Do you see it, too? We see a bright, beautiful future for Israel and the Jewish people. But we cannot succeed in bringing our vision to life without you. As we embark on the most ambitious campaign in JNF’s history, we encourage you to learn more about our work and to get involved. PleAse vIsIt JNF.org or cAll 800.JNF.0099 thANk you For helPINg mAke the lANd ANd PeoPle oF IsrAel the Best they cAN Be. A LETTER FROM ISRAEL: ONE BILLION ISRAEL: ONE BILLION A LETTER FROM JEWISH NATIONAL FUND JEWISH NATIONAL FUND JEFFREY LEVINE AND DOLLARS AND A DREAM DOLLARS AND A DREAM JEFFREY LEVINE AND RUSSELL ROBINSON RUSSELL ROBINSON One Billion Dollar Roadmap stronger and more vibrant Israel. Proposed Allocation Welcome to Our Mission A Letter from Jeffrey E. Levine In the pages that follow, you’ll learn all about AS ISRAEL ANd the American Jewish JNF’s vision for Israel’s future—a journey that community face serious challenges in the & Russell F. Robinson starts with an investment that’s unprecedented in decade ahead, we believe the spirit that our 115-year history. Here’s how it breaks down. has sustained JNF for the past 115 years is needed now more than ever. Our roadmap Israel: One Billion Dollars and a Dream Community Building 40% for the next decade channels JNF’s values in Israel for groundbreaking (literally, in many cases) new ventures. While the $1 billion fund will be Blueprint Negev invested in a range of initiatives, our investments Go North focus on three core areas of expertise: Housing Development Fund Dear Friends, heritage. JNF is undertaking an unprecedented —Connecting the next generation to Israel fundraising campaign throughout the next Community Building and Park Recreation Space —Community building in Israel’s periphery What would yOU say if we told you decade, our One Billion Roadmap for the Next North American Aliyah—Nefesh B’Nefesh —Infrastructure for ecology, special needs, that a group of successful, imaginative Decade is a portfolio prospectus for potential Existing Communities and Bedouin Development —and heritage preservation entrepreneurs is making a ten-year, $1 billion investors like you. It lays out our strategy for: Employment Initiatives dollar investment in the future of a promising —Setting ambitious goals Why These Goals? enterprise—one that already has yielded —Harnessing investments and talents SubToTal $400 Million THE rationale BEHINd this focus is tangible returns, year after year? essential to achieve them threefold. First, JNF has proven expertise That bountiful enterprise —Charting results in each arena, and we intend to build upon is, of course, Israel. Those Connecting the Next 25% existing achievements to make an even greater entrepreneurs? That would be Nurturing Your Investment Generation impact. Second, we believe that JNF has a you and JNF. and Focusing on Results unique contribution to make in each arena, in Since 1901, Jewish National Our ten-year plan builds on Zionist Education & Advocacy $200 Million part because of our organization’s dNA and Fund has been known to four JNF core values. As your Kindergarten through 7th Grade because we are uniquely positioned to connect many as “the tree-planting voice in Israel, we will: High School Programs Americans and Israelis to advance our goals. organization,” and it has earned DELIvER TANGIBLE RESults. College Advocacy Finally, and most importantly, each that title millions of times over. Our Blue Box and trees are Leadership Development $45 Million element of our plan is vital from a strategic Since its inception, JNF has tangible symbols of our JNFuture standpoint. A new generation of American planted more than a quarter- beginnings. Building on JNF Executive Jews is motivated with passion, pride, and billion trees in a once-barren that, JNF fosters the stuff of Makor responsibility for Israel’s future. Israel’s land—while creating hundreds living, thriving communities— Positively Israel population cannot remain concentrated of communities, including the including parks, reservoirs, & International Cooperation $5 Million on a vulnerable coastal plain, and a vibrant bustling metropolis of Tel Aviv. neighborhoods, wells, heritage north and south should be attractive new For JNF—which has enjoyed a sites, and firefighting units. SubToTal $250 Million frontiers for Israeli families. Israeli society remarkable renaissance in the DARE To TAkE RISkS. Think must be equipped with the tools to meet past decade, including a 70% growth of our about it; Israel itself was once a high-risk its pressing ecological challenges, serve its campaign—now is a critical time to step back startup in a highly competitive landscape. Infrastructure for Ecology, 35% most vulnerable members, and celebrate its and chart our roadmap for the future. That’s why we’re not afraid to take a Special Needs & Heritage dynamic national heritage. calculated risk to achieve a great potential Preservation The social impact of these accomplishments, Israel: Where Past is Prelude