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The UK's Oldest, Most Prestigious and Best Loved Children's Book Awards

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The UK's Oldest, Most Prestigious and Best Loved Children's Book Awards SPONSORSHIP OPPORTUNITY The UK’s oldest, most prestigious and best loved children’s book awards To inspire and empower the SPONSORSHIP OPPORTUNITY next generation The CILIP Carnigie and Kate Greenaway awards mission is to inspire and empower the next generation to create a better world POTENTIAL through books and reading. The interactive campaign engages with ENGAGEMENT: over 100,000 children each year, providing branded awards packs to 5,000 schools! 100,000 Children! POTENTIAL BRAND EXPOSURE IN: 5000 Schools! 4000 Libraries! 100’s of Bookshops! The UK’s oldest children’s book awards, with A Historic Collection of a body of winners and advocates that includes the nations most celebrated children’s Previous Winners authors and illustrators THE CARNEGIE MEDAL 1956 1995 2001 2010 2019 C.S. LEWIS PHILIP PULLMAN TERRY PRATCHETT NEIL GAIMAN ELIZABETH ACEVEDO The Medals carry The Chronicles of Northern Lights The Amazing Maurice and his The Graveyard Book The Poet X Narnia - The Last Educated Rodents weight, not only Battle 1936 2020 because of the QUENTIN BLAKE CHRIS RIDDELL JACKIE MORRIS rigorous way the Mister Magnolia Jonathan Swifts The Lost Words ‘Gulliver’ award is judged 1980 2004 2019 but also because of its history. - JACKIE MORRIS THE GREENAWAY MEDAL The Campaign Overview “ One of the world Sustained 6 month long campaign, with 3 main leading reading events culminating in a June Awards ceremony at the British Library, hosting 300+ guests. for pleasure schemes” 3 DISTINCT AWARDS THE CARNEGIE MEDAL NOMINATIONS Awarded for an outstanding written works for children and young people ANNOUNCEMENT November THE KATE GREENAWAY LONGLIST LAUNCH MEDAL February Awarded for an outstanding illustrated book for children and young people SHORTLIST LAUNCH March THE SHADOWERS CHOICE Children taking part in the scheme vote for MAIN EVENT their favouritebooks to win the Shadowers’ June Choice Awards Brand exposure in school promo packs: Shortlistedfor the Cilip CARNEGIE Medal ALCS 2020 The Shadowing Scheme WRITING COMPETITION Shortlisted for the Cilip Kate Greenaway Medal MY BIG In March to June each year, CILIP provide teaching notes and 2020 resources on each shortlisted title, alongside free publicity 2020 ADVENTUREWITH… Imagine you're going to spend a day with your favourite book character in their fictional world. Where would you go and what would you do? ALCS is looking for budding young writers to create a story about a special adventure. Ask your materials via the shadowing packs that go out to 1000’s of teacher or librarian to look out for details of how to enter this year’s ALCS writing competition for the CILIP Carnegie and Kate Greenaway Shadowing Scheme. Launches: Thursday 19 March 2020 / Entry deadline: Wednesday 20 May 2020 First prize! Runners-up Eligibility The winner will receive a tablet for their Runners-up will receive a selection To take part, your class or reading group personal use, tickets for you and of Carnegie shortlisted books. must be signed up to the CILIP Carnegie a chaperone to the CILIP Carnegie and and Kate Greenaway Shadowing Scheme: participating schools and libraries. Kate Greenaway Awards ceremony www.ckg.org.uk WWW.CKG.ORG.UK in London, a selection of Carnegie short- listed books, and £500 worth of books for your school library. WWW.CKG.ORG.UK POTENTIAL REACH 100,000 Children take part in the scheme, at 1000’s of Schools 5200 Reading groups last year, an increase of 500 on previous year 8000 Reviews written and uploaded by children participating in shadowing scheme. Positive press and extensive reach The Medals enjoy saturation coverage across our national broadcast and print presses, including exclusive interviews on BBC Front Row, and feature pieces in The Guardian focused on the 2020 winners. SO WHAT ARE THE NUMBERS? 14 broadcast interviews – BBC Trade features 14 Front Row and Fun Kids 23 100% National interviews – Guardian, Online interviews - including 11 The Telegraph, Sunday Times, I 6 pieces in CBC (Canada), Rappler of all media coverage newspaper (Phillipines), Times of India was supportive Pieces of regional broadcast Specialist coverage – including 17 coverage 12 Achuka, Love Reading & Locus Mag ...Socially An extensive year-round social campaign, supported by a dedicated interactive website portal for participating schools, Speaking libraries and children. The campaign hashtag trended at all three key campaign moments Was a dream come true presenting the Carnegie & Kate Greenaway medals this week. Very moving speeches about the importance of books and the impact they can have on children. 500,000 26,000 KONNIE HUQ Page visits during CILIP Twitter Followers 2020 Medal cycle 1.5 Million + 2,200 Organic impressions Newsletter database of for CKG 2020 shadowing group leaders (school teachers, school librarians) 16,000 CKG Twitter Followers Partnerships KEY SPONSORS Fantastic group of long-standing and fully engaged partners, with a focus on joint initiatives promoting inclusivity and diversity in books for children. safety eqUaLity trutH kNoWledGe KEY PARTNERSHIPS: solidariTy Mercy fairNEssH UjUsticEMaN freeDoMr iLoVeGH ts i Partnership focused on Aimed at increasing Create educational safety eqUaLity providing children with inclusivity in childrens shortlist materials for education and resources books English & Media teachers trutH kNoWledGe around human rights and students solidariTy Mercy fairNEss jUsticE ACCESSIBILITY PARTNERSHIPS: freeDoM LoVe safety eqUaLity trutH kNoWledGe Ensure all shortlisted Ensure all shortlisted booKs books are available in books are available in audio solidariTyi Mercy braille and large print format for those with visual fairNEss jUsticE formats disability freeDoM LoVe safety eqUaLity trutH A captive and PRIMARY AUDIENCE g Pe Youn ople CORE DEMOGRAPHIC & n re engaged audience ld i h C . 1 GREENAWAY MEDAL CARNEGIE MEDAL Ages 5+ Ages 8+ Authors 3. Pu The gold standard 2. & I blis llu he st rs for uk’s leading ra t o r writers & illustrators s Most-loved and most prestigious children’s prize across publishing sector SECONDARY AUDIENCE L ibr T ar ea Bo ie ch o s e k r s s e ll e r Powered by s the uk’s library Full support of up Database of 100’s association, to 5,000 teachers bookshops fully supportive offering access to and librarians leading of the medals 1000’s of libraries shadowing groups Let’s get in touch... MIKE MACKENZIE [email protected] 07813 900 332 .
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