DOCSLIB.ORG

WUGA FM Public Relations Campaigns 5950/7950

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
WUGA FM Public Relations Campaigns 5950/7950 WUGA FM Public Relations Campaigns 5950/7950 Abby Taylor, Allison Miller, Bailee Smith, Ben McMichael, Chris Swinson, Clair Owens, Elizabeth Bonnie, Marisa Stout, Riley Muse, Samantha Gelfand, Sarah Refuss, Shelby McCaskill and Taylor Kay TABLE OF CONTENTS Situation Analysis - 2 Master Tactic List - 18 Goal 1 Objective 1 Tactics - 25 Objective 2 Tactics - 98 Goal 2 Objective 1 Tactics - 121 Objective 2 Tactics - 133 Objective 3 Tactics - 155 Evaluation - 172 Budget - 174 Gantt Chart - 180 Research - 181 1 SITUATION ANALYSIS I. Description of Organization a. Based in Athens, Georgia, WUGA is a public radio station that partners with Georgia Public Broadcasting to distribute local and national news, information and music programming to Athens and the surrounding areas of northeast Georgia. WUGA operates through the University of Georgia and is affiliated with National Public Radio. The station airs its segments on two frequencies, 91.7 and 94.5, which together reach the entire community, including downtown Athens and the UGA campus. The station has over 25,000 listeners and covers a forty-mile radius. b. WUGA’s programming schedule integrates segments produced both locally and nationally, allowing its audience to receive a wide variety of content. National segments include “BBC World Service,” “Performance Today” and “Here and Now.” Two of the station’s most popular segments are “Morning Edition” and “All Things Considered.” “Morning Edition” offers multi-faceted stories and commentaries on a variety of subjects, and has earned a place as the most listened-to news radio program in the country, while “All Things Considered” is the most listened-to afternoon news radio program in the country. In addition to this content, WUGA offers locally-produced segments specific to Athens. These include “Nothing Funny about Money,” which is produced by professors at UGA’s College of Family and Consumer Sciences; “Athens News Matters,” a bi-weekly segment that invites citizens and community leaders to discuss Athens; and “African Perspectives,” which examines African culture and is hosted by another UGA professor. The content offered and produced by WUGA is authentic, well- crafted and researched, and delivered in a compelling and interesting manner. 2 The quality of reporting and storytelling offered through WUGA is highly-valuable and unique to media platforms in Athens. c. WUGA is supported by state funds, and its seven full-time employees are paid by the University of Georgia. In addition to state support, WUGA generates a significant amount of income from over 70 underwriters, which consist of businesses and organizations in and around Athens who have purchased announcements to support the station. These funds go toward the cost of producing news, public affairs and music segments featured on WUGA. WUGA frequently employs fundraising efforts to support and continue providing its services as well. These efforts include events, letter-writing campaigns and promotion of the 1987 Club. Listeners of the station can become members of the 1987 Club, which is based upon the year WUGA began broadcasting, by donating $19.87 to the station monthly. The 1987 Club is the station’s most recent effort to promote sustained donorship among its listeners. WUGA also holds six to eight events a year in which attendees pay an entrance fee. Its Artists in Residence series, in which visual artists open up their homes and display their work, is a popular event in the community. II. Industry Trends a. The field of media, especially traditional media, has seen significant shifts in recent years. The most obvious shift has been through the development of new technologies and their role in information dissemination. New media have changed the way users access and consume news and information. People can now get news on their devices at all times thanks to online media, and the rise of social media has drastically changed how news is shared and dispersed. In 2017, two-thirds of American adults get news from social media, according to a Pew Research Study. The expansion of the Internet means that people want to receive news on- demand and on their own schedule. This is one reason that podcasts have gained popularity in recent years; listeners want the ability to listen to segments on their own terms and to have the ability to pause and replay. This poses a threat to traditional radio because listeners may choose on-demand streaming sources over live broadcasts for their flexibility. b. These new forms of media, however, can present specific problems for people using them to receive news. Push notifications on iPhones mean that many people only read headlines without ever diving into the specifics of major issues, and social media becomes a hub of “fake news” and