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92ND ST. Y HARKNESS DANCE CTR. CATHY ROE PRODUCTIONS GOUCHER COLLEGE MONDOR DANCE SC SUMMER DANCE CONSERVATORY 24SEVEN DANCE CONVENTION CECCHETTI COUNCIL OF AMERICA GRAND RAPIDS BALLET MONSTERS OF HIP HOP SCHOOL AT STEPS ACADEMIE AMERICAINE DE DANSE DE PARIS CECCHETTI USA GRIER SCHOOL SUMMER CAMP MONTCLAIR STATE UNIVERSITY SCHOOL OF ALBERTA BALLET ACADEMY OF NEVADA BALLET THEATER CELEBRATION TALENT COMPETITION GRISHKO MOTION 41 SCHOOL OF ACCESS BROADWAY CENTER FOR CONTEMPORARY ARTS GROOVE PRODUCTIONS MOTIONWEAR THE SCHOOL OF ACT 1 CENTRAL PENNSYLVANIA YOUTH BALLET GROSH SCENIC RENTALS MOVE PRODUCTIONS SCHOOL OF SALT CREEK BALLET ADRENALINE DANCE MOXIE CONTEMPORARY BALLET SCOTT DANAHY NAYLON AINSLIE WEAR CHAUTAUQUA INSTITUTION HARID CONSERVATORY MUHLENBERG COLLEGE SECOND SKIN COSTUMES ALBERTA BALLET CICCI DANCE SUPPLIES INC. 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PAUL’S SCHOOL FOR GIRLS It works! SUMMER SCHOOL CURTAIN CALL PERFORM GROUP LLC IDEA WHOLESALE / KURVE DANCEWEAR NORTH CAROLINA STATE BALLET STAGE ONE PRODUCTIONS CUSTOMINK, LLC IDYLLWILD ARTS ACADEMY NORTHWEST DANCE INTENSIVE STAGESTEP FLOORING ANTIOCH NEW ENGLAND THE DANCE AWARDS IMAGINE NATIONAL DANCE CHALLENGE NUTMEG CONSERVATORY STANFORD UNIVERSITY GRADUATE SCHOOL THE DANCE COMPANY INDIANA BALLET CONSERVATORY NUVO DANCE CONVENTION STAR DANCE ALLIANCE ARB PRINCETON BALLET SCHOOL DANCE EDUCATORS OF AMERICA INDIANA UNIVERSITY CONTEMPORARY NYU TISCH SCHOOL OF THE ARTS STARBOUND ART STONE/THE COMPETITOR DANCE EQUIPMENT INTERNATIONAL DANCE PROGRAM ODC SAN FRANCISCO STARPOWER ARTS UMBRELLA DANCE MAKERS, INC. INDIANA UNIVERSITY JACOBS ODYSSEY DANCE THEATRE STATE FARM INSURANCE ASH PRODUCTIONS DANCE MASTER CLASS SCHOOL OF MUSIC OHIO STATE UNIVERSITY STATE STREET BALLET “The gorgeous photograph “I am already aware of and DANCE NYC INDIANAPOLIS CITY BALLET STEP IN TIME < < ATLANTIC DANCE RETAIL SHOW DANCE OLYMPUS INDIANAPOLIS SCHOOL OF BALLET OKLAHOMA CITY UNIVERSITY STEPS ON BROADWAY BACKDROPS BEAUTIFUL DANCE PAWS INTERLOCHEN CENTER FOR THE ARTS OMARA SPRUNG FLOORS STOTT PILATES in the Gaynor Minden ad own products from this BALLET 58 DANCE STUDIO CONNECT INTERNATIONAL CHOREOGRAPHIC ONSTAGE NEW YORK THE STUDIO DIRECTOR BALLET ACADEMY EAST DANCE TEACHER WEB COMPETITION OPEN CALL SUGAR AND BRUNO DANCEWEAR caught my eye, and then I company, but it got me excited DANCE THE MAGIC IRVINE BARCLAY THEATRE OPEN WORLD DANCE FOUNDATION TAPOLOGY TAP FESTIVAL DANCE UNIVERSE FOUNDATION JACKRABBIT CLASS OREGON BALLET THEATER TEMPLE UNIVERSITY BALLET CHICAGO DANCERECITALTICKETING.COM JACKSONVILLE UNIVERSITY ORLANDO BALLET noticed the website address about purchasing more.” THE BALLET CLUB DANCERPALOOZA JAY DISTRIBUTORS OVATION DANCE CHALLENGE TEXAS CHRISTIAN UNIVERSITY BALLET DES AMERIQUES DANCIN AT SEA / CALADESI TRAVEL JILLANA SCHOOL SCHOOL THUNDERSTRUCK DANCE PRODUCTIONS —STUDENT REGARDING BLOCH AD BALLET DYNAMICS/FINIS JHUNG DANSCO JO & JAX PATEL CONSERVATORY TICKET TO BROADWAY at the bottom of the ad. I BALLET FOOT STRETCH DANSHUZ JOANN FABRICS PERRY MANSFIELD CAMP TREMAINE DANCE CONVENTIONS (April 2015 Dance Magazine) BALLET HAWAII DANSKIN OF CHICAGO PILLOWS FOR POINTES haven’t visited that website DANZIA JOFFREY BALLET SCHOOL PITTSBURGH BALLET THEATRE TURN IT UP DANCE CHALLENGE DASHA DESIGNS JOFFREY WORKSHOP TEXAS PITTSBURGH YOUTH BALLET TUTU TIX BALLET SOCIETY A DAY OF DANCE / PROTEGE JOSE LIMON DANCE FOUNDATION PLATINUM NATIONAL DANCE COMPETITION UDMA (UNITED DANCE MERCHANTS previously, but now I will.” BALLET THEATRE OF MARYLAND DEAN COLLEGE JUILLIARD SCHOOL POINT PARK UNIVERSITY OF AMERICA) ACADEMY DEBBIE ALLEN DANCE ACADEMY JULE DANCEWEAR PREMIERE DIVISION UNIVERSITY OF ARIZONA —STUDENT REGARDING BALLET X DENVER BALLET THEATRE JUMP DANCE CONVENTION PRINCETON DANCE