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MOBILE SMART FUNDAMENTALS MMA MEMBERS EDITION NOVEMBER 2015 messaging . advertising . apps . mcommerce www.mmaglobal.com NEW YORK • LONDON • SINGAPORE • SÃO PAULO MOBILE MARKETING ASSOCIATION NOVEMBER 2015 REPORT Accelerating Transformation in 2016 We recently reviewed what had been achieved in our first full calendar year since re-positioning the MMA with our marketer first mission in mid 2014 and unsurprisingly, it’s a lot. Whilst it’s good to recognize and appreciate what’s been delivered to our members and the industry at large, for me, the list below represents the size of the transformation that’s taking place. These programs, events and resources represent the size of the industry demand for the support and guidance needed to be successful with this new channel. The MMA is expecting that need to continue, unabated, for many years to come and I’m pleased to say that we’re expecting to deliver against a renewed and even more impactful agenda in 2016 as we continue to accelerate the transformation of marketing through mobile. The following are just some of the highlights from the Global MMA team in 2015: • EIGHTEEN Events around the world, educating and connecting thousands of marketers, publishers, agency and technology enablers • FOUR SMoX Study Roadshows • New team members added in Spain, Turkey, India, Mexico, Argentina, Brazil and North America • NINETY FIVE in person presentations of SMoX Study Insights to leading agencies and marketers globally • FORTY FIVE Webinars • TEN new brand leaders added to MMA Board of Directors (NA & Global) • FOUR Location White Papers • FOUR Mobile Native Advertising White Papers • EIGHT country/ regional Smarties Trends Reports • New Local Councils in Australia & India • SEVENTEEN HUNDRED+ entries to Smarties Awards This is the last issue of Mobile Smart Fundamentals for 2015. We look forward to delivering more insights in 2016 and supporting your success with mobile. Happy holidays! Best, Greg Stuart INTRODUCTION 2 MOBILE MARKETING ASSOCIATION NOVEMBER 2015 REPORT Table of Contents EXECUTIVE MOVES 4 PUBLIC COMPANY ANALYSIS 6 M&A TRANSACTIONS 8 FINANCING TRANSACTIONS 11 MMA OVERVIEW 19 HIDDEN RIVER OVERVIEW 21 Greg Stuart Todd Parker CEO, Mobile Marketing Association Managing Director, Hidden River [email protected] [email protected] MOBILE MARKETING ASSOCIATION NOVEMBER 2015 REPORT Executives on the Move Name New Company Old Company New Company Summary Date Amazon.com, Inc. (AMZN), is a leading global Internet Bob Bowen Head of Music, Amazon Studios Division, Amazon President of Music, Relativity Media company and one of the most trafficked Internet retail 11/20/15 destinations worldwide. 8Stem is a revolutionary, interactive audio format that Chief Financial Officer, PlayFab, Inc. & Spare5 Karla Horwitz Chief Financial Officer, 8Stem allows any listener to remix music like a professional DJ 11/20/15 (current) or sound engineer. Sprint, is an American telecommunications holding Annette Jacobs President, Pacific Northwest Region, Sprint Managing Director, Seattle, Newport Board Group company that provides wireless services and is a major 11/20/15 global Internet carrier. CenturyLink, Inc., is an American worldwide communications company headquartered in Monroe, LeeAnn Miller Area Vice President, CenturyLink Field Sales Director-Northwest Region, CenturyLink Louisiana. It provides communications and data services 11/20/15 to residential, business, governmental and wholesale customers in 36 states. Salesforce.com is an enterprise cloud computing Bob Stutz Chief Analytics Officer, Salesforce Vice President, Dynamics CRM, Microsoft company that provides business software on a 11/17/15 subscription basis. Microsoft is a veteran software company, best known for General Manager, Microsoft Dynamics CRM, Jujhar Singh Vice President, Dynamics CRM, Microsoft its Microsoft Windows operating system and the 11/17/15 Microsoft Microsoft Office suite of productivity software. John Koetsier Mobile Econonist, Tune Columnist, VentureBeat (current) TUNE is an Enterprise Platform for Mobile Marketing. 11/17/15 Seattle-based C-SATS, Inc. is a venture-backed healthcare technology company on a mission to Global Director of Customer Training & Area Director Sean O’Connor Chief Revenue Officer, C-STATS empower the nation’s 16 million healthcare workers and 11/17/15 of Sales, Intuitive Surgical institutions to assess and improve their performance continuously, accurately and objectively. The Allen Institute for Artificial Intelligence (AI2) aims to Chief Technology Officer, Allen Institute for Ruben Ortega Chief Technbology Officer, A9 (Amazon) construct AI systems in order to support AI research and 11/10/15 Artificial Intelligence engineering. Senior Vice President of Global Services and Simply Measured is a Seattle-based social media Sameer Kazi Chief Executive Officer, Simply Measured 10/30/15 Support, ExactTarget analytics startup. Senior Vice President of Global Operations, Simply Measured is a Seattle-based social media D.Wayne Poole Chief Revenue Officer, Simply Measured 10/30/15 ExactTarget analytics startup. Dolly is a company that has been coined the "Uber of Kristin Smith Chief Operations Officer, Dolly Chief Executive Officer, Code Fellows 10/26/15 deliveries." Customer Experience Vice President, Metia Misia Tramp EVP Insights & Innovation Practice, Tahzoo Metia Group offers marketing solutions. 