unreliable sources. In these respects, it is a critical time for radio. The tumultuous election cycle of 2016 has resulted in decreased trust in the media overall. According to a Gallup poll, trust in the media has dropped to just 32 percent, an eight percent decrease in the last year. Old models of communication are being turned upside down, and the media landscape is 3 transforming as a result. NPR and its affiliates, however, have managed to maintain trust and a loyal following during this uncertain time for traditional media outlets. According to Nielsen Audio ratings, the total weekly listeners for all programming on NPR stations reached an all time high in fall of 2016. These numbers suggest an exciting time for radio and the opportunity for NPR affiliates such as WUGA to reach and gain new and loyal listeners. III. Competitive Analysis a. While several other radio stations exist in Athens, WUGA is unique in that it is the only outlet able to offer both NPR-produced content and local content. Fox News WGAU, dubbed “Athens News and Weather Station,” covers local and national news on 98.7FM. However, it airs primarily conservative talk programs and is therefore unable to provide the same unbiased and versatile content that WUGA can. The remainder of the Athens-based radio shows are music-oriented, with WUOG being one of the most popular and well-known among UGA students. Aired on 90.5FM, WUOG is a UGA student-run radio station focused on alternative music and entertainment. b. In addition to radio stations, a number of traditional media outlets exist in Athens that compete for the time, attention and loyalty of Athens locals. These include the Red&Black, Online Athens and Flagpole Magazine. All of these outlets offer both traditional print editions and online content that cover both local and national issues, which presents competition for WUGA. In 2016, the Pew Research Center found that while only two in ten Americans get news from print newspapers, twice as many (38 percent) get news online either from news apps, websites or social media. This compares to just 25 percent of Americans who get news from radio. IV. Publics a. WUGA’s audience is largely made up of Athens locals and those whose permanent residence is in Athens or the surrounding areas, rather than students who are temporarily living in the city. This includes UGA faculty, many of whom are avid listeners of the station. Out of 17 faculty survey respondents, 15 had listened to WUGA before. Ten of those faculty respondents listen to WUGA every day. WUGA’s listeners are more likely to be college-educated, with seven out of 10 NPR listeners having a bachelor’s degree or higher. Listeners of WUGA are also older, working adults with established careers and incomes. In WUGA’s 2015 market trends survey, 90 percent of respondents were 35 years of age or older, and 70 percent were between the ages of 45 and 74. Of all NPR listeners, 43 percent have family incomes of $75,000 or more. 4 b. Our target audience consists of millennials in Athens, specifically UGA students. Our survey, focus group and interview responses indicated that few students had ever listened to or regularly listened to WUGA. Many were not familiar with the station, with 77 percent of survey respondents saying they did not know the difference between WUGA and WUOG. While there is currently a low awareness of the station, we believe there are significant opportunities to target this group and address this issue. With millennials increasingly seeking authentic news outlets for critical new topics, WUGA can gain loyal listeners from this group. V. SWOT Analysis a. Strengths As Jimmy Sanders stated in the client briefing, “[WUGA] is the only station in the community doing what we do.” WUGA is an official NPR affiliate radio station for the University of Georgia and surrounding areas, and is the only source of public radio in the area. Public radio is notably designed to be a politically impartial source of news, giving a voice to opinions from all sides of an issue. In a world of increasingly partisan media sources, unbiased sources like this become more and more crucial for fair and accurate reporting -- and more people turn to these sources. WUGA has seven full-time staff members who are consistent, professional, and highly experienced. In addition to these staff members, they also have a variety of programming from outside sources that bring a greater breadth of experience, viewpoints, and ideas to the station. One example of this programming is “There’s Nothing Funny About Money,” a segment that discusses and simplifies matters of personal finance. Another strength is WUGA’s 1987 Club, the station’s fundraising program that encourages donors to give $19.87 per month. The benefit of this program is that members of the 1987 Club bring in consistent donations that WUGA can anticipate each month, allowing the station to predict fundraising contributions in advance.