AND THEATRE STUDIO UNIVERSITY OF CINCINNATI BALLETMET DESALES UNIVERSITY JUST FOR KIX PROFESSIONAL DANCE NETWORK UNIVERSITY OF MD DEPARTMENT OF GAYNOR MINDEN AD BARNARD COLLEGE DESTINATION DANCE—NEW YORK CITY KAATSBAAN INT’L DANCE CENTER PTC PRODUCTIONS THEATER & DANCE (February/March 2015 Pointe magazine) BAVARIAN STATE BALLET DISCOUNT DANCE SUPPLY THE PULSE ON TOUR UNIVERSITY OF MICHIGAN THE BEAT DANCE TOUR DISNEY PERFORMING ARTS KELLE COMPANY PURCHASE COLLEGE UNIVERSITY OF MISSOURI-KANSAS CITY BEIJING INT’L BALLET & DISSONANCE DANCE THEATRE RAC N ROLL UNIVERSITY OF NORTH CAROLINA CHOREOGRAPHY COMPETITION DREAM DUFFEL ( FOUNDATION) RADIO CITY ENTERTAINMENT SCHOOL OF THE ARTS BELIEVE NATIONAL DANCE COMPETITION DREXEL UNIVERSITY KOLTUN BALLET ACADEMY RADIX DANCE CONVENTION UNIVERSITY OF OKLAHOMA BELLAMOXI DUPREE DANCE LA DANCE MAGIC RAMBERT SCHOOL OF BALLET AND UNIVERSITY OF SOUTH CAROLINA BLOCH INTERNATIONAL EDGE PERFORMING ARTS CENTER/LA LEAP COMPETITION CONTEMPORARY DANCE UNIVERSITY OF SOUTHERN CALIFORNIA BLUE LAKE ARTS EGLEVSKY BALLET LEGACY DANCE CHAMPIONSHIPS RELATIVITY SCHOOL UNIVERSITY OF THE ARTS ‘’I have decided to use BOCA BALLET THEATRE ELEVE DANCEWEAR LIBERTS REVERENCE US PERFORMING ARTS “I love that Under Armour is BODY WRAPPERS/ANGELO LUZIO ELITE DANCE TOURNAMENT LINCOLN CENTER AT THE MOVIES REVOLUTION TALENT COMPETITION VAIL VALLEY DANCE INTENSIVE < < BOSSOV BALLET ELLISON BALLET LINES BALLET BFA AT DOMINICAN REVOLUTIONARY PRINCIPLES OF MOVEMENT ’S DANCE this company because of creating dancewear, and I am COMPANY EN POINTE THE LINE UP RICHMOND BALLET CONSERVATORY OF NY BOSTON BALLET SCHOOL ENCORE DANCE COMPETITION FOR THE LONDON STUDIO CENTRE RIOULT DANCE NY VIKTOR YELIOHIN INTERNATIONAL the advertisement.’’ BOSTON CONSERVATORY STARS LONG BEACH BALLET ARTS RIRIE-WOODBURY DANCE COMPANY BALLET ACADEMY interested in purchasing.” BRAVO COMPETITION ENSEMBLE ESPANOL ACADEMY THE ROCK SCHOOL OF DANCE EDUCATION VIP DANCE —TEACHER, CHOREOGRAPHER, BREAK THE FLOOR PRODUCTIONS ENTERTAINMENT FLOORING LOS ANGELES BALLET SCHOOL ROOSEVELT UNIVERSITY VIRGINIA COMMONWEALTH UNIVERSITY —TEACHER, CHOREOGRAPHER REGARDING BRIDGEWATER STATE UNIVERSITY COMPANY SCHOOL ROSIE’S THEATER KIDS WALNUT HILL SCHOOL FOR THE ARTS STUDIO OWNER REGARDING TUTU TIX AD UNDER ARMOUR EXCLUSIVELY BROADWAY DANCE CENTER EUROTARD MANHATTAN DANCE PROJECT RUSSIAN AMERICAN FOUNDATION/BOLSHOI WASHINGTON SCHOOL OF BALLET (March 2015 Dance Teacher magazine) BROADWAY THEATRE PROJECT EXCEL IN MOTION MANHATTAN YOUTH BALLET BALLET ACADEMY SUMMER INTENSIVE WEAR MOI THROUGH JUST FOR KIX AD BURKLYN BALLET THEATRE FLORIDA STATE UNIVERSITY MARKEL INSURANCE RUSSIAN BALLET ACADEMY CENTRE (May/June 2015 Dance Spirit magazine) BUTLER UNIVERSITY FORT WAYNE BALLET MARY LYNN’S BALLET ART RUTH PAGE SCHOOL OF DANCE WEST COAST DANCE EXPLOSION CAL STATE UNIVERSITY LONG BEACH FOUR SEASONS TOURS MARYLAND YOUTH BALLET SALT CREEK BALLET WEST VIRGINIA UNIVERSITY CALIFORNIA BALLET SCHOOL FRED FRANKEL & SONS MARYMOUNT MANHATTAN COLLEGE SCHOOL WESTERN MICHIGAN UNIVERSITY CALIFORNIA INSTITUTE OF THE ARTS FRENCH ACADEMIE OF BALLET MCCALLUM THEATER SAN FRANCISCO CONSERVATORY OF DANCE WILD DANCE INTENSIVE CAMP PULSE FRIENDS UNIVERSITY MERCYHURST UNIVERSITY SANSHA USA A WISH COME TRUE CANADA’S ROYAL WINNIPEG GAYNOR MINDEN METROPOLITAN BALLET ACADEMY SARAH LAWRENCE COLLEGE WORLD BALLET COMPETITION BALLET SCHOOL GELSEY KIRKLAND ACADEMY OF CLASSICAL WORLD CLASS VACATIONS CAPEZIO BALLET MILWAUKEE BALLET SARASOTA CUBAN BALLET SCHOOL WORLD DANCE CHAMPIONSHIP GEORGE MASON UNIVERSITY MIRELLA SARASOTA INTERNATIONAL DANCE FESTIVAL WORLD DANCE PAGEANT CARY BALLET CONSERVATORY GEORGIAN COURT UNIVERSITY MISSY MOO DESIGNS SARATOGA SUMMER DANCE INTENSIVE WORLD STRIDES HERITAGE PERFORMANCE CAT-A-TAC POINTE SHOES GIBNEY DANCE MONDETTA / MPG SATIN STITCHES YAGP ()

