DOCSLIB.ORG

A Design Framework for Mobile Social Commerce

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
A Design Framework for Mobile Social Commerce A Design Framework for Mobile Social Commerce By Ilyas Eray Kucukcay Thesis submitted to the Faculty of Graduate and Postdoctoral Studies in partial fulfilment of the degree requirements of Master of Science in Systems Science University of Ottawa Ottawa, Ontario, Canada April 2014 © Ilyas Eray Kucukcay, Ottawa, Canada 2014 Page | I Abstract The use of mobile devices and social media has been increasing dramatically and becoming critical for B2C businesses. Such businesses need to consider implementing e-commerce services in the mobile environment with social integration to satisfy their customers’ needs. Concepts like mobile commerce and social commerce are already being used extensively by many businesses. However, there are no clear guidelines in the literature on how to use mobile and social characteristics together for B2C e-commerce. Fusing these two concepts is what we call mobile social commerce (ms-commerce). In this thesis, we performed a thorough literature review to identify the characteristics of ms- commerce. The findings enabled us to first devise a proper definition for ms-commerce as the concept of performing online commercial activities in a mobile environment with the help of contributions from customers. Second, elements of the building blocks of ms- commerce, namely business models, m-commerce and s-commerce were identified based on commonly accepted fundamentals of the related concepts. Each building block has a critical role in increasing the value and efficiency of the product/service being delivered online by B2C businesses. We propose a mobile social commerce design framework along with a modular design model consisting of a generic class diagram that can be used for designing and developing ms- commerce applications that fit the specific needs of businesses. Businesses can choose the right elements to integrate in their ms-commerce application with the purpose of increasing the efficiency and integrating the social participation of customers. Three different scenarios were devised, and three mobile app prototypes were developed to support them, using the design model of our proposed framework. Finally, in light of our experience in developing ms-commerce applications, we discussed and contrasted the three different mobile development strategies, namely native, hybrid and web-based. Page | II Acknowledgements It is a pleasure for me to thank all people who helped and encouraged me to write this thesis. First of all, I would like to give my sincere gratitude to Dr. Morad Benyoucef for his wonderful and effective guidance and supervision throughout conducting this research. It was an outstanding experience and it wouldn’t be possible without his support and experience. I also would like to thank my friends and colleagues, Onur, Burcu, Zhengyang and Amir for their friendship, help and support. Special thanks to Justin, who was always there to support and understand me with patience, support and tolerance. I am indebted to my parents, Ani Tais and Can; sisters, Miray and Selin; and Herman as I wouldn’t be able to conduct my studies without their help for all these years. I thank them all for their full support and love. This thesis is also a future reference to my beloved niece and nephew; Kayla and Ares for motivating them to be hard-working and self-disciplined individuals. I want them to know that they can accomplish anything they want as long as they never give up, and keep working hard for their dreams. Page | III List of Acronyms Acronym Definition API Application Programming Interface APNS Apple Push Notification Service B2B Business-to-Business B2C Business-to-Customer C2C Customer-to-Customer CSS Cascading Style Sheet CCP Credit Card Provider DSL Digital Subscriber Line DSRM Design Science Research Methodology GCM Google Cloud Messaging GPS Global Positioning System HTML Hypertext Markup Language IDE Integrated Development Environment IP Internet Protocol LBS Location-based Services OS Operating System QR Quick Response SDK Software Development Kit SMO Social Media Optimization SMP Social Media Platform SMS Short Message Service UI User Interface UML Unified Modeling Language URL Uniform Resource Locator UX User Experience WLAN Wireless Local Area Network WOM Word-of-Mouth Page | IV Table of Contents Abstract .................................................................................................................................................. II Acknowledgements ............................................................................................................................. III List of Acronyms ................................................................................................................................. IV Chapter 1. Introduction.................................................................................................................... 1 1.1. Major Underlying Concepts .................................................................................................. 2 1.2. Research Questions ................................................................................................................ 4 1.3. Research Motivation .............................................................................................................. 5 1.4. Research Objectives............................................................................................................... 7 1.5. Research Contribution ........................................................................................................... 