Media Kit|2014/15

September 2013

Summer 2014

Summer 2014 Summer September 2013 September Market watch Cheap and tasty treats abound The air we breathe Is pollution hurting your kids?

Fast break Macau is full of family fun at home in Hong Settling in Smooth school starts Belly flops Kong When kids fail Peekaboo! Boost baby’s brainpower

Stop summer slide: We Out of the box: Craving new ideas for school lunches? Look inside! ’ve got books for pre-teens and brainy fun for tots.

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13/6/14 11:47 AM message from the editor

Playtimes Magazine gives parents a fresh and vibrant perspective on parenting in . Each month, you can look to Playtimes’ team of experts for the best advice on health, education, fashion and travel. Playtimes will keep you up to date with all that is hip and happening in Hong Kong – from cool new places to go, to the latest in great stuff for kids, Playtimes has Hong Kong covered. Playtimes offers insight, suggestions and topical features from a parents’ viewpoint. It is written in an engaging style and presented beautifully. It is a must-have for every stylish and modern Hong Kong parent!

Tracey Starr Editor-in-Chief

2 why choose Playtimes... inform Playtimes keeps our readers in the know about cool places to go, fun activities to do and great gadgets to get. If you want to know how to live a healthier, happier and greener life in Hong Kong, you’ll find it in Playtimes. connect Playtimes connects families with the best Hong Kong has to offer. Fun stuff, serious stuff, gorgeous stuff, kids’ stuff, grown-up stuff. In fact, all kinds of stuff! If you want to really tap in to what’s buzzing with families in Hong Kong, take a peek inside Playtimes. engage Playtimes laughs, cries, hugs, roars, listens and cares just like any other member of the family. Its enthusiasm for family life ensures its place in Hong Kong homes, so if you want to feel part of a great family, get involved in Playtimes. It’s fun, compelling, responsive and loyal. respond Every issue of Playtimes gets picked up and read in over 25,000 Hong Kong family homes – that adds up to a lot of readers. 97 out of every 100 readers said they had bought a product or used a service as a result of having seen it in Playtimes. That’s significant buying power.

3 who are our readers? 60,000 of Hong Kong and Macau’s most affluent, influential parents.

23% have monthly household income in excess of HK$300K 56% over HK$100K

43% are Hong Kong Chinese 57% are Expatriates from Australia to Zaire

65% have 2 or more kids 30% have 1 child

A lucky 39% take 3 overseas trips a year 61% take 1-2 overseas trips a year

36% go out without kids 2-3 times weekly 47% at least once a week

Reader Fast Facts: • 96% of readers’ children do at least one extra curricular activity (sport or extra tuition) • 90% exercise regularly: badminton, golf, swimming, yoga/pilates, hiking, gym • 86% employ a domestic helper • 72% eat out with their children weekly • 62% have one or more vehicles • 48% have gym membership • 43% own their home • 34% of our readers are Dads

4 Playtimes’ vital statistics

• Playtimes is a free publication • The current print run is 25,000 copies per issue • Published 11 times a year including one combined issue – Summer in July/August • The ever popular and useful The School Book supplement is published and distributed with the May edition of Playtimes • Over 30 advertisers have been with us since our first issues in 2003 • In 2013 over 1,200 adverts were placed with Playtimes, and 82% of the adverts were by repeat clients where to find Playtimes

20% / Sai Kung / Clearwater Bay 20% 10% Tsim Sha Tsui Discovery Bay &

50%

Playtimes magazines are distributed via ESF and international primary schools, kindergartens, pre‑schools and playgroups. Your advertisement is delivered directly into the hands of the parents.

The remainder are distributed through selected retail outlets, supermarkets, cafés, children’s activity centres, doctors surgeries, social clubs, relocation and real estate companies.

