Media‑Aktivisme

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Media‑Aktivisme Media‑aktivisme Tegn, motstand og organisatoriske prosesser. Paper Tiger Tv, New York: ”Smashing the myths of the information industry” Hovedoppgave innlevert som del av Cand.Polit graden ved Sosialantropologisk Institutt UNIVERSITETET I OSLO, Våren 2007 Berit Nilsen Bua 2 Kort sammendrag av oppgaven: Denne oppgaven handler om en gruppe uavhengige Tv produsenter i New York kalt The Paper Tiger Television Collective. De lager Tv programmer med et uttalt mål om å åpne opp for større deltakelse i offentligheten ved å demokratisere tilgangen til medieproduksjon. I utgangspunktet stiller de seg kritiske til at massemedier som de hevder er en storindustri med hovedfokus på økonomisk profitt. Denne holdningen gir gruppen et politisk grunnlag for samarbeidet. De hevder selv at de ikke støtter seg til en større ideologisk plattform. Likevel tar de utgangspunkt i at ”mainstream” media oppleves som sterkt ideologisk, disiplinerende og begrensende, og kjemper med egne aktivistiske metoder mot dette. Paper Tiger kaller seg ”alternative”, og hovedmål for oppgaven er å belyse hva dette innebærer. I USA på midten av nittitallet kom en ny telekommunikasjons-lovgivning. I den forbindelse fulgte jeg aktivistenes arbeid med å synliggjøre og diskutere regjeringens motiver for lovgivningen. Temaet for oppgaven er å se på hvordan samarbeidet i Paper Tiger foregår, og måten de organiserer seg på. Gruppen definerer seg selv som en åpen og fri enhet uten leder eller rammebetingelser, der medlemmene kan komme og gå, og gjøre som de vil. Ut ifra denne definisjonen er det kanskje et paradoks at gruppen fortsatt er i drift, etter 25 år. I oppgaven ønsker jeg å sette søkelys på hva som gjør at gruppen fortsatt eksisterer. Jeg tar for meg medlemmenes bakgrunn, motivasjon for medlemskap, og ser på deres deltakelse i det offentlige rom. Jeg ser på hvordan medlemmene i gruppen tilegner seg hva jeg mener er en spesifikk ”aktivist-kunnskap”, en leser-kompetanse, i forhold til den kommersielle mediestrukturen. Jeg mener å se at gruppen underveis klarer å reformulere felles plattformer og å etablere enighet. Å stille kritiske spørsmål om massemediene, gjør at de slipper å definere seg til noe fast, og kan anse seg selv for å være en fri ansamling av individer. Gruppen skaper og opprettholder et rom 3 for å kritisere kapitalistiske interesser, og på dette grunnlaget opprettholder og reproduserer gruppen seg selv. De trekker også veksel på et større globalt nettverk av alternative medie- produsenter. Jeg konkluderer med at Paper Tiger fungerer som en egen enhet på innsiden av forbrukersamfunnet, noe som samtidig posisjonerer Paper Tiger til å være på utsiden av etablissementet gjennom å kritisere samfunnet Tv-produsentene er en del av. 4 TAKK Forfatteren ønsker å rette en stor takk til Paper Tiger kollektivet for alt de har delt av informasjon og tid. Jeg vil også takke veileder Halvard Vike, for solid oppfølging, faglige innspill, gode råd og fast tro på prosjektet. Både ansatte og studenter på Institutt for antropologi og Senter for teknologi, innovasjon og kultur har vært til uvurderlig hjelp og inspirasjon i skriveprosessen. Tusen takk også til familie og venner som har trådt støttende til. Jeg vil også takke finansielle bidragsytere: Institutt for Sosialantropologi for reisestøtte til seminaret i Bergen ”Transformations in the Urban City”, Generalkonsul O.J.Storms stipendiefond, Lise og Arnfinn Hejes fond, UNIFOR og Kavlies fond for støtte til feltarbeidsopphold. Til Magna, i takknemlighet. 5 Günther, Paper Tiger medlem og filmstudent, deltar i demonstrasjonen foran justisdepartementet i New York Financial district, til støtte for frigivelsen av den fengslede Mumia Abu­Jamal. 6 7 Innhold KORT SAMMENDRAG AV OPPGAVEN: ................................................................................... 2 TAKK.............................................................................................................................................. 4 INNHOLD..................................................................................................................................... 7 1. KAPITTEL 1 DEL I ......................................................................................................... 11 1.1 PRESENTASJON. .........................................................................................................................................11 PAPER TIGER TV....................................................................................................................................................12 MEDLEMMENE .......................................................................................................................................................14 KOLLEKTIVET ........................................................................................................................................................15 METODE..................................................................................................................................................................16 OPPGAVENS OPPBYGNING ..................................................................................................................................20 OPPGAVENS TEMA.................................................................................................................................................21 Legitimering av tegn og kamp om demokratiet......................................................................................................26 Kategoriseringens ’natur’.......................................................................................................................................27 2. KOLLEKTIVET - ET ÅPENT STED................................................................................30 2.1 ET MØTE......................................................................................................................................................30 2.2 MOTIVASJON OG MEDLEMSHISTORIER..................................................................................................33 2.3 GRENSER FOR SAMARBEID.......................................................................................................................42 Fordeling av arbeid...............................................................................................................................................45 Et dårlig show......................................................................................................................................................47 8 Individuell ære vs. kollektive mål.......................................................................................................................... 49 3. OMSKAPING AV TRADISJONER ....................................................................................55 3.1 Å KALLE NOE NAVN ................................................................................................................................. 57 3.2 “THE MEDIA RAISED ME.” ....................................................................................................................... 62 4. LESBARHET DEL II ......................................................................................................68 4.1 MEDIETEKNIKK ........................................................................................................................................ 73 5. STIL OG TRADISJON I PAPER TIGER ..........................................................................75 5.1 “THE CHRISTIAN RIGHT” PRODUKSJONEN ......................................................................................... 78 5.2 GENERASJONER ELLER DISKUSJONER................................................................................................... 81 6. OM DISKURSEN SOM FANGER .....................................................................................90 6.1 GODE SAKER.............................................................................................................................................. 90 6.2 “THE CORPORATE AGENDA”.................................................................................................................. 92 6.3 “WHAT IS PAPER TIGER, ANYWAY”? ..................................................................................................... 93 6.4 MEDIELANDSKAPET ................................................................................................................................. 96 Et større landskap............................................................................................................................................... 99 6.5 OPTIMISME, DETERMINISME OG TILGANG.........................................................................................101 6.6 ‘OSS’ OG ‘DEM’.........................................................................................................................................103 7. ROM OG KAMP DEL III .............................................................................................. 107 7.1 “NETROOTS: CULTIVATING THE DIGITAL PARK”. ..........................................................................109 Analyse av showet..............................................................................................................................................114 Free the media....................................................................................................................................................117 9 7.2 TEGN OG
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