8 1.6. Research Methodology .......................................................................................................... 9 1.6.1. Definition of Design Science Research ......................................................................... 9 1.6.2. Design Science Research Methodology Process ......................................................... 10 1.7. The Organization of Thesis ................................................................................................. 14 Chapter 2. Literature Review ........................................................................................................ 15 2.1. From E-commerce to Mobile Social Commerce ................................................................. 15 2.1.2. Mobile Commerce (m-commerce) ............................................................................... 18 2.1.3. Social Commerce ......................................................................................................... 20 2.2. Business Models .................................................................................................................. 27 2.3. Mobile Social Commerce .................................................................................................... 35 Chapter 3. Building Blocks of Mobile Social Commerce ............................................................. 37 3.1. E-commerce Business Models ............................................................................................. 37 3.1.1. E-tailer Business Model ............................................................................................... 37 3.1.2. Portal Business Model ................................................................................................. 38 3.1.3. Content Provider Business Model ............................................................................... 39 3.1.4. Transaction Broker Business Model ............................................................................ 39 3.1.5. Market Creator Business Model .................................................................................. 40 3.1.6. Service Provider Business Model ................................................................................ 40 3.1.7. Community Provider Business Model ......................................................................... 41 3.2. Unique Characteristics of Mobile Commerce ..................................................................... 41 3.2.1. Mobility ....................................................................................................................... 43 3.2.2. Ubiquity ....................................................................................................................... 47 Page | V 3.2.3. Context-Sensitivity ...................................................................................................... 48 3.3. Contribution of Social Commerce Solutions ....................................................................... 51 3.3.1. Social Shopping ........................................................................................................... 52 3.3.2. Ratings and Reviews .................................................................................................... 53 3.3.3. Recommendations and Referrals ................................................................................. 53 3.3.4. Forums and Communities ............................................................................................ 54 3.3.5. Social Media Optimization .......................................................................................... 55 3.3.6. Social Ads and Apps .................................................................................................... 56 Chapter 4. Mobile Social Commerce Design Framework ............................................................. 59 4.1. Conceptual Perspective .......................................................................................................
Load more

Recommended publications
  • Uila Supported Apps
    Uila Supported Applications and Protocols updated Oct 2020 Application/Protocol Name Full Description 01net.com 01net website, a French high-tech news site. 050 plus is a Japanese embedded smartphone application dedicated to 050 plus audio-conferencing. 0zz0.com 0zz0 is an online solution to store, send and share files 10050.net China Railcom group web portal. This protocol plug-in classifies the http traffic to the host 10086.cn. It also 10086.cn classifies the ssl traffic to the Common Name 10086.cn. 104.com Web site dedicated to job research. 1111.com.tw Website dedicated to job research in Taiwan. 114la.com Chinese web portal operated by YLMF Computer Technology Co. Chinese cloud storing system of the 115 website. It is operated by YLMF 115.com Computer Technology Co. 118114.cn Chinese booking and reservation portal. 11st.co.kr Korean shopping website 11st. It is operated by SK Planet Co. 1337x.org Bittorrent tracker search engine 139mail 139mail is a chinese webmail powered by China Mobile. 15min.lt Lithuanian news portal Chinese web portal 163. It is operated by NetEase, a company which 163.com pioneered the development of Internet in China. 17173.com Website distributing Chinese games. 17u.com Chinese online travel booking website. 20 minutes is a free, daily newspaper available in France, Spain and 20minutes Switzerland. This plugin classifies websites. 24h.com.vn Vietnamese news portal 24ora.com Aruban news portal 24sata.hr Croatian news portal 24SevenOffice 24SevenOffice is a web-based Enterprise resource planning (ERP) systems. 24ur.com Slovenian news portal 2ch.net Japanese adult videos web site 2Shared 2shared is an online space for sharing and storage.
