TECHNOLOGY TOOLS of theTRADE

tion and Stereo Bluetooth 2.0 anywhere at home. It has six same time while also charging a wireless. An accelerometer shifts universal connectors in one BlackBerry and a Bluetooth the screen view as you turn the neatly arranged tray. The plugs headset. Actually, using the two unit, and there are a light sen- and cables store beneath the iPod connectors and two of your sor and home screen widgets inclined, rubberized platform. own iPod cords, you could for improved usability. The You can charge up to four charge four iPod/iPhones at the microSD card slot comes with a devices simultaneously, and the same time. If you’re charging 2GB card, but you can increase device is compatible with more the same devices, the cables, that to 32GB. HTC Sense offers than 1,000 products, including: which are stored under the top seven home screens with a lot Apple, BlackBerry, Creative, tray, have some memory, so they of freedom for customization. Dopod, Eten, Garmin, HP, HTC, will begin to assume the same Other features include visual i-mate, Insignia, Iqua, iRiver, configuration each time. The voice mail, Sprint TV, NFL Mobile Jabra, LG, Memorex, Motorola, Refresh is available in white, Sprint HTC Hero Live, NASCAR Sprint Mobile, Nokia, O2, Pal, Philips, Plantron- black, and pink. There’s an Sprint will launch its first and a music player with a ics, Qtek, Samsung, Sanya, Side- unboxing video on the site that Android smartphone, the HTC 3.5mm headset jack. The HTC kick, Sony, and Toshiba. There explains the way it works. Hero, on October 11. The HTC Hero joins two other best sellers are USB sockets that allow you www.bluelounge.com Hero will synchronize with a in the carrier’s catalog, the to plug in your own connectors number of built-in Google BlackBerry Tour and the Palm to charge headsets and addi- Ezio Time Token mobile services, including Pre. Preregistration for the tional devices. Short USB con- If you’ve decided to start work- Google Search, Google Maps, Hero is available at nector cables are also available ing in the Amazon Web Services Gmail, and YouTube, as well as www.sprint.com/hero. at Bluelounge for many others, (AWS) Cloud, you can get an more than 8,000 applications including Nokia, Samsung, additional layer of security with that have been built on the Refresh Recharger Palm, Sony Ericsson, LG, Sony the Ezio Time Token from Android platform. The Hero has The Bluelounge Refresh is a PSP, Nintendo DS Lite, and Gemalto. The Ezio password an integrated 5MP camera and beautifully designed charging more. The charging station can generator is compatible with camcorder. There’s access to station for use in the office or charge two iPod/iPhones at the Amazon Web Services Multi- personal and business e-mail, Factor Authentication. The oper- instant messaging, and text ation of the hand-held device is messaging through POP, IMAP, extremely simple. There’s a sin- and Exchange Active Sync gle button and a display screen. accounts. Wi-Fi capable, the The Time Token generates a phone has a 3.2-inch touch- unique password that’s valid for screen with pinch-to-zoom and only one attempt and for 30 a fingerprint resistive coating. seconds. There’s no software There’s integrated GPS naviga- loaded on your PC. From the

54 STRATEGIC FINANCE I October 2009

TECH FORUM

eBay Liberates By Michael Castelluccio, Editor

On September 1, an eBay press release announced that the company had signed an agreement to sell its Skype and the Gemalto site is here: communications unit in a deal valuing the business at http://onlinenoram.gemalto.com. $2.75 billion. On the same day, on the Share Skype blog, Skype President Josh Silverman wrote, “Today, Skype 3M Mobile begins a new chapter. We’re spinning off from eBay to Privacy Films become an independent company once again. This is very Amazon FAQ, this is how the As you spend more of your time exciting news for all of us here at Skype, and I want to device works in the AWS Cloud: reading your e-mail on hand- give all of you a brief overview of what’s happening. The “AWS MFA uses an authentica- held devices, you make your new investors will buy approximately 65% of Skype, with tion device that continually gen- information more susceptible to eBay continuing to own 35%, in a deal valuing Skype at erates random, six-digit “shoulder-surfers.” The screens $2.75 billion US. It means we’re back to being a fully authentication codes solely for are getting bigger, and the vari- independent company again, but with a new group of your use. Once you enable AWS ety of information available on owners who believe passionately in our mission and in MFA, every time somebody tries the portable displays is also the ability of our team to deliver on it. I can’t wait.” to sign in to your secure pages increasing. For these reasons, Actually, both companies offered something of a col- on the AWS website or AWS 3M has adapted its computer lective sigh of relief. eBay Inc. President and CEO John Management Console, access privacy filter technology to a Donahoe said, “This is a great deal, unlocking both will only be granted after the mobile format. The 3M Mobile immediate and long-term value for eBay and tremendous correct Amazon email-id and Privacy Films use a micro-louver potential for Skype.” It had been a bad marriage all password (the first “factor”: technology to function like around. something you know) and the blinds, darkening the view of There had been plans for a separation beginning with current code from your authenti- those trying to read your screen an IPO of Skype in 2010. On the way to the IPO, eBay cation device (the second “fac- at an oblique angle. A direct, in- said it would accept offers for the company it had pur- tor”: something you have) are front view is unaffected, but chased back in 2005. An offer was made in August, and provided.” The full FAQ is here: from the side there’s a total the deal was announced. http://aws.amazon.com/mfa/ blackout. In addition to the Three groups put together $1.9 billion in cash for a faqs/#What_is_AWS_MFA, security, the film has a light majority share of 65% of the company. The new owners matte front surface to include Silver Lake Partners, two firms reduce glare and help pro- (Index Ventures and Andreessen Horowitz), and the tect the screen from scratch- Canada Pension Plan investment board. The Andreessen es. The full surface adhesive of Andreessen Horowitz is the same is removable and can be lift- who cofounded Netscape. ed and readjusted. Pre-cut custom sizes fit most popu- A RETURN lar phones and personal Back when they bought Skype, eBay had hoped to digital assistants (PDAs). continued on next page www.3mprotectionfilms.com