5 distribution list 2014/15 LEARNING & ACTIVITY CENTRES • Tinytots soccer and Ole soccer • Yew Chung International • Kokoon for Kids, Sha Tin • 7 X Smarter School Gym School • Kokoon for Kids, Ocean • Anastassia’s Art House • Touch to Learn Terminal • Aristle • Tutti Music RETAIL OUTLETS • Little Whale, Discovery Bay • Art n Move • Yifan Mandarin • A&M Groceries • Little Whale, Mid-Levels • Baby Brain • YWCA • All 4 Kids • LZYE, • Baron School of Music • Apple & Pie, Ltd. • LZYE, Ho Man Tin • Berlitz PRIMARY SCHOOLS • Babushka • LZYE, • Brain Impact Training Centre • American International School • Baby Planner • LZYE, Tin Hau • Carol Bateman School of • American International School • Bambini • Marketplace, Jardine’s Dance (Elementary) • BBcare.hk Lookout • Central Dance • Anfield Primary School • Biva, CausewayBay • Marketplace, May Road • Chatter Box • Australian International School • Biva, Stanley Plaza • Marketplace, The Peak • English Adventure • Canadian International School • Bloom Baby • Marketplace, Cloud View • Fun to Read • Carmel School • Bonny Baby Asia Road • Funzone • Carmel School - JCC Campus • Bookazine, Canton House • Marketplace, Nexxus Building, • Future Leaders Academy • Delia School of Canada • Bookazine, Prince’s Building Central • Hong Kong Insitute of • ESF Beacon Hill School • Bookazine, • Marketplace, Happy Valley Languages • ESF Bradbury School • Book Buddy, Stanley • Marketplace, Repulse Bay • Home of Music • ESF Clearwater Bay School • Book Buddy, Ocean Terminal • Marketplace, Island Crest • Hong Kong UU International • ESF Glenealy School • Bumps to Babes, Central • Marketplace, Model Lane • Ivy Kidz Education Centre • ESF Kennedy School • Bumps to Babes, Ap Lei Chau • Marketplace, Langham Place • Kiddikraft • ESF • Cakealicious • Marketplace, Clear Water Bay • Kids Academy • ESF Quarry Bay School • Cosmo Kids • Marketplace, Austin Rd, Tsim • JEMS • ESF Shatin Junior School • Cosmos Bookstore Sha Tsui • Kids Gallery • German Swiss International • Dymocks, Bonham Road • Marketplace, Manhattan • Le Club des Cinq School • Dymocks, Discovery Bay Mid-Town, Mei Foo • Lingo • Grace Christian Academy • Dymocks, IFC • Marketplace, iSQUARE, Tsim • Little Academy • Harrow International School • Dymocks, Sai Kung Sha Tsui • Kids Champs • • Dymocks, The Peak • Marketplace, Telford Plaza • Little Hands • HK Adventist College • Dymocks, • Marketplace, K11, Tsim Sha Tsui • Little Masterhands • Hong Kong Adventist • Dymocks, Wanchai • Marketplace, Hankow Road • Little Picasso Academy • Dymocks, Hong Kong Station • Marketplace, The Edge • Mine Little Hands • Hong Lok Yuen International • Early Learning Centre (ELC) • Marketplace, Lions Rise • My Happy Sunflower School • Edible Arrangements • Marketplace, Oxford Road • My Kiddy Gym • International Christian School • EKK Ltd • Marketplace, Sha Tin • My Musical Studio • Island Christian Academy/ • Flexa, Shatin, Wanchai, • Marketplace, Gold Coast • Native English Learning Centre Generations Christian Aplei Chou Piazza, Tuen Mun • PBL Leaders Education • Fusion, Clear Water Bay • Marriott Hong Kong SkyCity • People Impact Training Centre • Island Christian Academy • Fusion, Discovery Bay • Metrobooks, Elements • Phonics Land • ISF • Fusion, Fairview Park • Metrobooks, Langham Place • Play & Learn Education Centre • Japanese International School • Fusion, Garden Park • Mirth Limited • Playtime • • Fusion, Happy Valley • Mother & Child • Playtown • Kiangsu & Chekiang Primary • Fusion, Park View • Mothercare, Lai Chi Kok • Powerbrain School - International Session • Fusion, Rhine Garden • Movieland, Discovery Bay, • Rockababy • Kiangsu & Chekiang Primary • Fusion, Westlands Centre Happy Valley • Rolly Pollies School - Local Session • GREAT, Pacific Place • Oliver’s The Delicatessen • Royal Learning Club • Marymount Primary School • Greenery Music Centre • Pantry Magic • Safari Kid • Nord Anglica Education • Healthy Delight • ParknShop, Shouson Hill • Senate House Education • Norwegian International • I Love Kitchen • St Nicholas’s English • Smart Little One School • Indigo, Kindergarten • Soleducation • Po Leung Kuk Camoes Tan Siu • Indigo, Ocean Terminal • Tadpoles • Southside Mandarin Lin Primary School • Indigo, Repulse Bay • TASTE, • Sponge Creation Lab • (ESF) • International, Baguio Villa • TASTE, Citygate • Spring Learning Limited • Starters School • International, Lei King Wan • TASTE, East Point City • Starlit Art Space • The Harbour School • International, Hong Leuk Yuen • TASTE, Festival Walk • The Jazzy Gym • Victoria Educational • International, Pacifica Mall • TASTE, Hopewell Centre • The Kelly Yang Project Organisation • International, Windsor House • TASTE, • The Little Gym • Victoria Shanghai Academy • Kokoon for Kids, Cyberport • TASTE, Olympian City

