This is an official illustration produced by DSIA Research Initiative TM SEO in Your IA Strategy SEO in Your IA strategy v1.0 © 2012 Nathaniel Davis | DSIA Research Initiative Based on the article, “Putting SEO in Its Place: An Strategy” - by Nathaniel Davis

Search engine optimization (SEO) Information Organization 2 can be described as a practice of Information architecture must provide a improving the relevant findability of sound organization for pages and content Search Third-party information by search engines. on Web sites. Planning a Web site’s page Engines Link Nodes hierarchy can be critical for users as well 1 Navigation Information architecture naturally improves as spiders. Because of the findability, thus SEO, of content through convenience of using internal and external Search engines want to know strategies for enabling navigation, information search engines and contextual and inline who and how many link to organization and relationships. navigation methods, users may rely less your content, and how people navigate to and throughout on taxonomy-structured menus. Search your site While SEO is generally viewed as a engine spiders, however, have a greater specialized practice, DSIA Research appreciation for formal, hierarchal content Initiative considers SEO to be native to structures. Determine whether your 2 Organization Your information architecture. Consequently, organizational approach needs to extend Site Search engines want to know information architecture deliverables beyond your local domain and into the how your site groups pages should always provide recommendations and organize content by domains of search engines, third-party subject matter; text that A that meet basic SEO requirements. The sites, and emergent social grids like displays on a page; the following summarizes how the top three tiers LinkedIn, Facebook, and Twitter. If so, this organization and access to of IA practice satisfy basic SEO requirements. may impact your final IA recommendations. images, documents, audio, video and other communication mediums. B Navigation Information Relationships 1 3 Navigation forms the most concrete When you create and implement a meta- connection that users have with the work data schema, you naturally position your product of information architecture. View content for findability by search engines. 3 Relationship both internal and external search engines Content models should always consider as extensions of your site’s navigation URL the use of page titles, page descriptions, Search engines want to know scheme. As a result, determine whether how your content is described Page Titles keywords, and image descriptions. This in ways that offer meaningful you need to consider how link nodes and basic level of discipline benefits even the context and relevant - Keywords metadata might formally display within smallest of projects and translates well to associative relationships. - Descriptions third-party domains like a search engine or larger, managed environments with This example shows a basic Web site, and how users will access your set of content attributes to Headings database-driven content. content beyond the home page. See consider for a page. A B

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