Recall 2017 Flow of the Presentation
Recall 2.0 Methodology & Target Audience
Sampling Methodology & Design
Findings of Recall Score (TOM)
Success Story : Overall Level, Zone Level & City level
Research Methodology
Methodology
Face to face interviews were conducted in 15 cities across India for Radio City Markets & 8 cities across India for Radio Mantra Markets as listed herewith In total 4500 Respondents from Radio City Markets & 2400 Respondents from Radio Mantra Markets were interviewed – breakup of the same is as given herewith
Radio Mantra Radio City
Cities Sample Cities Sample Cities Sample Size* Size* Size
Ranchi 300 Mumbai 300 Jaipur 300 Varanasi 300 Delhi 300 Lucknow 300 Agra 300 Bangalore 300 Surat 300 Bareilly 300 Chennai 300 Vadodara 300 Gorakhpur 300 Hyderbad 300 Ahmedabad 300 Hissar 300 Coimbatore 300 Pune 300 Jalandhar 300 Vizag 300 Karnal 300 300 Nagpur 300 ROM (Ahmednagar) Total 2400 Total 4500
TG: 12+ All Sampling Methodology
Sampling methodologies
Random samplingused to ensure that no bias creeps in case selection for the interviewing process
Stratified sampling used to ensure that no heterogeneity in the target audience is missed out on if there are clusters in target audience each needs to be represented
Sampling methodologies employed
Stratified Random Sampling used First the selected towns / cities divided into wards every alternate ward selected to ensure that geographical clusters are not missed out CEB selected as PSU in each ward and no more than 5 interviews done around each CEB Rigorously maintained stratification to ensure most robust sampling required for a study of this nature
FM Radio stations – TOM 1 recall of Radio City
Base : 4500 TOM Recall - % recalling Radio city as the first FM radio station Fig in %
1 1 1 2 1 1 1 1 2 2 1 2 2 1 2 RC Rank
FM Radio stations – Weekly 7 listenership of Radio City
Base : 4500
Weekly listenership - % listening to Radio city at least once in a week Fig in %
1 1 1 2 1 2 1 1 1 1 2 2 1 2 2 RC Rank
AZ Research Crowns Radio City & Mantra as No.1 station in India
52575Highest in reach this week;
Figs in 000’s
27255
22743
15197
9117 6841 4649 2796 1713 1498 1301 730 625 567
RadioCity&Ma ntra
Mirchi Big Red Fever One Suryan FMMy Hello Oye Indigo Aaha Dhamaal Dhoom Tadka
Radio City + Mantra reaches to 5.2 Cr Listeners in India
Source: AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day
Reach – Zone wise
At overall level, Radio City Reaches to 5.2 crore, listeners every week in 23 markets.
North Zone: Leadership story continues
Figs in 000s Highest in reach this week; 16201
11928 10795
7381 6934
1713 1570
835 625 567 488
City&Man tra Mirchi
Red
Fever
Big
Oye One MyFM Dhoom Tadka Dhamaal
R a d i o
Radio City + Mantra reaches to 1.6 Cr Listeners in North Zone
AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Delhi/Lucknow/Jaipur/ Ranchi/ Varanasi/ Agra/ Bareilly/ Gorakhpur/ Hisar/ Karnal/ Jalandhar
West Zone: #1 in West Zone
Highest in reach this week;
Radio City reaches to 2.2 Cr Listeners in West Zone
AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Ahmedabad/ Baroda/ Surat/ Mumbai/ Pune/ Nagpur/ ROM
South Zone: #1 in South Zone
Highest in reach this week;
Radio City reaches to 1.3 Cr Listeners in South Zone
AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Bangalore, Chennai,Hyderabad,Coimbatore & Vizag
City Wise – Leadership Story
Delhi: #1 in terms of listenership
Highest in reach this week;
1st
Radio City reaches to 92.78 lakh Listeners in Delhi
AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Delhi
Delhi’s Reality :
Radio City has higher reach than No.1 & No. 2 Print players
Combined and No. 1 & No. 2 TV players Combined
Highest in reach this week;
Figs in 000s 9278
4510 3955
1685 1565
RadioCity Sony MAX STAR Plus Hindustan Times Navbharat Times
Radio City reaches to 92.78 lakh listeners in Delhi
Source: Print: IRS 2014 All SEC 12+, TV: BARC : All SEC 15+ & Radio: AZ All SEC 12+
Lucknow: #1 in terms of listenership
Highest in reach this week;
1st
Radio City reaches to 17.49 lakh Listeners in Lucknow
AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Lucknow
Lucknow : Radio City has higher reach than Top 2 Print
players Combined
Highest in reach this week; Figs in 000s
1749
503 356
RadioCity Dainik Jagran Hindustan
Radio City reaches to 17.49 lakh listeners in Lucknow
Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+
Jaipur: #1 in terms of listenership
Highest in reach this week;
st 1
Radio City reaches to 17.01 lakh Listeners in Jaipur
AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Jaipur
Jaipur : Radio City has higher reach than Top 2 Print players
Highest in reach this week; Figs in 000s
1701
1020 1014
Radio City Dainik Bhaskar Rajasthan Patrika
Radio City reaches to 17.01 lakh listeners in Jaipur
Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+
Ahmedabad: #2 in terms of listenership
Highest in reach this week;
Radio City reaches to 41.26 lakh Listeners in Ahmedabad
AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Ahmedabad
Ahmedabad : Radio City has higher reach than Top 2 Print
players Combined Highest in reach this week; Figs in 000s
4126
988 713
RadioCity Divya Bhaskar Gujarat Samachar
Radio City reaches to 41.26 lakh listeners in Ahmedabad
Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+
Baroda: #1 in terms of listenership
Highest in reach this week;
1st
Radio City reaches to 10.98 lakh Listeners in Baroda
AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Baroda
Baroda : Radio City has higher reach than Top 2 Print
players Combined Highest in reach this week; Figs in 000s
1098
338 323
RadioCity Gujarat Samachar Sandesh
Radio City reaches to 10.98 lakh listeners in Baroda
Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+
Surat: #2 in terms of listenership
Highest in reach this week;
Radio City reaches to 27.56 lakh Listeners in Surat
AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Surat
Surat : Radio City has higher reach than Top 2 Print
players Combined Highest in reach this week; Figs in 000s
2756
488 390
RadioCity Gujarat Samachar Sandesh
Radio City reaches to 27.56 lakh listeners in Surat
Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+
Mumbai: #1 in terms of listenership
Highest in reach this week;
#1 with huge margin
st 1
Radio City reaches to 84.93 lakh Listeners in Mumbai
AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Mumbai
Mumbai :
Radio City has higher reach than Top 2 Print players
Combined and Top 2 TV Channels combined
Highest in reach this week; Figs in 000s
8493
4594
3418
2252 1435
RadioCity Sony MAX STAR Plus The Times Of India Hindustan Times
Radio City reaches to 84.93 lakh listeners in Mumbai
Source: Print: IRS 2014 All SEC 12+, TV: BARC : All SEC 15+ & Radio: AZ All SEC 12+
Pune: #1 in terms of listenership
Highest in reach this week;
#1 with huge margin st 1
Radio City reaches to 34.97 lakh Listeners in Pune
AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Pune
Pune: Radio City has higher reach than Top 2 Print
players Combined Highest in reach this week; Figs in 000s
3497
737 620
RadioCity Daily Sakal Lokmat
Radio City reaches to 34.97 lakh listeners in Pune
Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+
Nagpur: #1 in terms of listenership
Highest in reach this week;
Radio City reaches to 17.44 lakh Listeners in Nagpur
AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Nagpur
Nagpur: Radio City has higher reach than Top 2 Print
players Combined Highest in reach this week; Figs in 000s
1744
144
RadioCity Nava Bharat (Mah) Lokmat
Radio City reaches to 17.44 lakh listeners in Nagpur
Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+
Ahmednagar (ROM): #1 in terms of listenership
Highest in reach this week; Figs in 000s
780
242
62
Radio City Dhamaal My FM
Radio City reaches to7.80 lakh Listeners in Ahmednagar
AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Ahmednagar
Ahmednagar(ROM): Radio City has higher reach than Top 2 Print players
Highest in reach this week; Figs in 000s
780
274
155
Radio City Lokmat Daily Sakal
Radio City reaches to 7.80 lakh listeners in Ahmednagar(ROM)
Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+
Hyderabad: #2 in terms of listenership
Highest in reach this week;
Radio City reaches to 39.21 lakh Listeners in Hyderabad
AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Hyderabad
Hyderabad:
Radio City has higher reach than Top 2 Print players
Combined & Top 2 TV Players Highest in reach this week; Figs in 000s
3921
2722 2710
827 479
RadioCity Gemini TV Zee Telugu Eenadu Sakshi
Radio City reaches to 39.21 lakh listeners in Hyderabad
Source: Print: IRS 2014 All SEC 12+, TV: BARC : All SEC 15+ & Radio: AZ All SEC 12+
Bangalore: #1 in terms of listenership
Highest in reach this week;
#1 with huge margin
Radio City reaches to 47.29 lakh Listeners in Bangalore
AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Bangalore
Bangalore:
Radio City has higher reach than Top 2 Print players
Combined & Top 2 TV Players
Highest in reach this week; Figs in 000s
4729
2853 2745
763 732
RadioCity Zee Kannada Colors Kannada Vijay Karnataka Prajavani
Radio City reaches to 47.29 lakh listeners in Bangalore
Source: Print: IRS 2014 All SEC 12+, TV: BARC : All SEC 15+ & Radio: AZ All SEC 12+
Chennai: #2 in terms of listenership
Highest in reach this week;
Radio City reaches to 32.91 lakh Listeners in Chennai
AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Chennai
Chennai:
Radio City has higher reach than Top 2 Print players