    [Show full text]
  • A Modern Business Tool – M Commerce
    International Journal of Commerce and Management Studies (IJCAMS) Vol.4, Issue 3, Sept 2019 www.ijcams.com A Modern Business Tool – M Commerce Mr. Shyamal Ruikar Asstt. Prof. Dr. Panjabrao Deshmukh institute of Management Technology and Research, Dhanwate National College, Nagpur. Research Scholar – RTM Nagpur University Abstract: reaching to a fast growing online community, M-Commerce is the need of today’s modern market. In the providing unlimited shelf place for products and country of 813.2 million mobile users, it is a smart way to services, merging the global geographical and time catch and satisfy the need of peoples through using zone boundaries and helping to reach national and Smartphone and internet. With the help of new technology global markets at low operating costs M- and application software’s it is very convenient to reach up Commerce also called as Mobile Commerce involves to targeted customers in a very short period of time. M- the online transactions through the wireless handheld Commerce offers tremendous benefits and facilities to devices such as mobile phone, laptop, palmtop, organizations, customers and government. The global trade tablet, or any other personal digital assistant. can be easily done through m-commerce. From the various It does not require the user to sit at the computer that sources it can be say that e-commerce is transforming in to is plugged in and perform the commercial the m-commerce and which has created the smart way of transactions. Through M-Commerce, people can trading and commerce for today’s modern business. perform several functions such as pay bills, buy and sell goods and services, access emails, book movie Keywords: tickets, make railway reservations, order books, read M-Commerce, Modern Business, New Business, modern and watch the news, etc.2 tools of Business, Market, Technology.
    [Show full text]
  • Building Android Apps with HTML, CSS, and Javascript
    SECOND EDITION Building Android Apps with HTML, CSS, and JavaScript wnload from Wow! eBook <www.wowebook.com> o D Jonathan Stark with Brian Jepson Beijing • Cambridge • Farnham • Köln • Sebastopol • Tokyo Building Android Apps with HTML, CSS, and JavaScript, Second Edition by Jonathan Stark with Brian Jepson Copyright © 2012 Jonathan Stark. All rights reserved. Printed in the United States of America. Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472. O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles (http://my.safaribooksonline.com). For more information, contact our corporate/institutional sales department: (800) 998-9938 or [email protected]. Editor: Brian Jepson Cover Designer: Karen Montgomery Production Editor: Kristen Borg Interior Designer: David Futato Proofreader: O’Reilly Production Services Illustrator: Robert Romano September 2010: First Edition. January 2012: Second Edition. Revision History for the Second Edition: 2012-01-10 First release See http://oreilly.com/catalog/errata.csp?isbn=9781449316419 for release details. Nutshell Handbook, the Nutshell Handbook logo, and the O’Reilly logo are registered trademarks of O’Reilly Media, Inc. Building Android Apps with HTML, CSS, and JavaScript, the image of a maleo, and related trade dress are trademarks of O’Reilly Media, Inc. Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and O’Reilly Media, Inc., was aware of a trademark claim, the designations have been printed in caps or initial caps. While every precaution has been taken in the preparation of this book, the publisher and authors assume no responsibility for errors or omissions, or for damages resulting from the use of the information con- tained herein.
    [Show full text]
  • Comércio Eletrônico
    Comércio Eletrônico Aula 1 - Overview of Electronic Commerce Learning Objectives 1. Define electronic commerce (EC) and describe its various categories. 2. Describe and discuss the content and framework of EC. 3. Describe the major types of EC transactions. 4. Describe the drivers of EC. 5. Discuss the benefits of EC to individuals, organizations, and society. 6. Discuss social computing. 7. Describe social commerce and social software. 8. Understand the elements of the digital world. 9. Describe some EC business models. 10. List and describe the major limitations of EC. Case: Starbucks Electronic Commerce (EC) EC refers to using the Internet and other networks (e.g., intranets) to purchase, sell, transport, or trade data, goods, or services. e-Business • Narrow definition of EC: buying and selling transactions between business partners. • e-Business refers to a broader definition of EC: – buying and selling of goods and services – Servicing customers – collaborating with business partners, – delivering e-learning, – conducting electronic transactions within organizations. – Among others e-Business Note: some view e-business only as comprising those activities that do not involve buying or selling over the Internet, i.e., a complement of the narrowly defined EC. Major EC Concepts: Non-EC vs. Pure EC vs. Partial EC • EC three major activities: – ordering and payments, – order fulfilment, and – delivery to customers. • pure EC: all activities are digital, • non-EC: none are digital, • otherwise, we have partial EC. Major EC Concepts: Pure
    [Show full text]
