ROGERS CUP SOCIAL MEDIA GUIDE @Rogerscup | August 7-16 | 84 Players | 8 Days | 2 Cities | @Couperogers

Rogers Cup is Canada’s premier tennis event attracting hundreds of thousands of fans to events in Toronto and Montreal as well as millions watching from home. We used our social software to track the conversation on social media to find out who is talking about the tournament and what they are saying. You will also find a list of the top players’ social handles so you can follow along throughout the matches. AUDIENCE DEMOGRAPHICS Cities Languages

Toronto - 60.4% English - 80% Montreal - 25.1% London, England - 4.2% Milan, Italy - 4.2% French - 16%

Other - 4% Ottawa - 3%

Mississauga - 3%

With events in English and French-speaking provinces, fans are participating in the conversation in both languages. English is the dominant language given the influx of players from the UK. Anticipation for Rogers Cup has boiled out of England after the Wimbledon Championships in early July. At the same time, fans of Italy’s female tennis star Sara Errani are major contributors to the conversation.

HOW ACTIVE IS THE CONVERSATION?

3,312 tweets 2,867 authors Twitter 21,497,555 people reached

June 30 - July 28

The conversation on Twitter around Rogers Cup has been dominated by mentions of Canadian athletes Milos Raonic and Genie Bouchard. Bouchard has more than 490,000 followers on Twitter and more than 510,000 on Instagram. On July 22, Rogers held a tennis workshop event with Bouchard and Raonic that created a huge spike in the social conversation.

568 posts 517,000 people reached

Instagram

June 30 - July 28

WHO YOU SHOULD FOLLOW

Here’s a list of the players’ Twitter handles, as well as rankings for those with the most tweets about the tournament to date and overall followers. Engage with people already building a community so you can join in an active conversation.

Top Influencers

# Of Followers Competing Women Competing Men # Of Tweets

@Sportsnet 357,372 Serena Williams @serenawilliams Novak Djokovic @DjokerNole @CoupeRogers 114 @WTA 310,820 Maria Sharapova @MariaSharapova Andy Murray @andy_murray @LeonThomasBraun 58 @RDSca 206,674 Genie Bouchard @geniebouchard Rafael Nadal @RafaelNadal @rogerscup 58 @DenisCoderre 205,639 Andrea Petkovic @andreapetkovic Milos Raonic @milosraonic @TennisCanada 41 @impactmontreal 150,450 Caroline Wozniacki @CaroWozniacki Tomas Berdych @tomasberdych @Vamos_feli 39 @ItsDeanBlundell 78,640 Venus Williams @Venuseswilliams Vasek Pospisil @VasekPospisil 26 @TVASports 78,095 @JWEGuestList Petra Kvitova @Petra_Kvitova @metromontreal 74,835 Jack Sock @JackSock @GenieArmyTOR 22 @SI_Tennis 39,764 Victoria Azarenka @vika7 Gael Monfils @Gael_Monfils @TeamBouchard 22 @Kfish_WTA 24,523 Aga Radwanska @ARadwanska Nick Kyrgios @NickKyrgios @evenement_qc 21 @TennisCanada 24,438 Lucie Safarova @luciesafarova Grigor Dimitrov @GrigorDimitrov @Cate_Cameron 19