2 Source: Harvey Research Advertising Effectiveness Studies 2015 *2015 display advertisers (based on January–November issues at publication) 3 sample packages DanceMedia offers integrated-marketing packages at several spending levels. Each frequency package can be tailored $100,000 to your needs. These are effective and proven examples that provide exposure Annual Investment (sample) through both print and online. • 52 one-half pages • 12 ads in Dance Magazine • 12 ads in Dance Teacher • 12 ads in Dance Retailer News $15,000 • 10 ads in Dance Spirit • 6 ads in Pointe Frequency Package (sample) • Rotating 300 x 250 banner ad (3 months) on: • 4 one-half pages dancemedia.com provides the greatest reach • 1 ad in Dance Magazine dancemagazine.com • 1 ad in Dance Teacher dancespirit.com * • 1 ad in Dance Spirit dance-teacher.com 2+ MILLION and growing! • 1 ad in Pointe pointemagazine.com • 4 newsletter button ads • 3 newsletter button ads (any publication) Print Circulation • 1 in Dance Magazine 40,000 Dance Magazine • 1 in Dance Teacher 75,000 Dance Spirit • 1 in Dance Spirit -OR- 20,000 Dance Teacher • 1 in Pointe 28,000 Pointe 5,500 Dance Retailer News $100,000 Newsletter Subscribers 22,745 Dance Magazine $50,000 • 26 full pages 21,345 Dance Spirit • 6 ads in Dance Magazine 9,395 Dance Teacher Frequency Package (sample) • 6 ads in Dance Teacher 36,495 Pointe • 20 one-third pages • 6 ads in Dance Retailer News 2,890 Dance Retailer News • 6 ads in Dance Magazine • 5 ads in Dance Spirit • 6 ads in Dance Teacher • 3 ads in Pointe Online Audience • 5 ads in Dance Spirit • Rotating 300 x 250 banner ad (3 months) on: An average of more than 500,000 users per month • 3 ads in Pointe dancemedia.com Social Media • 4 newsletter button ads dancemagazine.com A total social media following of 2,454,983 • 1 in Dance Magazine dancespirit.com • 1 in Dance Teacher dance-teacher.com • 1 in Dance Spirit pointemagazine.com • 1 in Pointe • 3 newsletter button ads (any publication)

