Assisted Living Overseas The Playtimes Guide to Elder Care 2014 assisted living overseas

Brought to you by the publishers of Playtimes and The School Book, Assisted Living Overseas presents our readers with listings of care homes in the UK, US, Canada, Australia, and New Zealand, as well as options closer to – Thailand, Malaysia and the Philippines, where assisted living facilities for expats are increasing in number. Playtimes recognizes that its readers today may be juggling both child and elder care. This is hard enough when you are in the same country; but how can you prepare for this when you are many miles from home? This publication aims to assist you by providing some practical advice as well as some initial starting points for research into the best care provider for your family.

distribution Assisted Living Overseas will be distributed via our regular Playtimes network, with additional copies being given to insurance companies, financial advisers, hospitals, consulates, embassies and multi-national corporates.

It will also be available to purchase online as a download at a price of HK$150

2 who are our readers? 60,000 of Hong Kong and Macau’s most affluent, influential parents.

September 2013

November 2013

September 2013 September November 2013 November

Mega morning

What is hyperemesis?sickness A little garden grows Pregnancy-related hair growth?

Someone youCrib know iscomfort co-sleeping

Settling in Smooth school starts mother Belly flops When kids fail Peekaboo! baby Boost baby’s brainpower &

Out of the box: Craving new ideas for school lunches? Look inside! Hey, Dad: You’ve got delivery-room duties, too! Here’s how to help...

23% have monthly household income in excess of HK$300K 56% over HK$100K

43% are Hong Kong Chinese 57% are Expatriates from Australia to Zaire

65% have 2 or more kids 30% have 1 child

A lucky 39% take 3 overseas trips a year 61% take 1-2 overseas trips a year

36% go out without kids 2-3 times weekly 47% at least once a week

Reader Fast Facts: • 96% of readers’ children do at least one extra curricular activity (sport or extra tuition) • 90% exercise regularly: badminton, golf, swimming, yoga/pilates, hiking, gym • 86% employ a domestic helper • 72% eat out with their children weekly • 62% have one or more vehicles • 48% have gym membership • 43% own their home • 34% of our readers are Dads

3 Playtimes’ vital statistics

• Playtimes is a free publication • The current print run is 25,000 copies per issue • Published 11 times a year including one combined issue – Summer in July/August • The ever popular and useful The School Book supplement is published and distributed with the May edition of Playtimes • Over 30 advertisers have been with us since our first issues in 2003 • In 2013 over 1,200 adverts were placed with Playtimes, and 82% of the adverts were by repeat clients where to find Playtimes

20% / Sai Kung / Clearwater Bay 13% 17% Tsim Sha Tsui &

50%

Playtimes magazines are distributed via ESF and international primary schools, kindergartens, pre‑schools and playgroups. Your advertisement is delivered directly into the hands of the parents.

The remainder are distributed through selected retail outlets, supermarkets, cafés, children’s activity centres, doctors surgeries, social clubs, relocation and real estate companies.

