PAGE 2 Contents About AAFT 03. Board of Directors 04. Why AAFT School of Digital Marketing 05. History & Future of Digital Marketing 09. Courses Offered 10. Courses Outline 11. 2021 Course Overview 12. Industry Tie-ups 13. Infrastructure at AAFT 14. Career Opportunities 15. Expert Faculty 16. Master Workshops 18. Latest Events 19. Celebrity Visits 20. PAGE 3 About AAFT Who We Are AAFT University was established in 2018 under the aegis of Marwah Studios and managed to become known as a leading provider of entertainment and media conglomerate. AAFT group of institution was established in 1993 at the prominent location of Film City, Noida as the education and training arm of Marwah Studios. With 25 years of proficiency and expertise in the field of film technology, it has imparted revolutionary media education to more than 17000 students and has achieved great compliments and honor over the PATRONS course of time… LT. GEN. K. M. SETH (RETD.) Establishment of new university in the state of Chhattisgarh is meant Hon’ble Former Governor of Chhattisgarh for building equity across media education in the field of Film Making, Journalism, Performing Arts, Advertising, Acting, Interior Design, Dance, DR. BHISHMA NARAIN SINGH Digital Marketing, Animation and Fashion Design. Hon’ble Former Governor & Union Minister DR. R. L. BHATIA Our vision is to light the fire of learning and foster technical Hon’ble Former Governor of Kerala advancements, creative ideas & inspiration to create impact on Media and Arts community as a whole. SHRI VED MARWAH Hon’ble Former Governor of Jharkhand IEUAN WYN JONES Former Deputy First Minister of Wales SHATRUGHAN SINHA Former Union Minister PAGE 4 Board of Directors SANDEEP MARWAH BONEY KAPOOR ANIL KAPOOR Founder & President Renowned Film Producer Renowned Actor Sandeep Marwah is the Director Boney Kapoor is an Indian film Anil Kapoor is an Indian actor of Asian Academy of Film & producer who has produced and producer who has appeared Television & Asian School of numerous Bollywood films like in over hundred Hindi-language Media Studies. He is the founder Mr. India, No Entry, Judaai and films, as well as international films of Noida, Film City in Noida. Wanted to his credits. and television series. 27 +50 10th +17000 Years in Education International Faculties in World Ranking Alumni Network PAGE 5 Why AAFT School of Digital Marketing Facebook • We have created and are handling 2 official Facebook Pages of: • Mohit Marwah which has more than 2.1 Million followed till date, and • AAFT which has 1 Million+ Likes • This provides us an edge and expertise in providing hands-on training to the students. • We run Facebook ads of worth Rs.50 Lakhs approximately. We also handle Facebook accounts as well as ads of 10+ companies like: MSTV, Marwah Studios, ABS, AIHT, etc. We are also religiously active and have a strong follower base on other Social Media platforms like Instagram, LinkedIn and Twitter. Thus, we hold an expertise on Digital Platforms and offer comprehensive training in Social Media Management. Students learn to handle different operations on these platforms, manage Live Social Media campaigns and build online reputation for the brand. YouTube • YouTube Channel ‘Zorba The Zen’, associated with AAFT, has more than 1.37 million subscribers till date, with traffic coming from 120+ countries. The channel has crossed more than 7 million views. • Various strategies are implemented by our team of experts to bring organic traffic. • Students get the opportunity to gain Technical Training for YouTube operations and learn to manage ads, traffic, viewership/ audience, etc. through our exclusive curriculum. PAGE 6 Google AdWords • We spend approximately Rs. 5 Crore yearly on Google AdWords. • We have 100+ Live campaigns that we run for AAFT University, Noida Campus, ABS and more. • Students here can gain in-house Practical Exposure through these campaigns. They get opportunity to work on PPC campaigns, etc. Website Development and Design We have more than 20 websites and 100 Landing Pages. Thus, students here get experience of activities like website development and editing in HTML, WordPress, PHP, Java, etc. We also have industry-relevant software for graphic designing, such as: Adobe Photoshop, Illustrator, CorelDRAW, InDesign, etc. along with high-end systems. SEO We have 170+ pages for which we perform on and off site SEO activities. SEO is an integral part of Digital Marketing through which one can optimize search engine presence, thereby, enforcing findability and reach to the targeted audience. Students can learn to perform SEO research, build target keyword lists, optimize website and its pages, link-building, engage in reputation management, etc. PAGE 7 Content Development Content is required in