Load more

Recommended publications
  • You Wanted Columns? You Got 'Em>>
    FOR FANS OF MUSIC & THOSE WHO MAKE IT Issue 10 • FREE • athensblur.com THESE UNITED STATES • MAD WHISKEY GRIN • BLITZEN TRAPPER • THE DELFIELDS • MEIKO • JANELLE MONAE • TRANCES ARC • DODD FERRELLE • CRACKER & MORE!!! ZERO 7 Acclaimed electronic duo gets haunted on album number four TORTOISE Inspiration be damned — Tortoise soldiers on WHEN You’rE HOT Bradley Cooper’s sizzling Hollywood ride HEART LIFE AT THE SPEED IN haND OF TWEET The latest social media After an eight-year absence, an outlet is changing the music industry, for energized Circulatory System better or for worse returns with a new album VENUE VENTURES Four clubs lead the way into a changing face of Athens music spots YOU WANTED COLUMNS? YOU GOt ‘eM>> SIGN UP AT www.gamey.com/print ENTER CODE: NEWS65 *New members only. Free trial valid in the 50 United States only, and cannot be combined with any other offer. Limit one per household. First-time customers only. Internet access and valid payment method required to redeem offer. GameFly will begin to bill your payment method for the plan selected at sign-up at the completion of the free trial unless you cancel prior to the end of the free trial. Plan prices subject to change. Please visit www.gamey.com/terms for complete Terms of Use. Free Trial Offer expires 12/31/2010. (44) After an eight-year absence, an energized Circulatory System returns with a new HEART album. by Ed Morales IN HAND photos by Jason Thrasher (40) (48) Acclaimed electronic duo Zero 7 gets “haunted” The latest social making album number media outlet is four.
    [Show full text]
  • E-Skip Winds Down Tropo Picks
    The Official Publication of the Worldwide TV-FM DX SEPTEMBER 2003 The Magazine For TV and FM Dxers GREG BARKER’S INDIANA ANTENNA SYSTEM! E-SKIP WINDS DOWN TROPO PICKS UP! COMPLETE COVERAGE OF FALL TROPO FALL E-SKIP MS,AU DTV AND IBOC AND EVERYTHING IN THE WORLD OF TV AND FM DXING TV AND FM DXING WAS NEVER SO MUCH FUN1 THE WORLDWIDE TV-FM DX ASSOCIATION Serving the UHF-VHF Enthusiast THE VHF-UHF DIGEST IS THE OFFICIAL PUBLICATION OF THE WORLDWIDE TV-FM DX ASSOCIATION DEDICATED TO THE OBSERVATION AND STUDY OF THE PROPAGATION OF LONG DISTANCE TELEVISION AND FM BROADCASTING SIGNALS AT VHF AND UHF. WTFDA IS GOVERNED BY A BOARD OF DIRECTORS: TOM BRYANT, GREG CONIGLIO, BRUCE HALL, DAVE JANOWIAK AND MIKE BUGAJ. Editor and publisher: Mike Bugaj Treasurer: Dave Janowiak Webmaster: Tim McVey Editorial Staff: Steven Wiseblood, Victor Frank, George W. Jensen, Jeff Kruszka, Keith McGinnis, Fred Nordquist, Matt Sittel, Doug Smith, Thomas J. Yingling, Jr. and John Zondlo, Our website: www.anarc.org/wtfda ANARC Rep: Jim Thomas, Back Issues: Dave Nieman ELECTRONIC EDITION for SEPTEMBER 2003 _______________________________________________________________________________________ CONTENTS Page Two 2 Mailbox 3 Finally! For those of you online with an email TV News…Doug Smith 4 address, we now offer a quick, convenient Photo News…Jeff Kruszka 10 and secure way to join or renew your Eastern TV DX…Matt Sittel 12 membership in the WTFDA from our page at: Southern FM DX…John Zondlo 17 http://fmdx.usclargo.com/join.html Western TV DX…Victor Frank 23 Northern FM DX…Keith McGinnis 37 Dues are $25 if paid from our Paypal account.