4 distribution list 2014

LEARNING & ACTIVITY • ESF Beacon Hill School • Biva, CausewayBay • Marketplace, Nexxus Building, CENTRES • ESF Bradbury School • Biva, Stanley Plaza Central • Anastassia’s Art House • ESF Clearwater Bay School • Bloom Baby • Marketplace, Happy Valley • Baron School of Music • ESF Glenealy School • Bookazine, Canton House • Marketplace, Repulse Bay • Carol Bateman School of • ESF Kennedy School • Bookazine, Prince’s Building • Marketplace, Island Crest Dance • ESF • Bookazine, • Marketplace, Model Lane • Chatter Box • ESF School • Book Buddy • Marketplace, Langham Place • English Adventure • ESF Shatin Junior School • Bumps to Babes, Central • Marketplace, • Florenda • German Swiss International • Bumps to Babes, Ap Lei Chau • Marketplace, Austin Rd, Tsim • Fun to Read School • Cordlife Sha Tsui • Island Dance School • Grace Christian Academy • Cosmo Kids • Marketplace, Manhattan Mid- • JEMS • Harrow International School • Cosmos Bookstore Town, Mei Foo • Jolly Kingdom • • Cryolife • Marketplace, iSQUARE, Tsim • Jumpstarters • HK Adventist College • Cyrstal Beaute Sha Tsui • Kiddy Master • Hong Kong Adventist Academy • Dymocks, Bonham Road • Marketplace, Telford Plaza • Kids and Kids • Hong Kong Baptist University • Dymocks, Discovery Bay • Marketplace, K11, Tsim Sha Tsui • Kids Gallery Affiliated School Wong Kam Fai • Dymocks, IFC • Marketplace, Hankow Road • Kidsland Secondary & Primary School • Dymocks, Sai Kung • Marketplace, The Edge • Little Gems • Hong Lok Yuen International • Dymocks, The Peak • Marketplace, Lions Rise • Little Hands School • Dymocks, • Marketplace, Oxford Road • Little Masterhands • International Christian School • Dymocks, Wanchai • Marketplace, Sha Tin • Little Picasso • International College • Dymocks, Wanchai • Marketplace, Gold Coast • MSL Centres • Island Christian Academy/ • Dymocks, Piazza, Tuen Mun • My Happy Sunflower Generations Christian • Early Learning Centre (ELC) • Marriott Hong Kong SkyCity • My Musical Studio Education • Edible Arrangements • Metrobooks, Elements • My Musik Box • Island Christian Academy • EKK Ltd • Metrobooks, Langham Place • Native English Learning Centre • ISF • FLEX • Metrobooks, • Phonics Land • Japanese International School • Flexa • MI Kids • Playtown • • Fusion, Clear Water Bay • Mirth Limited • Powerbrain • Kiangsu & Chekiang Primary • Fusion, Discovery Bay • Movieland • Red Shoe Dance Company School - International Session • Fusion, Fairview Park • Oliver’s The Delicatessen • Rolly Pollies • Kiangsu & Chekiang Primary • Fusion, Garden Park • Pantry Magic • Russian Ballet School School - Local Session • Fusion, Happy Valley • Pret-a-Manger, Three Pacific • Senate House Education • Lingnan Primary and • Fusion, Park View Place • Soleducation Kindergarten School • Fusion, Rhine Garden • Pret-a-Manger, Citibank Plaza • Sponge Creation Lab • Luk Chan Chinese International • Fusion, Westlands Centre • Pret-a-Manger, Head office • Spring Learning Limited Education Corporation • Glow with Ceri Silk • Pret-a-Manger, Lippo Centre • Starlit Art Space • Marymount Primary School • GREAT, Pacific Place • Pret-a-Manger, Taikoo • The Little Gym • Nord Anglica Education • H-Kore • TASTE, Celestial Heights • Tinytots soccer and Ole soccer • Norwegian International School • I Love Kitchen • TASTE, School Gym • Po Leung Kuk Camoes Tan Siu • Indigo, Cyberport • TASTE, East Point City • Tutti Music Lin Primary School • Indigo, Ocean Terminal • TASTE, • Vienna School of Music and • (ESF) • Indigo, Repulse Bay • TASTE, Hopewell Centre Language • Rosaryhill Kindergarten & • International, Baguio Villa • TASTE, • Yifan Mandarin Primary School • International, Lei King Wan • TASTE, • Rosebud Primary School • International, Hong Leuk Yuen • TASTE, Stanley Plaza PRIMARY SCHOOLS • Starters School • International, Pacifica Mall • TASTE, Tuen Mun Plaza • American International School • St Stephen’s College • International, Windsor House • The Flying Pan, Central • American International School • St Stephen’s College • LZYE, • The Flying Pan, Wanchai (Elementary) Preparatory School • LZYE, Ho Man Tin • ThreeSixty Elements Mall • Anfield Primary School • The Harbour School • LZYE, Quarry Bay • Australian International School • Victoria Educational • LZYE, Tin Hau • Canadian International School Organisation • Mandarin Oriental Spa • Carmel School • Victoria Shanghai Academy • Marks & Spencer • Carmel School - JCC Campus • Yew Chung International School • Marketplace, Jardine’s Lookout • Concordia International School • Marketplace, May Road • Deborah Educational Institute RETAIL OUTLETS • Marketplace, The Peak • Delia School of Canada • Apple & Pie, Ltd. • Marketplace, Cloud View Road

