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Gender and Media Intersect: Challenges and Opportunities – a Report 1 2 CONTENTS Editorial • Message from the Director i • Message from the Guest Editor ii Perspectives 1 Gender and Media Intersect: Challenges and Opportunities – A Report 1 2. Quote - Unquote : A Media Mirror 3 3. Walk the Talk : An Excerpt 4 Contributions 1. Get an Education, Grab that Technology… Help Yourself 7 2. Promoting Gender Mainstreaming in Media Education and Research 10 3. Women in Media in the age of Globalization 12 4. Hindi Soap Operas: A Boon or Bane? 13 5. Mobile phones and Gender: A Technological Bridge 15 6. Understanding Gender and Media: A Novice Perspective 16 7. One Step Forward and Two Steps Back 18 8. Women as an Object: By Will or Forced? 19 9. Violence against Women and the Role of Media 21 10. Gender Disguise in the Indian Entertainment Industry: Cross Dressing 23 11. Moving Towards new AGENDA for GENDER : Spaces for Discourse 25 Book Review • Media, Gender and Popular Culture in India: Tracking Change and Continuity 27 Current Statistics • Representation of Women in News Media: A Survey by Media Studies Group 29 Insight • AMbpfp¡dp„ drlgpAp¡“¡ gNsp kdpQpfp¡ ‘f A¡L$ “S>f 32 Bibliography· • Archives : Gender and Media 33 • Relevant Readings: Gender and Media 35 WSRC News • Activity Report 37 • Documentation Center 39 Guest Editor Nidhi Shendurnikar Tere Senior Research Fellow (UGC-SRF) Department of Political Science Faculty of Arts The Maharaja Sayajirao University of Baroda Editorial Assistant Nalanda Tambe Senior Master Student Faculty of Journalism and Communication The Maharaja Sayajirao University of Baroda Hon. Director Prof. Shagufa Kapadia Professor Department of Human Development and Family Studies Faculty of Family and Community Sciences The Maharaja Sayajirao University of Baroda Publication coordination - Geetha Srinivasan Library Assistant Women’s Studies Research Center The Maharaja Sayajirao University of Baroda Khushbu Suthar Program Officer Women’s Studies Research Center The Maharaja Sayajirao University of Baroda Message from the Director Greetings from the Women’s Studies Research Center! Gender and Media – the two concepts are inherent to us and to our everyday lives. Gender defines our identity to a large extent and media defines our world or, at least our perception of much of the world. The intersection between the two is thus inevitable. In this age of technology media engulfs us 24/7, literally. Being perpetually swamped with messages, the media has a powerful influence on our thoughts as individuals and as a society. A “catch-22” kind of question that often arises in discussions related to media and gender is as follows: Do the media create, or maintain, or reflect the gender-based roles that saturate our environment? I believe that media has immense potential to mobilize change (we have seen concrete examples of this in the recent past) and bring in transformation to create a society that is gender sensitive and gender just. This issue of the WSRC Communiqué offers a diverse collection of articles that discuss a range of perspectives on gender and media from academicians and practicing media professionals, thereby presenting an interdisciplinary outlook on the theme. Together the articles highlight the opportunities that the gender-media intersection offers and the challenges that need to be met, yet. Shagufa Kapadia, PhD Professor of Human Development i Message from the Guest Editor Gender and Media We live in a world of ‘mediatized realities’. As both consumers and creators of media content, the way we absorb socio-political realities is being increasingly influenced by media dynamics. In an era dominated by globalization and media proliferation, it is difficult to overlook media’s effect on gender dynamics, especially in the context of a developing country like India. The scenario post the Delhi gang rape (December 2012) has become extremely sensitive and cognizant of gender issues in the public sphere. Media ‘hype’ and ‘intrusion’ witnessed after the horrific incident is viewed by some in a positive light, whereby constant media dwelling brings issues of grave concern to the limelight. However, public opinion on media coverage of gender issues has been critical of media selectivity and media framing in order to garner audience attention. Presently, media debates on gender are propelled by the profit motive, leading to sensational and trivial coverage. It is in this backdrop that we set out to examine the nuances of media’s role with respect to gender in the current issue of this newsletter. The theme sprang up when the Women’s Studies Research Centre (WSRC) and The Faculty of Journalism & Communication (FJC) collaborated for a UGC sponsored National Seminar on ‘Gender and Media Intersect: Challenges and Opportunities’ (October 2013). It was realized that the theme offered an exciting interdisciplinary convergence and an opportunity to invite contributions from different perspectives. Though invariably, deliberations on gender and media restrict their focus on media portrayal of women and their experiences, this issue attempts to go beyond conventional discourse. The attempt has been to incorporate write-ups from a variety of perspectives such as debates on media coverage of LGBT issues, gender reflections in cinema, the politics of gendered debates in India, gender and media technology, gender in media research and education (a crucial line of thought - training communication professionals). Any discussion on media and gender also involves ‘women in the media’, the circumstances they work under, their work environment and the politics of gender in the media industry. The issue attempts to bring forth scholars, researchers, academicians, students and practicing media professionals on the same platform to provide a discursive range of ideas on the theme. This theme is significant because gender sensitive reportage and information dissemination is required more than ever before – since today we are faced with an increased rate of crime/violence towards women and other gender based minorities in the public and private sphere. This calls for a heightened level of awareness and responsibility on part of the media. A gender sensitive, a gender conscious media is indeed the need of the hour in a democratic political set up like India – wherein the media cannot restrict itself to information and entertainment. The call for media responsibility stares us in the face – especially on issues of gender equality, gender empowerment and gender sensitivity. The present issue attempts to integrate media responses to gender from the standpoint of the press, audio-visual media, cinema, media research and media education. Most importantly, the newsletter consists of contributions from practising media professionals who encounter news routines on a daily basis and thus can provide a real time view of how gender sensitive current media practice are. The theme itself is interdisciplinary in nature and the contributions in the newsletter are reflective of the same. It has been our attempt to make this issue comprehensive and dialogic - of immense benefit to scholars and researchers engaged in different disciplines. Media responses to gender ought to come from every section of the society and this issue is a modest beginning in that direction. We hope that with this academic attempt of ours, deliberations on the media’s role with respect to gender will be taken forward at every level, especially in centres of higher education and other scholarly domains. I hope through this issue our readers will look forward to an exciting and refreshing array of opinions that envisage a free, fair and gender sensitive ‘fourth estate’. Nidhi Shendurnikar Tere Senior Research Fellow (UGC-SRF) Department of Political Science, Faculty of Arts The Maharaja Sayajirao University of Baroda [email protected] ii Gender and Media Intersect: Challenges and Opportunities – A Report Kiran Bhatia Col. Lalit Kandpal Students, (FJC) Geetha Srinivasan Library Assistant Women’s Studies Research Center “Gender and Media Intersect: Challenges and Opportunities” UGC sponsored Regional Seminar, held on 5th October, 2013. Hosted by Women’s Studies Research Center Faculty of Family and Community Sciences & Faculty of Journalism and Communication Media plays a crucial role in the struggle for fair serves as a synoptic presentation of the proceedings gender representation and can bridge the gap between of the seminar. social identities of women and men. The promotion Around 285 participants from all across the of gender equality both within the working University including students, research scholars, environment and in the portrayal of women through lecturers, professors, Heads of the various the use of fair and positive images, concepts and Departments, Deans, Advisory committee members, language can ensure a reconstruction of gender issues the Hon. Director of the WSRC and representatives as being independent of the biases of the patriarchal of different NGO’s and other different institutes from discourse. Media has a potential of harnessing the in and around Vadodara graced the seminar with their capacities of women as socio-political actors by presence. encouraging their involvement in technical, decision making and agenda setting activities as opposed to INAUGURAL SESSION: perceiving them as mere audience. Prof. Uma Joshi, Dean, Faculty of Family and The seminar provided an extensive understanding of Community Science, inaugurated the seminar with the dynamic relationship between media and gender generic remarks about the
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