    [Show full text]
  • Visiting Artists and Scholars
    THE UNIVERSITY OF GEORGIA Fall 2011 • Vol. 25, No. 1 Visiting Artists During fall semester of 2011, the Willson Center Visiting Artist is Basil Twist hosted by Lisa Fusillo (Dance), Ray Paolino (Theatre and Film Studies) and Dorothea Link and Scholars (Hugh Hodgson School of Music). The Willson Center Visiting Scholar is Anne Waldman hosted by Melisa Cahnmann-Taylor (Language and Literacy Education). Every year the Willson Center Puppeteer Basil Twist will be in residence during the month of for Humanities and Arts brings November working with students and to campus for five-day or nine- faculty in Dance and Theatre and Film Studies, and the Hugh Hodgson School day periods eminent scholars of Music. Twist, a third generation puppeteer and artists from the United and director of The Dream Music States and elsewhere in the Puppetry Program at HERE Arts Center in New York City, will lead workshops world. While on campus they with students and faculty about engage in a range of activities, conceptualization and collaboration in preparation for a performance piece. delivering public lectures, Since 1998, Twist has created and speaking to graduate and toured new works focusing especially Scene from La Bella Dormente Nel Bosco. on integrating puppetry with live music. undergraduate classes, giving He is known for his original adult puppet media and use of abstraction in puppetry. workshops and performances, In 2000, Twist’s Petrushka, commissioned by Lincoln Center, premiered in and meeting faculty and New York and appeared at The Irving J. Gilmore Keyboard Festival in Michigan, The International Festival of Arts and Ideas in Connecticut, Jacob’s Pillow Dance students.
    [Show full text]
  • Georgia FOOD • DRINK • ARTS ENTERTAINMENT RECREATION LODGING MAPS
    2017–2018 flagpole Guide to ATHENS Georgia FOOD • DRINK • ARTS ENTERTAINMENT RECREATION LODGING MAPS PO AG L L E F M A E G A Z I N SANDWICHES SALADS WRAPS K-BOWLS The Moose Deli�er�!& Cater� �o�. a�ar�-�innin� origina� Wings sandwiches BELGIAN FRIES 10 SIGNATURE SAUCES Sign up for our rewards TRY A KEBA program to earn free food, �pecialt� �res� Burgers OUTDOORSEATING salads and have discounts sent GYRO TODAY! straight to your phone! � SOMETHING EVERYone! 1860 Barnett Shoals Road AS long as everybody likes a good time. Athens • 706.850.7285 Locos is the ultimate place for great food, fun, beverages and catching 1850 Epps Bridge Parkway the game with friends, all in a family friendly environment. With dine Athens • 706.543.8210 in, pick up, delivery or catering, it’s easy to enjoy Locos any time! 1021 Jamestown Blvd. Stop by and see for yourself – Locos has something for everyone. Watkinsville (Drive thru) 706.310.7222 1985 Barnett Shoals Rd. Trivia Tuesdays! 2020 Timothy Rd. Athens, GA 30605 DRINK SPECIALS Athens, GA 30606 306 Exchange Blvd., Suite 200 706.208.0911 Giveaways and Prizes 706.549.7700 Bethlehem • 770.867.4655 dine-in • takeout • delivery • catering LOCOSGRILL.COM KebaGrill.com ƒ 2 201 7–201 8 flagpole Guide to ATHENS flagpole.com TAble OF Contents Athens at a Glance . .4 Stage and Screen . 22. Annual Events . .9 Books and Records . 25. Athens Favorites . 11. Athens Music . 26. Lodging . 12. Food Trucks and Farmers Markets . 29 Art Around Town . 14. Athens and UGA Map . .31 Get Active .