every discipline- be it for Google Ads, SEO, website, social media, graphics, etc. Its expertise is also required in internal and external communication like Press Releases, Brochures, Flyers, and different forms of other write-ups. We provide 360 0 training to master the craft of content development so that the aspiring writers can drive and support the digital marketing techniques, strategies and campaigns in an effective manner. Students learn to plan, develop and market the content and content strategies to help the brand reach its potential users/ audience. Key Highlights: • Our curriculum is based on Latest trends prevalent in the Digital Marketing industry. • We have in-house team of Digital Marketing Professionals working on different segments such as: Website Development, Google Ads, Content Development, SEO, Social Media, etc. This would help students to gain first-hand experience of the industry operations. • Faculty at AAFT is Google certified, having experience of more than 8-10 years in the education industry. • We have an excellent placement track record and provide 100% Placement Assistance. PAGE 8 Google Certifications We provide complete training to the students to help them clear all examinations for earning Google AdWords and other Social Media certifications. Google Partners AAFT is a Google certified institute which has completed more than 50+ successful batches during the last few years. Students here gain hands-on training through live PPC, Google AdWords, Social Media campaigns which help them to get placed in top MNCs. By pursuing a professional course at AAFT, students chose to get trained with recognized and authentic google partner training institute. In-house Live Project Experiences » Design & Host a website in WordPress » Live PPC campaign » Live Social Media campaign and Lead Generation » Design and Sent Bulk Mail for promotion » Google Analytic Tracking Code and Generate Custom Report » Technical Training for YouTube operations » Online Learning Management System for all students for their project showcase » Work with Industry-Specific Digital Marketing Tools: • WordPress • SEO Suite • AdWords • Editor PAGE 9 History & Future of Digital Marketing In the 90s, the concept of digital and Internet marketing seemed like an adolescent idea that would soon fade away .In India, things looked even more pessimistic. A country of 1 billion people who had grown used to ads on painted movie posters, cable television and newspaper print supplements about their favorite products: India seemed like a country that would be least convinced to go for things like Internet ads, social marketing and digital innovation. Adding to the cynicism was the fact that in the 90s, most Indians didn’t have an easy access to the net, and there weren’t as many cyber cafes as there are today. A business without a digital presence is bound to go Kaput in no time. Digital Marketing refers to the marketing of products or services via digital channels to reach consumers. Brands used to get promoted before too, but the means and mediums were limited. With the advent of digital media, the norms and rules are changed. And rightly so. What makes digital marketing such an exciting area for study and work is the lightening pace at which it is changing. New technologies, apps and devices can change the way we market to consumers very quickly and hence make our learning very diverse and open-ended. So what makes Digital Marketing such a relevant topic for students to study? Companies are keen on data collection Social media is an ever-growing marketing platform Website need to capture the eye Mobile is a 24/7 marketing tool You can bring new ideas to the table Scope of Digital Marketing in India: Digital Marketing took India by the storm when over 8 lac jobs opportunities were created in 2017 first quarter only. PM Modis Digital India campaign only ignited the spark. Digital Marketing industry is worth $68 billion and is growing at a 40% growth rate. With the increase in internet users and organizations promoting their content through social media, the job roles and options are only going to advance. 40% of today’s businesses depend entirely on digital marketing and it is estimated that more than 90% of businesses will go digital. Digital Marketing Courses and Career Prospects: With time, Digital Marketing has progressed and become much more than just a run of the mill – SEO and Social Media Marketing. A lot of Digital Marketing agencies came up catering to different companies for their product and brand management. Meanwhile, other training centers also introduced online and offline to train people in the digital marketing domain. Both, the above mentioned go hand-in-hand to cater to the heavy demand of the market. SEO, Google