*as of 3/21/16 4 3 5 Quick stats: 89% Female/11% Male 2O16 EDITORIAL CALENDAR (subject to change) 49% Dance students 38% Dance teachers MONTH FOCUS SPACE MATERIALS 22% Professional dancers 62% Save back issues JAN Summer Study Guide 11/3/15 11/9/15 67% Visited an advertiser's website as a result of reading an ad in FEB Audition Guide 12/1/15 12/7/15 Dance Magazine MAR Job Guide 12/30/15 1/6/16 48% Bought/ordered a product or service as a result of reading an APR* Choreography (+Pointe Shoe Guide) 1/26/16 2/1/16 ad in Dance Magazine First-Ever Celebrity Guest Editor 300,000 Total readership MAY 2/23/16 2/29/16 (+Fitness Tools Special) Dance Magazine JUNE Dance Annual Directory 3/29/16 4/4/16 subscribers 73% buy and spend an JULY The Feminists 5/3/16 5/9/16 average of $198 annually 74% buy and spend an Dance Magazine Annual College Guide 5/30/16 6/13/16 average of $138 annually 48% buy pointe shoes and spend AUG Training & Scholarship Guide (+Ballet Slippers) 5/31/16 6/6/16 an average of $399 annually 83% purchase dance-related SEP Fall Preview 7/5/16 7/11/16 merchandise online and OCT Competitions & Conventions 8/2/16 8/8/16 77% purchase dance-related merchandise in dance retail NOV Costume Preview 9/6/16 9/12/16 stores The subscribers that attend compe- DEC Best of 2016—Reader’s Choice 10/4/16 10/10/16 titions/conventions attend an average of 3 each year. * Harvey Research Ad Effectiveness Study—FREE to 2-page-spread, full-page, 2/3-page & 1/2-page advertisers Dance Magazine subscribers study: 90% Ballet • We offer ad sizes to fit all budgets. 52% Contemporary/lyrical 26% Hip-hop • Rates are based on size, frequency & color. 53% Jazz 57% Modern • When you advertise in multiple issues and/or titles, you’ll maximize 32% Tap your message and earn a frequency discount. Dance Magazine • Please refer to page 21 for ad dimensions and material requirements. subscribers teach: 73% Ballet 32% Contemporary/lyrical 17% Hip-hop “I share photos of advertisements and performances with students 40% Jazz for shape and weight sharing studies. I share articles on historical 35% Modern figures with my dance history students. I look at all job postings 25% Tap and love the summer intensive and audition editions that typically come out in January and February. My students use this magazine to help search for summer training programs as well.” 2014 Third-Party Subscriber Survey —Teacher, Choreographer, Artistic Director (April 2015 Dance Magazine)

