|2014/15 Media Kit Summer 2014 September 2013 Summer 2014 Summer Market watch Cheap and tasty treats abound September 2013 The air we breathe Is pollution hurting your kids? Fast break Macau is full of family fun at home in Hong Kong Settling in Smooth school starts Belly flops When kids fail Peekaboo! Stop summer slide: We’ve got books for pre-teens and brainy fun for tots. Boost baby’s brainpower Cover FINAL.indd 1 13/6/14 11:47 AM Out of the box: Craving new ideas for school lunches? Look inside! message from the editor Playtimes Magazine gives parents a fresh and vibrant perspective on parenting in Hong Kong. Each month, you can look to Playtimes’ team of experts for the best advice on health, education, fashion and travel. Playtimes will keep you up to date with all that is hip and happening in Hong Kong – from cool new places to go, to the latest in great stuff for kids, Playtimes has Hong Kong covered. Playtimes offers insight, suggestions and topical features from a parents’ viewpoint. It is written in an engaging style and presented beautifully. It is a must-have for every stylish and modern Hong Kong parent! Tracey Starr Editor-in-Chief 2 why choose Playtimes... inform Playtimes keeps our readers in the know about cool places to go, fun activities to do and great gadgets to get. If you want to know how to live a healthier, happier and greener life in Hong Kong, you’ll find it in Playtimes. connect Playtimes connects families with the best Hong Kong has to offer. Fun stuff, serious stuff, gorgeous stuff, kids’ stuff, grown-up stuff. In fact, all kinds of stuff! If you want to really tap in to what’s buzzing with families in Hong Kong, take a peek inside Playtimes. engage Playtimes laughs, cries, hugs, roars, listens and cares just like any other member of the family. Its enthusiasm for family life ensures its place in Hong Kong homes, so if you want to feel part of a great family, get involved in Playtimes. It’s fun, compelling, responsive and loyal. respond Every issue of Playtimes gets picked up and read in over 25,000 Hong Kong family homes – that adds up to a lot of readers. 97 out of every 100 readers said they had bought a product or used a service as a result of having seen it in Playtimes. That’s significant buying power. 3 who are our readers? 60,000 of Hong Kong and Macau’s most affluent, influential parents. 23% have monthly household income in excess of HK$300K 56% over HK$100K 43% are Hong Kong Chinese 57% are Expatriates from Australia to Zaire 65% have 2 or more kids 30% have 1 child A lucky 39% take 3 overseas trips a year 61% take 1-2 overseas trips a year 36% go out without kids 2-3 times weekly 47% at least once a week Reader Fast Facts: • 96% of readers’ children do at least one extra curricular activity (sport or extra tuition) • 90% exercise regularly: badminton, golf, swimming, yoga/pilates, hiking, gym • 86% employ a domestic helper • 72% eat out with their children weekly • 62% have one or more vehicles • 48% have gym membership • 43% own their home • 34% of our readers are Dads 4 Playtimes’ vital statistics • Playtimes is a free publication • The current print run is 25,000 copies per issue • Published 11 times a year including one combined issue – Summer in July/August • The ever popular and useful The School Book supplement is published and distributed with the May edition of Playtimes • Over 30 advertisers have been with us since our first issues in 2003 • In 2013 over 1,200 adverts were placed with Playtimes, and 82% of the adverts were by repeat clients where to find Playtimes 20% New Territories / Sai Kung / Clearwater Bay 20% Kowloon 10% Tsim Sha Tsui Discovery Bay & Lantau Island 50% Hong Kong Island Playtimes magazines are distributed via ESF and international primary schools, kindergartens, pre‑schools and playgroups. Your advertisement is delivered directly into the hands of the parents. The remainder are distributed through selected retail outlets, supermarkets, cafés, children’s activity centres, doctors surgeries, social clubs, relocation and real estate companies. 