Combined Highest in reach this week; Figs in 000s
4571
3542 3291
1674
608
Sun TV KTV RadioCity Daily Thanthi Dinakaran
Radio City reaches to 32.91 lakh listeners in Chennai
Source: Print: IRS 2014 All SEC 12+, TV: BARC : All SEC 15+ & Radio: AZ All SEC 12+
Coimbatore: #2 in terms of listenership
Highest in reach this week;
Radio City reaches to 9.63 lakh Listeners in Coimbatore
AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Coimbatore
Coimbatore: Radio City has higher reach than Top 2 Print
players Combined
Highest in reach this week; Figs in 000s
963
445
156
RadioCity Daily Thanthi Dinamalar
Radio City reaches to 9.63 lakh listeners in Coimbatore
Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+
Vizag: #2 in terms of listenership
Highest in reach this week;
Radio City reaches to 9.76 lakh Listeners in Vizag
AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Vizag
Vizag: Radio City has higher reach than Top 2 Print
players Combined
Highest in reach this week; Figs in 000s
976
204 95
RadioCity Eenadu Sakshi
Radio City reaches to 9.76 lakh listeners in Vizag
Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+
Ranchi: #1 in terms of listenership
Highest in reach this week;
Radio Mantra reaches to 7.24 lakh Listeners in Ranchi
AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Ranchi
Ranchi: Radio Mantra has higher reach than Top 2 Print
players Combined Highest in reach this week; Figs in 000s
724
188 154
Radio Mantra Prabhat Khabar Hindustan
Radio Mantra reaches to 7.24 lakh listeners in Ranchi
Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+
Varanasi: #1 in terms of listenership
Highest in reach this week;
#1 with huge margin
Radio Mantra reaches to 8.65 lakh Listeners in Varanasi
AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Varanasi
Varanasi: Radio Mantra has higher reach than Top 2 Print
players Combined
Highest in reach this week; Figs in 000s
865
211 163
Radio Mantra Dainik Jagran Hindustan
Radio Mantra reaches to 8.65 lakh listeners in Varanasi
Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+
Bareilly: #1 in terms of listenership
Highest in reach this week;
Radio Mantra reaches to 6.15 lakh Listeners in Bareilly
AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Bareilly
Bareilly: Radio Mantra has higher reach than Top 2 Print
players Combined
Highest in reach this week; Figs in 000s
615
79 77
Radio Mantra Dainik Jagran Amar Ujala
Radio Mantra reaches to 6.15 lakh listeners in Bareilly
Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+
Gorakhpur: #1 in terms of listenership
Highest in reach this week;
Radio Mantra reaches to 4.78 lakh Listeners in Gorakhpur
AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Gorakhpur
Gorakhpur: Radio Mantra has higher reach than Top 2 Print
players Combined
Highest in reach this week; Figs in 000s
478
103 65
Radio Mantra Dainik Jagran Amar Ujala Compact
Radio Mantra reaches to 4.78 lakh listeners in Gorakhpur
Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+
Hisar: #1 in terms of listenership
Highest in reach this week;
Radio Mantra reaches to 2.32 lakh Listeners in Hisar
AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Hisar
Hisar: Radio Mantra has higher reach than Top 2 Print players
Highest in reach this week; Figs in 000s
232
152 135
Radio Mantra Hindustan Times Dainik Jagran
Radio Mantra reaches to 2.32 lakh listeners in Hisar
Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+
Karnal: #1 in terms of listenership
Highest in reach this week;
Radio Mantra reaches to 1.90 lakh Listeners in Karnal
AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Karnal
Karnal: Radio Mantra has slightly less reach than #1 Print player
Highest in reach this week; Figs in 000s
307
190
Dainik Bhaskar Radio Mantra
Radio Mantra reaches to 1.90 lakh listeners in Karnal
Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+
Agra: #2 in terms of listenership
Highest in reach this week;
Radio Mantra reaches to 0.86 lakh Listeners in Agra
AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Agra
Agra: Radio Mantra has slightly less reach than Top 2
Print players Highest in reach this week; Figs in 000s
180 166
86
Hindustan Dainik Jagran Radio Mantra
Radio City reaches to 0.86 lakh listeners inAgra
Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+
Jalandhar: #2 in terms of listenership
Highest in reach this week;
Radio Mantra reaches to 2.83 lakh Listeners in Jalandhar
AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Jalandhar
Jalandhar: Radio Mantra has higher reach than Top 2 Print players
Highest in reach this week; Figs in 000s 283
107
70
Radio Mantra Dainik Bhaskar Dainik Jagran
Radio Mantra reaches to 2.83 lakh listeners in Jalandhar
Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+