ALSO DISTRIBUTED THROUGH Doctor’s Surgeries, Health Clinics and individual subscribers throughout Hong Kong Island, Kowloon, New Territories & Macau

5 distribution list 2014 continued

• Tiny Footprints School, Tin Hau • Watchdog HK Center • Hong Kong Cricket Club • Toys R Us • International Montessori • Watchdog Jordan Center • Resort • Tree School Kindergarten • Wembley International • Hong Kong Football Club • Uncle Russ, Discovery Bay • Island Children’s Montessori Kindergarten • Hong Kong Jockey Club • W Hotel School • Woodland Montessori Pre- • Hong Kong Parkview • Wellcome, Causeway Bay • Jing Jing Kindergarten School, Mid-Levels • Hong Kong Public Libraries • Wellcome, Palm Springs • La Petite Enfance • Woodland Montessori Pre- • Hong Kong Treble Choir • Wellcome, Razor Hill • Learning Adventures School, Repulse Bay • Hong Luk Yuen Country Club • Wellcome, Redhill Plaza • L’Ecole Pierre et Marie Curie • Woodland Montessori Pre- • Kowloon Cricket Club • Wellcome, Repulse Bay • Littleton Discovery Playgroup School, Tai Tam • Ladies’ Recreation Club Arcade • Manhabit International • Woodland Pre-School, Happy • Pacific Club • Wellcome, Sai Kung Nursery & Kindergarten Valley • Quintessentially Lifestyle • Wellcome, Seymour Terrace • MASS International Pre- • YMCA of HK International • Royal Hong Kong Yacht Club • Wellcome, Watford Road school Kindergarten • Royal Learning Club • Windsor House • Matilda Child Development • Zebedee International • The American Club, Central • Wisekids Centre Kindergarten Town Club • YWCA • Montessori for Children • The Clearwater Bay Golf & • Morningstar School CORPORATE OFFICES Country Club PRE-SCHOOLS, • New Song Christian • Avis Hong Kong Ltd • The Kelly Yang Project KINDERGARTENS & Kindergarten • Airways • The Park Resort PLAYGROUPS • Noble Place Limited • Chianti • 7X Smarter • Oaktree Montessori Chinese • CBRE • Discovery Bay Management • Adeona International Education • DTZ • Discovery Bay Residents’ Kindergarten & Nursery • Parkview International Pre- • HSBC Club • Alison’s Letterland School (PIPS) • HSBC Insurance • Greenvale • Anfield International • Pekip • Kimberly Clark • Midvale Kindergarten • PICO International Education • Lacoste • Neo Horizon • Baby Buddies & Services, Kwun Tong School • Marriott Vacation Club • Parkridge • Bambino English Playschool • PICO International Education • MegaBox Development Co. • Siena One • Bebegarten & Services, Mong Kok School Ltd. • U.S. Consulate • Blooming Buds Preschool (I) • Nikon • Box Hill (HK) International • Play and Learn Education • Nomura International (Hong RELOCATION AND REAL Kindergarten & Pre-School Centre Kong) Limited ESTATE AGENCIES • Casa dei Bambini • Pods Kindergarten & • Otsuka Pharmaceutical (HK) • AGS Four Winds • CECES Child Development Preschool Ltd. • Allied Pickfords Centre (CCDC) • Ronald MacDonald House • Pfizer • Brookfield Relocation Hong • Children’s Work International Hong Kong • Ralph Lauren Kong Limited Ltd • Sai Kung International Pre- • Shanghai Tang • Colliers International • Christ Church Kindergarten School • SHK • Compass Real Estate - leave • David Exodus Kindergarten • Salala Kids House • SHK Private at door • Deborah Anglo Chinese • Small World Christian • Silvercross (Pacific) Ltd • Crown Relocations Kindergarten Kindergarten • The Dairy Farm Company • Executive Homes Hong Kong • Discovery Bay International • Sol Education Centre • UBS Limited School • Southside Kindergarten • Wyeth • Habitat Property • Discovery Mind Kindergarten • Sun Kids • Home Solutions • Discovery Montessori • Sunshine House Discovery CLUBS & RESIDENTIAL • Hong Kong Sotheby’s Realty • ESF Abacus International Bay COMPLEXES • Jones Lang LaSalle Kindergarten • Sunshine House International • Aberdeen Marina Club • Knight Frank • ESF International Play School • American Club • Landscope Real Estate Kindergarten, Hillside • Sunshine House International • American Country Club Services Limited • ESF International Pre-School • AWA Hong Kong • Proway Relocation & Real Kindergarten, Tsing Yi • The Open Classroom • Bamboo Grove Estate Services • ESF International • The Peak Pre-School • Clearwater Bay Country Club • Santa Fe Transport Kindergarten, Wu Kai Sha • The Woodland Beachside • Club Bel-Air International Ltd. • Garden House Pre-School • Cyberport • UniGroup Worldwide UTS • Highgate House School • The Woodland Harbourside • D’oro Private Club • HKPPA Heng Fa Cheun Pre-School • French Chamber of Playgroups • The Woodland Pre-School Commerce Please note our distribution list • HKPPA Leapfrog Playgroups (Pokfulam) • Gold Coast Yacht & Country is subject to change. • International Montessori • The Woodland Sai King Pre- Club School, Mid Levels School • Hebe Haven Yacht Club • International Montessori • Victoria (Belcher) Kindergarten • Hong Kong Country Club

