Recall 2017 Flow of the Presentation

Recall 2.0 Methodology & Target Audience

Sampling Methodology & Design

Findings of Recall Score (TOM)

Success Story : Overall Level, Zone Level & City level

Research Methodology

Methodology

 Face to face interviews were conducted in 15 cities across India for Radio City Markets & 8 cities across India for Radio Mantra Markets as listed herewith   In total 4500 Respondents from Radio City Markets & 2400 Respondents from Radio Mantra Markets were interviewed – breakup of the same is as given herewith

Radio Mantra Radio City

Cities Sample Cities Sample Cities Sample Size* Size* Size

Ranchi 300 Mumbai 300 Jaipur 300 300 Delhi 300 Lucknow 300 300 Bangalore 300 Surat 300 300 Chennai 300 Vadodara 300 Gorakhpur 300 Hyderbad 300 Ahmedabad 300 Hissar 300 Coimbatore 300 Pune 300 Jalandhar 300 Vizag 300 Karnal 300 300 Nagpur 300 ROM (Ahmednagar) Total 2400 Total 4500

TG: 12+ All Sampling Methodology

Sampling methodologies

Random samplingused to ensure that no bias creeps in case selection for the interviewing process

 Stratified sampling used to ensure that no heterogeneity in the target audience is missed out  on if there are clusters in target audience each needs to be represented

Sampling methodologies employed

 Stratified Random Sampling used   First the selected towns / cities divided into wards  every alternate ward selected to ensure that geographical clusters are not missed out   CEB selected as PSU in each ward and no more than 5 interviews done around each CEB   Rigorously maintained stratification to ensure most robust sampling required for a study of this nature

FM Radio stations – TOM 1 recall of Radio City

Base : 4500 TOM Recall - % recalling Radio city as the first FM radio station Fig in %

1 1 1 2 1 1 1 1 2 2 1 2 2 1 2 RC Rank

FM Radio stations – Weekly 7 listenership of Radio City

Base : 4500

Weekly listenership - % listening to Radio city at least once in a week Fig in %

1 1 1 2 1 2 1 1 1 1 2 2 1 2 2 RC Rank

AZ Research Crowns Radio City & Mantra as No.1 station in India

52575Highest in reach this week;

Figs in 000’s

27255

22743

15197

9117 6841 4649 2796 1713 1498 1301 730 625 567

RadioCity&Ma ntra

Mirchi Big Red Fever One Suryan FMMy Hello Oye Indigo Aaha Dhamaal Dhoom Tadka

Radio City + Mantra reaches to 5.2 Cr Listeners in India

Source: AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day

Reach – Zone wise

At overall level, Radio City Reaches to 5.2 crore, listeners every week in 23 markets.

North Zone: Leadership story continues

Figs in 000s Highest in reach this week; 16201

11928 10795

7381 6934

1713 1570

835 625 567 488

City&Man tra Mirchi

Red

Fever

Big

Oye One MyFM Dhoom Tadka Dhamaal

R a d i o

Radio City + Mantra reaches to 1.6 Cr Listeners in North Zone

AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Delhi/Lucknow/Jaipur/ Ranchi/ Varanasi/ Agra/ Bareilly/ Gorakhpur/ Hisar/ Karnal/ Jalandhar

West Zone: #1 in West Zone

Highest in reach this week;

Radio City reaches to 2.2 Cr Listeners in West Zone

AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Ahmedabad/ Baroda/ Surat/ Mumbai/ Pune/ Nagpur/ ROM

South Zone: #1 in South Zone

Highest in reach this week;

Radio City reaches to 1.3 Cr Listeners in South Zone

AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Bangalore, Chennai,Hyderabad,Coimbatore & Vizag

City Wise – Leadership Story

Delhi: #1 in terms of listenership

Highest in reach this week;

1st

Radio City reaches to 92.78 lakh Listeners in Delhi

AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Delhi

Delhi’s Reality :

Radio City has higher reach than No.1 & No. 2 Print players

Combined and No. 1 & No. 2 TV players Combined

Highest in reach this week;

Figs in 000s 9278

4510 3955

1685 1565

RadioCity Sony MAX STAR Plus Hindustan Times Navbharat Times

Radio City reaches to 92.78 lakh listeners in Delhi

Source: Print: IRS 2014 All SEC 12+, TV: BARC : All SEC 15+ & Radio: AZ All SEC 12+

Lucknow: #1 in terms of listenership

Highest in reach this week;