    [Show full text]
  • Fiscal Year 2021 Budget Reductions by Institution and Program
    Fiscal Year 2021 Budget Reductions by Institution and Program Estimated Personal Positions FY20 Original Services Travel Operating Eliminated or Held Institution/Program Budget Reduction Reduction Reduction Total % Reduction Vacant Augusta University 235,154,533 10,161,157 1,518,846 21,241,632 32,921,635 14% 70 Georgia Institute of Technology 334,515,381 28,358,299 2,372,069 16,101,785 46,832,153 14% 109 Georgia State University 285,690,620 33,081,647 2,247,258 4,667,783 39,996,688 14% 470 University of Georgia 421,057,379 44,722,281 3,476,536 10,749,214 58,948,031 14% 394 Georgia Southern University 142,204,339 15,707,327 1,651,797 2,549,478 19,908,602 14% 83 Kennesaw State University 162,996,571 18,023,478 1,500,000 3,296,042 22,819,520 14% 202 University of West Georgia 67,426,850 7,942,525 1,000,000 570,000 9,512,525 14% 61 Valdosta State University 51,882,027 4,729,117 27,324 2,509,454 7,265,895 14% 35 Albany State University 29,024,462 3,147,831 43,000 878,614 4,069,445 14% 39 Clayton State University 28,227,903 2,314,077 227,911 1,409,918 3,951,906 14% 17 Columbus State University 45,669,541 4,996,754 243,982 1,133,800 6,374,536 14% 48 Fort Valley State University 24,277,021 1,812,762 195,986 1,391,252 3,400,000 14% 18 Georgia College & State University 40,835,049 2,801,365 175,000 2,729,732 5,706,097 14% 21 Georgia Southwestern State University 16,213,892 1,642,500 50,000 595,000 2,287,500 14% 13 Middle Georgia State University 36,939,972 4,049,513 275,802 840,397 5,165,712 14% 32 Savannah State University 24,632,278 3,103,592
    [Show full text]
  • Athens Campus
    Athens Campus Athens Campus Introduction The University of Georgia is centered around the town of Athens, located approximately 60 miles northeast of the capital of Atlanta, Georgia. The University was incorporated by an act of the General Assembly on January 25, 1785, as the first state-chartered and supported college in the United States. The campus began to take physical form after a 633-acre parcel of land was donated for this purpose in 1801. The university’s first building—Franklin College, now Old College—was completed in 1806. Initially a liberal-arts focused college, University of Georgia remained modest in size and grew slowly during the Figure 48. Emblem of the antebellum years of the nineteenth century. In 1862, passage of the Morrill Act University of Georgia. by Congress would eventually lead to dramatic changes in the focus, curriculum, and educational opportunities afforded at the University of Georgia. The Morrill Act authorized the establishment of a system of land grant colleges, which supported, among other initiatives, agricultural education within the United States. The University of Georgia began to receive federal funds as a land grant college in 1872 and to offer instruction in agriculture and mechanical arts. The role of agricultural education and research has continued to grow ever since, and is now supported by experiment stations, 4-H centers, and marine institutes located throughout the state. The Athens campus forms the heart of the University of Georgia’s educational program. The university is composed of seventeen colleges and schools, some of which include auxiliary divisions that offer teaching, research, and service activities.
