Rfl Annual Report for 2013
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RFL ANNUAL REPORT FOR 2013 WELCOMING THE WORLD RFL ANNUAL REPORT FOR 2013 WELCOMING THE WORLD OUR MISSION AND VALUES OUR PEOPLE Board of Directors 2-7 Our People are at the heart of our corporate agenda. Rugby League The RFL recognises that without their commitment, World Cup 2013 8-11 professionalism and expertise in delivering customer Domestic Season service excellence it would be unable to achieve Reviews 12-18 its goals. We are committed to providing ongoing Staff & Player investment to their learning and development to achieve Welfare 19-21 the highest standards. We fully support all opportunities for employment, career progression and development, Womens Rugby irrespective of age, ethnicity, gender, disability or League 22 religion through our equality and diversity action plan. Match Offi cials 23 The RFL’s core values were developed in a consultation Schools, Students process with staff, and we believe that these values & Touch Rugby 24-27 remain relevant today. We are all committed to ensuring The New League that we continue to embed these values with our Structure 28-29 colleagues. The values can be summarised as Fair, Care, Share and Dare and are defi ned as: Commercial Operations 30-31 FAIR – We are Fair, open, honest and inclusive Corporate Social demonstrating integrity to all. Responsibilities 32-37 CARE – We Care for our stakeholders, the International environment and the sport. Game 38-39 SHARE – We Share through teamwork, open Festival of communication and spreading best practice. World Cups 40-41 DARE – We Dare to achieve our objectives through innovation. Financial Report & Highlights 42-48 The RFL and its employees believe that by following our values we will ensure that the RFL is delivering the best service to all its stakeholders, whilst being an employer of choice. OUR COMMUNITIES As a leading National Sports Governing Body we are committed to transforming our local communities by delivering an approach to corporate social responsibility encompassing cash donations, support for volunteering, environmentally friendly practices and investment in our people. In line with this commitment we have supported a number of sports related charities including THE RUGBY the RFL Benevolent Fund, the RFL Facilities Trust, FOOTBALL LEAGUE Rugby League Cares, the Rugby League Foundation Red Hall, Red Hall Lane, and the Rugby League Heritage Trust. We support these Leeds, LS17 8NB T: 0844 477 7113 organisations in cash and in kind. We have much more F: 0844 477 0013 under consideration and planned for the future. www.therfl .co.uk 1 CHIEF EXECUTIVE OFFICER’S REPORT It would be difficult to conceive of a more exciting time for the sport of Rugby League than the one we are currently progressing through. We have just enjoyed a record breaking 2013 delivering more income and spectators than ever before into the sport. And yet, we are only half way through the journey to an exciting new structure that commences in 2015. On the field our sport continues to excite, excel and entertain while off it, it is respected, valued and highly regarded by broadcasters, commercial partners and governmental agencies. The following report takes a brief look at the some of the highlights of the past year and the prospects for next one. RUGBY LEAGUE WORLD income and profitability were achieved. for the next five years, the legacy for Of course we didn’t manage to win domestic Rugby League is already CUP 2013 (RLWC2013) it, but the semi-final at Wembley is delivering. Commercial interest stimulated In any review of the year it would recognised by aficionados and casual by the World Cup is converting into be impossible not to start with the supporters alike to have been one of actual investment in the sport; viewer outstanding success of the RLWC2013. the truly great sporting contests. The and participation levels are higher than When the RFL won the rights to stage England team have built a solid platform ever, as is support for major central events this tournament we were determined of young talented world class players such as Magic Weekend, while some of to run the best ever Rugby League upon which to build the next generation. the talent employed specifically for the World Cup and if possible, to win it. Of the other nations Scotland World Cup have stayed on to take pivotal The organisation and marketing of exceeded all but their own expectations, leadership roles within the RFL. the tournament, from the conception, while Ireland’s group proved to be, as planning and operational delivery proved expected, extremely tough. The co- FESTIVAL OF WORLD to be excellent and the tournament hosts, Wales, will have been extremely elevated our sport for five to six weeks disappointed not to emerge from Group C CUPS 2013 (FOWC) in October and November