1st

Radio City reaches to 17.49 lakh Listeners in Lucknow

AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Lucknow

Lucknow : Radio City has higher reach than Top 2 Print

players Combined

Highest in reach this week; Figs in 000s

1749

503 356

RadioCity Dainik Jagran Hindustan

Radio City reaches to 17.49 lakh listeners in Lucknow

Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+

Jaipur: #1 in terms of listenership

Highest in reach this week;

st 1

Radio City reaches to 17.01 lakh Listeners in Jaipur

AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Jaipur

Jaipur : Radio City has higher reach than Top 2 Print players

Highest in reach this week; Figs in 000s

1701

1020 1014

Radio City Dainik Bhaskar Rajasthan Patrika

Radio City reaches to 17.01 lakh listeners in Jaipur

Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+

Ahmedabad: #2 in terms of listenership

Highest in reach this week;

Radio City reaches to 41.26 lakh Listeners in Ahmedabad

AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Ahmedabad

Ahmedabad : Radio City has higher reach than Top 2 Print

players Combined Highest in reach this week; Figs in 000s

4126

988 713

RadioCity Divya Bhaskar Gujarat Samachar

Radio City reaches to 41.26 lakh listeners in Ahmedabad

Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+

Baroda: #1 in terms of listenership

Highest in reach this week;

1st

Radio City reaches to 10.98 lakh Listeners in Baroda

AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Baroda

Baroda : Radio City has higher reach than Top 2 Print

players Combined Highest in reach this week; Figs in 000s

1098

338 323

RadioCity Gujarat Samachar Sandesh

Radio City reaches to 10.98 lakh listeners in Baroda

Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+

Surat: #2 in terms of listenership

Highest in reach this week;

Radio City reaches to 27.56 lakh Listeners in Surat

AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Surat

Surat : Radio City has higher reach than Top 2 Print

players Combined Highest in reach this week; Figs in 000s

2756

488 390

RadioCity Gujarat Samachar Sandesh

Radio City reaches to 27.56 lakh listeners in Surat

Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+

Mumbai: #1 in terms of listenership

Highest in reach this week;

#1 with huge margin

st 1

Radio City reaches to 84.93 lakh Listeners in Mumbai

AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Mumbai

Mumbai :

Radio City has higher reach than Top 2 Print players

Combined and Top 2 TV Channels combined

Highest in reach this week; Figs in 000s

8493

4594

3418

2252 1435

RadioCity Sony MAX STAR Plus The Times Of India Hindustan Times

Radio City reaches to 84.93 lakh listeners in Mumbai

Source: Print: IRS 2014 All SEC 12+, TV: BARC : All SEC 15+ & Radio: AZ All SEC 12+

Pune: #1 in terms of listenership

Highest in reach this week;

#1 with huge margin st 1

Radio City reaches to 34.97 lakh Listeners in Pune

AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Pune

Pune: Radio City has higher reach than Top 2 Print

players Combined Highest in reach this week; Figs in 000s

3497

737 620

RadioCity Daily Sakal Lokmat

Radio City reaches to 34.97 lakh listeners in Pune

Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+

Nagpur: #1 in terms of listenership

Highest in reach this week;

Radio City reaches to 17.44 lakh Listeners in Nagpur

AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Nagpur

Nagpur: Radio City has higher reach than Top 2 Print

players Combined Highest in reach this week; Figs in 000s

1744

144

RadioCity Nava Bharat (Mah) Lokmat

Radio City reaches to 17.44 lakh listeners in Nagpur

Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+

Ahmednagar (ROM): #1 in terms of listenership

Highest in reach this week; Figs in 000s

780

242

62

Radio City Dhamaal My FM

Radio City reaches to7.80 lakh Listeners in Ahmednagar

AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Ahmednagar

Ahmednagar(ROM): Radio City has higher reach than Top 2 Print players

Highest in reach this week; Figs in 000s

780

274

155

Radio City Lokmat Daily Sakal

Radio City reaches to 7.80 lakh listeners in Ahmednagar(ROM)

Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+

Hyderabad: #2 in terms of listenership

Highest in reach this week;

Radio City reaches to 39.21 lakh Listeners in Hyderabad

AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Hyderabad

Hyderabad:

Radio City has higher reach than Top 2 Print players

Combined & Top 2 TV Players Highest in reach this week; Figs in 000s

3921

2722 2710

827 479

RadioCity Gemini TV Zee Telugu Eenadu Sakshi

Radio City reaches to 39.21 lakh listeners in Hyderabad

Source: Print: IRS 2014 All SEC 12+, TV: BARC : All SEC 15+ & Radio: AZ All SEC 12+

Bangalore: #1 in terms of listenership

Highest in reach this week;

#1 with huge margin

Radio City reaches to 47.29 lakh Listeners in Bangalore

AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Bangalore

Bangalore:

Radio City has higher reach than Top 2 Print players

Combined & Top 2 TV Players

Highest in reach this week; Figs in 000s

4729

2853 2745

763 732

RadioCity Zee Kannada Colors Kannada Vijay Karnataka Prajavani

Radio City reaches to 47.29 lakh listeners in Bangalore

Source: Print: IRS 2014 All SEC 12+, TV: BARC : All SEC 15+ & Radio: AZ All SEC 12+