Source: Harvey Research Advertising Effectiveness Studies 2015

Published Since: 1927

6 7 Quick stats: 95% Female/5% Male 2O16 EDITORIAL CALENDAR (subject to change) 61% Dance students 26% Dance teachers MONTH FOCUS FASHION SPACE MATERIALS 9% Professional dancers Trendy Dancewear JAN Summer Study Guide 10/27/15 11/2/15 69% Save back issues for Class 71% Visited an advertiser’s website as a result of reading an ad in FEB Careers & Audition Guide Audition Looks 11/24/15 11/30/15 Dance Spirit 47% Bought/ordered a product or MAR* Ballet Issue Ballet Basics 12/29/15 1/4/16 service as a result of reading an ad in Dance Spirit APR Dance Team Survival Guide Dance Team Outfits 1/26/16 2/1/16 700,000 Total readership MAY/JUNE L.A. & Hollywood Commercial Styles 2/23/16 2/29/16

Dance Spirit JULY/AUG Broadway & NYC Jazz Dancewear 4/26/16 5/2/16 subscribers Take an average of 7 classes per week SEP Higher Ed Guide Back-to-School Looks 6/21/16 6/27/16 93% study ballet 73% plan to enter a higher education/ OCT Competitions & Conventions Winter Warm-Ups 7/26/16 8/1/16 college/university dance program in the future NOV Performance Issue 2017 Costume Preview 8/30/16 9/2/16 51% are involved in dance team Annual Competition/Convention YEARBOOK 8/31/16 9/19/16 70% of the teachers order costumes and in total spend an average of DEC Contemporary Issue Holiday Gift Guide 9/27/16 10/3/16 $48,447 per year Dance Spirit subscribers study: * Harvey Research Ad Effectiveness Study—FREE to 2-page-spread, full-page, 2/3-page & 1/2-page advertisers 93% Ballet 79% Contemporary/lyrical 59% Hip-hop • We offer ad sizes to fit all budgets. 86% Jazz 55% Modern • Rates are based on size, frequency & color. 67% Tap • When you advertise in multiple issues and/or titles, you’ll maximize Dance Spirit subscribers teach: your message and earn a frequency discount. 71% Ballet • Please refer to page 21 for ad dimensions and material requirements. 46% Contemporary/lyrical 33% Hip-hop 65% Jazz 29% Modern 50% Tap

“I really like DANCE SPIRIT because it has a lot of very useful articles and I read them all multiple times usually.’’ ­—Student (May/June 2015 Dance Spirit) Source: Harvey Research Advertising Effectiveness Studies 2015

2014 Third-Party Subscriber Survey

Published Since: 1997

8 9 Dance Teacher Summit is Dance Teacher magazine’s annual event. It brings the magazine to life through a mix of movement sessions, seminars and workshops led by top master teachers. Quick stats: 95% Female/5% Male 84% Dance teachers (subject to change) 39% Studio owners 2O16 EDITORIAL CALENDAR 53% Save back issues MONTH FOCUS FASHION SPACE MATERIALS 74% Visited an advertiser’s website Ballet Slippers & Pointe as a result of reading an ad in JAN Summer Study Guide 10/27/15 11/2/15 Dance Teacher Shoes + Tights 42% Bought/ordered a product or FEB Careers (Teacher Training) Shoes for Many Styles 12/1/15 12/7/15 service as a result of reading an Special Section: The Healthful Dancewear/Fitness ad in Dance Teacher MAR 12/29/15 1/4/16 80,000 Total readership Dancer Crossover Special Section: Best Recital APR Tutus 2/2/16 2/8/16 Dance Teacher Practices Special Section: Best Studio Summer Study Dancewear subscribers MAY* 3/2/16 3/7/16 Have been teaching dance for an Management Practices & Accessories average of 16 years Special Section: Studio JUNE Seasonal Shorts & Skirts 3/29/16 4/4/16 Teach an average of 250 students Equipment Buying Guide annually 27% plan to buy studio insurance and JULY Dance Annual Directory Dancewear for Teachers 5/3/16 5/9/16 spend an average of $892 AUG Back to School Dress Code Basics 5/31/16 6/6/16 59% plan to invest in teacher training and spend an average of $658 SEPT Higher Ed Guide Holiday Costumes 6/28/16 7/5/16 78% say that they influence their students’ ballet slipper purchases Lyrical & Contemporary OCT Competitions & Conventions 8/2/16 8/8/16 Dancewear Dance Teacher subscribers teach: NOV Costume Guide 2017 Costume Preview 8/30/16 9/6/16 84% Ballet Annual Competition/Convention YEARBOOK 8/31/16 9/19/16 55% Contemporary/lyrical 34% Hip-hop DEC Community Gift Guide (For All Ages) 9/27/16 10/3/16 65% Jazz 41% Modern 52% Tap * Harvey Research Ad Effectiveness Study—FREE to 2-page-spread, full-page, 2/3-page & 1/2-page advertisers Dance Teacher subscribers teach in • We offer ad sizes to fit all budgets. the following sectors: 12% College/university • Rates are based on size, frequency & color. WWW.DANCE-TEACHER.COM 17% Community recreational/ A NEW BREED • When you advertise in multiple issues and/or titles, you’ll maximize after-school OF STUDENT MARCH 2015 SUPER YOUNG & 12% Dance-company affiliated UBER-TALENTED your message and earn a frequency discount. school 19% K–12 setting • Please refer to page 21 for ad dimensions and material requirements. 77% Studio 20% Summer intensive Rising HOW I TEACH PILATES FOR DANCERS “I utilize DANCE TEACHER magazine to help me stay fresh/current Star BLOSSOM Nick DeMoura makes LEILANI moves for today’s CRAWFORD with the dance world. It also motivates my teachers & me with hottest pop artists. STUDIO BUSINESS IS IT TIME FOR A some of the articles on dance teachers. Plus all the advertisements BOLD CHANGE?