  • Profiles, Identities, Data: Making Abundant and Anchored Selves in a Platform Society
    This is a repository copy of Profiles, identities, data: making abundant and anchored selves in a platform society. White Rose Research Online URL for this paper: http://eprints.whiterose.ac.uk/139678/ Version: Accepted Version Article: Szulc, L. (2019) Profiles, identities, data: making abundant and anchored selves in a platform society. Communication Theory, 29 (3). pp. 257-276. ISSN 1050-3293 https://doi.org/10.1093/ct/qty031 This is a pre-copyedited, author-produced version of an article accepted for publication in Communication Theory following peer review. The version of record, Lukasz Szulc; Profiles, Identities, Data: Making Abundant and Anchored Selves in a Platform Society, Communication Theory is available online at: https://doi.org/10.1093/ct/qty031 Reuse Items deposited in White Rose Research Online are protected by copyright, with all rights reserved unless indicated otherwise. They may be downloaded and/or printed for private study, or other acts as permitted by national copyright laws. The publisher or other rights holders may allow further reproduction and re-use of the full text version. This is indicated by the licence information on the White Rose Research Online record for the item. Takedown If you consider content in White Rose Research Online to be in breach of UK law, please notify us by emailing [email protected] including the URL of the record and the reason for the withdrawal request. [email protected] https://eprints.whiterose.ac.uk/ Szulc - Profiles, Identities, Data 1 Lukasz Szulc Lecturer in Digital Media and Society Department of Sociological Studies University of Sheffield [email protected] Profiles, Identities, Data: Making Abundant and Anchored Selves in a Platform Society Abstract The practice of profile making has become ubiquitous in digital culture.
    [Show full text]
  • Social Commerce
    SOCIAL COMMERCE AND YOUR E-COMMERCE STRATEGY T HE DIGITAL GRAND BAZAAR Imagine yourself standing in the middle of Istanbul’s Grand Bazaar—the world’s oldest and largest covered market. There are 61 covered streets. Over 3,000 shops. The bazaar attracts nearly half a million shoppers on a daily basis. Imagine the smell of spices and leather goods. Imagine the vibrant colors of the fabrics and glittering jewelry, picture the ornateness of handmade ceramics. All around you, people are looking at the wares, haggling with the vendors, talking about this shop or that one. The noise is steady and unrelenting and the sheer amount of humanity is exhilarating/overwhelming. The Grand Bazaar today is not much different than it was in the 16th century. Shops still sell similar items. Goods are still bargained for—no one pays what a seller is asking (you’re expected to haggle and deal with the vendor face-to-face). It’s been described as one of the best ways to “recapture the romantic atmosphere of old Istanbul.”1 And it represents the archetypical driver of commerce: social interaction; word of mouth. Commerce has always been a social event. Word of mouth, for example, was one of the first and most powerful forms of advertising. And it still remains so today. According to global management consulting firm McKinsey & Company, word of mouth “is the primary factor behind 20 to 50 percent of all purchasing decisions.”2 In the digital era, e-commerce has become the Grand Bazaar for the world. Social media is the modern word of mouth where instead of sharing opinions with just a small and close-knit group, people connect and share across the globe.
    [Show full text]
  • Globalwebindex's Flagship Report on the Latest Trends in Social Media
    Social GlobalWebIndex’s flagship report on the latest trends in social media FLAGSHIP REPORT 2020 globalwebindex.com What's inside? 03 Introduction 04 Key insights 05 Social media engagement 11 The social media landscape 13 Social media behaviors 15 Social entertainment 21 Notes on methodology 23 More from GlobalWebIndex SOCIAL Introduction METHODOLOGY GlobalWebIndex Social Media flagship report provides All figures in this report are drawn from GlobalWebIndex’s version of this survey via mobile, hence the sample sizes the most important insights on the world of social media, online research among internet users aged 16-64. We only presented in the charts throughout this report may differ as from the very latest figures for social media engagement interview respondents aged 16-64 and our figures are some will include all respondents and others will include only to the key trends within the social space and a representative of the online populations of each market, not its respondents who completed GlobalWebIndex’s Core survey via comprehensive view of which social platforms are most total population. Note that in many markets in Latin America, PC/laptop/tablet. popular. Among others, this report covers the following the Middle East and Africa, and the Asia Pacific region, low topics in detail: internet penetration rates can mean online populations are Throughout this report we refer to indexes. Indexes are used more young, urban, affluent and educated than the total to compare any given group against the average (1.00), which How much time per day are digital consumers population. unless otherwise stated refers to the global average.