Chennai: #2 in terms of listenership

Highest in reach this week;

Radio City reaches to 32.91 lakh Listeners in Chennai

AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Chennai

Chennai:

Radio City has higher reach than Top 2 Print players

Combined Highest in reach this week; Figs in 000s

4571

3542 3291

1674

608

Sun TV KTV RadioCity Daily Thanthi Dinakaran

Radio City reaches to 32.91 lakh listeners in Chennai

Source: Print: IRS 2014 All SEC 12+, TV: BARC : All SEC 15+ & Radio: AZ All SEC 12+

Coimbatore: #2 in terms of listenership

Highest in reach this week;

Radio City reaches to 9.63 lakh Listeners in Coimbatore

AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Coimbatore

Coimbatore: Radio City has higher reach than Top 2 Print

players Combined

Highest in reach this week; Figs in 000s

963

445

156

RadioCity Daily Thanthi Dinamalar

Radio City reaches to 9.63 lakh listeners in Coimbatore

Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+

Vizag: #2 in terms of listenership

Highest in reach this week;

Radio City reaches to 9.76 lakh Listeners in Vizag

AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Vizag

Vizag: Radio City has higher reach than Top 2 Print

players Combined

Highest in reach this week; Figs in 000s

976

204 95

RadioCity Eenadu Sakshi

Radio City reaches to 9.76 lakh listeners in Vizag

Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+

Ranchi: #1 in terms of listenership

Highest in reach this week;

Radio Mantra reaches to 7.24 lakh Listeners in Ranchi

AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Ranchi

Ranchi: Radio Mantra has higher reach than Top 2 Print

players Combined Highest in reach this week; Figs in 000s

724

188 154

Radio Mantra Prabhat Khabar Hindustan

Radio Mantra reaches to 7.24 lakh listeners in Ranchi

Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+

Varanasi: #1 in terms of listenership

Highest in reach this week;

#1 with huge margin

Radio Mantra reaches to 8.65 lakh Listeners in Varanasi

AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Varanasi

Varanasi: Radio Mantra has higher reach than Top 2 Print

players Combined

Highest in reach this week; Figs in 000s

865

211 163

Radio Mantra Dainik Jagran Hindustan

Radio Mantra reaches to 8.65 lakh listeners in Varanasi

Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+

Bareilly: #1 in terms of listenership

Highest in reach this week;

Radio Mantra reaches to 6.15 lakh Listeners in Bareilly

AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Bareilly

Bareilly: Radio Mantra has higher reach than Top 2 Print

players Combined

Highest in reach this week; Figs in 000s

615

79 77

Radio Mantra Dainik Jagran Amar Ujala

Radio Mantra reaches to 6.15 lakh listeners in Bareilly

Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+

Gorakhpur: #1 in terms of listenership

Highest in reach this week;

Radio Mantra reaches to 4.78 lakh Listeners in Gorakhpur

AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Gorakhpur

Gorakhpur: Radio Mantra has higher reach than Top 2 Print

players Combined

Highest in reach this week; Figs in 000s

478

103 65

Radio Mantra Dainik Jagran Amar Ujala Compact

Radio Mantra reaches to 4.78 lakh listeners in Gorakhpur

Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+

Hisar: #1 in terms of listenership

Highest in reach this week;

Radio Mantra reaches to 2.32 lakh Listeners in Hisar

AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Hisar

Hisar: Radio Mantra has higher reach than Top 2 Print players

Highest in reach this week; Figs in 000s

232

152 135

Radio Mantra Hindustan Times Dainik Jagran

Radio Mantra reaches to 2.32 lakh listeners in Hisar

Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+

Karnal: #1 in terms of listenership

Highest in reach this week;

Radio Mantra reaches to 1.90 lakh Listeners in Karnal

AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Karnal

Karnal: Radio Mantra has slightly less reach than #1 Print player

Highest in reach this week; Figs in 000s

307

190

Dainik Bhaskar Radio Mantra

Radio Mantra reaches to 1.90 lakh listeners in Karnal

Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+

Agra: #2 in terms of listenership

Highest in reach this week;

Radio Mantra reaches to 0.86 lakh Listeners in Agra

AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Agra

Agra: Radio Mantra has slightly less reach than Top 2

Print players Highest in reach this week; Figs in 000s

180 166

86

Hindustan Dainik Jagran Radio Mantra

Radio City reaches to 0.86 lakh listeners inAgra

Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+

Jalandhar: #2 in terms of listenership

Highest in reach this week;

Radio Mantra reaches to 2.83 lakh Listeners in Jalandhar

AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Jalandhar

Jalandhar: Radio Mantra has higher reach than Top 2 Print players

Highest in reach this week; Figs in 000s 283

107

70

Radio Mantra Dainik Bhaskar Dainik Jagran

Radio Mantra reaches to 2.83 lakh listeners in Jalandhar

Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+