HEALTH 2014 Third-Party HOW TO BE ZEN that apply directly to a dance studio or teacher are wonderful.” Subscriber Survey —Teacher, Studio Owner (March 2015 Dance Teacher)

000_Cover_DT1503.indd 35 DTM1503_CV1r1 Source: Harvey Research Advertising Effectiveness Studies 2015

1/21/15 10:26 AM Published Since: 1980

10 11 Quick stats: 93% Female/7% Male 2O16 EDITORIAL CALENDAR (subject to change) 64% Dance students 21% Dance teachers MONTH FOCUS FASHION SPACE MATERIALS 13% Professional dancers 76% Save back issues FEB/MAR* Audition Guide Audition Wear 11/24/15 11/30/15 72% Visited an advertiser’s website as a result of reading an ad in Pointe Schools, Studios and 48% Bought/ordered a product or service Summer Intensive APR/MAY Conservatories: Training & 1/19/16 1/25/16 as a result of reading an ad in Pointe Checklist & Slipper Guide 120,000 Total readership Performance The Pointe Professional Fresh Rehearsal Trends JUN/JULY 3/22/16 3/28/16 Pointe Resource Guide & Pointe Shoe Guide subscribers Take an average of 6 classes per week 55% are planning to enter a higher AUG/SEP Pre-Professional Guide Fall Class Looks 5/24/16 5/31/16 education/college/university dance program in the future 76% purchase pointe shoes and spend OCT/NOV Higher Ed & Scholarship Guide Tutus 7/19/16 7/25/16 an average of $666 annually 64% also take Pilates/yoga/ other somatic practices DEC/ Winter Warm-Ups & Summer Study Guide 9/20/16 9/26/16 60% attend or plan to attend summer JAN 2017 Holiday Gift Ideas intensives and spend $1,475 annually

Pointe subscribers study: * Harvey Research Ad Effectiveness Study—FREE to 2-page-spread, full-page, 2/3-page & 1/2-page advertisers 98% Ballet 41% Contemporary/lyrical 12% Hip-hop • We offer ad sizes to fit all budgets. 42% Jazz 48% Modern • Rates are based on size, frequency & color. 19% Tap • When you advertise in multiple issues and/or titles, you’ll maximize Pointe subscribers teach: 95% Ballet your message and earn a frequency discount. 17% Contemporary/lyrical 5% Hip-hop • Please refer to page 21 for ad dimensions and material requirements. 23% Jazz 20% Modern 18% Tap

“As a young, aspiring dancer, I especially enjoy articles geared towards students such as information on different schools, prepping for summer intensives and various technique tips. I look forward to receiving my magazine in the mail every other month! Love POINTE! ’’ —Student (February/March 2015 Pointe magazine) Source: Harvey Research Advertising Effectiveness Studies 2015 2014 Third-Party Subscriber Survey

