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GLOBAL BUSINESS SS INTERNATIONAL INTERNATIONAL FUN FACTS ■ Being agreeable and extraverted is a RECRUITING liability in some types of negotiation in the U.S. But not so in Taiwan, where BY CHRISTIE ST-JOHN what makes one a winner in negotiation are such unique Chinese choose prosperity for your country or market the program? We advertise in personality traits as concern for social company.” Our mission is to provide an key publications, but the best way is exchange (renqing) and for “Face.” environment where students from vari- through networking and personal con- ■ The words “I take full responsibility for ous countries and ethnic backgrounds tacts. We see thousands of people along the company’s problems” are merely lip can learn from each other and better the way. We give presentations to stu- service and politeness in the U.S.; in understand the complexities of the dents at Kaplan and Princeton Review some cultures it means, “I plan to global economy. testing agencies and TOEFL institutes, resign.” Again this year, members of the Ad- conduct hundreds of personal inter- ■ missions Office traversed the world to views, and meet with educational advi- U.S. investors historically have ignored overseas stocks. In 2000, the U.S. stock find bright, qualified students. Todd sors at the Institute of International Ed- market accounted for only one half of Reale, Admissions director, and John ucation, the Fulbright Commission, and More and more alumni are getting involved in alumni activities overseas. Here, St-John the world’s total stock market value, yet Haller, associate director of Admissions local universities. relaxes over dinner with a group of alumni in Seoul. U.S. investors on average hold 90 and Student Services, covered the U.S. percent of their investments in U.S. and Canada. Miguel Bota, associate di- speak to students in their own language, lower at these schools, and their pro- companies. rector of Admissions and Marketing, Our mission is to provide an and are proof that an MBA from Owen grams have been expanded and accred- ■ The average annual country club spent three weeks in Latin America, is a passport to success. ited by various accrediting bodies. environment where students membership fee in Singapore is participating in MBA fairs in Monter- Alumni also spread news about While the U.S. remains the top $300,000. The average annual from various countries and Owen to their employers and prospec- choice for many, we must be flexible rey and Mexico City, Caracas, São swimming club membership fee is Alumni assistance is invaluable in recruiting Paulo, Rio de Janeiro, Buenos Aires, Li- ethnic backgrounds can learn tive students, and are contacts for our and creative to continue to attract in- $25,000. current students for job information. ternational students. Luckily at Owen, internationally. Manning the booth with St-John ma, and Santiago. I crisscrossed Europe, from each other and better ■ in Ankara, Turkey, is Bahysayis (Temir) targeting Paris, London, Madrid, Milan, We hold alumni receptions and dinners we are able to move quickly to meet The most wired nation in the world is Singapore. Virtually every home is wired Firatoglu, ’99. Frankfurt, Berlin, Warsaw, Prague, understand the complexities of on the road, and it is gratifying to see new challenges. We have good commu- with broadband Internet access. The Moscow, St. Petersburg, and Istanbul, the global economy. more and more alumni involved every nication among our constituents and or the past five years, ratio of PCs to students in the public then on to Tokyo, Seoul, Taipei, Singa- year. The “Owen Community” is not a the support of Dean Bill Christie, the the Owen Admissions school system is 2 to 1. pore, Manila, and Bangkok. myth. Alumni come out in force in faculty, and Chancellor Gordon Gee to Office has aggressively ■ F Why do we choose some cities and We also call on alumni to help at South America, Europe, and especially implement new ideas and programs. The State Bank of India has more than recruited students not others? We participate with 30 to the fairs. Alumni assistance is invalu- Asia. We are proud of their success and We are aware of the importance of 17,000 branch offices, some of which from around the globe. Our interna- operate without electricity. 