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Recalling Radio City As the First FM Radio Station Fig in %

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Recalling Radio City As the First FM Radio Station Fig in % Recall 2017 Flow of the Presentation Recall 2.0 Methodology & Target Audience Sampling Methodology & Design Findings of Recall Score (TOM) Success Story : Overall Level, Zone Level & City level Research Methodology Methodology Face to face interviews were conducted in 15 cities across India for Radio City Markets & 8 cities across India for Radio Mantra Markets as listed herewith In total 4500 Respondents from Radio City Markets & 2400 Respondents from Radio Mantra Markets were interviewed – breakup of the same is as given herewith Radio Mantra Radio City Cities Sample Cities Sample Cities Sample Size* Size* Size Ranchi 300 Mumbai 300 Jaipur 300 Varanasi 300 Delhi 300 Lucknow 300 Agra 300 Bangalore 300 Surat 300 Bareilly 300 Chennai 300 Vadodara 300 Gorakhpur 300 Hyderbad 300 Ahmedabad 300 Hissar 300 Coimbatore 300 Pune 300 Jalandhar 300 Vizag 300 Karnal 300 300 Nagpur 300 ROM (Ahmednagar) Total 2400 Total 4500 TG: 12+ All Sampling Methodology Sampling methodologies Random samplingused to ensure that no bias creeps in case selection for the interviewing process Stratified sampling used to ensure that no heterogeneity in the target audience is missed out on if there are clusters in target audience each needs to be represented Sampling methodologies employed Stratified Random Sampling used First the selected towns / cities divided into wards every alternate ward selected to ensure that geographical clusters are not missed out CEB selected as PSU in each ward and no more than 5 interviews done around each CEB Rigorously maintained stratification to ensure most robust sampling required for a study of this nature FM Radio stations – TOM 1 recall of Radio City Base : 4500 TOM Recall - % recalling Radio city as the first FM radio station Fig in % 1 1 1 2 1 1 1 1 2 2 1 2 2 1 2 RC Rank FM Radio stations – Weekly 7 listenership of Radio City Base : 4500 Weekly listenership - % listening to Radio city at least once in a week Fig in % 1 1 1 2 1 2 1 1 1 1 2 2 1 2 2 RC Rank AZ Research Crowns Radio City & Mantra as No.1 station in India 52575Highest in reach this week; Figs in 000’s 27255 22743 15197 9117 6841 4649 2796 1713 1498 1301 730 625 567 RadioCity&Ma ntra Mirchi Big Red Fever One Suryan FMMy Hello Oye Indigo Aaha Dhamaal Dhoom Tadka Radio City + Mantra reaches to 5.2 Cr Listeners in India Source: AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day Reach – Zone wise At overall level, Radio City Reaches to 5.2 crore, listeners every week in 23 markets. North Zone: Leadership story continues Figs in 000s Highest in reach this week; 16201 11928 10795 7381 6934 1713 1570 835 625 567 488 City&Man tra Mirchi Red Fever Big Oye One MyFM Dhoom Tadka Dhamaal R a d i o Radio City + Mantra reaches to 1.6 Cr Listeners in North Zone AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Delhi/Lucknow/Jaipur/ Ranchi/ Varanasi/ Agra/ Bareilly/ Gorakhpur/ Hisar/ Karnal/ Jalandhar West Zone: #1 in West Zone Highest in reach this week; Radio City reaches to 2.2 Cr Listeners in West Zone AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Ahmedabad/ Baroda/ Surat/ Mumbai/ Pune/ Nagpur/ ROM South Zone: #1 in South Zone Highest in reach this week; Radio City reaches to 1.3 Cr Listeners in South Zone AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Bangalore, Chennai,Hyderabad,Coimbatore & Vizag City Wise – Leadership Story Delhi: #1 in terms of listenership Highest in reach this week; 1st Radio City reaches to 92.78 lakh Listeners in Delhi AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Delhi Delhi’s Reality : Radio City has higher reach than No.1 & No. 2 Print players Combined and No. 1 & No. 2 TV players Combined Highest in reach this week; Figs in 000s 9278 4510 3955 1685 1565 RadioCity Sony MAX STAR Plus Hindustan Times Navbharat Times Radio City reaches to 92.78 lakh listeners in Delhi Source: Print: IRS 2014 All SEC 12+, TV: BARC : All SEC 15+ & Radio: AZ All SEC 12+ Lucknow: #1 in terms of listenership Highest in reach this week; 1st Radio City reaches to 17.49 lakh Listeners in Lucknow AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Lucknow Lucknow : Radio City has higher reach than Top 2 Print players Combined Highest in reach this week; Figs in 000s 1749 503 356 RadioCity Dainik Jagran Hindustan Radio City reaches to 17.49 lakh listeners in Lucknow Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+ Jaipur: #1 in terms of listenership Highest in reach this week; st 1 Radio City reaches to 17.01 lakh Listeners in Jaipur AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Jaipur