10/26/15 Group Customer Experience Vice President, Metia Liz High Tahzoo Metia Group offers marketing solutions. 10/26/15 Group Apptentive creates in-app feedback tools, enabling Charlie Morss Vice President Engineering, Apptentive Chief Technical Officer, Zomato developers to easily engage customers for positive 10/16/15 ratings, feedback and customer research. Pro.com's mission is to simplify home Shalendra General Manager, pro.com Director of Marketing, Indix services—especially the up-front research before a 10/16/15 Chhabra project even starts. General Manager, US Specialist Sales & Service, Eric Dahlberg Chief Revenue Officer, Avvo Avvo.com is an online legal services marketplace. 10/8/15 Microsoft Fell Swoop creates digital products & communications Loc Vuu Director of Technology, Fell Swoop Director of Technology, HTC 10/8/15 that are useful, usable, and creatively inspired. Fell Swoop creates digital products & communications Carrie Shelton Director of Business Development, Fell Swoop Sales Director, Radius 10/8/15 that are useful, usable, and creatively inspired. INRIX offers real-time traffic information solutions that Vice President of Product Management & Chris Handley Group Head of Analytics, Vodafone help develop traffic data and traffic speed for freeways, 9/23/15 Analytics, INRIX highways and arterials. Kleiner Perkins Caufield & Byers (KPCB) is a well known Silicon Valley venture capital firm, due in large part to Arielle Associate Partner, Kleiner Perkins Caufield & their past success. They were early investors in many Product Manager, Humin 9/23/15 Zuckerberg Byers significant companies, including Amazon, AOL, Compaq, Electronic Arts, Google, Intuit, Macromedia, Netscape, Segway, and Sun Microsystems. Source: Thomson Reuters, VentureDeal and Hidden River, LLC *Data collected in this issue of Mobile Smart Fundamentals was collected throughout November 1-30, 2015. EXECUTIVE MOVES 4 MOBILE MARKETING ASSOCIATION NOVEMBER 2015 REPORT Executives on the Move Name New Company Old Company New Company Summary Date Sears is an American multinational department store Vice President, Worldwide Strategy and Technology, Girish Lakshman President, Fulfillment, Sears chain headquartered in Hoffman Estates, Illinois, in 9/23/15 Amazon Greater Chicago. Whiteages is a provider of identity information for people Mayur Kamat Vice President, Whitepages Product Manager - Google Hangouts, Google and businesses, and a developer of mobile apps and 9/23/15 business services. Broadside Digital is a boutique mobile app developer DJ Schwend Board of Advisors, Broadside Digital Interaction Designer, Tableau Software (Current) 9/23/15 near Seattle, Washington. Chief Technicial Officer & Vice President of Broadside Digital is a boutique mobile app developer Bradley Schick Board of Advisors, Broadside Digital 9/23/15 Engineering, Skytap near Seattle, Washington. Novinium brings together the industry’s most experienced Mark Newton Vice President of Engineering, Novinium W.L. Gore & Associates 9/23/15 cable rejuvenation specialists. Adaptiva provides systems management software General Manager & Vice President of Sales, Dorado Jim Souders Chief Operating Officer, Adaptiva solutions such as hierarchy simplification, client health 9/23/15 Software assurance, and PC power management. Head of Customer Logistics & Supply Chain General Manager, North America Fulfillment, Flipkart is an online shopping destination for electronics, Dan Rawson 9/21/15 Ecosystems, Flipkart Amazon books, music and movies. Head of Engineering, Google for Work Technology Flipkart is an online shopping destination for electronics, Ravi Byakod Director of Engineering & Accounting, Flipkart 9/21/15 and Solutions, Google books, music and movies. Anand Head of Product Management for Digital Goods Flipkart is an online shopping destination for electronics, Group Program Manager, Microsoft 9/21/15 Lakshminarayanan and Services, Flipkart books, music and movies. Getty Images provides stock photos and imagery Dawn Airey Chief Executive Officer, Getty Images Seior Vice President EMEA, Yahoo! collections for advertising and graphic design as well as
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