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Contents

 Introduction Market demand study on fresh products and derivedResearch: products Market of , demand , study and on  Research Overview fresh productsnut in Phnom and Penh derived market products  Research Survey and Results of banana, jackfruit, and cashew  Discussion in Phnom Penh By :market Mr. TY Piseth Professor : Dr. HUL Seingheng  Conclusion and Recommendation

Introduction Introduction Specifically, the objective is the study on the Market  Tropical region with two seasons demand on Banana, Jackfruit, and Cashew nut in  80% of population live with agriculture Phnom Penh  Therefore, the objective of the study is  To identify the evolution of supply of three to work on market behavior about the types of fresh products of these in the big capital city of Cambodia. agricultural products, specifically To identify the evolution of demand of these cashew nut, jackfruit, and banana products To determine the evolution of sale’s price of each type of fruits

Research Overview Plantation in Cambodia

 Cashew nut plantation is becoming popular in Cambodia. The harvested cashew nut is Type of Surface Output ( Tone/ha ) normally exporting to or

but the price is very fluctuating. Cashew 69,102 ha 2 – 3 /year  Banana is enough to support market in Phnom Penh and in rain season has much quantity. Banana 35,071 ha 1- 2 /month  Jackfruit is normally in family scale. It is noted

that Jackfruit is imported from the neighboring

countries. Jackfruit 5,584 ha 15-20 /year

Ministry of Agriculture , , and Fishery, 2010

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Research Survey

Research Survey and Results 1st step: Survey about Farmer

Survey on places where there is high plantation Four steps for the survey: of the three type of fruits.  First step : Survey about Farmer Area and location  Second step : Survey about Transformer Expenditure for plantation Duration to harvest and quantity  Third step : Survey about Distributor Ultimate use of the fruits  Fourth step : Survey about Consumer Earning per year  Price and quantity sale to broker

Research Survey and Results Research Survey and Results

Producer (30 locations) 2nd Step: Survey about transformer

Type of fruit Expenditure Duration to Quantity Earning plantation harvest ( Tone/ha ) ( year/ha ) Survey on: ( ha ) ( year )  Capacity of the factory

Cashew nut 500-750$ 2-3 2-3 2500-3500$  Source of raw materials  Quantity of raw materials

Banana 350-500$ 1-2 18-20 2500-3000$  Price of fresh fruits per kg  Type of processed fruits

Jackfruit 800-1000$ 3-4 20-30 8000-10000$

Research Survey and Results Research Survey and Results Transformer (2 big Companies) 3rd Step: Survey about distributor

Name of Type of Fruit Quantity of raw Type of products Survey on: company material/day Type of these fruits ( fresh or dried fruit ) Banana 500 kg ,

dried banana, Original source of fruits Confirel Co. Ltd Jackfruit 500 kg dried jackfruit Original cost of good

Khmer agriculture Cashew nut 200-250 kg Semi products Cost of good sale production Co. Quantity of sale per day Ltd Status of supplying for these fruits in market

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Research Survey and Results Research Survey and Results

Distributor (30 locations in Big market in P. Penh) 4th Step: Survey about consumer Survey on: Type of fruit Quantity of sale Original Cost Cost of good ( Tone/day ) of good sale Expense per month ( $/Tone ) ( $/Tone ) Favorite fruits to eat

Banana 8-10 200 300 Location to buy the fruits Time to eat the fruits

Jackfruit 3-4 500 1000 Type of fruits for eating ( fresh, candy, , jelly)

Number of time to eat the fruits Cashew nut no no no Reason to eat the fruits

Research Survey and Results Consumer (100 random) Discussion

Type of fruit Type of fruit Time to eat the Expense  Comparing large area left in Cambodia, there still have capacity for the country to grow more of the fruits to supply locally and for eating fruits (1person/month) internally.  Banana is enough for local market. However, it is possible to export Banana Fresh At 11am - 2 pm 2-3$ the products to other countries. And, it is better if the raw materials are to be transformed to semi product or final product. Or 6pm – 9 pm  plantation is not enough for local market. Thus, expanding Jackfruit Fresh and At 11am - 2 pm 1-2$ the growth of this fruits is a need from Cambodia because this fruits Processed Or 6pm – 9 pm are normally imported for the neighboring countries. fruits  For Cashew nut, the plantation is growing. However, the locally- Cashew nut At 11am - 2 pm 0.5-1$ processed factory should be established because final products are Or 6pm – 9 pm normally imported for local market.

Discussion Conclusion

 It is found fluctuation of the supply of the fruits  Cashew nut is mainly for exporting in fresh and semi product. from season to another. Price is cheap during It is not sold locally. Banana is enough in terms of supply for harvesting period and expensive during less yield the local market. This may be expanded for international of the fruits. market. The jackfruits is not supplied enough from local  Cashew nut has no local distributor due that the plantation. fresh cashew nut is exported to others countries.  Fresh fruits of Jackfruits and Banana are the demand of local And, consumer purchase the final products imported. market. The processed products are mainly imported due to  For jackfruits and Banana, people prefer the fresh lack of local SME. There is high demand of final product of products than the processed one. There few local cashew nut because the products are imported. companies to process these fruits for local market.  The price of the fruits are very fluctuating depending the Most of process fruits are imported. quantity of harvesting products. Normally, it depends on the seasons.

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Recommendation Acknowledgement

Nutritional facts of each fruits to ITC for allowing me to work for this be studied to match study international market Southampton University for the giving Improve post harvest the project technology The Leverhulme Trust for funding this  Feasible and cheap research technology for fruit processing

Thank you for your kind attention

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