Published Since: 1999

12 13 How has reading DRN helped your business? “Reading DRN helped me realize I am 2O16 EDITORIAL CALENDAR (subject to change) part of a network of business owners with FOOTWEAR or similar problems, seasons and customers. MONTH FOCUS PRODUCTS FASHION SPACE MATERIALS It was encouraging to see how others ACCESSORIES dealt with the same issues before me Makeup for Ordering Bra Tops Spring Dancewear 11/12/15 11/17/15 and inspired me to innovate further.” JAN Dancers —Josephine Lee, Dancer’s Choice, Irvine, CA Performance-Ready Recital Recital Gifts Ballroom Shoes 12/10/15 12/15/15 FEB Apparel “The articles help me to know that other retailers have some of the same issues MAR Tiny Dancers Bags for Tots Baby Ballerina Looks Hair Accessories 1/14/16 1/19/16 that I do. Hearing how they handle these trials is beneficial to me.” Summer Intensive Jazz Shoes & APR Summer Sales Shorts 2/11/16 2/16/16 —Dena Raftery, Paradiddle’s Dancewear, Looks Sneakers Accessories & Gifts, Lake Charles, LA Back-to-School Tights Gymnastic Apparel Wellness Products 3/10/16 3/15/16 MAY Preview & Ordering What are your favorite sections of the magazine? Why? 2016/2017 DRN Directory 3/17/16 3/21/16 “I really like the Retailer Spotlight section. Back-to-School 1: We do a lot of displays, so it’s nice to see Leggings Basic Leotards Tap Shoes 4/14/16 4/19/16 JUNE Selling Basics photos of other stores and how they have Back-to-School 2: combined the product(s) available.” JULY Skirts Fashion Leotards Bags for Dancers 5/12/16 5/17/16 —Holly Bertucci, The Dance Bag, Modesto, CA Beyond Basics Apparel for Contemporary Dance Teachers Dance Pants 6/16/16 6/21/16 “I like to read the New Arrivals section to AUG Teachers Footwear see if there are any cool products that I missed out on. I also love reading the SEPT Holiday Holiday Gifts Dance Dresses Legwarmers 7/14/16 7/19/16 Designs & Displays section for new ideas.” —Dena Raftery, Paradiddle’s Dancewear, Shoe Care Shoes Products & Activewear Pointe Shoes 8/11/16 8/16/16 Accessories & Gifts, Lake Charles, LA OCT Accessories Comp-Kid Performance- How has the magazine influenced NOV Competitions Statement Tops 9/8/16 9/13/16 your inventory-buying decisions? Rehearsal Wear Worthy Accessories “It helps me connect with vendors or DEC Ballet Tutus Warm-Ups & Knitwear Ballet Slippers 10/13/16 10/18/16 products I haven’t heard of, and keeps my eyes fresh to new material.” —Josephine Lee, Dancer’s Choice, Irvine, CA directory • We offer ad sizes to fit all budgets. “I’ve found a few vendors we weren’t 2015/2016 aware of because they were featured • Rates are based on size, frequency & color. in the magazine. The companies we’ve added to our inventory have been huge • When you advertise in multiple issues and/or titles, you’ll maximize successes. Some smaller vendors may not Do you ever refer back to past have reps, so it’s nice to see DRN feature issues? If so, how long do you your message and earn a frequency discount. them. I feel more confident ordering from tend to save an issue? • Please refer to page 21 for ad dimensions and material requirements. those companies. They seem more reliable “I will usually save my issues for at least when DRN features them.” a year.” —Holly Bertucci, The Dance Bag, Modesto, CA —Dena Raftery, Paradiddle’s Dancewear, “Advertising in DANCE RETAILER NEWS has helped our Accessories & Gifts, Lake Charles, LA “When a fashion item appears, I take a business to grow substantially over the past two years. closer look at it when my sales reps bring ide “Yes, especially ones with anything Many stores reach out to us each month right after the Ultimate anceVendor retailers GU their samples. Knowing that an item is for d to do with pointe shoes. I have saved the issue ships. DRN provides authoritative exposure to featured gives me confidence that it is every issue since I opened.” appealing to others as well.” DRN15DIR_CV1r1 —Janet Stoney, Amoré Dancewear, a market that is otherwise very difficult to reach.” —Janet Stoney, Amoré Dancewear, Saginaw, MI Saginaw, MI Company —Sharene Lewis Santos, Covet Dance Clothing Profiles Published Since: 2002 Gathered by Editor in Chief Colleen Bohen in September 2014 Available! 14 15 online advertising

Our Run-of-Network provides access to an average of more than 500,000 users per month Advertising units available:

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18 *as of 11/15/15 19 2O16 listings opportunities advertising specs Listings opportunities are FREE and ENHANCED when you place a display ad in that issue. Ad Size Trim Bleed