Jaipur : Radio City has higher reach than Top 2 Print players Highest in reach this week; Figs in 000s 1701 1020 1014 Radio City Dainik Bhaskar Rajasthan Patrika Radio City reaches to 17.01 lakh listeners in Jaipur Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+ Ahmedabad: #2 in terms of listenership Highest in reach this week; Radio City reaches to 41.26 lakh Listeners in Ahmedabad AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Ahmedabad Ahmedabad : Radio City has higher reach than Top 2 Print players Combined Highest in reach this week; Figs in 000s 4126 988 713 RadioCity Divya Bhaskar Gujarat Samachar Radio City reaches to 41.26 lakh listeners in Ahmedabad Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+ Baroda: #1 in terms of listenership Highest in reach this week; 1st Radio City reaches to 10.98 lakh Listeners in Baroda AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Baroda Baroda : Radio City has higher reach than Top 2 Print players Combined Highest in reach this week; Figs in 000s 1098 338 323 RadioCity Gujarat Samachar Sandesh Radio City reaches to 10.98 lakh listeners in Baroda Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+ Surat: #2 in terms of listenership Highest in reach this week; Radio City reaches to 27.56 lakh Listeners in Surat AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Surat Surat : Radio City has higher reach than Top 2 Print players Combined Highest in reach this week; Figs in 000s 2756 488 390 RadioCity Gujarat Samachar Sandesh Radio City reaches to 27.56 lakh listeners in Surat Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+ Mumbai: #1 in terms of listenership Highest in reach this week; #1 with huge margin st 1 Radio City reaches to 84.93 lakh Listeners in Mumbai AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Mumbai Mumbai : Radio City has higher reach than Top 2 Print players Combined and Top 2 TV Channels combined Highest in reach this week; Figs in 000s 8493 4594 3418 2252 1435 RadioCity Sony MAX STAR Plus The Times Of India Hindustan Times Radio City reaches to 84.93 lakh listeners in Mumbai Source: Print: IRS 2014 All SEC 12+, TV: BARC : All SEC 15+ & Radio: AZ All SEC 12+ Pune: #1 in terms of listenership Highest in reach this week; #1 with huge margin st 1 Radio City reaches to 34.97 lakh Listeners in Pune AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Pune Pune: Radio City has higher reach than Top 2 Print players Combined Highest in reach this week; Figs in 000s 3497 737 620 RadioCity Daily Sakal Lokmat Radio City reaches to 34.97 lakh listeners in Pune Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+ Nagpur: #1 in terms of listenership Highest in reach this week; Radio City reaches to 17.44 lakh Listeners in Nagpur AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Nagpur Nagpur: Radio City has higher reach than Top 2 Print players Combined Highest in reach this week; Figs in 000s 1744 144 RadioCity Nava Bharat (Mah) Lokmat Radio City reaches to 17.44 lakh listeners in Nagpur Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+ Ahmednagar (ROM): #1 in terms of listenership Highest in reach this week; Figs in 000s 780 242 62 Radio City Dhamaal My FM Radio City reaches to7.80 lakh Listeners in Ahmednagar AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Ahmednagar Ahmednagar(ROM): Radio City has higher reach than Top 2 Print players Highest in reach this week; Figs in 000s 780 274 155 Radio City Lokmat Daily Sakal Radio City reaches to 7.80 lakh listeners in Ahmednagar(ROM) Source: Print: IRS 2014, All SEC 12+ & Radio: AZ All SEC 12+ Hyderabad: #2 in terms of listenership Highest in reach this week; Radio City reaches to 39.21 lakh Listeners in Hyderabad AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Hyderabad Hyderabad: Radio City has higher reach than Top 2 Print players Combined & Top 2 TV Players Highest in reach this week; Figs in 000s 3921 2722 2710 827 479 RadioCity Gemini TV Zee Telugu Eenadu Sakshi Radio City reaches to 39.21 lakh listeners in Hyderabad Source: Print: IRS 2014 All SEC 12+, TV: BARC : All SEC 15+ & Radio: AZ All SEC 12+ Bangalore: #1 in terms of listenership Highest in reach this week; #1 with huge margin Radio City reaches to 47.29 lakh Listeners in Bangalore AZ Listenership Track –March 2017, All SEC 12+, All Day Parts, All Day: Bangalore Bangalore: Radio City has higher reach than Top 2 Print players Combined & Top 2 TV Players Highest in reach this week; Figs in 000s 4729 2853 2745 763 732 RadioCity Zee Kannada Colors Kannada Vijay Karnataka Prajavani Radio City reaches to 47.29 lakh listeners in Bangalore Source: Print: IRS 2014 All SEC 12+, TV: BARC : All SEC 15+ & Radio:
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