    [Show full text]
  • Eecperspectives the Newsletter of the University of Georgia Environmental Ethics Certificate Program June 1999 Dr
    EECPerspectives The Newsletter of the University of Georgia Environmental Ethics Certificate Program June 1999 Dr. Louis Sohn and The Georgia Coast: the Law of the Sea A Region in Transition by Rob Johnson by Rob Johnson March 22nd was a sort of homecoming for Dr. Louis When he gave his lecture on the transformation of the Sohn. The eminent international law scholar, who partici- Georgia coast, University of Georgia anthropology professor pated in—among other noteworthy feats—the creation of and EECP faculty member Ben Blount was introduced as a the United Nations, is a former professor of international law “one-man interdisciplinary program,” and he lived up to his at the University of Georgia. He is currently Distinguished billing. By combining demographic data, historical research, Professor of Law with the International Rule of Law Center and in-depth interviews of coastal residents, Dr. Blount was at George Washington University. With such an impressive able to present a resume, it is no surprise that he was welcomed back to UGA fascinating vision with open arms to present a lecture on the development of of coastal maritime law. Georgia’s past, The concept of a codified “Law of the Sea” dates back present, and pos- to Mare Liberum, a 1609 work by philosopher and scholar sible future. Hugo Grotius. As the title of his work would indicate, The story of Grotius felt that the sea should be free and open to all, with Georgia's coast is a no one having property rights to it. Starting from this point, fascinating tale of Dr.
    [Show full text]
  • July 1, 2012–June 30, 2013 FY13: a LOOK BACK
    Georgia Museum of Art Annual Report July 1, 2012–June 30, 2013 FY13: A LOOK BACK One of the brightest spots of FY13 was the On October 22, the museum celebrated inaugural UGA Spotlight on the Arts, a nine-day its official reaccreditation by the American festival held November 3–11, highlighting visual, Alliance of Museums (formerly the American performing, and literary arts all over campus, Association of Museums). Although the in which the museum participated eagerly. The museum is usually closed on Mondays, it was vision of vice-provost Libby Morris, the festival open to the public for the day. AAM director was planned by the UGA Arts Council, of which Ford Bell attended the event and spoke about museum director William U. Eiland is a member, the museum, followed by an ice cream social. and its subsidiary public relations arm (at Less than 5 percent of American museums are which Michael Lachowski and Hillary Brown accredited, and the process is not a simple one. represented the museum). The festival attracted Reaccreditation is a lengthy process, involving great attendance, especially from students, and a self-study that the museum worked on for demonstrated the administration’s commitment several years and a site visit lasting several days, to making the arts an essential part of the during which AAM representatives toured the university experience. Later in the fiscal year, the facility from top to bottom, met with university Arts Council began working on a strategic plan, upper administration, and interviewed staff with brainstorming meetings held by both the members, volunteers, students, and patrons of executive and PR committees in the museum’s the museum.
    [Show full text]
  • Post-Secondary Nominee Presentation Form U.S. Department of Education Green Ribbon Schools Postsecondary 2015-2018
    Post-Secondary Nominee Presentation Form ELIGIBILITY CERTIFICATIONS College or University Certifications The signature of college or university President (or equivalent) on the next page certifies that each of the statements below concerning the institution’s eligibility and compliance with the following requirements is true and correct to the best of their knowledge. 1. The college or university has been evaluated and selected from among institutions within the Nominating Authority’s jurisdiction, based on high achievement in the three ED-GRS Pillars: 1) reduced environmental impact and costs; 2) improved health and wellness; and 3) effective environmental and sustainability education. 2. The college or university is providing the U.S. Department of Education Office of Civil Rights (OCR) access to information necessary to investigate a civil rights complaint or to conduct a compliance review. 3. OCR has not issued a violation letter of findings to the college or university concluding that the nominated college or university has violated one or more of the civil rights statutes. A violation letter of findings will not be considered outstanding if OCR has accepted a corrective action plan to remedy the violation. 4. The U.S. Department of Justice does not have a pending suit alleging that the college or university has violated one or more of the civil rights statutes or the Constitution’s equal protection clause. 5. There are no findings by Federal Student Aid of violations in respect to the administration of Title IV student aid funds. 6. The college or university is in good standing with its regional or national accreditor.