    [Show full text]
  • Next Steps for 5G – Survey Report
    Next Steps for 5G Survey Report August 2020 Sponsored by ENTER Telecoms Industry Shows Measured Optimism About 5G Since the first commercial 5G services were switched respondents were C-level executives and VPs, including cases to generate additional value, for example high- on in the first half of last year, many more 5G networks those heading their organisations’ IT departments. This quality video experience, or industrial automation. Figure 1-1 have gone live throughout the world. According to the was followed by mid-level management (19%), engineers Fifty-six percent saw 5G delivering stronger network tracking by research house Omdia, by the end of Q2 and developers (18%), and sales and marketing personnel customisation capability for operators to meet new and 5G’s Overall Performance this year over 70 mobile operators across more than (17%). unique customer demands, for example end-to-end 40 countries have launched 5G, bringing fast mobile How would you describe 5G’s overall network slicing, or deployment of private networks. or fixed wireless broadband connectivity to millions of The survey has attracted plenty of telecoms veterans. performance since the first commercial consumers. Omdia forecasts that 5G is on track to reach Over a quarter of all respondents (26%) had been in When it comes to challenges 5G is likely to face, over mass market adoption faster than any previous mobile the telecoms industry for more than 25 years, and just services went live in 2019? half (54%) of all the respondents believed the failure generation with close to 2 billion subscribers by the end under a quarter (23%) had been in the trade between 20 to deliver on 5G’s high promises would be the biggest of 2024.
    [Show full text]
  • The Constitutionality of Banning Sex Offenders from Social Networking Sites
    WYNTON IN PRINTER PROOF.DOC 4/14/2011 8:08:24 PM Note MYSPACE, YOURSPACE, BUT NOT THEIRSPACE: THE CONSTITUTIONALITY OF BANNING SEX OFFENDERS FROM SOCIAL NETWORKING SITES JASMINE S. WYNTON† ABSTRACT In recent years there has been intense public pressure to enact increasingly restrictive and intrusive sex offender laws. The regulation of sex offenders has now moved online, where a growing amount of protected expression and activity occurs. The latest trend in sex offender policy has been the passage of state laws prohibiting sex offenders from visiting social networking sites, such as Myspace or Facebook. The use of these websites implicates the First Amendment right of expressive association. Broad social-networking-site bans threaten the First Amendment expressive association rights of sex offenders, who do not lose all of their constitutional rights by virtue of their conviction. Although social-networking-site bans are politically attractive on the surface, such prohibitions are fundamentally flawed because they are predicated on a number of widespread misconceptions about sex offenses and sex offender behavior. These misconceptions include the beliefs that all registered sex offenders are violent sexual predators who have extremely high recidivism rates and that Internet predators are increasing the incidence of sex crimes against minors. In fact, there is very little evidence to indicate that this type of legislation will help reduce sexual violence. This Note argues Copyright © 2011 by Jasmine S. Wynton. † Duke University School of Law, J.D. expected 2011; Spelman College, B.A. 2008. First, I would like to thank God for the ability, strength, and perseverance to write this Note, and I would like to thank my family for their constant love, support, and encouragement.