ALSO DISTRIBUTED THROUGH Doctor’s Surgeries, Health Clinics and individual subscribers throughout Hong Kong Island, Kowloon, New Territories & Macau

6 the rate card*

Outside Back Cover $22,500 Double Page Spread $30,000 Inside Front Cover $20,000 Full Page $17,000 Facing Contents $18,500 Half Page $10,000 Inside Back Cover $20,000 Double Page Spread Advertorial $35,000 Opposite Country Section Pages $19,000 Full Page Advertorial $19,000 Enhanced Listing $5,000

Publication Sponsorship Please contact your sales representative for further details technical specs Double Page Spread Trim size: Full Page Half Page 270mm x 420mm (HxW) Trim size: 270mm x 210mm (HxW) – Vertical Bleed size: 276mm x 216mm (HxW) Trim size: Bleed size: Type area: 233mm x 165mm (HxW) 248mm x 276mm x 426mm (HxW) Size code: A 87.5wmm Text area: (HxW) 233mm x 370mm (HxW) Size Code: C

Half Page – Horizontal Trim size: 122mm x 179mm (HxW) Size code: B

Advertising: Booking Deadline: 13th August Artwork Deadline: 15th August Digital Advertising General Specs Resolution must be 300dpi at actual size. A high resolution TIFF/JPEG is our preferred format. We will also accept high resolution PDF files. Please ensure that all files have their fonts embedded. All artwork and supporting graphics must be in the correct colour mode (CMYK). All spot colours must also be converted to CMYK. The publication will not be responsible for the colour mode or the quality of any artwork submitted with a resolution less than 300dpi. For full page advertisements ONLY, please ensure a bleed of 5mm on all sides. All other advertisments must be designed as non-bleed.

Upload to https://p3hk.sharefile.com/f/fo09529a-d85c-4421-97a6-aea5d53b9a2d Login: [email protected] Password: fun4me

* All rates are in HKD

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