    [Show full text]
  • July 1, 2015–June 30, 2016 FY16: a LOOK BACK
    Georgia Museum of Art Annual Report July 1, 2015–June 30, 2016 FY16: A LOOK BACK This fiscal year, running from July 1, 2015, a dramatic uptick in attendance during the to June 30, 2016, was, as usual, packed with course of the show. Heather Foster, an MFA activities at the Georgia Museum of Art. The student at UGA in painting and an intern in exhibition El Taller de Gráfica Popular: Vida y our education department, created a series of Arte kicked off our fiscal year, providing the Pokemon-inspired cards highlighting different inspiration for our summer Art Adventures objects in the exhibition. We also embarked programming in 2015 as well as lectures, upon our first Georgia Funder, using UGA’s films, family programs and much more. We crowd-funding platform to raise money for the engaged in large amounts of Spanish-language exhibition’s programming. Caroline Maddox, programming, and the community responded our director of development, left for a position positively. at the Los Angeles County Museum of Art, and Laura Valeri, associate curator, for Georgetown In July, the Friends of the Georgia Museum University Press. of Art kicked off a three-month campaign to boost membership by 100 households. Through In November, we focused attention on three carefully crafted marketing emails and the first major gifts from the George and Helen Segal in a series of limited-edition mugs available only Foundation, devoting an entire exhibition to through membership, they did just that and them. Other major acquisitions included a more. painting by Frederick Carl Frieseke (due to the generosity of the Chu Family Foundation), one In August, with the beginning of the university’s by Anthony Van Dyck and studio (from Mr.
    [Show full text]
  • Manager's Snapshot – November 13, 2020
    November 13, 2020 This is a monthly update issued by the Manager’s Office regarding the activities of the Unified Government. The Mayor and Commission have developed “strategic commitments” that communicate what the citizens of Athens-Clarke County should expect from their local government. The report is not a comprehensive list of all activities undertaken by the Unified Government, but rather a select amount of information to help inform the public. The information is organized under these strategic commitment headings. Updated information from the past month is found in blue text. TABLE OF CONTENTS INFORMED & ENGAGED CITIZENS ISSUES BEFORE COMMISSION November 15, 2020 ................................................................................................................................. 4 December 1, 2020 Voting Meeting .......................................................................................................... 4 December 8, 2020 Work Session ............................................................................................................. 5 COMMUNITY ENGAGEMENT Recent Meetings ...................................................................................................................................... 5 Upcoming Meetings ............................................................................................................................... 14 TAX COLLECTION (PROPERTY, SALES, EXCISE AND BUSINESS TAXES) ......................................................... 16 DEPARTMENTS Leisure Services
    [Show full text]
  • University of Georgia Historical Background
    University of Georgia Historical Background A Brief History of the University of Georgia Et docere et rerum exquirere causas. To teach, to serve, and to inquire into the nature of things. – University of Georgia motto Figure 2. Campus Map, 1899. (Source: University of Georgia) The history of the University of Georgia (UGA) generally parallels that of the State of Georgia itself. Georgia became the fourth state of the United States after voting to ratify the Constitution on January 2, 1788. Statehood closely followed the Georgia General Assembly’s establishment of UGA in 1785, the first chartered state university in the nation. After approval of the charter, the legislature appointed governing boards and a president, Abraham Baldwin. It would take sixteen years to navigate the challenges associated with securing support, funding, and a location for the new school before students could be admitted in 1801.9 For much of its history, UGA has supported the evolving 9. F. N. Boney, A Pictorial History of The University of Georgia, second edition (Athens: The University of Georgia Press, 1984), 2–3. University of Georgia Historic Preservation Master Plan 9 University of Georgia Historical Background educational and vocational training needs of the citizenry of the state of Georgia, over time becoming closely tied to innovation in agriculture and scientific research. The information provided below offers a brief overview of UGA’s history, encompassing development of the Athens campus as well as the various other historic properties that support University programs and activities. It is followed by the identification of historic contexts within which the University’s historic properties may be better understood.
    [Show full text]