    [Show full text]
  • Westminsterresearch the Role of Knowledge Share, Satisfaction
    WestminsterResearch http://www.westminster.ac.uk/westminsterresearch The Role of Knowledge Share, Satisfaction, Social Commerce Usage Experience on Smart Mobile Device User’s Purchase Intentions: Evidence from South Korean Consumers Kwon, K. This is an electronic version of a PhD thesis awarded by the University of Westminster. © Mr Kyung Kwon, 2018. The WestminsterResearch online digital archive at the University of Westminster aims to make the research output of the University available to a wider audience. Copyright and Moral Rights remain with the authors and/or copyright owners. Whilst further distribution of specific materials from within this archive is forbidden, you may freely distribute the URL of WestminsterResearch: ((http://westminsterresearch.wmin.ac.uk/). In case of abuse or copyright appearing without permission e-mail [email protected] The Role of Knowledge Share, Satisfaction, Social Commerce Usage Experience on Smart Mobile Device User’s Purchase Intentions: Evidence from South Korean Consumers Kyung-Joon Kwon A Thesis submitted in partial fulfilment of the requirements of the University of Westminster for the degree of Doctor of Philosophy March 2018 Abstract This thesis analyses the factors that contribute to consumers’ intention to make online purchases via smart mobile devices. To examine consumers’ purchase intentions, frameworks described in the marketing and information system literatures were integrated, and a theoretical framework was then proposed. In total, 498 Korean consumers were recruited to
    [Show full text]
  • Place Reminder- an Android APP
    Minal S. Mahure, International Journal of Computer Science and Mobile Computing, Vol.4 Issue.1, January- 2015, pg. 192-200 Available Online at www.ijcsmc.com International Journal of Computer Science and Mobile Computing A Monthly Journal of Computer Science and Information Technology ISSN 2320–088X IJCSMC, Vol. 4, Issue. 1, January 2015, pg.192 – 200 RESEARCH ARTICLE Place Reminder- An Android APP Miss. Minal S. Mahure 1 1Department of Information Technology, H.V.P.M College Of Engineering, SGBAU Amravati University, Maharashtra 1 [email protected] ABSTRACT:- Today the Mobile communication systems play very important role in our day to day life. There is enhancement in data rate and availability of data in mobile communication. Mobile provides the function of reminder depends on date and time. But now day’s smart phones provides us various application. One of the applications provided by smart phones is reminder which base on time. In this paper we introduce a new technology which is depends on Android OS which give the reminder about place that user want to visit. In the first part of this paper there is introduction about the application. In reaming paper will explain the technology. Keywords:- GPS (Global Positioning System), LBS, Android O.S I. INTRODUCTION There is a lot of reminder and alert system in today’s mobile phones. But all these reminder system work based on time and date. Sometimes there is desire for reminders based on location. For an example in daily routine we go to mall to purchase listed items n most of the times we forget some of the item to be purchased.
    [Show full text]
  • E-Commerce 2007
    COMMUNITY DRIVEN COMMERCE: DESIGN OF AN INTEGRATED FRAMEWORK FOR SOCIAL SHOPPING Research Group for Industrial Software supported by IFKT ABSTRACT The fast evolution of the internet has tremendously increased the variety of modern communication possibilities for people, offering new sources for social contacts via communities and networks. Likewise, there exists a steadily increasing demand for social e-commerce, an emerging phenomenon also called social shopping. Especially applicable for B2C and C2C e-commerce, social shopping is currently characterized by offering platforms where consumers collaborate online, get advice from trusted individuals, find the right products of a repository and finally purchase them. This paper illustrates an integrated framework for social shopping as basis for a new prototype system. For the design of the framework, conventional community and shopping systems as well as existing best practice social commerce models were analyzed in detail. The presented results highlight core entities, functions and interactions of the social shopping concept, summarized in a concise diagram. KEYWORDS Social Shopping, Community Driven Commerce, Framework 1. INTRODUCTION Social shopping is a specific approach of B2C and C2C e-commerce, where consumers collaborate and shop in an environment similar to social networking platforms (e.g., MySpace, Facebook, Xanga, Orkut or Hi5). Using the synergistic experience of crowds, potential customers communicate and aggregate information about products, prices, and deals. Social shopping sites typically allow members to tag products they like, to upload personalized images, to write comments on goods as well as to create custom shopping lists to share them with friends. Future models of social commerce range from advertising and affiliate driven sites like ThisNext or Shoppero without direct sales activities to fully integrated social shopping sites like Threadless or Etsy where products are transferred from vendors to consumers (B2C) or directly between users (C2C).
    [Show full text]