CORPORATE BRAND EXPRESSIONS IN BUSINESS-TO-BUSINESS COMPANIES’ WEBSITES: EVIDENCE FROM BRAZIL AND INDIA Cláudia Simões(*), Open University Business School, Open University, Milton Keynes, MK7 6AA, UK; Tel.: +44 (0)1908654741;
[email protected] Jaywant Singh, Kingston Business School, Kingston University Surrey KT2 7LB, UK; Tel: +44 2084175158;
[email protected] Marcelo G. Perin, Faculdade de Administração, Contabilidade e Economia, Pontifícia Universidade Católica do Rio Grande do Sul. Av. Ipiranga, 6681-90619-900, Porto Alegre, RS, Brazil; Tel.: +55 51 33203524;
[email protected] (*) corresponding author Acknowledgement The authors are grateful to Rahul Chawdhary, John Pereira, Patricia Turmina and Agueda Vieira Martinelli for their assistance with data coding. Cláudia Simões (PhD from University of Warwick, UK) is an Associate Professor in Marketing at the Open University Business School in the UK and is also linked to the University of Minho in Portugal. Here research interests are in strategic marketing, corporate identity, image, brand and reputation. Her work has been published in the Journal of the Academy of Marketing Science, Journal of Business Research, European Journal of Marketing, Industrial Marketing Management and others. She was, in the past, visiting scholar at Warwick Business School/UK (visiting fellow), Open University Business School/UK (senior visiting research fellow) and Scheller College of Management, Georgia Institute of Technology/USA (visiting scholar). Jaywant Singh is Associate Professor in Marketing at Kingston Business School, Kingston University, UK. His research interests are in the areas of consumer behaviour and branding. He has published in Industrial Marketing Management, Journal of Advertising Research, Marketing Letters, Journal of Business Research, European Journal of Marketing, Journal of Business Ethics, and International Journal of Market Research, amongst others.