October 2009 I STRATEGIC FINANCE 55

TECHNOLOGY TECH FORUM

include it as a communication tool for its com- munity of buyers and sellers. Skype is a free tele- phone and text service that resides on the Internet, and eBay wanted to set up a community dia- logue enabled by a click-to- comment function that would run on Skype. It never caught on. Meanwhile, Skype was put in the uncomfort- able position of being controlled by a larger com- pany that found it was making very little money on this very expensive investment. In his remarks to the press, eBay’s John Dona- hoe described Skype as “a great standalone busi- ness,” and a number of commentators agree. Brad Stone, in his reporting in , explained the Zennström, a Swede, and Janus Friis, a Dane. The company deal would “essentially allow Skype to go back into start-up is based in Luxembourg. The program’s code actually was mode. For example, it will be able to conceal investments in written by three Estonian developers: Ahti Heinla, Priit projects and new technologies from the public—and from Kasesalu, and . Estonia has quietly become one rivals—instead of disclosing them in eBay’s public regulato- of the most wired countries on earth—a place where elec- ry filings.” There’s also the chance, Stone points out, that the tions are held online and citizens file their income taxes in new owners will launch an IPO of their own, allowing the minutes, also online. company to tempt new employees with its own stock as part The name Skype evolved from the program’s original of the compensation. name—Sky peer-to-peer. A very natural choice for the It isn’t that Skype has been a failure in what it offers Estonian programmer group because they were also users. Growth has been very impressive. Skype had a report- responsible for , one of the most popular peer-to-peer ed 276 million users in the first quarter of 2008, and that file-sharing applications. The group also later developed number had grown to 480 million registered Skype users in , an Internet television service based on a peer-to-peer July 2009. It’s just that it didn’t fit eBay. model. Egon Durban, the managing director at Silver Lake Part- The company describes its current offerings this way: ners, praised Skype, calling it, “One of the leading Internet “Skype is software that enables the world’s conversations. franchises with terrific growth prospects.” It hasn’t escaped Millions of individuals and businesses use Skype to make notice that one of the major investors includes one of the free video and voice calls, send instant messages, and share Internet’s legendary pioneers, Andreessen. files with other Skype users. Everyday, people everywhere With the announcement of the sale, there’s been much also use Skype to make low-cost calls to landlines and speculation about what directions the company may now be mobiles.” free to take off to. A lot of the guessing focuses on the video The basic sign-up is free, and with that you can call any calls that are one of the current services. There already has other Skype member online and speak with them, text them, been dramatic movement with a recent deal to add Skype or communicate over a video connection. For about $3 a on Nokia phones as well as the Skype application for month you can upgrade the service and call landlines and iPhones, which was released in March and has been cell phones in the . About $13 a month will add extremely well received in the U.S. and just made available more than 40 countries. There’s a program for using landline in the Canadian iPhone stores. phones to reach a Skype user, voice and video conferencing, and something called Skype to Go, which will let you make SKYPE’S PAST AND FUTURE international calls on your mobile phone at Skype-Out rates Skype, like eBay, is one of the Internet’s purebreeds. A very that apply to calls made from your computer. young company, it was founded in 2003 by Niklas With the sale, the skies have opened again for Skype. SF

56 STRATEGIC FINANCE I October 2009