to be at the but can no doubt take some consolation The FOWC occurred a little over 12 centre of the nation’s sporting psyche. from hosting the spectacular Opening months ago where the diversity and The tournament filled stadia around the Ceremony at the peerless Millennium breadth of Rugby League was celebrated country, both heartland and further afield Stadium under the closed roof. in style by the staging of five different as Rugby League touched more people While of course the financial success competitions. The Women’s World Cup than ever before. Virtually all of the of the tournament is for the benefit of the was played in and around West Yorkshire tournaments Key Performance Indicators’ Rugby League International Federation and was won, against the odds by the (KPIs) covering attendances, viewership, (RLIF) and sets that organisation up Jillaroos, while the Fiji team charmed us in the Police World Cup before losing the final to Australia. WORLD CUP The Great Britain Students were edged SUCCESS out also by the Australian Students while in the Armed Services World Cup, the Serbian team won our hearts and minds if not actually any games in a superbly organised event in Colchester. Medway Dragons hosted a truly vibrant Wheelchair competition featuring a sold out final where England so nearly recovered a large half time deficit to take the final down to the wire. Throughout the two weeks, we were reminded of the capacity that all areas of our sport has to promote positive values and messages together with, the spirit and fellowship Rugby League brings out and the power of international competition to engage across the country. 2 FESTIVAL OF SPIRIT AND FELLOWSHIP PARTICIPATION of a new small sized game format for the RFL remitted over £3.5m to the RLIF. The year 2013 marked the first year Community Clubs. It is hoped that 2014 However, domestically revenues in the of the new funding agreement from will see both these offers implemented year continued to be under pressure as Sport England for the period 2013 to fully and expanded across the country. the tough economic climate continued to 2017. It was most pleasing to note that Another significant piece of work has tax all areas. the RFL’s participation targets were been to standardise the operational rules Despite the economic conditions exceeded, although the Active People of all leagues within the Community prevailing and most notably, as far as the methodology of measurement remains Game This has not been in place since RFL finances are concerned, despite the too narrow to capture all of our activity the early 1970s and I am delighted absence of a meaningful international in this area. Rugby League was the only to report that virtually all leagues calendar in 2012 and 2013 from which team sport in England to grow in terms have committed to this process. This the RFL could directly benefit, the of participation in 2013 at age 16 plus. coordinated set of operational rules organisation has once again delivered There were also record numbers of adults will ensure we can make it as easy and profit. This is the 12th consecutive year and children playing the 13-a-side game enjoyable as possible to play the game at that a profit has been generated and in in organised leagues and clubs across a community level. truth has also represented probably the the community. This would indicate We should note and congratulate most difficult set of financial challenges that the transition to ‘Summer’ Rugby BARLA on the celebration of their 40th to navigate through over the last decade. League was a popular decision in the anniversary in 2013. Too often external Nevertheless, the finances of the central Community game, although the RFL also comment seems to focus on some of organisation remain healthy and have continues to work with those who wish the historical tension and divisions that been particularly improved during the to play in the previous traditional season may have existed when BARLA was early part of 2014. and it is pleasing to note that the RFL not a member of the RFL and not what and Pennine League are working closely has been done since the sport unified in PROFESSIONAL CLUB together on this aspect. 2003, by working together to get more This all has to be tempered with the players playing at a community level. FINANCES real challenges being faced by our many The RFL would like to place on records One of the more pleasing issues over Community Clubs to survive and thrive in their thanks to BARLA. I feel confident the past 12 months has been the a period of continuing economic austerity under the new chairmanship and considerable reduction of insolvencies or affecting club revenues and against an leadership of Sue Taylor, that BARLA, near insolvent events that the sport has ever increasing and competitive market will, along with the other members of the endured.