ALSO DISTRIBUTED THROUGH Doctor’s Surgeries, Health Clinics and individual subscribers throughout Hong Kong Island, Kowloon, New Territories & Macau distribution list 2014/15 continued

• TASTE, Stanley Plaza School, Mid Levels • Woodland Pre-School, Country Club • TASTE, Tuen Mun Plaza • International Montessori Happy Valley • The Park Resort • The Flying Pan, Central School, Tin Hau • YMCA of HK International • The Flying Pan, Wanchai • International Montessori School Kindergarten HEALTH & DOCTOR’S SURGERIES • ThreeSixty Elements Mall Kindergarten • Zebedee International • Annerley Community • Tiny Footprints • Island Children’s Montessori Kindergarten Midwifery Services • Toys R Us School • Balance Health • Tree • Jing Jing Kindergarten CORPORATE OFFICES • Body Group • Uncle Russ, Discovery Bay • La Petite Enfance • AWA Hong Kong • Canossa Hospital • W Hotel • Learning Adventures • Bank of China • Cheers Dental Clinic • Wellcome, Causeway Bay • L’Ecole Pierre et Marie Curie • BASF • Cordlife • Wellcome, Palm Springs • Littleton Discovery Playgroup • BlackRock • Dr Lucy Lord & Associates/ • Wellcome, Razor Hill • Manhabit International Nursery • French Chamber of Central Health Medical • Wellcome, Redhill Plaza & Kindergarten Commerce Practice • Wellcome, Repulse Bay Arcade • MASS International Pre-school • Nomura International • Eye Level Novus • Wellcome, Sai Kung • Montessori for Children (Hong Kong) Limited • FLEX • Wellcome, Seymour Terrace • Morningstar School • Quintessentially Lifestyle • Hong Kong Adventist Hospital • Wellcome, Watford Road • New Song Christian • Shichida Hong Kong • iCare Voice & Speech Therapy • Wisekids Kindergarten • SHK Private Centre • YWCA • Noble Place • Spanish Chamber of • Integrated Medicine Insitute • Oaktree Montessori Chinese Commerce • Island Health Family Practice PRE-SCHOOLS, KINDERGARTENS Education • U.S. Consulate • Life Clinic & PLAYGROUPS • Parkview International • UBS • Matilda Child Development • 7X Smarter Pre-School (PIPS) Centre • Adeona International • Pekip CLUBS & RESIDENTIAL • Matilda Maternity Reception Kindergarten & Nursery • Pods Kindergarten & Preschool COMPLEXES • MSL Centres • Alison’s Letterland • Sai Kung International • Aberdeen Marina Club • Orton-Gillingham Centre (H.K.) • Anfield International Pre-School • Amalfi Ltd Kindergarten • Salala Kids House • American Club • Southside Family Health • Baby Buddies, Sheung Wan, • Southside Kindergarten • American Country Club Centre/Dr Anne Spooner & Causeway Bay, Jordan • St Nicholas’s English • AWA Hong Kong Associates Limited • Bambino English Playschool, Kindergarten • Bamboo Grove • SPOT TST, Tsuen Wan • Sun Kids • Chianti • Sunshine Children Foundation • Bebegarten • Sunshine House Discovery Bay • Clearwater Bay Country Club • The Body Buddies • Blooming Buds Preschool • Sunshine House International • Club Bel-Air • Box Hill (HK) International Play School • Club RELOCATION AND REAL ESTATE Kindergarten & Pre-School • Sunshine House International • Cyberport AGENCIES • Casa dei Bambini Pre-School • Discovery Bay Management • Allied Pickfords • Children’s Work International • Tadpoles • D’oro Private Club • Brookfield Relocation Ltd • The Open Classroom • Gold Coast Yacht & Country Hong Kong Limited • Deborah Anglo Chinese • The Peak Pre-School Club • Colliers International Kindergarten • The Woodland Beachside Pre- • Greenvale • Compass Real Estate • Discovery Bay International School • Hebe Haven Yacht Club - leave at door School • The Woodland Harbourside • Hong Kong Country Club • Crown Relocations • Discovery Mind Kindergarten Pre-School • Hong Kong Cricket Club • Executive Homes Hong Kong • Discovery Montessori • The Woodland Pre-School • Hong Kong Disneyland Resort Limited • ESF Abacus International (Pokfulam) • Hong Kong Football Club • Habitat Property Kindergarten • The Woodland Sai King • Hong Kong Jockey Club • Home Solutions • ESF International Kindergarten, Pre-School • • Hong Kong Sotheby’s Realty Hillside • Victoria (Belcher) Kindergarten • Hong Kong Public Libraries • Jones Lang LaSalle • ESF International Kindergarten, • Wellborn International • Hong Luk Yuen Country Club • Landscope Real Estate Services Tsing Yi Pre-School • Ladies’ Recreation Club Limited • ESF International Kindergarten, • Wembley International • Midvale • Proway Relocation & Real Wu Kai Sha Kindergarten • Neo Horizon Estate Services • Garden House • Woodland Montessori • Pacific Club • Santa Fe Transport International • Highgate House School Pre-School, Mid-Levels • Parkridge Ltd. • HKPPA Heng Fa Cheun • Woodland Montessori • Royal Hong Kong Yacht Club • Sirva Playgroups Pre-School, Repulse Bay • The American Club, Central • HKPPA Leapfrog Playgroups • Woodland Montessori Town Club Please note our distribution list is • International Montessori Pre-School, Tai Tam • The Clearwater Bay Golf & subject to change.