40 other universities on tours focused able because they give practical advice, eternally grateful for their help, both maintaining a global academic environ- tional student population has increased on prospective MBA-student markets. with recruiting and career ad- ment to form knowledgeable, far-sight- ■ In Bangkok, the average travel time from 16 to 30 percent during this period The tour agencies conduct research to vice. ed managers for today’s economy. Our from the downtown business district to and benefited the School in many ways. determine the best cities. Organizers Recruiting globally is efforts have paid off: the London Finan- the airport—a distance of 10 miles—is Why do we consider an internation- coordinate locations and publicity, increasingly competi- cial Times named Owen one of the top three and a half hours. The expressway al program worth the effort? In the gather information on attendees, tive. More U.S. 30 business schools in the world, and is shared by motorists, bicyclists, and words of Thomas Friedman in his book, cattle. and oftentimes make our travel schools are hitting France’s leading newspaper, Le Figaro, The Lexis and the Olive Tree, “if you arrangements too. On occasion, the road, and a rated Owen the 13th best school for in- ■ The mean time for a passenger to exit a can’t see the world and you can’t see we may travel with a select Map of world, number of busi- ternational students. But we won’t stop jet, walk through the terminal, collect the interactions that are shaping the group of schools to target areas with dots showing ness schools from there. The next goal: being in the top luggage, pass through Customs and world, you surely cannot strategize countries where not covered in the general Australia, Great 10 in the world! Immigration, and secure a taxicab at about the world. And if you are going alumni are located. tours. Britain, Japan, and Changi International Airport in to deal with a system as complex and Singapore is 10 minutes. It is not easy to break into the Canada are gaining Christie St-John is director of International brutal as globalization, and prosper international market, and to do so a share of the market. Relations at the Owen School. Compiled from Owen professors’ research and within it, you need a strategy for how to takes name recognition. How do we The tuition is generally personal experiences. 28 SUMMER 2002 OWEN@Vanderbilt 29 GLOBAL BUSINESS SS OWEN FOREIGN EXCHANGE RATES —RISING ALL THE TIME DAVID CRENSHAW in the U.S. This is a narrow view con- with companies in these countries. which, I also developed many friend- Running With the Bulls BY CHRIS NANCREDE sidering that less than 5 percent of the When immersed in other cultures, ships that will last a lifetime and pro- world’s consumers live in the states. you also quickly discover how society vide an invaluable international net- n college I wanted to study overseas, Union and other changes in Europe are ties markets to a Studying overseas exposes us to success- influences business. For instance, by work. but as an engineering student I having on business around the world. seminar on Japan- ful business methods we might not con- learning about Japan and its collective As the world grows smaller and in- Ifound this nearly impossible. So Following the program, I began an in- ese, European, and sider. For example, American corpora- society, it is easier to understand why ternational commerce becomes increas- when I decided to get an MBA, I ternship at BMW in Munich. American business tions cite increasing shareholder value most business decisions are made by ingly seamless, an understanding of in- sought out schools with international At BMW, I developed a strategic practices, struc- groups of employees rather than one ternational cultures and business prac- programs. Owen gave me the opportu- business proposal for an internal e-com- tures, and ideals. team leader or department head. Un- tices is necessary to succeed. These fun- Nancrede Being one of about 15 nity to study and work abroad to learn merce communications portal for BMW I thought I derstanding business and culture in oth- damentals will assist me in my career about other cultures and business ide- worldwide, headed research on the on- knew what to expect from these ex- percent Americans in class er countries is not only critical in con- and have driven me to look for an in- ologies. These experiences equipped me line auto industry in 12 global markets, changes, but it was beyond imagination. forced me to consider issues ducting business in those countries but ternational assignment in my current with the necessary skills to succeed in and helped launch BMW sites in Being one of about 15 percent Ameri- from other viewpoints. I is paramount in understanding business job search. Many Americans fail when the increasingly global marketplace. France and South Africa. I dealt with cans in class forced me to consider is- understood for the first time at home. working with different cultures because In the summer of 2000, I participat- the issues and effects of e-commerce sues from other viewpoints. I under- Not all of my education took place they cannot adapt. An enriching inter- what it means to be a ed in a month-long program at Wis- and telecommunications in a myriad of stood for the first time what it means to in a classroom or an office.

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