return. For example, we contributed working in concert with JNF staff and the WE’RE PROUd OF our success. However, significantly to the creation of Tel Aviv—and Water Solutions $50 Million Israel government, will be not only a stronger we have little interest in looking back for too hundreds of other communities—on once Foresty & Green Innovations $100 Million Israeli society but also an American Jewish long—if only because our plan for Israel’s— barren land. Research & Development $50 Million community that will be more united and and the Jewish people’s—future has stirred LEverage PHILANTHRoPIC RETuRNS. Financial Special Needs Services $50 Million vibrant than ever. our enthusiasm, captured our imaginations, return on an investment can be redeployed Aleh Negev-Nahalat Eran As we embark on the most ambitious and created the kind of buzz at our new for other philanthropic projects. The returns LOTEM: Making Nature Accessible campaign in JNF’s history, we invite you to be an headquarters that you’d typically find in a trendy from the JNF National Water Task Force, Red Mountain Therapeutic Riding Center investor, to join us as a partner and to help make downtown startup. That’s no coincidence. We for instance, are funding new well-drilling Special in Uniform the land and people of Israel the best it can be. consider our earlier successes much like a new projects in the Galilee. venture would view its first phases. JNF began Engage You FoR THE LoNG TERM. We’ll play a Heritage Sites $100 Million with a small set of focused, attainable goals and special role throughout your life—from that tree then went on to exceed expectations. your parents planted when you were born to SubToTal $350 Million Building on the legacy of Theodor Herzl, providing life-changing experiences whenever we’re proud social entrepreneurs. We’re using you’re ready for them. We don’t simply invite proven 21st century business best practices you to visit. We give you an opportunity to ToTal roadmap investmenT Jeffrey E. Levine Russell F. Robinson PRESIdENT CHIEF ExECUTIvE OFFICER while maintaining a laser focus on our Jewish volunteer and to invest sweat equity toward a JEWISH National FUNd JEWISH National FUNd 02 03 what’s ISRAEL: ONE BILLION ISRAEL: ONE BILLION what’s JEWISH NATIONAL FUND JEWISH NATIONAL FUND INSIDE DOLLARS AND A DREAM DOLLARS AND A DREAM INSIDE What’s Inside Opening The Roadmap Field Notes 06 Go North and Blueprint Negev The future starts here 08 Heritage Sites History, sacrifice and remembrance 09 Housing Development Fund The key to regional growth 09 Israel’s Modern Pioneer Immigration and opportunity 10 Water Solutions for a Thirsty Planet Fueling the future 11 The Lauder Employment Center At work in the Negev 11 Batter Up! A field of dreams in every neighborhood 12 Living Our Values Special needs at the forefront 13 AICAT Where the world learns to farm 13 Caravan for Democracy Israel’s open house Destinations 14 Go North, World Tourists! Our inspired vision for the Galilee’s future Fine dining, vineyards and an inviting countryside await visitors to the Galilee. JNF’s focus on tourism is fueling growth while empowering young professionals to put down roots. 20 Take Me to the River Exploring Be’er Sheva’s waterfront revival A once-barren graveyard for junked cars is being transformed into a civic masterpiece. 26 The Desert Blooms As Be’er Sheva emerges, JNF is helping other ambitious towns and communities throughout the Negev do the same. 32 You Can See the Future From Here The 44-year-old Alexander Muss High School in Israel has more than 24,000 alumni worldwide. So what are the secrets of its success—and what lies ahead? Coordinates 38 A detailed listing of our visionary programs in education, research & development, infrastructure and much more. 04 05 FIELD NOTES ONE BILLION DOLLAR ROADMAP JEWISH NATIONAL FUND JEWISH NATIONAL FUND ONE BILLION DOLLAR ROADMAP FIELD NOTES The FuTure STarts here: Go NorTh aNd BluepriNT NeGev our CaSe For populaTioN GroWTh aNd reGioNal eCoNoMiC DEVELOPMeNT The OppOrTuniTy Imagine sustainable economies while if 70% of the United States’ developing communities in 322 million residents were the regions go hand in hand. crammed into California, By motivating scores Nevada and Arizona. This is of Israelis in overcrowded the current reality in Israel: cities—and thousands of Seven out of 10 Israelis Americans—to move into the live in the Tel Aviv-Haifa- Negev and Galilee, we are Jerusalem Corridor, which in the process of changing represents approximately Israel’s landscape. Through 10% of the country’s total our Blueprint Negev and geography. This slice of the Go North initiatives, once map also represents 80% barren lands are prospering of Israel’s GNP and is home through a combination of to the capital, government visonary programs and offices, five of the six major partnerships that include universities and major immigration, infrastructure industry, including a high- development, faster housing tech corridor.