ALSO DISTRIBUTED THROUGH Doctor’s Surgeries, Health Clinics and individual subscribers throughout Hong Kong Island, Kowloon, New Territories & Macau ALSO DISTRIBUTED THROUGH Doctor’s Surgeries, Health Clinics and individual subscribers throughout Hong Kong Island, Kowloon, New Territories & Macau 7 the rate card All rates are per insertion in Hong Kong dollars.

Display 1 issue 3 issues 6 issues 12 issues Double Page Spread $22,770 $20,430 $19,295 $18,200 Full Page $12,650 $11,385 $10,750 $10,150 Half Page $8,550 $7,695 $7,265 $6,850 Quarter Page $5,695 $5,125 $4,840 $4,555 Banner* $4,140 $3,725 $3,520 $3,310 Guaranteed Position: 20% loading

Marketplace 1 issue 3 issues 6 issues 12 issues Single $1,265 $1,140 $1,075 $1,015 Double $2,530 $2,275 $2,150 $2,025 Triple $3,795 $3,415 $3,225 $3,035 Quad $5,060 $4,300 $4,140 $4,050 Half Page $7,590 $6,830 $6,450 $6,075 Guaranteed Position: 20% loading

Prime Positions 1 issue 3 issues 6 issues 12 issues Back Cover $22,485 $20,235 $19,115 $17,980 Inside Front Cover $19,840 $17,850 $16,865 $15,875 Inside Back Cover $18,840 $16,955 $16,015 $15,075 Facing Contents $18,515 $16,665 $15,740 $14,810 Inside Front Cover $33,065 $29,750 $28,105 $26,450 Double Page Spread

Inserts Advertorials** Single Sheet $1.50 per insertion Double Page Spread $28,400 4 - 12 Pages $2.50 per insertion Single Page $14,950 16 - 24 Pages $3.75 per insertion 28 - 32 Pages $4.75 per insertion 36 - 44 Pages $5.75 per insertion Minimum run 8,000 pieces. 10% surcharge for selective distribution.