2-Page Spread—Bleed 16" x 10.875" 0.125"

for Dance Magazine 18" x 10.875" 0.125" 2-Page Spread—Bleed 2-Page Spread—Nonbleed 15.5" x 10.375" 0" Ad Size Trim Bleed MONTH(S) LISTING FEATURE PUBLICATION(S) LISTING RATE for Dance Magazine 17" x 10.375" 0" 2-Page Spread—Nonbleed 2-Page Spread—Bleed 21.5" x 14.5" 0.125" Feb 16 Auditions Guide Dance Magazine FREE Full Page—Bleed 8" x 10.875" 0.125" 2-Page Spread—Nonbleed 20.5" x 13.75" 0" Dance Spirit Pointe (Feb/March) for Dance Magazine 9" x 10.875" 0.125" Full Page Tab—Bleed 10.75" x 14.5" 0.125" Full Page—Bleed Mar 16 Jobs Guide Dance Magazine FREE Full Page—Nonbleed 7.5" x 10.375" 0" Full Page Tab—Nonbleed 10.25" x 13.75" 0"

June 16 DRN Directory Dance Retailer News FREE for Dance Magazine Full Page Jr. 7.5" x 10" 0" 8.5" x 10.375" 0" Full Page—Nonbleed June 16 Annual Directories Dance Magazine (June) $185 per category 1/2 Vertical 4.875" x 13.75" 0” 2/3 Vertical 4.625" x 10.1875" 0" July 16 Dance Teacher (July), plus listings appear online at 1/2 Horizontal 10.25" x 6.625" 0" 1/2 Horizontal 7" x 5.0625" 0" dancemedia.com/resources 1/3 Vertical 3.5" x 13.75" 0" 1/2 Vertical 3.5" x 10.1875" 0" Aug 16 Scholarship Guide Dance Magazine FREE 1/3 Horizontal 6.5" x 6.625" 0" 1/3 Horizontal 4.625" x 5.0625" 0" Sept 16 Higher Ed Guide Dance Spirit FREE (when you 1/6 Vertical 3.25" x 6.667" 0" Dance Teacher place a College 1/3 Vertical 2.25" x 10.1875" 0" Guide spotlight) 1/6 Horizontal 4.625" x 2.25" 0" Oct 16 Higher Ed Guide Pointe (Oct/Nov) FREE (when you place a College 1/6 Vertical 2.25" x 5.0625" 0" Guide spotlight)

Oct 16 Competition/ Dance Spirit $150 per listing Convention Guide Dance Teacher material requirements

Nov 16 Costume Guide Dance Spirit FREE All ads must be submitted online. To create your account, please visit dancemedia.sendmyad.com. Dance Teacher GENERAL GUIDELINES FOR ADS Dec 16 Annual Summer Pointe (Dec/Jan) $495 for all 4 Jan 17 Study Guide Dance Magazine (Jan) publications • Make sure all ads are built correctly to spec and scaled at 100%. • Make sure “White” type is NOT set to overprint. Dance Spirit (Jan) • All support files—fonts and images—must be linked. • If using InDesign, set your “Appearance of black” preference to Dance Teacher (Jan), plus • All images must be CMYK. No RGB images accepted. (Convert all both display and output blacks “Accurately.” listings appear online at images to CMYK in Photoshop before placing them in your layout • Crop marks should be ON for partial ads. dancemedia.com/resources program.) • Please label your PDF accordingly: title/year/month/ad size/client. • All images must be high-res. Images at 150 dpi or less will not be Example: dancemagazine1601_13V_ballet.pdf accepted. • Maximum ink density should be set to standard 300% or less on all images. Need help? • No Pantone colors (convert to process). Please email [email protected] • No spot colors (convert to process). or call 212-979-4872 20 21 contact SENIOR VICE PRESIDENT & GROUP PUBLISHER Amy Cogan P: 212.979.4862 F: 646.219.6249 [email protected]

ADVERTISING DIRECTOR Jessica Sarlo P: 212.979.4853 F: 646.674.0103 [email protected]

TERMS & CONDITIONS Listings Please note that the editors of DanceMedia reserve the right to edit listings according to style, grammar, placement, space and content requirements. DanceMedia is not responsible for inaccurate submissions placed online and is unable to run corrections in any magazines.

Positioning Ads are placed according to size, color and frequency. Guaranteed positioning is only available with a 12x (Dance Magazine, Dance Teacher, Dance Retailer News), 10x (Dance Spirit) and 6x (Pointe) schedule. Please note that there is a 15% premium-positioning fee.

Artwork If new ad material has not been received by the published material deadline, artwork on file will be picked up.

Cancellations & Billing All cancellations must be received in writing by published ad space deadline. Cancellations may result in short-rate to the applicable frequency. Invoices are rendered on publication mailing date. Net due in 30 days.

Go to: dancemedia.com/advertise for a digital, downloadable version with up-to-the-minute information and offerings.

Cover Photo: Jacqueline Green, photographed by Jayme Thornton.

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