JOURNAL OF INTERNATIONAL CRISIS AND RISK Nicholson School of COMMUNICATION RESEARCH Communication and Media 2020, VOL 3, NO 2, 243–274 University of Central Florida https://doi.org/10.30658/jicrcr.3.2.5 www.jicrcr.com Stakeholder-Formed Organizations and Crisis Communication: Analyzing Discourse of Renewal with a Non-Offending Organization 1 Jordan Morehouse 1. Assistant Professor of Strategic Communication, Clemson University, 408 Strode Tower, Clemson, SC, USA ABSTRACT Scholars have examined the ways organizations practice post-crisis communication strategies, including deny, diminish, and rebuild. The current study explores the extent to which a stakeholder-formed organization utilizes post-crisis discourse of renewal to rebuild, recover, and renew the Catholic Church after allegations of sexual abuse of minors publicly surfaced in the United States. Open-ended semi-structured interviews with founders and executive committee members of Leadership Roundtable revealed stakeholders practiced discourse of renewal to help the Catholic Church, an offending organization, recover from a crisis. This study also assessed the extent to which God and religion motivated stakeholders’ responses. Results suggest religion is a critical motivating factor in stakeholders’ responses to a crisis. No organization is exempt from experiencing a crisis. Accidental, intentional, and victim crises occur regardless of the organiza- tion’s purpose, size, or preparedness (Coombs, 2007). Religious organizations and institutions are no exception (Barth, 2010). The Catholic Church has experienced a number of crises from sexual abuse (Barth, 2010), abuse of power (Keenan, 2012) to mismanagement of funds (Kirchgaessner, 2015). One crisis in particular, the revelation of sexual abuse of minors at the hands of the Church’s clergy, has received exceptional attention from CONTACT Jordan Morehouse • Email:
[email protected] • Clemson University, 408 Strode Tower, Clemson, SC 29634, USA © 2020 by Journal of International Crisis and Risk Communication Research.