Frequency discounts apply to contracts with scheduled insertions only. All ads must run within a contract period of no longer than 12 months.

Gatefolds, Belly Bands, Reverse Front Cover Gatefolds, Tip-Ons etc. – Price available on request

* Specific pages only – please call for details/sponsorship package **Guide price, please contact us for further details Agency discount is 10% if originated by the agency 8 Display Advertisements Technical specifications Double Page Spread Half Page – Horizontal Half Page Trim size: Trim size: 122mm x 179mm (HxW) – Vertical 270mm x 420mm (HxW) Ad Code: HPH Trim size: Bleed size: 248mm x 87.5mm 276mm x 426mm (HxW) (HxW) Text area: Ad Code: HPV 233mm x 370mm (HxW) Ad Code: DPS

Full Page Trim size: 270mm x 210mm (HxW) Quarter Page Trim size: Bleed size: 122mm x 87.5mm 276mm x 216mm (HxW) (HxW) Text area: Ad Code: QP 233mm x 165mm (HxW) Ad Code: FP

Banner – Horizontal Trim size: 35mm x 165mm (HxW) Ad Code: Banner

9 Marketplace Advertisements Technical specifications

Triple – Horizontal Quad 54 x 176mm (HxW) 111mm x 116mm (HxW) Ad Code: THC Ad Code: QC

Double – Horizontal Triple 54 x 116mm (HxW) Vertical Ad Code: DHC 169mm x 56mm (HxW) Ad Code: Single Double TVC Half Page 54 x 56mm Vertical 112mm x 176mm (HxW) (HxW) 111mm x Ad Code: HPC Ad Code: 56mm SC (HxW) Ad Code: DVC

10 cover specifications

Double Page Spread Trim size: 270mm x 420mm (HxW) Bleed size: 276mm x 426mm (HxW) Text area: 233mm x 370mm (HxW) Ad Code: DPS

Full Page Trim size: 270mm x 210mm (HxW) Bleed size: 276mm x 216mm (HxW) Text area: 233mm x 165mm (HxW) Ad Code: FP

Display Advertisements 10mm 10mm

For inside front and back cover advertising please ensure the following: 1. Please supply double page artwork as two separate pages 2. Please allow a 10mm gutter on the inside edge of each page to allow for binding area

Digital Advertising General Specs Resolution must be 300dpi at actual size. A high resolution TIFF/JPEG is our preferred format. We will also accept high resolution PDF files. Please ensure that all files have their fonts embedded. All artwork and supporting graphics must be in the correct colour mode (CMYK). All spot colours must also be converted to CMYK. The publication will not be responsible for the colour mode or the quality of any artwork submitted with a resolution less than 300dpi. For full page advertisements ONLY, please ensure a bleed of 5mm on all sides. All other advertisments must be designed as non-bleed.

Upload to Please send directly to your advertising account manager

11 Playtimes publishing  schedule 2014/15*

Booking Artwork Distribution Issues Deadline Deadline Date September DIY – Get Crafty 18-Aug-14 19-Aug-14 27-Aug-14 October The Party Issue 22-Sep-14 23-Sep-14 6-Oct-14

2014 November Mother & Baby 20-Oct-14 21-Oct-14 29-Oct-14 December Raising Tweens & Teens 17-Nov-14 18-Nov-14 26-Nov-14

January Travel 15-Dec-14 16-Dec-14 29-Dec-14 February People Watching 16-Jan-15 19-Jan-15 28-Jan-15 March Style & Trends 20-Feb-15 23-Feb-15 3-Mar-15 April All Kinds of Kids 13-Mar-15 16-Mar-15 24-Mar-15 May 2015 All About Mum 17-Apr-15 20-Apr-15 4-May-15 May Supplement The School Book 9-Apr-15 10-Apr-15 4-May-15 June Dad’s the Man 18-May-15 19-May-15 28-May-15 Summer Summer Fun 11-Jun-15 12-Jun-15 23-Jun-15

Published by: PPP Company Ltd, Unit 713, Level 7, Core E, Cyberport 3, 100 Cyberport Road, Cyberport, Hong Kong. ISSN 1726-183X * Editorial Calendar Subject to Change 12