5 distribution list 2014/15 LEARNING & ACTIVITY CENTRES • Tinytots soccer and Ole soccer • Yew Chung International • Kokoon for Kids, Sha Tin • 7 X Smarter School Gym School • Kokoon for Kids, Ocean • Anastassia’s Art House • Touch to Learn Terminal • Aristle • Tutti Music RETAIL OUTLETS • Little Whale, Discovery Bay • Art n Move • Yifan Mandarin • A&M Groceries • Little Whale, Mid-Levels • Baby Brain • YWCA • All 4 Kids • LZYE, Causeway Bay • Baron School of Music • Apple & Pie, Ltd. • LZYE, Ho Man Tin • Berlitz PRIMARY SCHOOLS • Babushka • LZYE, Quarry Bay • Brain Impact Training Centre • American International School • Baby Planner • LZYE, Tin Hau • Carol Bateman School of • American International School • Bambini • Marketplace, Jardine’s Dance (Elementary) • BBcare.hk Lookout • Central Dance • Anfield Primary School • Biva, CausewayBay • Marketplace, May Road • Chatter Box • Australian International School • Biva, Stanley Plaza • Marketplace, The Peak • English Adventure • Canadian International School • Bloom Baby • Marketplace, Cloud View • Fun to Read • Carmel School • Bonny Baby Asia Road • Funzone • Carmel School - JCC Campus • Bookazine, Canton House • Marketplace, Nexxus Building, • Future Leaders Academy • Delia School of Canada • Bookazine, Prince’s Building Central • Hong Kong Insitute of • ESF Beacon Hill School • Bookazine, Shui On Centre • Marketplace, Happy Valley Languages • ESF Bradbury School • Book Buddy, Stanley • Marketplace, Repulse Bay • Home of Music • ESF Clearwater Bay School • Book Buddy, Ocean Terminal • Marketplace, Island Crest • Hong Kong UU International • ESF Glenealy School • Bumps to Babes, Central • Marketplace, Model Lane • Ivy Kidz Education Centre • ESF Kennedy School • Bumps to Babes, Ap Lei Chau • Marketplace, Langham Place • Kiddikraft • ESF Peak School • Cakealicious • Marketplace, Clear Water Bay • Kids Academy • ESF Quarry Bay School • Cosmo Kids • Marketplace, Austin Rd, Tsim • JEMS • ESF Shatin Junior School • Cosmos Bookstore Sha Tsui • Kids Gallery • German Swiss International • Dymocks, Bonham Road • Marketplace, Manhattan • Le Club des Cinq School • Dymocks, Discovery Bay Mid-Town, Mei Foo • Lingo • Grace Christian Academy • Dymocks, IFC • Marketplace, iSQUARE, Tsim • Little Academy • Harrow International School • Dymocks, Sai Kung Sha Tsui • Kids Champs • Hong Kong Academy • Dymocks, The Peak • Marketplace, Telford Plaza • Little Hands • HK Adventist College • Dymocks, Tung Chung • Marketplace, K11, Tsim Sha Tsui • Little Masterhands • Hong Kong Adventist • Dymocks, Wanchai • Marketplace, Hankow Road • Little Picasso Academy • Dymocks, Hong Kong Station • Marketplace, The Edge • Mine Little Hands • Hong Lok Yuen International • Early Learning Centre (ELC) • Marketplace, Lions Rise • My Happy Sunflower School • Edible Arrangements • Marketplace, Oxford Road • My Kiddy Gym • International Christian School • EKK Ltd • Marketplace, Sha Tin • My Musical Studio • Island Christian Academy/ • Flexa, Shatin, Wanchai, • Marketplace, Gold Coast • Native English Learning Centre Generations Christian Aplei Chou Piazza, Tuen Mun • PBL Leaders Education • Fusion, Clear Water Bay • Marriott Hong Kong SkyCity • People Impact Training Centre • Island Christian Academy • Fusion, Discovery Bay • Metrobooks, Elements • Phonics Land • ISF • Fusion, Fairview Park • Metrobooks, Langham Place • Play & Learn Education Centre • Japanese International School • Fusion, Garden Park • Mirth Limited • Playtime • Kellett School • Fusion, Happy Valley • Mother & Child • Playtown • Kiangsu & Chekiang Primary • Fusion, Park View • Mothercare, Lai Chi Kok • Powerbrain School - International Session • Fusion, Rhine Garden • Movieland, Discovery Bay, • Rockababy • Kiangsu & Chekiang Primary • Fusion, Westlands Centre Happy Valley • Rolly Pollies School - Local Session • GREAT, Pacific Place • Oliver’s The Delicatessen • Royal Learning Club • Marymount Primary School • Greenery Music Centre • Pantry Magic • Safari Kid • Nord Anglica Education • Healthy Delight • ParknShop, Shouson Hill • Senate House Education • Norwegian International • I Love Kitchen • St Nicholas’s English • Smart Little One School • Indigo, Cyberport Kindergarten • Soleducation • Po Leung Kuk Camoes Tan Siu • Indigo, Ocean Terminal • Tadpoles • Southside Mandarin Lin Primary School • Indigo, Repulse Bay • TASTE, Celestial Heights • Sponge Creation Lab • Renaissance College (ESF) • International, Baguio Villa • TASTE, Citygate • Spring Learning Limited • Starters School • International, Lei King Wan • TASTE, East Point City • Starlit Art Space • The Harbour School • International, Hong Leuk Yuen • TASTE, Festival Walk • The Jazzy Gym • Victoria Educational • International, Pacifica Mall • TASTE, Hopewell Centre • The Kelly Yang Project Organisation • International, Windsor House • TASTE, Maritime Square • The Little Gym • Victoria Shanghai Academy • Kokoon for Kids, Cyberport • TASTE, Olympian City ALSO DISTRIBUTED THROUGH Doctor’s Surgeries, Health Clinics and individual subscribers throughout Hong Kong Island, Kowloon, New Territories & Macau distribution list 2014/15 continued • TASTE, Stanley Plaza School, Mid Levels • Woodland Pre-School, Country Club • TASTE, Tuen Mun Plaza • International Montessori Happy Valley • The Park Resort • The Flying Pan, Central School, Tin Hau • YMCA of HK International • The Flying Pan, Wanchai • International Montessori School Kindergarten HEALTH & DOCTOR’S SURGERIES • ThreeSixty Elements