale. The announcement was made on Thursday by the Norwegian Academy of Science Letters in Oslo, and was live-streamed to a watching party in New York as a part of the World Science Festival. The three prizes, each worth $1 million and split among the recipients, are awarded in astrophysics, nanoscience and neuroscience every two years. They are named for Fred Kavli, a Norwegian- American inventor, businessman and philanthropist who started the awards in 2008 and died in 2013. The astrophysics prize went to Rainer Weiss from Massachusetts Institute of Technology, Ronald W.P. Drever from the California Institute of Technology and Kip S. Thorne, also from Caltech, for directly detecting gravitational waves. While using the Laser Interferometer Gravitational-Wave Observatory (LIGO) in September of last year, they observed wiggles in space-time that were first theorized by Albert Einstein in 1916, opening a new window on the universe. “The real credit for this goes to the whole LIGO team,” said Dr. Thorne, who attended the viewing party in New York with Dr. Weiss. “I wouldn’t be here without the people who started it, and it would not have succeeded without this team of a thousand people who made it happen.” The winners of the nanoscience prize are Gerd Binnig, formerly a member of the IBM Zurich Research Laboratory in Switzerland; Christoph Gerber from the University of Basel in Switzerland; and Calvin Quate from Stanford.